khadi gaatha (खादी गाथा)
TRANSCRIPT
KHADI is a hand spun fabric and GAATHA(खादी गाथा) in Hindi
means STORY
Welcome! to KHADI GAATHA. A story of a timeless legacy of hand
spun, hand woven, eco friendly fabric – Khadi, binding generations,
threading lives and weaving destinies.
An Initiative by
#खादी_गाथा is a social media campaign initiated by “NAMO
INSPIRES ME" to improve the condition of the Khadi
weavers by creating an awareness about KHADI – A hand
spun, hand woven and eco friendly fabric.
Why the Campaign #खादी_गाथा ?
Make people aware of the fabric Khadi and its qualities
Motivate people to include Khadi outfits in their
wardrobe
Improve the condition of weavers
An Initiative by
CAMPAIGN DURATION
13th
Jan 2016 – 13th
Feb 2016
HASHTAG #खादी_गाथा
SOCIAL MEDIA PLATFORM
YouTube
Blog
An Initiative by
CAMPAIGN FEATURES
NAMO INSPIRES ME has come up with
innovative campaigns that includes:
Contests
Tweet Party
Google Hangout
Interview with Khadi stake holders and
celebrities
Celebrity endorsement
Distribution of Solar Charkha
An Initiative by
JOIN THE CAMPAIGN
Please join us spreading the messages
writing about Khadi with #खादी_गाथा and
participate in the various contests.
For Updates
Follow us on twitter
www.twitter.com/namoinspiresme
Like our FB Page
www.facebook.com/namoinspiresme
Thank You
NAMO INSPIRES ME