COMM 202tutorial 6: LinkedIn

resume / CL submission• you will submit your documents TWICE

o once to Turnitin.com for marking (by 1:59pm)o secondly to COOL (this is how you will receive an interview

for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)

• full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter

where are we at?Week 8 Week 12

• tutorial: LinkedIn/networking

Week 9 Week 11

• tutorial: event networking/ informational interview

• resume and cover letter due

• networking event (March 10th 6-8PM)

• lecture: interview prep

• have informational interview date/time confirmed

• tutorial: interview questions

• interview stream due

Week 10

• lecture: informational interview

• networking reflection due

agenda• TA feedback• LinkedIn profiles• networking event• action items

TA feedback

TA feedback• start

o individual feedbacko personal examples

• stopo emodules o going too fast

• continueo nice slideso weekly emailo structure of classo peer evaluation

LinkedIn Profiles

LinkedIn versus resume• LinkedIn is social!

o be personable, speak in first person, show your personalityo follow influencers, share articles, engage with the community

through posts and updates – the more you engage the more likely people will find your profile.

• LinkedIn is all about you!o your profile is tailored to your professional brand more so

than to a companyo include broader experiences, projects, skills, and interests in a

variety of formats

before we startturn off “Notify your network” when making many small changes

don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you

• after too many IDK’s, LinkedIn will ban them from the network

found on the right side of your profile under “Who’s Viewed

your Profile?”

2. Attention Grabbing Headline

1. Professional Headshot 3. Complete Experiences

4. Connections, Contact Info, Customized URL

5. Interesting summary showcasing personality!

key elements of

a profile

professional-looking headshot• reasonably close-

up (from the shoulders up)

• high quality, good lighting, looks like you!

headline• it is your 120

character hook• should be about

what you do• be memorable and

enticing people to look at your profile

headline

headline

summary• 2,000 characters to summarize your background and future

goals

summary

summary• speak in the first person• keep it visually organized using bullet points• what you can write about:

o education (your current job): what you do, your specialization, why you chose it

o other involvements: what you do outside of class, why you like ito what makes you - you: personal work style / important character

traitso your aspirations: your goals and intended professional patho finish off with your contact info, invite them to connect or email you

other components• experiences

o try not to copy-paste from your resumeo talk about the challenges you faced and a couple key winso prove your accomplishments by showing examples of your work (i.e. video

projects, presentations, photography…)

• educationo join UBC and Sauder (AND the alumni communities!)

• honours/awards

other components• projects

o list academic or extra-curricular projects as you see fit• skills

o searchable, so aim for brand-specific not generic• influencers

o follow your idols! Helps others to see who inspires you

resume to LinkedIn

getting recommendations• stronger than Endorsements “Likes”

• adds credibility to accomplishments and experiences

• ask for one!

getting recommendations

groups and publishing• having a profile is step 1, using LinkedIn is what will get you noticed.

The more active you are on the site the more likely your profile will be seen by potential employers

• join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.

best practices• request to connect once you have met them in person (where possible)• personalize your connection request• keep it friendly and professional• share something memorable from

your conversation• be brief• include a call to action if you’d

like to meet again

adding connectionstoo

generic

personal & professional

too casual

networking event

networking eventSAVE THE DATE!Thursday, March10th from 6:00pm-8:00pm @ CPA Hall

• alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students

• excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!

networking reflectionreflection paper due Monday, March 14th

• your goals in attending the event o what is your purpose in going? o define SMART goals beforehand – how will you define the success of your

evening?

• how did you prepare for the event (research potential delegates)o what was it about these people that motivated you wanting to talk to

them?

• conversation summaries• reflection of the lessons learned• action steps to build relationship

researching contacts• check out the delegate info on the course blog

• skim the LinkedIn profiles of delegates you’d like to speak too note any interesting topicso hone in on similar experiences or shared groupso think about questions to ask

• during the event, be interested without being creepy!

dress to impress, dress for success

for ladies• for ladies:

o dress pants, khaki pants, dark denim, or skirts (hemline just above your knees or longer!)

o blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops)

o flats or low heels

for guys• for guys:

o dress pants, nice khakis, or dark denim

o collared shirt (patterned or plaid is fine!), jacket if you like

o dress shoes or loafers

resume / CL submission• you will submit your documents TWICE

o once to Turnitin.com for marking (by 1:59pm)o secondly to COOL (this is how you will receive an interview

for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)

• full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter

action items• resume & cover letter is due on March 8th @ 2:00PM via

Turnitino submit through COOL and Turnitin

• networking event on March 10th, 2016o from 6-8PM in CPA Hall

• office hours!

Puppy of the week!