Online Education ProgramBusiness PlanZaheer Narejo

zn270@nyu.edu

Turn Your Idea Into Income In Just 6 Weeks

Enter the

.com

The Need

“It is not enough to addentrepreneurship on the perimeterit needs to be at the core of the way education operates.”

The Problem

Entrepreneurship Myths:² Mystery/Rare Individual² MBA² Big Investment² Tech-centric bias

“Carefully planned, venture backed startups are, by far, the exception

rather than the rule.”

ü No breakthrough technology

ü Little/no formal planning

ü Ad-hoc market researchü $10,000

ü Little/no experience

Reality:

Reality:Myths:

The Solution/Value Proposition

Entrepreneurial Mindset

The Distinguishing Factor

Problem-­‐Based  Learning

Leverage  Technology

Scalable  Solution

Mindset

Idea

Actions

Income

Visible

Invisible

The Business Model

User

ü Online PasscodePC or Mobile Device

ü Blended Classroom(Facilitator + Online Passcode )o 6-Weeko 3-Day Boot camp

• Setup– www.entertheidealab.com ($5.99)– Hosting (free for 2 years)– Business Registration in Pakistan ($150)– Stationary/Brochures ($300)

• Cost of facilitator training covered by certification fee.– more of an investment to expand the business reach

• Marketing to schools/organizations

• Online Marketing (Facebook Ads) to individual Users

Management Team + Advisors• Zaheer Narejo

– Founder, CEO, Vision: make entrepreneurship as easy as putting a Lego set together

– Capitalizing on both practical and educational know-how

– Manage Operations

• Rahila Narejo– Advisor, Partner– The Entrepreneur after whom the course

methodology is modeled– Tap into her professional network, name

recognition and expertise in online business development and course creation

Marketing

Competition

Direct• Udemy.com• Coursera.com• Other  Online  Entrepreneurship  Courses

Indirect

• Business  Schools

Online Offline

• Employers/Job  Opportunities

• Other  types  of  Online  Courses

Projections/Key Milestones

The Time line

Summary