uday pratap smu

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In Partial fulfillment of the Master’s Program in Business Administration (MBA) in MARKETING Sikkim Manipal University SUBMITTED BY: UDAY KUMAR GOSWAMI ROLL NO: 511135932  SESSION: 2011-2012  (Submitted to) CAREER POINT (0979), MATHURA (Authorized Learning Center of Sikkim Manipal University)

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Page 1: Uday Pratap SMU

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In Partial fulfillment of the

Master’s Program in Business Administration (MBA)

in MARKETING

Sikkim Manipal University

SUBMITTED BY:

UDAY KUMAR GOSWAMIROLL NO: 511135932

 

SESSION: 2011-2012

 

(Submitted to)

CAREER POINT (0979), MATHURA

(Authorized Learning Center of Sikkim Manipal University)

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Acknowledgement

I take this opportunity to express my sincere gratitude to the following personalities

without whose help and guidance the successful completion of my project work would

have been remained a dream.

I would like to take the pleasure of this opportunity to express my heartfelt gratitude to

my Institute CAREER POINT, MATHURA who took personal interest and gave valuable

suggestions through out my field work and completion of the project.

I thank all my faculty members of MBA department for their valuable suggestions

throughout my course.

The importance of the moral support and good wishes of my parents and friends is

external and I am very much indebted to them.

 Also, I would like to extend my gratitude to my institute- “CAREER POINT, Mathura

 

UDAY KUMAR GOSWAMIROLL NO: 511135932

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STUDENT DECLARATION

I hereby declare that the research project entitled

“MARKETING STRATEGY OF AMUL”

Submitted in partial fulfillment of Master Degree in Business

Administration is of my original work and not submitted for the

award of any degree, diploma, fellowship, or other similar title

or prize.

SUBMITTED BY:

UDAY KUMAR GOSWAMIROLL NO: 511135932

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Examiner’s Certification

The project report of UDAY KUMAR GOSWAMI

“MARKETING STRATEGY OF AMUL”

Is approved and is acceptable in quality and form.

Internal Examiner External Examiners

 Name: Name:

Qualification: Qualification

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University Study Center Certificate

 This to certify that the project report entitled

“MARKETING STRATEGY OF AMUL”

Submitted in partial fulfillment of the requirement for the

degree of MASTERS OF BUSINESS

ADMINISTRATION (MBA) to Sikkim ManipalUniversity, Gangtok, India.

SUBMITTED BYUDAY KUMAR GOSWAMIROLL NO: 511135932

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PREFACE

This Project report has been prepared as per the requirement of my Masters of Business Administration Degree. This will also give

the proper knowledge “MARKETING STRATEGY OF

AMUL” have worked my best to keep the presentation of this

Dissertation report simple and understandable. My aim is to makeclear all related points of the study.

While presenting the project report I am very optimistic about its

relevance to the organization.

UDAY KUMAR GOSWAMIROLL NO: 511135932

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TABLE OF CONTENTS

1.0 Introduction to the Topic…………………………….…………………….. 05

2.0 About the Company………………………….………………………...…... 13

3.0 Scope of the study………………………….……………………………… 47

4.0 Research Design…………………………………………………………… 49

5.0 Data Analysis & Interpretation…………………………………………….. 57

6.0 Findings……………………………………………………………………… 67

7.0 Recommendations & Suggestions………………………………………… 70

8.0 Conclusion………………………………………………….……………… 72

8.1 Limitations of the study………………………………………………… 74

Bibliography  ……………………………………………………………………. 76 

 Appendix [Questionnaire] …………………………………………………….. 78