re branding delhi

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Rebranding Delhi

-Kapish Mehta

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Delhi Facts

Area: 1,483 sq kmLatitudinal parallel: 28.3oNLongitudinal meridian: 77.13oEAltitude: 293 m above sea levelPopulation: 13.85million (Census 2001)

Average Temperature: 45o

C (Max) - usually in May - Jun, 5o

C (Min) - usually in Dec - JanDesirable Clothes: Woollen for winters and light cotton for summersRainfall: 714 mmMonsoon: July to mid-September Population: 13.85 (Census 2001)Season: Extreme climate with very hot summer and very cold winter Best time to visit: October to MarchSTD Code: 011Languages: Hindi, English, Urdu and PunjabiReligions: Hinduism, Islam, Sikhism, Buddhism, Jainism, Christianity, Zoroastrianism, Judaismand Bahai Faith

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Roads & Transport

� Roads & Transport Addition of new arterial andapproach roads to improve intra-city transport anddecongestion of all National Highways at Delhisentry points from its neighbouring states.

� Road Improvement Plan for 52 identified roadsConstruction of nine new subways andimprovement projects for existing ones (flooring,illuminations, signage, toilets, escalators etc).

� Roads & Transport Multi-level parking projects toincrease parking space.

�

Building of first high capacity bus system in the citywith new fleet of low-floored buses for the capital.

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Metro Train

� Metro Train Development of new

lines and extension of existing lines

of the metro rail network to

improve connectivity.

� Work is undergoing at a rapid speed

and Metro Rail Corporation is

confident to complete its task

before the due date.

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Airports

� Airports Modernisation of theinternational airport with increasedcapacity to host flights.

� The new terminal will give the airport acapacity of 37 million passengers a year.

� The new terminal will have road access viaa new six lane road from NH-8 and willalso have a high-speed metro line to thecity (metro line (Delhi Airport rail link)with special city check-in facilities.

� There will also be an integrated multi-storey car park at the terminal.

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Hospitality Services

� Hospitality Services Planning andbuilding five-star hotels and thecountrys largest world-class

convention centre.

� Big number of Hotels with worldclass facilities are coming up toprovide the tourist all desiredcomforts in the city and NCRregion.

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Medical Facilities

� Medical Facilities The Delhi governmenthas decided to construct 36 hospitals inNew Delhi, in the run-up to the 2010Commonwealth Games.

� Some of these hi-tech hospitals will bebuilt in the Trans-Yamuna area of DelhiInitially a fund of Rs.150 million has beenplanned for the construction of the

hospitals, but more funds will be madeavailable as and when needed.

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Power Supply

� Power Supply Addition of power supply to theexisting 3,500 MW supply available to thecity.

� Delhi will see the availability of power

enhanced to 7,000 MW from the present4,000 MW by the Commonwealth Games in2010.

� In the coming years, the city will get powerfrom the Damodar Valley Corp, National

Thermal Power Corp, the Dadri power plant,the Jhajhar plant and the Pragati power plant- these total 4,240 MW.

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Clean Delhi

� Clean Delhi Delhi will look more cleanthan ever before in the coming 2 years.With an eye on the CommonwealthGames 2010, the MCD has taken up the

task of civilising unruly citizens before theevent.

� The MCD is finalising the rules forimplementing the new fines for litteringpublic places, and willing to take the help

of private sector organisations to imposethe fines on the spot.

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Thank You