uxilive2016 - mobile onboarding / shai wolkomir

Download UXIlive2016 - Mobile Onboarding / Shai Wolkomir

Post on 22-Feb-2017

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  • TEXT

  • WHY?WHAT IS FTUEWHAT HAVE WE LEARNED

    STATSA/B TESTINGTHE FUTURE IS HERE - DATA DRIVEN

    WHATS NEXT

  • WHY ?

  • START WITH A PERSONAL STORYTHEY SAY,,,

  • 20% In the first session

  • OK, BUT WHY?

  • 20% In the first session

    Were loosing

  • 80% In (the first) 72hrs

    Were loosingWere loosing

    20% In the first session

  • AND IT DOESNT STOP THERE

  • THERE IS NO LANDING PAGE

    REALLY

  • THERE IS NO 2ND CHANCE FOR

  • WHAT IS FTUE ?FIRST TIME USER EXPERIENCE

  • ONBOARDING

    FTUE

    ACTIVATION

  • KPIS ?

  • SupportEngage

  • SIGN UP

    RETENTION

    FRUSTRATION / CONFUSION INTRODUCE

    VALUE

    FTD/CC

    ACTION

    CONTINUITY

  • ITS ALL ABOUT THE MONEY!

  • COST PER INSTALL

  • 80% In (the first) 72hrs

  • $16.5$3.34 ( for install ) * 5

  • MOBILE IS NOT AGILE

    It takes 90 days to get to 90%Facebook

  • WEVE RESEARCHED 200+ APPS

  • TOP 25 Per category

    > 500,000 downloads

  • STATS

  • Average # of screens

    Ask for signUp

    Allow to skip

    Use blocking

    Show paginationVideo

    Wizard

    % of text

    Use disclaimer

    Show logo

  • 40%No sign up

  • 19.2%Use blocking

  • 85.4%Display company logo

  • 34.6%Ask for data access

  • 57.8%Provide explanation

  • CONTEXT

  • A/B

  • ONLY 1 OUT OF 8 TESTS

    PRODUCE RESULTS

  • THE RISE OF

    DATA DRIVEN UX

  • SOURCE

  • ITS A JOURNEY

    1. SAW

    2. CLICK

    3. APP STORE

    4. DECIDE

    5. CLICK

    6. DOWNLOAD

    7. OPEN

  • SIGN UP WITH

  • SOCIAL

    DO WE EVEN HAVE FACEBOOK ON THIS DEVICE?

  • INTERFACE

  • SUPPORT

  • HOW DO I?

  • ENVIRONMENT

  • USER

  • BE SUBTLEDont be creepy

  • AND SO MUCH MORE

  • INSTALLED SOFTWARE IS BACK!

  • PERSONAL DATA IS IN!

  • THINK AUDIENCESYou dont have the luxury of building one interface

  • REMEMBER

  • ITS NEVER BUSINESS! ITS ALWAYS PERSONAL :)

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