ban hang online hieu qua

7/21/2019 Ban Hang Online Hieu Qua

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BN HNG ONLINE HIU QUHN Th.S Dng TDung (www.chiakhoathanhcong.com) Page 1

www.chiakhoathanhcong.comhn hnh gii thiu n Qu veBook min ph:

BBNNHHNNGGOONNLLIINNEE

HHIIUUQQUUHHNNTc gi: Thc s Dng TDung

Thng 9 nm 2012

Qu vc thtm c rt nhiu ebook min ph hay, bch vHnh phc, Thnh

cng, Giu c(Kim tin - Lm giu) ti www.chiakhoathanhcong.com.


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Tnh n nay c rt nhiu website bn hng online ti Vit Nam. Website chuyn nghip

c, website nghip d c, website ca nhng cng ty ln ti lc mnh c, website ca nhng

cng ty nhc, website ca nhng c nhn lm thm tay tri bng cch bn hng online cng

c V tt cnhng ai c website bn hng online u c chung mong mun l bn c

nhiu hng. Ngoi vic phi u t lm marketing online cho website bn hng online, ch

website bn hng online cn cn phi ch n nhng yu t nh m c v ca chnh

website ca mnh. Nhng yu tny l g? Mi bn xem bn di.

Lm sao bit website ca mnh bn tt hay khng? n gin, ch cn ly s lng

ngi xem trung bnh / thng v nhn cho 1-2% sra con sn hng trung bnh mi thng.

Nu website bn hng online ca bn c nhiu n hng hn con s1-2% ny th bn ang

bn hng tt! Nu thp hn th bn cng nn xem li nhng yu tbn di ci thin

website bn hng online ca bn! (Lm sao bn c c con slng ngi xem trung bnh

mi thng? Ch cn ci Google Analytics. Lm sao ci Google Analytics? Vui lng tmxem bi ni vci t Google Analytics www.chiakhoathanhcong.com.)

tng t ln hng trn lt xem, ta cn ch lm tt cc yu tsau trn website

bn hng online:

1. Cht lng hnh nh sn phm: mun ngi xem mua hng th hnh nh sn phm l

mt trong nhng yu trt quan trng quyt nh shp dn ca sn phm. Hy chp

hnh sn phm sao cho tht p, tht hp dn, v chp tnhiu gc ca sn phm,c thphng to, thu nh

2. Ni dung gii thiu sn phm: hnh sn phm l yu tquan trng u tin, kn l

thng tin gii thiu v sn phm. Nn vit sc tch, khng qu di, ch trng lit k

nhng li ch cho ngi dng sn phm, v nu bt ci c o, ci mi, ci ni tri

ca sn phm Khng nn vit qu di lm ngi xem li c. Nn tn dng ch


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m, mu chni bt nhng khng nn lm dng lm cho khp ni in m, mu

sc ch lm ngi xem ri mt.

3. Video gii thiu sn phm: nu lm c video gii thiu sn phm th rt tt, nu

khng thgii thiu mi sn phm th ta c thlm video gii thiu mt vi sn phm

tiu biu. V nu lm video th cn phi lm ra c 1 video chuyn nghip tm

thanh, ging ni, n hnh nh, thng ip ng tic tin u t m cho ra i mt

video gii thiu sn phm m ngi xem va nghe/xem khng c thin cm.

4. Cho php khch hng chnh sa hay c yu cu ring bit vsn phm: ty theo

sn phm ta bn, ta nn ngh cch cho php khch hng c tha ra yu cu c

bit vsn phm, mt cch thng thy l website bn hng c cung cp dch vqu

tng, tc l gi hng p mt km theo tm thip c in li chc do chnh khch hng

yu cu. V dna l website Dell.com cho php khch hng t mua my tnh vi cu

hnh do chnh khch hng chn.

5. Tnh ph giao hng: nn c gng c chnh sch min ph giao hng trnh uikhch hng. Khng nht thit phi min ph 100% trng hp, m ta c th p dng

nu n hng c gi tr> X ng th c min ph giao hng ton quc

6. Nn c chng trnh Gi c bit mi ngy, hay Gi c bit mi tun gy

hng th mua hng cho ngi xem.

7. Chm sc nhng ngi mua dang d: theo thng k, c n 72% ngi mua bd

vic mua na chng, khng hon tt khu t hng v l do g . Ch website bnhng nn chm sc nhng ngi mua ny, mc ch l hi thm l do h khng

mua, v c th c bit gim gi cho h Lm vic ny khng kh i vi nhng

ngi xem ng k email, h thng nm bt email ny v bit hkhng hon tt

khu t hng, th hthng sau c thtng gi email n khch hng lm vic

ni trn.


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8. Lin hv htrtc thi: c thng tin lin lc ni ngi xem dthy, v nn c

online chat khch hng c thtrao i tc thi.

9. Cc bc hon tt n hng: nu r c bao nhiu bc hon tt n hng, v

khch hng hin ang bc no, bc thmy.

10.Chp nhn nhiu hnh thc thanh ton: nn chp nhn nhiu hnh thc thanh ton

to stin li ti a cho ngi mua.

11.Tm kim nng cao: nn c tin ch tm kim nng cao ngi xem d dng v

nhanh chng tm ra c mn hng mnh mun.

12.Form in thng tin ngn gn: nu c yu cu ngi xem in thng tin th nn ti

thiu ha thng tin phi in, v khng ai mun in nhiu thng tin c.

13.Khng bt khch hng phi ng k thnh vin khi mua hng: cc website bn

hng online chuyn nghip khng i hi ngi mua phi ng k thnh vin. ng k

thnh vin hay khng l quyn quyt nh ca ngi mua. Nhng d nhin l ngi

mua phi in mt sthng tin ti quan trng, v demail, in thoi, tn, a chgiao

hng

14.Gii thiu thm sn phm trang Gi hng: nn tranh th gii thiu thm nhng

sn phm lin quan, sn phm mi bn di gihng, vic ny stng khnng

khch hng chn mua thm sn phm.

15.Nhn xt sn phm: nn c mc nhn xt sn phm cho ngi dng sn phm

c thng ti kin ca mnh, v nhng kin ny (nu tt) srt c hiu quthuyt

phc ngi ang mun mua.

16.Test k: cui cng, bn thn mnh phi test cho kwebsite, test kcc khu t hng

m bo khng c sai st. Ngi xem mt khi chn mua hng th ngi bn ng

trngi no cn trvic mua hng ca ngi mua ny!


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Ngoi ra, ngi bn hng online cng nn hiu vcc bc thng thng mt ngi xem /

khch hng tim nng sthc hin trc, trong, sau khi mua hng trn website, t thit

kcc tnh nng, ni dung trn website htrtt cc bc ny.

Qu trnh mua hng v cch ni dung trn website htrqu trnh ny

Thng thng qu trnh mt ngi mua hng snh sau: tm hiu nhn bit thng tin

tm kim sn phm nh gi sn phm ra quyt nh mua thc hin vic mua

mun c htrtrc, trong, v sau khi muac chm sc sau khi mua.

Do , trn website bn hng online ta cng phi thit kni dung, tin ch sao cho p ng

qu trnh mua hng ny. Cthnh sau:

- Nhn bit thng tin: ta phi lm SEO (Search engine optimization nu bn khng

bit SEO l g th vui lng tm xem bi v SEO mc Marketing online trn

www.chiakhoathanhcong.com), ta phi qung b sn phm v dnh email marketing,

t banner, bi vit PR V nhng cch marketing online, mi bn xem mc

Marketing online trn www.chiakhoathanhcong.com.

- Tm kim sn phm: ngi xem c thvo Google tm sn phm, do , vic lm

SEO cho trang sn phm rt rt quan trng. Ngoi ra, trn website ca ta cng cn phi

c tin ch tm kim sn phm nng cao.

- nh gi sn phm: ngi mun mua hng khi ang xem hng trn cc trang web, th

nhng yu tsau l quan trng trong vic thu ht ngi xem: hnh nh sn phm, thng

tin gii thiu sn phm, nhn xt nh gi ca ngi dng, gi c, iu khon giao

hng i trhng

- Ra quyt nh mua hng: nhng yu tsau l quan trng gip ngi xem tin tng v

quyt nh mua hng website ca bn:

o Cam kt vbo mt thng tin, chnh sch i trhng, chnh sch phc v

o a chcng ty, sin thoi bn, sfax

o nh gi Nhn xt ca khch hng vsn phm, vdch vca cng ty bn

hng


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- Thc hin vic mua hng: cc bc mua hng cn n gin ti a, v nu r c bao

nhiu bc, l cc bc g, v ngi mua hin ang bc no. V chp nhn nhiu

hnh thc thanh ton.

- H tr trc, trong, v sau khi mua hng: website bn hng online nn cung cp

nhiu cch lin lc h trngi mua trc, trong, v sau khi mua hng, v d: s

in thoi bn, sdi ng, sHotline (snng), chat online, email, cc cu hi thng

gp (FAQs), xem li n hng, iu chnh n hng cha xl V d nhin l khng

chcung cp knh lin lc, m website bn hng online cn cn phi ch trng n conngi htrv cht lng htrny.

- Chm sc hu mi: sau khi hon tt n hng, website bn hng online nn c s

chm sc nh kkhch hng, v dnh: gi email thng bo tin mi, gi email hi

thm khch hng xin kin phn hi ca khch hng, email nhc nhvvic g ,

chng trnh u i dnh cho khch hng trung thnh, gii thiu sn phm mi (m

khch hng quan tm) qua email

Tm li, bn hng online tt l cmt nghthut vi rt nhiu yu tnhm c v. Bn

trn ch l nhng chnh. Nu bn ang c mt website bn hng online v t ln hng

trn ngi xem l nhhn 1%, th bn nht nh nn hc hi cch thc tng con sny.

Cn nu bn c tlny > 2% th Xin Chc Mng bn! Song, vn sng gi nu bn c

th hc c vi chiu lm tng t l ny ln na! Mi bn tm hiu thm ti

www.chiakhoathanhcong.com.

Ht!


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Hnh phc, Thnh cng, Giu c l nhng iu ta c thhc c!

Ta c thhc cch sng Hnh phc hn!

Ta c thhc cch sng Thnh cng hn!

Ta c thhc cch sng Giu c hn!

TTttccpphhtthhuuccvvooCChhnnhhttaa!!iiuuttaahhcccc,,vvssqquuyyttttmmccaattaa!!

l smnh ca www.chiakhoathanhcong.com: gip mi ngi

hc cch sng Hnh phc hn, Thnh cng hn, Giu c hn!

Ti www.chiakhoathanhcong.com, bn stm thy cc ebook hay vcc lnh vc:

1. Sng hnh phc: chnh ta quyt nh mc hnh phc ca ta, chcn ta bit

cch t duy v thay i quan im ca chnh mnh, ta shnh phc hn nhiu!

2. Sng thnh cng: thnh cng, ta cn c t duy tch cc, knng cn c trong

thk21: knng giao tip, tm vic, lm vic, trnh by, thuyt phc, bn hng,

marketing, qun l, chin lc

3. Sng giu c: giu c, ta phi c t duy ng n v tin bc, bit qun l

tin bc, bt tin bc lm vic cho mnh. Ngi giu c thng lm giu tkinh

doanh, trong , vi xu hng Internet ha ca thk21, ta nn hiu bit v ng

dng Thng mi in t(v d nhin bao gm cMarketing online) vo vic

kinh doanh, ta cng nn th tm hiu v tim nng mnh m ca Kim tin

online


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Bn c thtm thy ti liu hc nhng iu trn twww.chiakhoathanhcong.com!

Mi bn khm ph v ng blc hi sng

Hnh phc hn, Thnh cng hn, Giu c hn!

ban hang online hieu qua

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