Download - Wowthing
WOWthingKelly Zepeda
direct marketing communications May 8, 2014
concept✴ two-in-one shop consisting of a
high end women’s boutique focused (but not limited) on Japanese fashion plus nail art bar
✴ goal is to give our consumers a “one stop shop” atmosphere
✴ two floor building -> boutique on first floor -> nail bar on second floor
boutique specs• designers will include:
✴ sacai luck
✴ junya watanabe
✴ visvim
✴ undercover
✴ comme des garcons
✴ kenzo
✴ yohji yamamoto
✴ Nike
nail bar specs• services provided:
✴ gel nail art
✴ manicures
✴ gel extensions (no acrylic)
pricingService Details Cost
Basic ManicureFiling, cuticle care,
polish or buff$15
Gel ManicureFiling, cuticle care, polish or buff plus
one color$45
Gel ExtensionsManicure, gel tips,
plus 1 color. Gentle alternative
to acrylics
$70
Nail Designs
Will vary in price depending on complexity of
design
$5-10 per finger
• Women ages 20-35
• they run the gamut from students to independent & successful business owners
• always on the go
• cultured & love to travel
• use fashion as a form of expression
target profile
competition
SWOT AnalysisStrengths
✴unique offerings ✴two revenue streams ✴nail art industry is booming
Weaknesses ✴fairly new concept ✴lack of brand recognition ✴budget constraints
Opportunities ✴gaining market share in both the nail and retail industry ✴adding online store ✴expanding location-wise ✴collaborating with other brands to create store exclusive products
Threats ✴target market may not respond to store’s concept ✴too small of a selection due to budgets
MARKETING
online• weekly newsletters/blog
✴ highlight new arrivals
✴ store news
✴ nail art appointment booking system
• social media
✴ Instagram: TAKE PICS OF NEW ARRIVALS AND NAIL ART
✴ TWITTER: Store news, misc. info, and direct link to consumer
Designer Highlight: Kenzo
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magna tincidunt. Maecenas aliquam maecenas ligula nostra,
accumsan taciti. Sociis mauris in integer, a dolor netus non dui
aliquet, sagittis felis sodales, dolor sociis mauris, vel eu libero cras.
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porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per
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leo, temporibus scelerisque nec. Congue porta scelerisque praesent at,
Store News Ut facilisis ante in dui ac suscipit, turpis voluptatum donec, suspendisse, quasi luctus amet urna tempor amet sit. Cras volutpat mattis hasellus justo sed, feugiat nunc praesent. Quam ac ligula risus lectus dapibus, nunc lectus velit, vel, vestibulum.
new in In tellus nam, eros amet hasellus facilisis. Vehicula sed, class dignissim ullamcorper eros, mauris consequat ut lacinia. Aliquam amet est, quam leo maecenas mauris turpis leo pharetra, vulputate lacus. Ad ornare donec, fringilla feugiat augue.
events Imperdiet laoreet, ipsum enim sit lectus felis at, aliquam donec pede, luctus platea etiam mauris ut. Dui vel diam, vitae et scelerisque erat volutpat viverra velit, risus pellentesque tellus nullam nibh, morbi posuere.
WOWTHING Thursday May 8, 2014
onlineOnline ads: lifestyle sites/publications
✴ refinery29
✴ style.com
✴ vogue.com
✴ anyonegirl
WOWTHING your new
favorite store
✴ bloggers have an extremely wide audience
✴ they influence purchase decisions through their posts
✴ opportunities to collaborate
bloggers
offlineDIRECT MAIL:
• store opening invitations will only be sent to vip’s in the fashion industry
• bloggers
• magazine editors
• celebrities
!you are cordially invited to the !wowthing !
store opening !!May 17th 2014 7 - 10 pm !
1 Gansevoort Street !!! !!
wowthing
1 gansevoort street new york
www.wowthing.com
Print ads:
• vogue
• w Magazine
• harper’s bazaar
• the new yorker
• NY times style section
• v magazine
wowthing
wowthing
Outside ads: only in areas where desired target market would reside
• subway stations
• bus stops
FINANCIALS
COSTS EstimatedFixed Costs
Website 500 Business Cards/Stationery 300 Business Licenses/Permits 200 Decorating 3,000 Lease Security Deposit 2,500 Office Furniture/Fixtures 1,500 Telephone 150 Tools & Supplies 1,400
Total Fixed Costs 9,550
Average Monthly CostsAdvertising (print and Internet) 11,528 Employee Salaries and Commissions 9,000 Inventory, raw materials, parts 8,000 Rent 2,500 Supplies 250 Telephone 63 Public Utilities 250 Website Hosting/Maintenance 150
Total Average Monthly Costs 31,741 x Number of Months 6
Total Monthly Costs 190,446
Total COSTS 199,996
SURPLUS/(DEFICIT) 4
Sales projections
• Minimum of $3,200 monthly clothing sales
• Minimum of $5,000 monthly nail service profits
• total of $49,200 in profit made in 6 months
social media
Monthly Cost Sales Generated ProfitInstagram $1500 $2500 $1000Twitter $1200 $2100 $900Website/Blog $900 $1500 $600Tumblr $500 $750 $250TOTAL $4100 $6850 $2750