vikrant gupta

7/28/2019 Vikrant Gupta

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Vikrant GuptaSr. Manager - Sales & Marketing (Online), Ecommerce at CYBER ASTRO LIMITED (PART OFCYBER MEDIA GROUP)

Summary

I am BE & MBA, Marketing Professional with 9+ years of experience in Online Marketing.My forte is to build market and create online 'brands' from scratch.

Specialties:

Online Marketing, Offline Marketing, BTL, Media Buying, Innovative Marketing, Shoestring Marketing,

Content-Strategy, ecommerce, Marketing strategy for retail, lifestyle, fashion, shopping cart Optimization,

CRM & LMS, Email marketing, Google Analytics, Search Engine Marketing (SEM), SEO, Social Media, Web

2.0, Inventive Search Marketing, Market Research, Online Branding, Internet Marketing, Affiliate Marketing,

Digital Media, Display Ads, customer acquisition, brand development, Building web traffic, online leadgeneration, media strategic planning, daily operation management, continuous growth of online store, increase

registered customer base and with the ultimate goal of revenue.

Core Responsibility

Website Management, PPC-SEO-SMO-SEM, Marketing Research, Customer Retention, Loyalty programs,

Lead Generation, Online sales, Revenue Generation, Payment Gateway Co-ordination, New Product Launch,

ROI driven Campaigning, Web traffic & Competitors analysis, Media Planning, Media Buying, Affiliate

Development, MIS reporting, Preparing Media Plan.

Experience

Sr. Manager - Sales & Marketing (Online), Ecommerce at CYBER ASTRO LIMITED (CYBERMEDIA GROUP)

April 2009 - Present (4 years 3 months)

E-commerce Management, Team Management, Campaign Management, Creative Development, Operation,

Media Buying, Relationship Management - Managing Direct Advertiser, Networks and Affiliates and

exploring other agencies.Reporting to VP.

Other Core Responsibility - Revenue generation, Retention of the customer, Loyalty programs, ROI, Daily

visitor traffic, Competitors analysis, Responsible for creative design/ research/ delivery/ optimization of all

our new online campaigns. CRM Updates (using ZOHO CRM).

Relationship Manager, North India at Clickjobs.com, Job portal from "Bharat Matrimony" Now"Consim Info Pvt. Ltd"

September 2006 - March 2009 (2 years 7 months)

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Engaged as a Relationship Manager for media, online Sales & Marketing, Handled key corporates,

Responsible for branding campaign

Sr. Sales Executive at Infomedia India Ltd

January 2005 - September 2006 (1 year 9 months)

Campaign Management, Creative Development, Managing Direct Advertisers, Conducting promotions,

launching brands, organizing events. Planning out monthly strategies, formulating new schemes and

managing brand building operations with innovative ideas. Preparing reports and consolidating work.

Business Development Executive - Domestic & International at GINNI FILAMENT LTD (JAIPURIAGROUP)

July 1999 - September 2000 (1 year 3 months)

Search, Research, find and create new prospect buyer, hospitals & trading agencies database from domestic &

international market. marketing activities like SEO, professional/ personal Mailing activity, blog writing,

News letter, Press release etc. Developed & maintained corporate relationship with existing clients to receive

repeat/ regular orders. Single point of contact for client.

Projects

www.cyberastrotechnology.com

July 2009 to April 2012

Members:Vikrant Gupta, Two Developers, Two Designers, Content Writter, Three SEO & SMO People, One

Customer Care Executive

New Initiatives fro Cyber Astro Limited (CyberMedia Group)

Global Connect CloudOctober 2011 to Present

Members:Vikrant Gupta, Dr. J. N. Pandey, Mr. Satrajit Majumdar, Upender Sharma, Birender S., Roshan

Choudhary, Kundan B., Surmila

Again a new initiatives from Cyber Astro Limited for BPO Function

Courses

BE, Textile Technology

Shri Vaishnav Institute of Technology & Science

Textile Technology

Corporate Relationship

MBA, Sales & Marketing, International Business

Fortune Institute of International Bussiness

MBA Grade- B+

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Sales & Marketing

International Business

German Language (Elem.)

.................................................................................................................................................................

Independent Coursework

SEO & SMO From Private prof. people

Languages

German (Elementary proficiency)

English

Hindi

Skills & Expertise

Team handling

Lead Generation

Business Development

Talent Acquisition

Online Advertising

Digital Marketing

Media Planning and Execution

Social Media Marketing

Website Management

Ecommerce Management

Search Engine Optimization ManagementBrand Building

PR Activity

Pay Per Click (PPC)

Affiliate Marketing

Business Strategy and Planning

Team Management

Business Planning

Creative Display Conceptualization

Stakeholders Relationship

Cross Functional Team Communication

Building Brand AwarenessCelebrity Management

Sales and Marketing

ROI Driven Campaigning

Google Webmaster Tools

Project Management

Website Traffic Growth

Vendor Relationships

Team Building

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Positive Team Player

Brand Management

E-commerce

Web Traffic

Webmaster Services

PPC

SEO

Sales

Customer RetentionMarket Research

Marketing

Management

Marketing Communications

Online Marketing

CRM

Web Analytics

Advertising

Product Management

Media Planning

Marketing Research

Education

Fortune Institute of International Bussiness

MBA, Sales & Marketing, International Business, 2003 - 2005

1 recommendation available upon request

Shri Vaishnav Institute of Technology & Science

BE, Textile Technology, 1999 - 2003

1 recommendation available upon request

Honors and Awards

Awarded for "Best Person of the Year 2011" with a Certificate of Cyber Astro Limited.

Interests

Research, Reading, Playing chess

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Vikrant GuptaSr. Manager - Sales & Marketing (Online), Ecommerce at CYBER ASTRO LIMITED (PART OFCYBER MEDIA GROUP)

2 people have recommended Vikrant

"One of the close member of the workgroup."

Uttam Trivedi, Student, Fortune Insitute of International Business, studied with Vikrant at FortuneInstitute of International Bussiness

"Vikrant is my best friend since our engineering. He is a person who has a perfect blend of sincerity with

common sense. Always smiling and always , always ready to help with best of his scale. Now when he has

achieved great heights in his career, I wish him a very best luck and great life ahead.."

Shashank K., Student, rajeev gandhi technical university, studied with Vikrant at Shri Vaishnav Instituteof Technology & Science

Contact Vikrant on LinkedIn

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http://www.linkedin.com/profile/view?id=19586667&authType=name&authToken=F8oQ&goback=%2Enpv_19586667_*1_*1_name_F8oQ_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1%2Epdf_19586667_*1_en*4US_name_F8oQ_VikrantGupta_true_*1http://www.linkedin.com/profile/view?id=19586667&authType=name&authToken=F8oQ&goback=%2Enpv_19586667_*1_*1_name_F8oQ_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1%2Epdf_19586667_*1_en*4US_name_F8oQ_VikrantGupta_true_*1

vikrant gupta

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