Neha Nayak25 | Female | Bengaluru

+919632577332 | nehaunayak@gmail.comBBA | PGDM

Professional Experience Millward Brown, Research Associate, Bengaluru May 2015- Present

Responsible for the continuous brand health track study of a baby care products company in India In-charge of the post campaign evaluation studies conducted for a consumer electrical goods company

Adwalpalkar Constructions & Resorts Pvt Ltd, Sales Executive Nov 2012 – Jun 2013 Streamlined the information database maintenance and enquiry handling procedure to make it customer friendly Oversaw advertising, promotions & public relations as well as coordinated with different real-estate brokerage agencies Responsible for imparting project information to inquiries, follow-up, converting them into sales and the after sales process Involved in recruitment. Also involved in the campaign design, advertising and public relations of SinQ Beach Club

Mahindra Holidays & Resorts India Ltd, Sales Consultant Jun 2011– Oct 2012 Part of the first team in India to achieve sales worth Rs. 50 Lacs in the opening month of June 2011 Accountable for selling of new timeshare memberships and up-gradation of existing ones; completion of enrolment formalities

and assisting in resolving customer grievancesSavoir Faire Media, Marketing Executive Apr 2010– Apr 2011

Responsible for selling of advertising space, managing the subscriptions of Business Goa: a monthly regional magazine Managed the distribution and administration; and coordinated with various literary and artistic contributors Developed a Standard Operating Procedure for the sister concern Savoir Faire- a print advertising agency

Summer Internship Total Experience: 02 MonthsThomas Cook India Ltd, Summer Intern April 2014- May 2014

Conducted a market research study to understand the potential of non-IT companies for foreign exchange in Bangalore Carried out STP analysis to identify the segment with most potential; and also identified critical service factors

Academic AchievementsYear Degree Board / University Percentage/CGPA2013- 15 PGDM Goa Institute of Management 5.02 / 8

2007- 10 BBA Goa Board 69.7 %

2007 HSSCE Goa Board 49.6 %

2005 SSCE Goa Board 74.1 %

Completed Basico 1 & 2 courses in Portuguese from Insituto Camoes, Panaji- Goa in April 2011.

Select Academic Work

Projects

Evaluated the numeric v/s weighted distribution of WCCLG CFLs in three prominent markets in Goa as a part of study for Sales and Distribution Management (Jun-Sep 2014)

Identified gaps in the user interface of an online retailer-CoolDukan operational in Goa (Jun- Sep 2014)

Worked for the betterment and rehabilitation of rescued children with El-Shaddai, Goa (Jul 2013-Jan 2014) as a part of the CSR initiative of GIM. In a group, we helped the children with basic education and inculcation of good behavior apart from various medical camps and classes conducted in slums

Studied the potential of a new market for ‘Alpha Kidz’ and brand awareness for Alpha Mindz Trainers & Consultants Pvt Ltd, Goa (Apr-Jun 2009)

Positions of Responsibility Selected (2013-14) and elected (2014-15) as a member of the Student Advisory Council at GIM. The S.A.C. acts as an

interface between the management and the student body; and is the apex body of all clubs and other student initiatives. Member of the anti-ragging committee at GIM. Co-head of the round formulation team for marketing events at a 3-day national level college management fest- Odyssey ’09.

Extra-curricular Activities Won two gold and two silver medals across badminton, cricket and carom at GIM. Represented the college at the inter-collegiate badminton tournament organized by the Goa University in the year 2007-08.