hcl by subhojit tripathi

8/2/2019 HCL by Subhojit Tripathi

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A SUMMER PROJECT

ONMARKETING SURVEY

ON

CONSUMER PREFERENCES REGARDINGHCL PRODUCTS & SERVICES

By

Shubhajit TripathyRoll No.89

Under the Faculty Mentor of

Dr.Hamlata Bhat

A Summer Project Report

Submitted in Partial Fulfillment of the Requirements for the

Post Graduate Diploma in Management

Batch 2010-12

Submitted To

G.L. Bajaj Institute of Management & Research

Plot no.2, Knowledge Park-II, Greater Noida

Gautam Budh Nagar, Uttar Pradesh


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ACKNOWLEDGEMENT

I owe my gratitude to many people who helped and supported me during the entire

Summer Training.

My sincere thanks to Dr.Hamlata Bhat (College Mentor) for initiating and guiding the

project with attention and care. She has always been available for me to put me on track

from time to time to bring the project at its present form.

My deep sense of gratitude is due to M. Bhasakaram (Customer Engineer Manager, Hcl

Infosystems Ltd, Ashok Nagar, Bhubaneswar) for allowing me to carry out the Summer

Internship and this Project at the organization and to be constantly available to me for the

period, for guidance. He/ She also helped me to see the subject of study in its proper

perspective. Thanks and appreciation is also due to the officials, employees and

respondents of Hcl Infosystems Ltd., Ashok Nagar, Bhubaneswar) for their support.

I also thank my Institution and my faculty members without whom this project would have

been a distant reality.

Name: Shubhajit Tripathy

Place: Bhubaneswar

Date: 8th

July, 2011


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ABSTRACT

This Marketing Research or Survey on Consumer Preferences Regarding Hcl Products &

Services was conducted through questionnaire methods and its main objective was to find

out the consumer preferences regarding Hcl products and services, what are the views of

the people about Hcl products and services those who are customers of Hcl or non

customers of Hcl. The target areas were Power verticals, Infra verticals and Oil & Gas

verticals. The target completed in 6 weeks and collected the views/feedbacks from the end

users of Hcl products and services.


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Table of Contents

Chapter No. Chapter Name Page No.

1Introduction and Company Profile

2Objective of the study

3

Methodology of the Study

4Hypothesis Testing

5Data Analysis and Interpretation

6Summary & Conclusion

Bibliography


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Chapter-1

Introduction & Company Profile


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Chapter-1

Introduction

Origin:

This project was done under Hcl Infosystems ltd. To make a project under Hcl Infosystems

ltd. I contacted with the Regional Manager T. Prasanth of this company. Before I started

training I faced a small interview with the Manager. And he asked me to do a market

research/survey on consumer preferences regarding Hcl products and services in three

particular areas like infra verticals, power verticals and oil &gas verticals.

Planning:

Before starting this survey I planned

1) How to cover these areas in these limited periods?2) How to make this survey efficiently and effectively?3) Which method/procedure I have to apply?4) How to interact/face with the consumers?5) How to reach at the target point?

Developing:

With the help of the questionnaire method and personal interview method I completed my

survey by reaching at my target consumers and collected feedbacks from them.

This method helped me to do my survey efficiently and effectively. I achieved the target

within these 6 weeks of time.

Visiting with the consumers developed my

1) Communication skills

2) Personality

3) Confidence

4) Corporate experience

5) Got to know different consumer behaviours, etc


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Flow chart of the Planning:Hcl Infosystem

ltd.

Marketing survey on

consumer preferences

Areas

Infra, power and oil & gas

Meet with Marketing or Hr manager of the particul

organisations

Collecting feedbacks by questionnaire method and

personal interview method

Data analysis and interpretation, hypothesis

testing.


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Introduction to Subject

Subject: Marketing survey on consumer preferences regarding Hcl products

and services.

Reasons & Benefits for opting this particular Subject:

1) Gives an opportunity to interact with the top level managers.2) To collect their views by making an interview with them.3) To know the consumer behaviour, perceptions, preferences.4) To observe their reactions like gestures and postures, etc.5) To apply the procedures/methods of research.6) Feedbacks/views collection.7) To make a hypothesis and data analysis with the help of spss by which we would beable to know the companys strengths and weaknesses so that it can implement a new

strategy.

8) Interesting subject to do a survey and analysis.

Importance:

1) Company would be able to know its consumers needs and demands (preferences).2) For future planning.3) Gain corporate knowledge.4) Gathering feedbacks from different organisations to know the consumers preferencesabout the product and services of Hcl so that it can develop its strategy and able to make a

good decision to fulfill customers and its own objectives.


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With the largest installed PC base in the country, four indigenously developed and

manufactured PC brands - 'Infiniti', 'Busy bee' 'Beanstalk' and 'Zebedee' - and its robust

Manufacturing facilities; HCL Infosystems aims to further leverage its dominance in the

PC market. It has been consistently rated as Top player in PC industry by IDC.The 'Infiniti'

line of business computing products is incorporated with leading edge products from world

leaders such as Intel. A fully integrated and business-ready family of servers and

workstations, the 'Infiniti Global Line' is targeted at medium and large companies to help

them to manage their enterprise-related applications. It has considerable dominance in

verticals like Finance, Government, and Education &

Research. The Channel Business of HCL Infosystems has an extensive network of

over2500+resellers across300 locations. It has actively promoted the penetration of PCs in

the home and the small office/home office (SOHO) segments, through Beanstalk,

Zebedee & Busy bee PCs and Toshiba Laptops.HCL Infosystems has two focused business

units. While HCL Infosystems

concentrates on the IT products, solutions and related services business, HCL InfiNet

focuses on the rapidly growing communication and imaging products, solutions and

services industry.HCL Infinite, with a presence in more than 35 cities, has the ability to

service around250 cities in its catchments area. It provides corporate networking services

like Virtual

Private Network, Broadband Internet Access, Hosting & Co-location services, designing &

deploying Disaster Recovery Solutions & Business Continuity solution, Application

Services, Managed Security Services & NOC Services over its state-of-the-art IP network

to over 200 corporate. With the Office Automation (OA) Divisionbeing part of it, HCL Infinite now has an exclusive sales and support.


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No. Of engineers in different locations of Orissa:

Hcl Infosystems ltd. has more than 40000 systems installed across the state. A regionaloffice in Bhubaneswar heads the operations in the state along with 11 direct support and

service offices. It is the only hardware company in Orissa to have such a large service

network. The various offices across the state are:

SI. No Direct Support Location No. Of Engineers

1 Bhubaneswar 45

2 Sambalpur 7

3 Balasore 5

4 Berhampur 5

5 Angul 5

6 Bhawanipatna 4

7 Kendrapada 1

8 Cuttack 4

9 Sunabeda 3

10 Rourkela 5

11 Keonjhar 5

TOTAL 89


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Chapter-2

Objective of the Study


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Chapter -2

Objective of the study:

1. The main objective of the study is to analyse the consumer perception and attitude about

Hcl products and services.

2. To cover up 3 particular areas like Infra verticals, Power vertical and Oil & Gas vertical.


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Chapter-3



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Chapter-3


One can visualize the fact that a detailed study is required in each practical situation for

better results. Any effort which is directed to such study for better results is known as a

research. In other words, a research is an organized set of activities to study and develop a

model or procedure/technique to find the results of a realistic problem supported by

literature and data such that its objectives (s) is (are) optimized and further make

recommendations/interferences for implementations

Research methodology:

A system of models, procedures and techniques used to find the results of a problem is

called a research methodology.

USE OF QUESTIONNAIRE METHOD FOR THE RESEARCH

Questionnaires Method:

In this method a questionnaire is send (usually by post) to the persons concerned with a

request to answer the questions and return the questionnaire. A questionnaire consists of a

number of questions printed or typed in a definite order on a form or set of forms. The

questionnaire is mailed to respondents who are expected to read and understand the

questions and write down the reply in the space meant for the purpose in the questionnaire

itself. The respondent has to answer the questions on their own. This method of collecting

data by mailing the questionnaire to respondents is most extensively employed in various

economic and business surveys.

Questionnaire Design:I have followed the following steps of designing a questionnaire are

as follows:

(a)Identification of research issues:

The Definition of research issues and related objectives is an important task while

designing questionnaire because the content of the questionnaire mainly depends on these

issues based on which measurement are made. Hence, there are ten questions regarding to

the research.

(b)Formulation of questions and format:


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As the time period was very short for this project, I had formulated necessary question

which will be very effective and you can get effective feedback quickly and easily. The

question format was in two types such as open-ended question and close-ended question.

Open-ended questions:

In this type of questions, the interviewer writer the answer of the respondent word to word.

In this type, there is no pre-coded classification of answers to the question. For example,

in this survey to find customer opinion on the after sale service of HCL product a sample

open-ended question without classification is as

Q: How much will you rate to our customer care services out of 10?

Close-ended questions:

Close-ended questions are structured questions. It has two formats:

a) Questions with multiple responses out of which the respondents have to select one or

more choices.

(b) Questions with rating scale with discrete responses or continuous range

For example

Will you recommend to others about our products?

(a) Yes (b) No


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Chapter-4

Hypothesis Testing


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Chapter-4

Hypothesis testing

1. H0:Letsassume perception of respondents that advertisement of our services and

products capture the best quality in the market is independent for occupation.

H1: Lets assume perception of respondents that advertisement of ourservices and

products capture the best quality in the market is dependent for occupation.

occupation & about advertisement's quality Cross tabulation

about advertisement's

quality

Total

Yesoccupation private 10 10

government 61 61

Total 71 71

Chi-Square Tests

Value

Pearson Chi-Square

N of Valid Cases 71

a. No statistics are computed because about advertisement's quality is a

constant.

Here all 71 respondents replied yes to the advertising quality. So it is a constant.


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2. H0:Letsassume perception of respondents that satisfaction of the respondents for Hcl

products is independent for age.

H1: Lets assume perception of respondents that satisfaction of the respondents for Hclproducts is dependent for age.

age group & some comments about our products Cross tabulation

some comments about our products Total

satisfactory dissatisfactory average

age group 18-28 5 0 3 8

29-39 27 0 13 40

40-50 17 1 5 23

Total 49 1 21 71

age group & some comments about our products Cross tabulation



age group 18-28 Count 5 0 3 8

Expected Count 5.5 .1 2.4 8.0

29-39 Count 27 0 13 40


40-50 Count 17 1 5 23


Total Count 49 1 21 71

Expected Count 49.0 1.0 21.0 71.0


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Chi-Square Tests

Value df Asymp.

Sig. (2-

sided)

Monte Carlo Sig. (2-sided) Monte Carlo Sig.(1-sided)

Sig. 95% Confidence

Interval

95% Confidence

Interval

Sig.

LowerBound

UpperBound

LowerBound

UpperBound

Pearson Chi-Squar 2.992a

.559 .549b

.434 .665

Likelihood Ratio 3.192 .526 .549b

.434 .665

Fisher's Exact Test 3.480 .549b

.434 .665

Linear-by-Linear

Association

.712c

.399 .338b

.228 .448 .128 .323 .225b

N of Valid Cases 71

a. 4 cells (44.4%) have expected count less than 5. The minimum expected count is.11

b. Based on 71 sampled tables with starting seed 2000000.c. The standardized statistic is -844.

Analysis and interpretation:

The calculated value of chi square for 2 degree freedom at 5 % level of significance is

2.992. The p-value (critical value) is .559. This is greater than .05. Hence this hypothesis is

accepted.


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3. H0:Letsassume perception of respondents that respondents rated the Hcl product out

of 10 is independent for gender.

H1: Lets assume perception of respondents that respondents rated the Hcl product out of

10 is dependent for gender.

gender & rate our product out of 10 Cross tabulation

rate our product out of 10 Total

6 7 8 9

gender male Count 32 23 3 63

Expected

Count

4.4 32.8 23.1 2.7 63.0

fema Count 0 5 3 0 8

ExpectedCount

.6 4.2 2.9 .3 8.0

Tot Count 5 37 26 3 71

Expected

Count

5.0 37.0 26.0 3.0 71.0

Chi-Square Tests

Value df Asymp.

Sig. (2-

sided)

Monte Carlo Sig.(2-sided) Monte Carlo Sig(1-sided)

Sig. 95% Confidence

Interval

95% Confidence

Interval

Sig.

Lower

Bound

Upper

Bound

Lower

Bound

Upper

Bound

Pearson Chi-Square 1.204E .752 .944b

.890 .997

Likelihood Ratio 2.091 .554 .775b

.677 .872

Fisher's Exact Test .559 1.000b

.959 1.000

Linear-by-Linear

Association

.001c

.981 1.000b

.959 1.000 .434 .665 .549b

N of Valid Cases

a. 6 cells (75.0%) have expected count less than 5. The minimum expected count is

.34.

b. Based on 71 sampled tables with starting seed 2000000.

c. The standardized statistic is -.023.


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Analysis and interpretation:

The calculated value of chi square for 2 degree freedom at 5 % level of significance is

1.204. The p-value (critical value) is .752. This is greater than .05. Hence this hypothesis is

accepted.


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Chapter-5

Data Analysis & Interpretation


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Chapter-5

Data Analysis & Interpretation

Frequency and Percentage Analysis

1. Analysis on the basis of Respondents Profile:

Variable Frequency(f) Percentage (%)

Occupation:-

Service (pvt) 10 14.1

Service (govt) 61 85.9

Business 0 0

Others 0 0

Total 71 100.0

Gender :-

Male 63 88.7

Female 8 11.3

Total 71 100.0

Age group:-

18-28 8 11.3

29-39 40 56.3

40-50 23 32.4

50 above 0 0

Total 71 100.0

Annual income:-

Below 2 lakhs 0 0

Above 2 lakhs 71 100.0

Total 71 100.0

Marital status:-


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Married 23 32.4

Unmarried 48 67.6

Total 71 100.0

Interpretation:

From the Analysis on the basis of Respondents Profile, I got to know about the respondents

own profile who have given their feedbacks to me at the time of research.

Frequency:

In the occupation parameter, there are

10 respondents from service (private) organisations out of 71, 61 respondents from service

(govt) organisations out of 71 & 0 respondents from business and others out of 71.

Percentages:

Percentage of service (pvt) respondents is 14.1& Percentage of service (govt) respondents

is 85.9

Frequency:

In the gender parameter, there are 63 respondents from male & 8 are female.

Percentage:

Percentage of male is 88.7 & percentage of female is 11.3.

Frequency:

In the age group parameter, 8 are from 18-28 groups, 40 are from 29-39 group and 23 are

from 40-50 group.

Percentage:

Percentage of 18-28 groups is 11.3, percentage of 29-39 groups is 56.3 & percentage of 40-

50 groups is 32.4.

Frequency:

In the annual income group, all are in above 2 lakhs groups.

Percentages:

Percentage of above 2 lakhs groups is 100.0 and other one is zero.


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Frequency:

In the marital status group there are 23 are married and 48 are unmarried.

Percentage:

Percentage of married is 32.4 and unmarried are 67.6.

2. Analysis on the basis of respondents response perception:

Variables Frequencies (f) Percentage (%)

Usage of Hcl products

Computing products 50.7

Display products 8.5

Software solutions 28.2

OAIPS 12.7

Networking products 0

Total 100.0

Standard of the Hcl products

Yes 100.0

No 0

Total 100.0

Rate the product out of 10

6 7.0

7 52.1

8 36.6

9 4.2

Total 100.0

Advertisement quality

Yes 100.0

No 0

Total 100.0

Convincing power of

advertising


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Yes 100.0

No 0

Total 100.0

Define advertisement

Funny 2.8

Interesting 40.8

Convincing 56.3

Too long 0

Very short 0

Total 100.0

Rate customer services

6 5.6

7 40.8

8 53.5

Total 100.0

Product knowledge

Television 54.9

Radio 0

Newspaper 45.1

Friends n family 0

Posters n banners 0

Total 100.0

Recommend product

Yes 100.0

No 0

Total 100.0


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Comments on product

Satisfactory 49 69.0

Dissatisfactory 1 1.4

Average 21 29.6

Total 71 71

Interpretation:

From the above table of Analysis on the basis of respondents response perception, we got

the following results:

Maximum respondents use computing products and then software solutions.

All respondents are happy with the standard of the Hcl product.

Maximum respondents have rated the product 7 out of 10 and then 8 out of 10.

All respondents are happy with the advertising quality.

All are happy with the convincing power of advertising.

Maximum respondents replied that advertising is convincing and then interesting.

Maximum respondents rated the customer service 8 out of 10 and then 7.

Maximum respondents replied that they have the product knowledge from television and

then from newspaper.

All the respondents replied that they will recommend about hcl product to every 1.

Maximum respondents are satisfactory then average. Dissatisfactory respondents are very

negligible.


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Cross tabulation:

1. Between occupation & product standard:

Occupation Did you find product up to

standard?Yes No

Private 10 0

Government 61 0

Total 71

From the above table we got to know that 10 respondents from private and 61 respondents

are agreed with the standardisation of the product.

So maximum respondents like the standard of the product.


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2. Between occupation & usage of the product before:

which product of our company you have used before Total

computing

products

display

products

software

solutions

office

automation

imaging and

printing

solution

Occupation

Private 10 0 0 0 10

Government 26 6 20 9 61

Total 36 6 20 9 71

From the above table we got to know that only 10 respondents of private service use computing

products where 26 from government respondents use computing products.

No other private respondents use other products of Hcl. Where 6 of govt use display products, 20of govt use software solutions, 9 of govt use OAIPS.

Overall 61 govt respondents use Hcl products and 10 pvt respondents use Hcl products.


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3. Between annual income & rating of customer service out of 10:

rate our customer services out of10

Total

annual incom

above 2 lakhs 4 29 38 71

Total 4 29 38 71

It observed from the above table that there are no respondents below 2 lakhs. All are in thegroup of above 2 lakhs. The respondents of the category of above 2 lakhs rated the Hcls

customer service differently.

4 respondents rated 6, 29 respondents rated 7 and 38 respondents rated 8.

So we conclude that maximum respondents rated 8 to the customer service of Hcl


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4. Between annual income and recommendation of the Hcl product:

will you recommend

others about our

products

Total

annual income yes

above 2 lakhs 71 71

Total 71 71

From the above table I got to know that there are no respondents below 2 lakhs category. Andevery 71 respondents are from above 2 lakhs category replied that they would like to recommend

Hcl product to others.


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5. Between age group and comments about Hcl product:



age group 18-28 5 0 3 8

29-39 27 0 13 40

40-50 17 1 5 23

Total 49 1 21 71

It is observed from the above table that there are no respondents above 50 age group. So all

are in the age group of 18-28, 29-39, and 40-50. Only 5 respondents of 18-28 are there who

are satisfied with the product. And 3 respondents are in average condition.0 are

dissatisfied.

27 respondents of 29-39 age groups are satisfied, 0 are dissatisfied, and 13 are in average

condition.

17 respondents of 40-50 age groups are satisfied, 1 is dissatisfied and 5 are in average

condition.


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6. Between age group and recommendation of Hcl products to others:

will you recommend other

about our products

Total

yes

age group 18-28 8 8

29-39 40 40

40-50 23 23

Total 71 71


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It is observed from the above table that not a single respondent were disagreed to

recommend about the Hcl product to others. 8 respondents of 18-28 age group replied yes,

40 respondents of 29-39 age groups replied yes and 23 respondents of 40-50 age groups

replied yes.


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Chapter-6

Summary & Conclusion


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Chapter-6

Summary & Conclusion:

From the overall analysis and interpretation we got conclusion. And those are as follows.

In the occupation parameter, there are

10 respondents from service (private) organisations out of 71, 61 respondents from

service (govt) organisations out of 71 & 0 respondents from business and others out of 71.

Percentage of service (pvt) respondents is 14.1& Percentage of service (govt)

respondents is 85.9

In the gender parameter, there are 63 respondents from male & 8 are female.

Percentage of male is 88.7 & percentage of female is 11.3.

In the age group parameter, 8 are from 18-28 groups, 40 are from 29-39 group and 23

are from 40-50 group.

Percentage of 18-28 groups is 11.3, percentage of 29-39 groups is 56.3 & percentage of

40-50 groups is 32.4.

In the annual income group, all are in above 2 lakhs groups.

Percentage of above 2 lakhs groups is 100.0 and other one is zero.

In the marital status group there are 23 are married and 48 are unmarried.

Percentage of married is 32.4 and unmarried are 67.6.

Maximum respondents use computing products and then software solutions.

All respondents are happy with the standard of the Hcl product.

Maximum respondents have rated the product 7 out of 10 and then 8 out of 10.

All respondents are happy with the advertising quality.All are happy with the convincing power of advertising.

Maximum respondents replied that advertising is convincing and then interesting.

Maximum respondents rated the customer service 8 out of 10 and then 7.

Maximum respondents replied that they have the product knowledge from television

and then from newspaper.

All the respondents replied that they will recommend about Hcl product to everyone.

Maximum respondents are satisfactory then average. Dissatisfactory respondents are

very negligible.


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Bibliography

Soft copy of company profile- Hcl Infosystems ltd.

Hcl logo- google.com


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MARKETING SURVEY ON CONSUMER PREFERENCES REGARDING HCL

PRODUCTS AND SERVICES

Q. No______________

Date_______________

Place_______________

Dear Sir/Madam,

We, Hcl Info systems Ltd. are doing a brief survey to find out more about consumer

preferences regarding Hcl products and services. We would be grateful if you could spare a fewminutes to participate in it. Thank you for your cooperation.

Name:

Occupation: (A) Service (1) (pvt) (2) (govt) (B) Business (C) Other: Specify

Gender: (1) Male (2) Female

Age group: (1)18-28 (2)29-39 (3)40-50 (4)50 above

Annual Income: (1) Below 2 lakhs (2) above 2 lakhs

Marital status: (1) Married (2) Unmarried


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1. Which product of our company you have used before?

(a) Computing Products

(b) Display Products

(c) Software solutions

(d) Office Automation Imaging and Printing solutions

(e) Networking Products

2. Did you find the product up to the standard? If not then mention in detail what are the

things you want to improve in our products?

(a)Yes (b) No

3. If you are satisfied then how much you will rate the product you have used out of 10?

4. Do you think that the advertisement of our services and products capture the best quality in the

market? If no why?

(a) Yes (b) No

5. Do you think that our advertisement is quite convincing for those who are new to our products?

If no mention why?

(a) Yes (b) No

6. How will you define our advertisement?

(a) funny


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(b) Interesting & in formatives

(c) Convincing

(d) Too long

(e) Very short

7. How much will you rate to our customer care services out of 10?

8 .From where you got to know about our product?

(a) Television

(b) Radio

(c) Newspaper

(d) Form friends & family

(e) Posters & banners

9. Will you recommend others about our products? If No mention why?

(a) Yes (b) No

10. Briefly give some comments about our products?

(a) Satisfactory(b) Dissatisfactory(c) Average

hcl by subhojit tripathi

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