prabhu mahyco

8/7/2019 prabhu mahyco

1/18

S.C.Prabhu 17TH

FEB 20101


2/18

S.C.Prabhu 17TH

FEB 20102

Seed Industry basic structure

R & D - Hybrid Development and multilocation testing - hybrid owners

Seed production - To produce the seed as per defined norms

Seed processing - To maintain the physical purity and physical uniformity of the produced seed as per

defined norms

QA - To ensure that the seed meets the predefined quality norms

Marketing and product promotion - To distribute the seed to customers in a very effective manner

Product management - To understand the customer expectations and put efforts to fulfil the same

Supporting functions - Accounts, Administration, HR, legal etc.

Single Objective : CUSTOMER DELIGHT

Businesswise : To help in achieving topline and bottomline of the organisation


3/18

S.C.Prabhu 17TH

FEB 20103

New Hybrid Development

( R&D)

Customer Feed Back From MKT Team/

Business Manager/

Product Manager

Selection of Germplasm

Stabilization of Male & Female lines

Hybrid Development

Multilocation trials & Demonstration

Selection ofNew Hybrids

Bt gene

Test at

Every stage


4/18

S.C.Prabhu 17TH

FEB 20104

OBJECTIVES OF SEED PRODUCTION

1. To supply seeds of assured quality,in the required quantities,

at the right time.

2. Cost effective seed production.


5/18

S.C.Prabhu 17TH

FEB 20105

Requirements

Stable and highly productive female lines from R&D with clear distinguishable

characters and trial production data from R&D with special technology if any

Timely production target from marketing

Timely availability of Foundation or Breeder seed with required quality norms

Timely availability of manpower and other resources

Efficient and timely processing

Timely availability of Qulaity testing results with accuracy

Timely payment to the growers as per the agreement


6/18

S.C.Prabhu 17TH

FEB 20106

Levels of Seed Production

Nucleus Seed

- (R&D)

- Concerned plant

breeder- 100 % Pure

Breeders Seed

( R&D)

- >100/ 99.5 % pure, produced

under the supervision ofthe crop breeder and R&D

seed production unit

- Research farms

Foundation Seed

- Parental seed multiplication

- F/s production team

- >99.5/99% purity- Contract growers

F1 Hybrid

- Hybrid seed production

- Production department

- As per QC standards- Contract growers


7/18

S.C.Prabhu 17TH

FEB 20107

Methods of Seed Production

a) Line X Line Production

- Traditional method

- Involves Emasculation & Crossing

- Labour Oriented and expensive

b) Genetic Male Sterile Production

- One parent is GMS

- Involves rogueing of50% plants during production

- Less labour oriented and comparatively less expensive

c) Cytoplasmic Male Sterile

- 100% Male sterile

- Cheaper production


8/18

S.C.Prabhu 17TH

FEB 20108

Production Process

Sales Plan

Production Plan

Distribution of targets to regions / centres

Selection of Clusters/Villages/Growers

Distribution of F/seed to Growers

Crop Monitoring at different crop stages

Male line harvesting

Checking for male plants if any

Female line harvesting

Threshing, drying and bulk packing

Despatch to the designated processing unit


9/18

S.C.Prabhu 17TH

FEB 20109

1) Production Planning

a) Target distribution

b) Parental seed availability

c) Indent for B/seed

2) Area/ Target achievement

a) Grower contact/agreement/cash collection

b) F/seed distribution (Distribution list)3) Area Distribution to staff

4) Registration with Govt. agencies

5) Collection of planting details

Preparation of planting list

6) Field inspections

7) Harvesting and threshing

8) Verification of sealing & despatching9) Payment to Growers

10) Disposal of remant and fail lots

11) Resolving growers complaint

Activities of the Production department


10/18

S.C.Prabhu 17TH

FEB 201010

Production planning

Area planning - Calculating area in terms of unprocessed qty

target

Selection of villages based upon the average productivity and

track record

Selection of growers based upon the grower data and previous

performance of the growers in terms of productivity, quality and

track records

Grower education program/training about the production

techniques, package and practices, spraying of fungicide, pesticide

and micronutrient schedule


11/18

S.C.Prabhu 17TH

FEB 201011

Field monitoring activities

Strictly maintain the isolation distance and rogue out volunteer plants

Seed village concept

Field inspection at critical stages of the crop Minimum 4-6 visits

Implementation of recommended package and practicesChecking for offtypes, timely roguing before crossing and recording the same

Detecting pest and disease incidence if any and timely spraying for the same

Precautionery fungicide sprays

Yield estimation of the crop at different stages with well defined methods

Lock the yield estimate at a particular stage

Ensure proper harvesting and drying ( if combined harvester is used ensure no mixtureof other varieties)

Despatch of seeds Smooth transit from grower field to the processing unit


12/18

S.C.Prabhu 17TH

FEB 201012

Few critical steps of seed production cycle

Effective planning : Cross functional interaction

Analysis of previous data

Planning the location and area

Schemes to promote the area

Risk distribution

Implementation: Timely placement of F/s (treated with recommended chemicals)

Timely sowing

Timely inputs and pesticide sprays

Timely monitoring and rogueing

Timely guidance to growers

Timely and proper emasculation and crossing

Timely removal of non crossed flowers and self bolls if any

Timely picking and drying


13/18

S.C.Prabhu 17TH

FEB 201013

Data recording and Analysis

Record the data starting from F/s distribution till the payment to the growers

The field monitoring data recording is a must and helps in solving many issues of quality complaints

Try to develop grower data system

Analyse growerwise performance after the season and this data to be used for production planning

Categorise the growers based upon the performance in terms of productivity, quality and other parameters

Best category growers to be selected for future programs and nonperformers to be blacklisted

Simple problem solving tools to be used to analyse the production problems

The data should be shared with all concerned for future improvement

Any field level problems to be communicated immediately to the relevant department for immediate solution


14/18

S.C.Prabhu 17TH

FEB 201014

Grower relations

The production staff should have very good communication skills in local language

The good HR skills will help to maintain good relations with the growers

Always give good information about the products to be produced and other terms

and conditions

Conduct technical training program to educate the growers

Give package and practices and ensure the implementation of the same

Frequently visit the fields and guide in very efficient manner to solve any problems

Ensure the use of genuine inputs like pesticides, fungicides, micronutrients

Involve in social activities and community development programs


15/18

S.C.Prabhu17

TH

FEB 201015

1. Ensuring correct use of parental seed , timely sowing in proper season.

2. Ensuring agronomy , inputs as per recommendations

3. Ensuring proper isolation, rogueing and other seed production procedures(Accuracy and

timeliness).

4. Preventive and curative plant protection measures.

Eg. Ergot in Jowar

5. Ensuring proper harvesting , threshing , drying and sealing as per procedure.

6. Ensuing the use of new / clean gunny bags for packing seeds.

7. Constant efforts for problem solving in the production fields.

8. Ensure proper sampling for QC tests.

9. To ensure that admixtures are prevented during processing and packing .

10. Training and technical guidance to growers

11. To maintain cordial growers relations.

12. Random cross checking of customers field for purity .

Responsibility of QA team for BIQ of during seeds production.


16/18

S.C.Prabhu17

TH

FEB 201016

PRESENT SCENARIO

Fairly good income from commercial hybrid Bt cotton

Increased commodity price of competing crops

High expectation of Seed production growers

Increased cost of production leading to demand for increase in purchasecost

Shift in cropping pattern

Abnormal Monsoon and late rains

Tendency of grower unwillingness of accepting risk of quality failures

Labour problem


17/18

S.C.Prabhu17

TH

FEB 201017

Major concerns to be addressed

Shortage of Labour in major production locations

Less emphasis on quality parameters leading to casual approach of

growers

Process of advance payment risk factor Need to evolve alternate methods for emasculation and crossing

Increased failure percentage in germination in cotton production

particularly in Gujarat unheard earlier

Demand for increasing the purchase price


18/18

S. . ra17

TH

FEB 201018

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