uttam uttarakhand

8/6/2019 Uttam uttarakhand

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Uttam UttarakhandUttam Uttarakhand

EXPLOITING TOURISMEXPLOITING TOURISMPOTENTIALPOTENTIAL FORFOR

SUSTAINABLE ECONOMICSUSTAINABLE ECONOMICGROWTHGROWTH

Presentation byPresentation by

PHD CHAMBER OF COMMERCEPHD CHAMBER OF COMMERCEAND INDUSTRYAND INDUSTRY


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TourismTourism -- GLOBALLYGLOBALLYAn engine ofgrowth and World's biggestAn engine ofgrowth and World's biggest

indu

stryw

ith manifo

ld Impacto

nindu

stryw

ith manifo

ld Impacto

neconomyeconomyEmployment: 204 million people ~ 10.6Employment: 204 million people ~ 10.6

percent of the global workforce or 1 in every 9percent of the global workforce or 1 in every 9

workersworkers10.2 percent of the worlds GNP10.2 percent of the worlds GNP

US$655 billion tax revenuesUS$655 billion tax revenuesUS$304 trillion gross outputUS$304 trillion gross output

10.9 percent of all consumer spending10.9 percent of all consumer spending10.7 percent of all capital investment10.7 percent of all capital investment

6.9 percent of all government spending6.9 percent of all government spending


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TourismTourism

IInternatio

nal traveler has risen to

nternatio

nal traveler has risen to

935 million per annum935 million per annum

One out ofevery ten inhabitants ofOne out ofevery ten inhabitants of

this planet is a tourist.this planet is a tourist.


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Tourism

Nourishes economyStimulates developmentDevelops infrastructure

Creates employment opportunitiesPreserves cultural heritage

Socially promotes international peace &understanding


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IndiaIndia

India of YesteryearsIndia of Yesteryears sone ki chidiyasone ki chidiya aagreat tourist and trade attraction for traders,great tourist and trade attraction for traders,

scholars, invaders, rulers and touristsscholars, invaders, rulers and tourists

History of Tourism in India as old as theHistory of Tourism in India as old as thecivilisationcivilisation


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IndiaIndia

Tourism in India is a blend of culturalTourism in India is a blend of culturalheritage spun aroundheritage spun around -- art, sculpture,art, sculpture,dance, drama, music, architecture,dance, drama, music, architecture,

language, cuisine and religion reflected inlanguage, cuisine and religion reflected intemples, palaces, monuments, and hill fortstemples, palaces, monuments, and hill forts& lake palaces& lake palaces


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IndiaIndia27 World heritage sites in India27 World heritage sites in India

7 climatic zones offer variety from below zero7 climatic zones offer variety from below zerodegrees to hot and humid beaches, forests,degrees to hot and humid beaches, forests,deserts, lakes, rivers, marshes.deserts, lakes, rivers, marshes.

15 agro climatic zones & Rich biodiversity15 agro climatic zones & Rich biodiversityoffer variety of foods and flora and faunaoffer variety of foods and flora and fauna

Opportunities for Adventure sports, WellnessOpportunities for Adventure sports, Wellnessand medical tourism, and MICE (Meetings,and medical tourism, and MICE (Meetings,

Incentives, Conferences, Exhibitions) Tourism.Incentives, Conferences, Exhibitions) Tourism.


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India TodayIndia Today

Total Foreign Tourism Visitors above 5Total Foreign Tourism Visitors above 5

million(2009)million(2009) ==0.58% of world tourist arrivals)0.58% of world tourist arrivals)

-- 3 million visited heritage sites in India3 million visited heritage sites in India

Outbound tourists 11 millionOutbound tourists 11 million


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TourismTourism National importanceNational importance-- 33rdrd largest export industrylargest export industry-- 6.2% contribution to GDP6.2% contribution to GDP

-- 8.1% employment8.1% employment -- across a wide spectrum includingacross a wide spectrum includinghighly skilled and professional jobs as in hotels andhighly skilled and professional jobs as in hotels and

hospitality industry, airlines to areas like photography,hospitality industry, airlines to areas like photography,advertising, publishing, arts and culture and further downadvertising, publishing, arts and culture and further down

the level of unskilled jobs like cooks, drivers, etc.the level of unskilled jobs like cooks, drivers, etc.

A tool for ensuring sustainable livelihood, especiallyA tool for ensuring sustainable livelihood, especiallyfor locals in the villages, tribals, artists andfor locals in the villages, tribals, artists and

craftsmencraftsmen


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Benefits ofTourismBenefits ofTourism Industry :Industry :

High RevenueHigh Revenue Capital RatioCapital Ratio andandHigh employment Investment RatioHigh employment Investment Ratio

Citizen empowermentCitizen empowermentSkill Development and EmploymentSkill Development and EmploymentExpeditious Regional & Rural DevelopmentExpeditious Regional & Rural DevelopmentEnhanced Government EarningsEnhanced Government EarningsInfrastructure DevelopmentInfrastructure DevelopmentEnvironment protectionEnvironment protectionEnhancement in literacy rates.Enhancement in literacy rates.


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Uttaranchal TourismUttaranchal Tourism

Peacefu

l enviro

nmentPeacefu

l enviro

nment makes itmakes ithighly popular with foreign as well ashighly popular with foreign as well asdomestic touristsdomestic tourists

The hill stations, pilgrimageThe hill stations, pilgrimagedestinations, Glaciers and Landscapesdestinations, Glaciers and LandscapesAdventure Sports & Trekking &Adventure Sports & Trekking &Wildlife attractions, Heritage palacesWildlife attractions, Heritage palaces

Fairs, Festivals, Arts, Crafts and moreFairs, Festivals, Arts, Crafts and morerecent Spiritual & Wellness, Leisurerecent Spiritual & Wellness, Leisureand Eco tourism.and Eco tourism.


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Hill StationsHill Stations

-- MussoorieMussoorie -- DhanoltiDhanolti-- ChambaChamba -- AlmoraAlmora-- MukteshwarMukteshwar -- LansdowneLansdowne-- RanikhetRanikhet -- PithoragarhPithoragarh-- KanatalKanatal -- ChaukoriChaukori

-- KausaniKausani -- NainitalNainital-- ChampawatChampawat -- Munshiary.........Munshiary.........


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GLACIERSGLACIERS

-- Bunder PuunchBunder Puunch -- GangotriGangotri

-- KhatlingKhatling -- DoonagiriDoonagiri-- DokraniDokrani -- KaphiniKaphini-- RalamRalam -- MilamMilam

-- PindariPindari -- NamikNamik-- SunderdhungaSunderdhunga


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WILDLIFEWILDLIFE

-- Corbett National ParkCorbett National Park-- Nanda Devi National ParkNanda Devi National Park-- Raja Ji National ParkRaja Ji National Park-- Govind Wildlife SanctuaryGovind Wildlife Sanctuary

-- Binsar Wildlife SanctuaryBinsar Wildlife Sanctuary-- Askot SancturyAskot Sanctury


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PALACES / FORT

S/T

EMPLESPALACES / FORT

S/T

EMPLES

-- Chandpur FortChandpur Fort

-- Temple of Srinagar (Garhwal)Temple of Srinagar (Garhwal)-- Pandukeshwar (near Badrinath)Pandukeshwar (near Badrinath)-- Devi Madin (near Joshimath)Devi Madin (near Joshimath)

-- Devalgarh TempleDevalgarh Temple-- Jageshwar TempleJageshwar Temple


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PILGRIMAGEPILGRIMAGE

RishikeshRishikeshYamnotriYamnotri

GangotriGangotriKedarnathKedarnath

BadrinathBadrinathHaridwarHaridwar


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SPIRITUAL/ WELLNESSSPIRITUAL/ WELLNESSRishikeshRishikesh -- AnandaAnanda


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ADVENTURE SPORTSADVENTURE SPORTS

-- White Water River RaftingWhite Water River Rafting-- Auli SkiingAuli Skiing

-- Camping in UttaranchalCamping in Uttaranchal-- Paragliding in UttaranchalParagliding in Uttaranchal-- Dayara BugyalDayara Bugyal-- AnglingAngling

-- TTrekkingrekking & Mountaineering& Mountaineering-- Aero SportsAero Sports-- TTrekkingrekking


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TREKsTREKs

--Panch KedarPanch Kedar -- GangotriGangotriGaumukhGaumukh-- GlacierGlacier -- TapovanTapovan

--Khatling GlacierKhatling Glacier -- HarHar -- KiKi -- DoonDoon

--Nanda Devi TrekNanda Devi Trek --Valley of FlowersValley of Flowers

--Roop KundRoop Kund -- KedarnathKedarnath -- Vasuki TalVasuki Tal

--DoditalDodital ChoptachattiChoptachatti --Kwari passKwari pass

--UttarkashiUttarkashi -- Dyara BuggyalDyara Buggyal


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Fairs and FestivalsFairs and Festivals

Kumbh Mela, Jhanda Mela, Nanda Devi MelaKumbh Mela, Jhanda Mela, Nanda Devi Mela

Arts/ CraftsArts/ Crafts

WWood carving,ood carving, MiniatureMiniature painting, jewellerypainting, jewellerymaking, candle making, decorative temples,making, candle making, decorative temples,

Aipan & Peeth.Aipan & Peeth.

Performing ArtsPerforming Arts

Langvir Dance, Pandava Dance, Bhotiya DanceLangvir Dance, Pandava Dance, Bhotiya Dance


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FESTIVALSFESTIVALS

Basant Panchami, Bhitauli, Harela,Basant Panchami, Bhitauli, Harela,Phool Dei, Batsavitri, Ganga DussheraPhool Dei, Batsavitri, Ganga Dussheraor Dasar, Dikar Puja, Olgia or Gheeor Dasar, Dikar Puja, Olgia or Ghee

Sankranti, Khatarua, GhuianSankranti, Khatarua, GhuianEkadashi, Chhipla Jaat, Kandali,Ekadashi, Chhipla Jaat, Kandali,Janopunya, Kumaon Holi (includingJanopunya, Kumaon Holi (including

Khari Holi and Baithaki Holi) andKhari Holi and Baithaki Holi) andMakar Sankranti (Ghughutia).Makar Sankranti (Ghughutia).


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Uttarakhand :Uttarakhand :

Tourist arrivals in 2009Tourist arrivals in 2009

DTVs : 2.2 crore (approx)DTVs : 2.2 crore (approx)

FTVs : 1 lakh (approx)FTVs : 1 lakh (approx)


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UTTARAKHANDUTTARAKHAND -- StrengthsStrengthsA positive and forward looking Tourism DevelopmentA positive and forward looking Tourism DevelopmentBoardBoard

Industry statusIndustry status -- YesYes

One of the lowest LUXURY TAX ratesOne of the lowest LUXURY TAX rates -- 5% on hotels &5% on hotels &restaurantsrestaurants

Single Window ClearanceSingle Window Clearance for tourism projects (Districtfor tourism projects (Districtindustries centre at the district level & SIDCUL at theindustries centre at the district level & SIDCUL at theState LevelState Level

ASIAs only man made Ice Skating RinkASIAs only man made Ice Skating Rink -- DehradunDehradun

AnnualAnnual international yoga festivalinternational yoga festival -- RishikeshRishikesh


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FUTURE PLANSFUTURE PLANS

Himalayan MuseumHimalayan MuseumHimalayan Sanskriti KendraHimalayan Sanskriti Kendra

Bharat Darshan KendraBharat Darshan KendraInternational Ayush Research InstituteInternational Ayush Research Institute

Air ambulance facilityAir ambulance facilityRs. 20 crore financial assistance to UttarakhandRs. 20 crore financial assistance to Uttarakhand

Transport Corporation for purchase of new buses.Transport Corporation for purchase of new buses.


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Uttarakhand TourismUttarakhand Tourism-- Areas ofConcern:Areas ofConcern:

-- Larger dependence on Road TransportLarger dependence on Road Transport-- Regular Damage of roads due to changingRegular Damage of roads due to changing

weather.weather.

-- Inadequate rail and air connectivity to majorInadequate rail and air connectivity to major

tourist destinations.tourist destinations.-- Lack ofcomfortable road transport facilitiesLack ofcomfortable road transport facilities

from Delhi and nearby towns to variousfrom Delhi and nearby towns to various

tourist destinations .tourist destinations .

-- State had 22 approved hotels in 2011 withState had 22 approved hotels in 2011 with

just over 1000 rooms.just over 1000 rooms.

-- Shortage ofPower during peak seasons.Shortage ofPower during peak seasons.


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Areasof

Co

ncern (co

ntd.)- No scientific waste disposal and management

system.

- Hospitals and Trauma centres with modern

facilities not available.- Lack ofonsite facilities for medical treatment

in case ofemergencies and air ambulance.

- Inadequate onsite accommodation &

unavailability of proper trekking routes.- Lack of potable drinking water and adequate

toilet facilities.


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SUGGESTIONSSUGGESTIONS

-- Rope in a celebrity Ambassador to promote tourismRope in a celebrity Ambassador to promote tourismin the state like Mr. Amitabh Bachchan is doing forin the state like Mr. Amitabh Bachchan is doing forGujarat. We suggestGujarat. We suggest Ms. Vidya BalanMs. Vidya Balan ( She( Sheepitomizes culture & contemporary living) &epitomizes culture & contemporary living) &

Mr.AkshayMr.Akshay Ku

marKu

mar(Associated with adventure(Associated with adventuresports, ancient martial arts form like judo and spirituality.sports, ancient martial arts form like judo and spirituality.

-- Develop Documentaries and tie up with internationalDevelop Documentaries and tie up with internationalairlines for showing it during flights.airlines for showing it during flights.

-- For marketing the various destinations in theFor marketing the various destinations in thestate, promotestate, promote Cinematic TourismCinematic Tourism by settingby settingup SWC System for providing clearances to film Units.up SWC System for providing clearances to film Units.


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-- Tourism development must be promotedTourism development must be promotedunderunderPPP modePPP mode through Industrythrough Industry GovernmentGovernment -- Institution partnership.Institution partnership.

-- DevelopDevelop Special Integrated Tourist ZonesSpecial Integrated Tourist Zonesat tourist destinations with hotels, malls,at tourist destinations with hotels, malls,convention centers, cinemaplexes, food courts,convention centers, cinemaplexes, food courts,trauma centres and hospitals.trauma centres and hospitals.

-- CreateCreate land bankland bank and make land available forand make land available forconstruction of star as well as budget hotels toconstruction of star as well as budget hotels todouble the number of rooms available in variousdouble the number of rooms available in variouscategories in next 5 years.categories in next 5 years.


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SUGGESTIONSSUGGESTIONS-- Provide land for 70Provide land for 70 90 years lease for90 years lease fordevelopment ofdevelopment of entertainment, amusemententertainment, amusementparks, theme parks for developing Integratedparks, theme parks for developing IntegratedTourist Zones and Resorts like the GentingTourist Zones and Resorts like the GentingHighlands and World Resort in Malaysia &Highlands and World Resort in Malaysia && Sentosa in Singapore. This can be done near& Sentosa in Singapore. This can be done nearNainitalNainital andand Haldwani.Haldwani.

-- Promote theme based tourism like those spunPromote theme based tourism like those spun

around important festivals like Kandali Utsav &around important festivals like Kandali Utsav &Nand Raj yatra.Nand Raj yatra.-- Better organization of world famous festival likeBetter organization of world famous festival likeKumbh Mela to improve the visibility of the state.Kumbh Mela to improve the visibility of the state.


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-- Set up Hotel Management Institutes and food craftSet up Hotel Management Institutes and food craft

institutesinstitutes -- one each atone each at Kumaon & GarhwalKumaon & Garhwal

RegionsRegions -- to train and develop skills to meet theto train and develop skills to meet therequirements of the industry.requirements of the industry.

-- Introduce vocational subjects related to hospitalityIntroduce vocational subjects related to hospitalityand food craft etc at 10+2 levelsand food craft etc at 10+2 levels

-- Offer crash courses in English speaking toOffer crash courses in English speaking toimprove the employability of the local youth asimprove the employability of the local youth aswaiters, taxi drivers and guides. Encouragewaiters, taxi drivers and guides. Encourageprivate players to start such courses.private players to start such courses.


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SUGGESTIONS-- Promote Rural and Eco Tourism to providePromote Rural and Eco Tourism to provide

opportunities for self employment to the locals.opportunities for self employment to the locals.

-- Develop and promote Bed & Breakfast SchemeDevelop and promote Bed & Breakfast Scheme

like that of Delhi at places likelike that of Delhi at places like Dehradun,Dehradun,

Mussoorie, & NainitalMussoorie, & Nainital ..-- Set up Caravan / Camping Parks at followingSet up Caravan / Camping Parks at followinglocations for involvement of locals to givelocations for involvement of locals to giveauthentic experience to tourists by setting upauthentic experience to tourists by setting up

theme based model villagestheme based model villages..-- RanikhetRanikhet -- KausaniKausani

-- DhanoltiDhanolti -- BhimtalBhimtal


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-- Revitalize the crafts industry of the regionRevitalize the crafts industry of the region

by setting up a Craft Museum atby setting up a Craft Museum at Dehradun.Dehradun.

-- Set up skill and training institutes atSet up skill and training institutes at AlmoraAlmora

Kathgodam & RudrapurKathgodam & Rudrapurfor promotingfor promotingtraditional art and craft.traditional art and craft.

-- Set up cluster of government approved handicraftSet up cluster of government approved handicraftshops for sale of merchandise at all major touristshops for sale of merchandise at all major touristdestinations, airports/ railway stations and busdestinations, airports/ railway stations and busstations.stations.


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-- Encourage PPP mode for construction/Encourage PPP mode for construction/maintenance of existing and new roads &maintenance of existing and new roads &providing alternative mode of transportationproviding alternative mode of transportationlike Heli and Air taxis.like Heli and Air taxis.

-- MoradabdMoradabd KashipurKashipur BajpurBajpurhighwayhighwayhas to be upscaled to cater to the heavy traffic.has to be upscaled to cater to the heavy traffic.

-- PithoragarhPithoragarh MunshiaryMunshiary road needs urgentroad needs urgentrepair and regular maintenance.repair and regular maintenance.

-- Immediate attention is needed to improve theImmediate attention is needed to improve the

poor condition of the road leading topoor condition of the road leading to BadrinathBadrinath

-- KedarnathKedarnath GangotriGangotri..


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-- Unauthorized encroachments atUnauthorized encroachments at Naukuchiatal & BhimtalNaukuchiatal & Bhimtalis resulting into overcrowding & poor conditions whichis resulting into overcrowding & poor conditions whichaffects tourism and needs immediate remedial action.affects tourism and needs immediate remedial action.

-- Base camps atBase camps at Badrinath & KedarnathBadrinath & Kedarnath are poorly kept &are poorly kept &unhygienic. This needs to be improved immediately.unhygienic. This needs to be improved immediately.

-- Plastic toilets on steel frames are constructed atPlastic toilets on steel frames are constructed atRudraprayagRudraprayag enroute toenroute to KedarnathKedarnath. They are not. They are not able toable towithstand the high velocity of wind and the structures arewithstand the high velocity of wind and the structures arecrumbling. Some other methods of construction needs tocrumbling. Some other methods of construction needs to

be introduced.be introduced.-- Sensitize citizens / local bodies for Waste disposal and itsSensitize citizens / local bodies for Waste disposal and itsmanagement across the state. Immediate attention ismanagement across the state. Immediate attention isrequired inrequired in Dehradun, Mussoorie, Nainital, AlmoraDehradun, Mussoorie, Nainital, Almora,,

HaldwaniHaldwani etc.etc.


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SUGGEST

IONSSUGGEST

IONS-- Horse stables are very poorly managed at all locations.Horse stables are very poorly managed at all locations.Out of around Rs.760/Out of around Rs.760/-- charged from a person, govt. getscharged from a person, govt. getsless than Rs.100/less than Rs.100/-- .The rest goes to the stable owner and.The rest goes to the stable owner andthe porter gets a negligible portion of it. Some interventionthe porter gets a negligible portion of it. Some interventionfrom the government is required for an equitablefrom the government is required for an equitabledistribution for the benefit of the porters.distribution for the benefit of the porters.

-- it is also suggested to involve private companies likeit is also suggested to involve private companies like TataTata

Tea, Nestle, Brook bondTea, Nestle, Brook bond etc. to put up food & hotetc. to put up food & hot

drink Kiosks ( under CSR ) to provide hygienic food to thedrink Kiosks ( under CSR ) to provide hygienic food to thepilgrims on subsidized rates.pilgrims on subsidized rates.

-- Set upSet up BioToiletsBioToilets in hill stations and pilgrimage spots.in hill stations and pilgrimage spots.


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Perceived BenefitsPerceived Benefits::

-- Increase in employmentIncrease in employment-- Increase in LiteracyIncrease in Literacy

-- Increased InvestmentIncreased Investment-- Better InfrastructureBetter Infrastructure-- Increase in State GDPIncrease in State GDP-- Enhanced disposable incomesEnhanced disposable incomes

-- Higher Happiness and Human Development indexHigher Happiness and Human Development index-- Restrict migration to cities and stress on urbanRestrict migration to cities and stress on urbaninfrastructure.infrastructure.


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THANK YOUTHANK YOU

uttam uttarakhand

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