vindhya - im 1.0

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INFORMATION MEMORANDUM

VINDHYA E-INFOMEDIA PVT LTD

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Safe Harbour

• This Confidential document has been prepared by Unitus Capital Pvt Ltd. (“UC”), based on the

information provided by Vindhya E-Infomedia Private Limited(“Vindhya” or the “Company”) and other

information by / from sources identified herein solely for the purpose of allowing interested parties an

opportunity to evaluate a transaction involving the Company.

• The document is only for restricted circulation to select Investors. This document does not constitute an

offer for the sale of or an invitation to purchase the shares of the Company and the information

contained herein will not form the basis of any contract.

• The sole purpose of this document is to enable recipients to evaluate the Company for any investmentdecisions. The document does not purport to contain all of the information that may be required to

evaluate such a transaction. Recipients should conduct their own investigation and analysis including

that of the information provided. The information contained in this document was obtained from the

Company and other sources. Wherever the information has been sourced from a published source, the

same has been quoted.

• Neither Vindhya nor UC nor any of their respective affiliates, shareholders, directors, employees, agents

or advisors make any warranty or representation as to the accuracy or completeness of the information

contained herein (including statements of opinion and expectation) or as to the reasonableness of any

assumptions contained herein.

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Vision & Mission

• Vision

“To be pioneers in quality driven backend support processes, by employing atleast 1000 physically challenged but eligible individuals by the year 2010.”

• Mission

“Our mission is to be a high performance organization that puts our customers aswell as our employees first, and to do it right for the first time and every time,while providing opportunities to the physically challenged by imparting apttraining & support and help them to enhance there confidence

& lifestyles.”

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Company Background

• Vindhaya E-Infomedia Private limited(“Vindhya” or “Company”),based out of Bangalore isa Business Process Outsourcing (BPO) firm employing differently enabled people.

• Founded in 2007, delivers services spanning across sectors with skilled manpower

• The Company employs ~110 people of which more than 70 % are differently enabled

– The operational team consist of ~80% with differently enabled persons

• Vindhya intends to move up the value chain for the next leap of growth in internationalmarkets

– Has bagged order from Yahoo for the online search services – Has bagged order from Scan café

• Companies service offering include

– Loan processing, Document Management service, Online services,

• Services give a complete road map to the business process that helps customers to meet

their current and future business requirements, which eventually increases efficiency & productivity

• End-to-end solutions for business processes and effectively optimizes the productivity of its clients

– Loan processing for a leading MFI based out of Bangalore

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Service Portfolio

Loan ApplicationProcessing

•Fgdfg

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DocumentManagement

•Data entry

•Data Cleaning

•

Datastandardization

•Data Validation

•Data Reporting

•DataVerification

•Data Capture

Online Services

•Web search

•Web research

•

Web baseddata capture

•EmailingServices(Marketing,Online surveyetc.,)

•Chat Support

End UserServices

•Staffing

•Presentation

•

Formatting•Printing

•Direct Mailing

Data Processing

•Data/ImageConversion

• ICR

•OCR

•Scanning (BulkRecords /Files)

• Indexing

•Catalogue

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Project Management

• Uniquely positioned to provide high quality offshore outsourcing solutions – Ability to transition end-to-end back-office business processes

– Ability to improve and transform processes

– Strong people management practices

•Operations Model

• SLA Management – Ramp-up planning: Scale resources as per growth projections and milestones on SLA

compliance

– Capacity planning: Plan for resources and allocate responsibilities based on volumes,

complexity of processes, turnaround times, productivity and buffer strength. – Floor management: Execute processes and manage metrics with existing resources and

includes rostering, micro-level monitoring and exception handling.

– Process controls: Define process controls for SLA adherence including process maps, changemanagement methodology, Daily Control of Functions Checklist.

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Project Execution Methodology

• Execution Model

• Quality Control – Vindhya Quality is broadly stratified into 3 areas: Quality Control (QC), Quality Assurance

(QA) and QI (Quality Improvement)

– Quality audits and reports: Each engagement is staffed with a resource and key processaudit parameters are identified for the team to track and measure

– Vindhya has a well-defined Escalation Matrix to address deviations of “Critical” and “Major” issues with timelines (Business enabling and Business functions) by involving the keystakeholders at appropriate levels in pursuit of a solution to the escalation

– Quality has been institutionalized within every manager who assures the continuous

improvements within the processes.

• Reporting and Communication – Reporting and communication management consist of client communications, reports and

escalation management

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Management Team

• Mr. Ashok Giri – Managing Director – Prior to starting Vindhya, Ashok was in senior positions (Director) at R2K Inc, and Network Solutions (an IBM company) &

Trivium Inc (an Intel funded company) responsible for their operations in Asia region. He has demonstrated result orientedleadership capabilities taking the organizations to the next level

– Having over 12+ years of experience in leading organizations at various leadership roles, he is a science graduate fromBangalore University and computer diploma engineering holder from National Institute of Information Technology

– Work of Ashok through Vindhya has been highly appreciated by all channels of Media all through the India and also been therecipient of Shell-Helen Keller Award from National Center for Promotion of employment opportunity for disabled people, aGovt. of India body, and Outstanding employer from then Honorable Finance Minister Mr. P Chidambaram on Behalf of CanaraBank one of the largest national banks in India.

– Ashok has been nominated for the world economic forum’s “Young Global Leader” community for the year 2009-2010.

– He has been involved with various non-profit organization for raising funds for educating children from below poverty linefamilies, providing food for school children as part of mid-day meals run by ISKCON in India and also various NGO’s workingfor the differently enabled people.

• Ms.Pavithra – Chief Executive Officer – Her services has been recognized by the state government of Karnataka and together they are working on increasing the

operation size to cater to all parts of Karnataka covering more than 10,000 PWD’s and 3000 Widows in the next 5 years

– She is a commerce graduate from Bangalore University and was pursuing her Chartered Accountancy at the time of foundingVindhya

– Vindhya a socio-economic venture started by her with the support of her husband Mr. Ashok Giri D is the India’s first & onlyand arguably world’s first & only for profit organization which employs only people with disabilities (PWD’s) as 100% of itsproduction staff. Its production staff comprises only of physically challenged, Hearing Impaired & Border cases of Spastic

– As a part of larger inclusion, she is planning to start another division of Vindhya to provide employment opportunity for widowsfrom families below poverty line. A plan to employ 500 of them in the current financial

year has already been underway

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Management Team - Continues

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Board of Directors

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Growth Strategy

DocumentManagementServices

OnlineSearchServices

LoanapplicationProcessing

Vindhya – Moving-up in the Service Value Chain

• Growth Strategy

• The Company is moving up the value chain in the segment they operatecritical business process of the clients

• Intend to take the overseas expansion, which can help them in marginexpansion as well

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• Marketing strategy – Vindhya, in the past marketing mainly from the network based marketing keeping its growth

– due to repeat business and not having lost any customer since the time of signing. Average customer lifeof Vindhya is about 2+ years.

– Vindhya being the company which is able to bring the business and philanthropy together will also

highlight its ability to provide dignified livelihood to people with disability. – Vindhya holds a very high customer retention and satisfaction rate which will benefit in its future customer

acquisitions on a customer testimonial

– Fuelled more by the passion of creating employment opportunities for the people with disabilities andeconomically weaker section, Vindhya prime target always has been to create large number employeesand then achieve target with given number of employees. We would not like to be recognized more asnumber of employees company rather

• Growth plans for the company – Areas of focus on the growth plan apart from other opportunities as well which complements Vindhya’s

current capabilities

• Digitization: Scanning and converting of paper documents into editable or non-editable digital formats.

• Document Processing: Various documents or forms like application form (loan, account opening or creditcard etc) with a stream lined process.

• Web Based services: collecting of various data, extractions from web, email marketing, data entry and anyother web related services apart from development.

• Web Based services: collecting of various data, extractions from web, email marketing, data entry and any

other web related services apart from development.• Web Based services: collecting of various data, extractions from web, email marketing, data entry and any

other web related services apart from development.

• VinAlert: New business offering from the stable of Vindhya, this will be a state of the art Remote securitymonitoring of client location. Remote staff will operate out of Vindhya central location and will observe thecustomer location through IP cameras connected via leased line. This is more of a new concept which is beingreceived well during initial discussion

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Overseas Business

• Vindhya will work out of the investor office or will plan to have tie-up with any freelancemarketing person or agency for providing business opportunities.

• Ashok will plan for a total 60 days travel in a year with about 3-4 round trips based onqualified leads and opportunities

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Investment Rationale

• Commercially scalable model with inherent social values

• Strategic shift in business model –

Moving up the value chain in the services portfolio – Documentation business process to Loan application processing

• Efficient Manpower – Motivated workforce & less attrition

– Vindhya has a strong pipeline of manpower

• Vindhya cares – Throw more light

• Strategic business partner

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Training & Development

• The Company spends a lot of resources in training the employees – Helps in bringing the process simpler for them to carry out

• Systematic approach towards training – Business contract is entered with customer

–

Either the customer provides the manual/vindhya prepares the manual – Process managers goes for knowledge transfer with the customer

– Sign off with the client’s approval

– Process Manger breaks down the process fro the operational perople to carry out the delivery

• Training at Vindhya Cares ( NGO) – Conditional offer letter for the training based on the potential of the person

– Identified for specific project and undergoes training

– Process training is provided to the employee

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Recruitment

• Vindhya sources the manpower from the following channel – NGO’s, Employee reference, Campus recruitment

• NGOs which focuses mainly on the people with disabilities and work towards their placementslike APD, Enable India, and Swayamvara trust

•

Tie-up with consultancy firms which also work for disabled people. – Specific Consultancy called “Anubhuti” which works only for the disabled people, which is supporting in

setting up various locations not only in Bangalore but also in Kerala, Chennai and Hyderabad by providingthe candidates

• Strategy in Future Manpower Requirement – Government of Karnataka has a computer training program every year for the disabled people, where

they train around 2000 people.

– This responsibility will be entrusted to a training institute across Karnataka by the process of the tenders

and the same will be funded by the government.

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Funding

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Social Impact

• Write –up on the social impact vindhya is making by this venture

l

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Financials

Cli t l

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Clientele

T k R d

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Track Record

Project Type Project Description Client Project highlights

Employee Records Digitalization Scanning & Indexing of 70,000

employee files and uploading them

onto the main server.

One of Top 3 IT

company in India

36 member team completed

the process in about 8

months

Employee Claims Processing Daily processing (Verifying,

scanning,Indexing & uploading) of

employee reimbursement bills and

maintaining a Turn Around Time

(TAT) of 12 hours

One of Top 3 IT

company in India

12 member team working in

two shifts with multi year

assignment

Loan & Insurance form

processing

Processing of Loan profiles and

Insurance form along with Printing

of Customer ID card with a TAT of 24 hours

One of Top Micro

finance company in

India.

11 member team with multi

year assignment.

Digitization of Trade Tariff data Doing OCR on the printed trade

tariffs of 118 countries in Multi

lingual mode with a TAT of 24 hours

Leader in the segment

(US Based).

16 member team with multi

year assignment

Website data extraction Analyzing a website and extracting

data from its GUI as well as source

code for robot extraction.

Top real estate portal

in UK

36 member team working

for 5 months and extracting

around 19,000 websites

O i ti h t

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Organization chart

Chairman &ManagingDirector

Director &CEO

FinanceManager

AccountAssistant

OperationsManager

Supervisor

Team Leader

ProjectManager

Supervisor

Team Leader

HR Manager

I di D ti BPO M k t E i t it

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Indian Domestic BPO Market – Emerging opportunity

• Indian Domestic BPO is USD 1.8Bn industry in FY2008* and is expected to grow at a CAGR of 35% for the next 4 years, becoming a USD 6Bn industry in FY2012

• With the emergence of several large, proven and well-capitalized vendors, outsourcing willcontinue its momentum. It is expected that 3rd party vendors’ market share will increase to30% in FY2012

• Banking, Insurance and Telecom are the key industry verticals and account for 68% of theoverall market in FY2008; Retail and Media and Entertainment are the emerging verticals

• At USD 1.8Bn, Domestic BPO industry constitutes less than 0.2% of India’s GDP – Outsourcing as an industry has been around since early 90s with introduction of credit cards and mobile

phones in the country; BFSI and Telecom continue to be the largest verticals even today

– Lack of experience with outsourcing, absence of 3rd party vendors with significant scale and relativelyslower growth experienced by target verticals resulted in the market being predominantly captive till 2003

– Early adopters of outsourcing started by outsourcing call center work to 3rd party vendors. Outsourcingbegan in full earnest only between 2003-08 resulting in 100%+ growth rate enjoyed by most 3rd partyBPO players during this period.

FAQ’

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FAQ’s

• Highly scalable model – The company is poised to grow more than __% with the domesticopportunity apart from the opportunity in the overseas market.

• Play on the Indian domestic BPO market growing at CAGR of ____% & poised to grow at _____% over the next 3 years

•

Manpower attrition – The manpower pipeline with Vindhya data

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Accolades for Vindhya

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Accolades for Vindhya

Best Women Entrepreneur Award – Canara Bank SHELL – HELLEN Keller Award for providing opportunity for PWD’s

Leading National daily

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