mainstreet - ontario ketchup

8/19/2019 Mainstreet - Ontario Ketchup

1/8

Mainstreet surveyed a random sample of 2,318 Ontario residents by Smart IVR™ on March 17t2016. A mixture of landlines and cell phones were surveyed. Margin of error: +/- 2.04%, 19 timout of 20. Regional margins of error: Toronto: +/-3.9%; 905: +/-4.52%; North: +/- 5.97East: +/-5.22%; South Central: +/-5.75%; Southwest: +/-5.2%; 19 times out of 20. Resuwere weighed by geography, age and gender based on the 2011 Canadian Census.

EMBARGOED UNTIL: 5 AM, MARCH 22nd, 2016

PRINT EXCLUSIVE: POSTMEDIA NETWORK INC.

[MARCH 22, 2016]

KETCHUP


2/8

KETCHUP MADE WITH ONTARIO TOMATOES ‘MORE CANADIAN’

March 22, 2016 (Ottawa, ON) – A new Mainstreet/Postmedia poll finds Ontarians declaring Ketchup mwith Ontario Tomatoes but bottled in Ohio is more Canadian than Ketchup made with California Tomat

but bottled in Ontario. The Mainstreet/Postmedia Poll has a margin of error of +/- 2.04%, 19 times out

The ketchup wars have been in the news this past week and we wanted to see who Ontarians sided w

aid David Valentin, Executive Vice-President of Mainstreet Research.

French’s Ketchup is made with Ontario Tomatoes but bottled in Ohio. President’s Choice Ketchup is botn Ontario. The CBC has reported President’s Choice sometimes uses Ontario Tomatoes while the Globe

Mail has reported President’s Choice “sources its tomatoes from California”.

So what do Ontarians think? 35% believe Ketchup made with Ontario tomatoes but bottled in Ohio is ‘mCanadian’ than Ketchup made with California Tomatoes bottled in Ontario. 24% believe the opposite w

another 24% don’t think either product is Canadian at all. 17% weren’t sure either way.

For now, we are declaring French’s Ketchup the winner of the Ketchup Wars,” continued Valen

However, almost 1 in 4 Ontarians don’t think Ketchup bottled in Ohio is Canadian at all, French’s Ketccould be perceived as ‘more Canadian’ if they began to bottle in Ontario.

Overall, 51% of Ontarians say it’s very important for food to be grown or processed in Canada. 85% say

either somewhat or very important. There’s certainly an opportunity for companies to grow their marhare if they have Canadian products and can make consumers aware of the fact. Of course, just beca

Ontarians are telling us country of origin is important, doesn’t mean other factors like pricing, promotand branding don’t play a role in ultimately deciding what’s purchased,” finished Valentin.

About Mainstreet ResearchMainstreet is a national public research firm. With 20 years of political experience at all three level

government, President and CEO Quito Maggi is a respected commentator on Canadian public affairs.

Differentiated by its large sample sizes, Mainstreet Research has provided accurate snapshots of puopinion, having predicted a majority NDP government in Alberta, a majority Liberal government in Br

Columbia and a majority Liberal government in Ontario. Mainstreet has been the most accurate polling n several by elections and the most recent Toronto mayoral election. Most recently, Mainstreet was the opolling firm to correctly predict a Liberal majority government in the 2015 federal election.

-30-

Available for phone interview: David Valentin, (514) 913-5524 [email protected]

"Exclusive Mainstreet/Postmedia polls are protecteby copyright. The information and/or data may onlybe rebroadcast or republished with full and propercredit and attribution to “Mainstreet/Postmedia”.


3/8

What is more Canadian?

Ketchup made fromCalifornia Tomatoes bottled

in Ontario

Ketchup made fromOntario Tomatoes

bottled in Ohio

Neither is Canadian

Not Sure


4/8

What is more Canadian?

PC

A

Neither

Not Sure

Sample

18-34 35-49 50-64 65+ Male Female

B

19%

45%

17%

19%

312

24%

30%

24%

22%

601

25%

35%

27%

13%

699

27%

30%

30%

13%

706

25%

36%

24%

16%

1,054

30%

32%

22%

17%

1,264

B

A

Neither

Not Sure

Sample

24%

35%

24%

17%

2,318

ON

25%

35%

24%

16%

355

SW

22%

37%

20%

21%

290

SC

23%

39%

25%

13%

630

416

22%

34%

24%

20%

471

905

25%

34%

26%

15%

220

North

26%

32%

24%

19%

352

East

A: Ketchup made from California Tomatoes, bottled in OntarioB: Ketchup made from Ontario Tomatoes bottled in Ohio

Neither: Neither is Canadian


5/8

When buying groceries how important iit that the food you buy is grown or

processed in Canada?

Not SureVery Somewhat Not Too Not At All

PC

Very

Not Too

Not At All

Not Sure

18-34 35-49 50-64 65+ Male Female

Somewhat

50%

31%

12%

1%

7%

47%

39%

8%

5%

1%

56%

33%

8%

0%

3%

54%

33%

9%

1%

3%

50%

34%

10%

2%

3%

53%

34%

9%

1%

3%

Somewhat

Very

Not Too

Not At All

Not Sure

51%

34%

9%

2%

3%

ON

51%

33%

10%

2%

4%

SW

52%

33%

10%

2%

4%

SC

54%

33%

9%

1%

3%

416

50%

35%

10%

2%

3%

905

52%

33%

10%

2%

3%

North

48%

36%

9%

3%

3%

East

10 20 30 40 50 60 70 80 90

51% 34% 9%


6/8

In your opinion what is more Canadian: Ketchup made from California Tomatoes bottled in Ontario o

Ketchup made from Ontario Tomatoes bottled in Ohio? Or do you consider neither product Canadia

Ketchup made from California tomatoes, processed in Ontario

Ketchup made from Ontario tomatoes, bottled in OhioNeither Product is Canadian

Not sure

When buying groceries how important is it that the food you buy is grown or processed in Canada

Very ImportantSomewhat Important

Not Too Important

Not At All ImportantNot Sure

SCRIPT


7/8

ONLY WE

CALLED

THELIBERAL

MAJORITY

Mainstreet Research | 132−2255B Queen Street East

| Toronto | Ontario | M4E 1G3 | Canada

“I recommend "Raiders of the Lost Campaign Arc," released Oct. 18, because it’s an interviewwith a pollster that everyone who follows politics should hear. Quito Maggi, of Mainstreet Pub

Research, was the only pollster I saw call the Liberal majority with such confidence, a weekbefore we voted.

Maggi also has the distinction of being the guy who predicted the BC Liberals would win in 20in defiance of the majority of the polls.

His technique involves picking a true bellwether riding and polling it thoroughly. His explanatiofor how he does it is well worth a listen and should be required research for anyone running

political campaign.” - Shannon Rupp, The Tyee, November 4th, 2015


8/8

Mainstreet is a national public research firm. With 20 years of political experience at all thrlevels of government, President and CEO Quito Maggi is a respected commentator on Canadi

public affairs.

Differentiated by its large sample sizes, Mainstreet Research has provided accurate snapshots public opinion, having predicted a majority NDP government in Alberta, a majority Liber

government in British Columbia and a majority Liberal government in Ontario. Mainstreet h

been the most accurate polling firm in several by elections and the most recent Toronto mayoelection. Most recently, Mainstreet was the only polling firm to correctly predict a Liberal major

government in the 2015 federal election.

CONNECT WITH US: WEBSITE

mainstreetresearch.ca

TWITTER

@MainStResearch

FACEBOOK

fb.com/mainstresearch

© 2015 Mainstreet Research. All rights esr

mainstreet - ontario ketchup

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