mango delhi

7/29/2019 Mango Delhi

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PRESENTATION ON

By:

JYOTI RANA


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MANGO INC.

Mango, stylized MANGO, is a clothing design and manufacturing

company, founded in Barcelona , Spain in 1984 .Having crossed justdecades in competitive garment world but it has spread its collections

all across the world.

Its goal is "to be present in every city" in the world, transforming itself

to become one of the stylish and exotic garments products to be used

in everyday dressing sense .

Its first website was created in 1995 and, five years later, in the year

2000, it opened its first online store.

Mangos own-label designs are specially created for urban women

between the ages of 18 and 35, who like dressing according to the

latest trends at a reasonable price, with a good quality quotient.

Mango customers are Shopaholic. The women are elegant

sophisticated, nightclub goers, young socialites, independent,

educated and open-minded women. The customers usually shop once

a month. The girl and women who wear mango make it a fashion

statement


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LOCATION The company has more than 2,000 stores in 103

countries, proving itself not only to be named asEuropean brand.

There are numerous stores in Indian cities which areoperating since a long time

Has stores in the following cities:

o Delhio Mumbai

o Chennai

o Hyderabad

o Puneo NCR (ghaziabad, Gurgaon and Noida)

o Kolkata

o Bengaluru


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Location

Selectcity walk, Saket

Spread over six acres in the heart of posh south Delhi, Saket,Select CITYWALK is a major tourist attraction for bothinternational and domestic tourists.

Select CITYWALK is a 1.3 million sq. ft air-conditioned,vibrant and upscale destination Shopping Centre. This is a

part of an overall complex of 54 acres that comprises ofthree floors of office space; Indias first six screen two GoldClass and four premier class PVR complex, and approx 1lakh sq. ft of Serviced Apartments.

To facilitate the visitors, it has 3 levels of parking which caneasily accommodate over 1200 cars.

It has about 40 elevators / escalators to facilitate themovement of visitors.

It also provide facilities for wheel chairs for the physicallychallenged and prams for children.


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RETAIL MIX STRATEGY

PRICE

PLACE

PROMOTION

PRODUCTS

PERSONNELS ON STORES

PRESENTATION ON STORES


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PRICE

Mango products are priced moderate.

Tops range from Rs. 490-6390

Dresses range from Rs. 1590-16990

Jeans range from Rs. 1790-4590

Bags range from Rs.890-11900

Shoes range from Rs. 2790-11900

Accessories range from Rs. 490-4990


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PLACE

in the heart of South Delhi in Select City Walk- Saket.

Select City Walk attracts a very niche and young crowd whichgoes in accordance with the Brand.

The store has a significant presence in the mall and stands outamongst the rest.

Spacious and mirrored interiors invite you into a world of European

fashion and culture.

The store entrance is stepfree. Internally it is at one level.

MANGO

Store No.- G40

Ground Floor

SELECT CITY WALK, SAKET

NEW DELHI-110017


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PROMOTION

MANGO does an extensive promotion in both print andelectronic media

It annually organizes the MANGO Fashion Awards,which is the biggest prize in international fashion . These

awards are attended by the most renowned people of thefashion circuit.

It brings out a monthly magazine and catalogues and isconnected through various social media platforms.

To further attract new people and existing ones it oftencomes up with exclusive discounts for limited periods.

Example: Its currently running an offer of Free StandardShipping on any order over INR 6,500.


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PRODUCTS

High fashion international brand Mango offers

beautiful clothes and accessories straight from thestreets of Europe.

MANGO is characterised by offering fashion for theyoung, modern and urban woman. It has its owndesign which adopts the latest fashion tendencies and

is presented in 3 differentiated lines: casual sport,suit, jeans

Furthermore, all the lines in MANGO collection canbe combined with different accessories like shoes,bags, belts, costume jewellery and other productswhich are made by MANGO

Their merchandise mix include lace dresses, peplumdresses, double breasted coats, slim fitted jeans, etc.


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PERSONNEL ON STORES

There are 18 well qualified personnel for maintaining behavioral etiquettes

with customers, which includes staffs and managers to communicateproperly. Each of them have an understanding of fashionable

clothing and skillfully assist the clients in making their selection.

The store teams, made up of Store Managers, Assistant Managers,

Assistant Managers, Visual Merchandisers, Cash Desk Managers, Sales

Teams and Stockroom Assistants

Sales Team is responsible for replacing sold items and for maintaining the

image of the store.

Store Manager recruit, train and develop their colleagues. They are also

responsible for distributing and organising the tasks and positions of each

team member.

The task of the visual merchandisers is to display the collections in the

store in accordance with commercial and aesthetic criteria, adopting the

standards established by MANGO.


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Store Layout

The store has a glossy theme of black whiteand silver. It has strategically placedmannequins. The store is laid out in a suaveand comfortable manner with sufficient open

space The two trial rooms, though not carrying the

ambience of the store, are located at the farend of the store and are done up with four

sided glass walls and a sit-down stool for easysitting and dressing comforts.

The store has an approximately 1400 sq-ft ofcarpet area.


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Store Layout


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STORE OPERATIONS

Stores open at 11 am and closes at 11 pm under regularvisual inspections through cctv.

Ground staff maintain cleaning and maintenance on dailybasis with equipped cleaning machines.

Dispatching accessories through lost and found sectionsthrough vigilance.

There are some more separate departments for handlingcustomers manually viz. Alterations, billing departments,vigil at trail rooms.

MANGO accept exchanges and refunds of unworn andunwashed garments within 1 month of the date of purchase

(15 days during the sales period) when presenting the tillreceipt, in any shop within the country of purchase.

Accept cash, Visa, Visa Electron, MasterCard credit anddebit cards, Mango GiftCard


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MANGO- At a Glance


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THANK YOU

mango delhi

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