agnimagazine web

7/31/2019 Agnimagazine Web

1/16

1

The Ai

| to suscie to tis magaine, mail us at [email protected] || wesite: tt://www.teagni.com/ |

State E-ceceB i IiaFacts ifueciE-cece B Iia. . 12

SbuThe weekly Twitte chat tcect Iiaeteeeus. . 9

VC uiList active VCs a

aels i Iia. . 14

Hw t stat yu

estauat?The eits a tlsequie t stat yu westauat. 10

+Hw t lauch yu

statu t success?

Cve Sty

Statu uiStats on Who got theunding recently. pg. 11

Icubats aIvests list.pg. 15

Statu EvetsEvents in November.pg 8

10 caets eteeeushi. pg 5

Lea abut aketi tis take yu uct cay lauch a success. 3

Ultiate uie t Iia status


2/16

First Edition

CONTENTS 3. Launching Your StartupLean ow to launc ou statuto success.

5. 10 Commandments of Entre-preneurshipFom execting ailue to ocusing on execution lean te to 10commandments.

6. 11 Cool new startups11 cool status tat got launced

in Seteme and Octoe.

7. Top 15 tech tools for startupsFom maeting to we design wecove te to tec tools o status.

8. Startup EventsWe cove te to statu elatedevents in Noveme and Deceme.

9. Sbuzz - Weekly Twitter Chat.Summa o Su weel witte cats taget to Indian status.

10. How to Startup your Restau-rant BusinessGet te list o emits and maeting tools tat will useul o ouestauant usiness.

11. Startup FundingLean te status tat got undedin Seteme and Octoe.

12. State of E-commerce of IndiaIndia is seeing an unecedentedecommece statu oom and wewill go in to te actos inuencing te statu oom.

14. Venture Capital in IndiaLean aout Ventue unding andlist o VCs and angel unds activein India at te moment.

15. Investors & IncubatorsWe cove some o te statu acceleato ogams and incuatoogams in India.

The AiUltimate guide to Indian status

EdITorIAL TEAmBalaji Viswanathan

Mahalakshmi

Radhakrishnan

I you want to write or us,advertise or collaboratewith us, do reach out:

B 904, Cheddah Heights,

41 LBS Road,

Bhandup (W),

Mumbai - 400078

Phone: +91-7738145072/8

[email protected]

www.TheAgni.com

Coigt 2011 Agni InnovationLas

Launc o te new statu &SME ocused magaine test suc in India.

Ou ocus will e to identit &discove new Indian status,and el te ecosstem witdata, stats and analsis.

We will also eatue social media and we develoment elated aticles tat will e elevantto statu and SME enteeneus.


3/16

3

LAUnCHIngYoUr STArTUp

Cover Story

Your startup launch is the first day you will show your baby to the world and let the public have a hand atyour stuff. A good launch can do great things to your brand & build enough momentum to cut marketing &

sales expenditure drastically. Remember the lines on the day before iPhone and Sony PS II launches? Youmight not get that far for your product (!), but you still could generate a lot of buzz without spending toomuch if follow these ideas.

Learn how toLaunch your new

product/startup

to a Great success

6 ths bee the

lauch

1. Get started on Twitter know the inuencers in yourarea and connect with them.Post content related to youreld and build reputation.

2. Participate in hackernewsand hackernews india discussions and earn karma points.

3. Get active on orums, Quoraon topics related to your product. Answer questions and be agood samaritan.

4. Get a good brand name andregister your site. You coulduse nameninja to brainstormon the brand name.

5. Set up your blog and postinteresting content related toyour product. Post the broadissues aced etc. Include media to display the human sideo your company photos oyour team, oce, videos o unevents, etc.

6. Create a splash page youcould use launchrock with asignup orm

7. From your small networkcreated in the previous steps,get a ew target users to signup or the alpha/beta.

Goalnow: workontheriGht

product idea that excites your

betacustomers

3 ths bee the

lauch

1. Start attending started related events keep buildingnetworks & exchange businesscards. Make your brand YOUknown. Here are some startuprelated events.

2. Spend some time to design

a smart business card thatstands out and use the backo the card with a 3 point pitchabout your startup.

3. Cultivate relationship withbloggers and media personsin your eld. Here are sometips to cultivating the bloggerrelationships. I you could getbloggers like Robert Scoble toget interested, the idea couldspread like wildre.

4. List your startup in AngelList, StartupLi.st, CrunchBase,Listio.

Goal now: build a kick-ass

productthatpeoplewilllove

1 week bee the

lauch

1. Build a great landing pagethat has a clear call to action signup/phone number to contact/buy the product etc.

2. Optimize your site well asnew customers might not betoo patient or the site to load.

3. Do basic SEO or your siteto bring customers throughsearch.

4. Test your product well a

lot o times people dont give asecond chance. Find out criti

cal bugs and scalability issues.


4/16

WhILE WE CANNO bECOME LIkE SEVE jObS,

hErE IS A LO WE CAN LEArN FrOM hIS prODUC

LAUNChES

5. Setup Google Analytics inyour site and monitor your sitedaily. Track visits, bounce rate,trac sources, time spent on siteetc.

6. Learn to use social monitoring tools like howsociable totrack your brand across the socialmedia.

7. Write a good press release. Apress release is a content that amedia could use directly or theirstory. It is written in third personand talks about your product,

team and advantages o yourproduct.

8. Setup your Facebook page.Get your riends and contactsto join it. You might want to useFacebook ads to kickstart the anbuilding process.

9. Create viral content emotive stories, videos and picturesthat people could share in social

media easily.10. Create interesting ino

graphics and slides on contentrelated to your product (stats,benets, user demographics,comparison to existing products) to post in your blog. Youmight be able to use the newlylaunched Visual.ly to create theinographics i you dont have acreate artist.

11. Tease your twitter ollowers with tweets that gives thema preview o the product in aun & entertaining way. Withoutgoing overboard, give a bikini reveal enough to keep it interesting without exposing everything.

12. Create un contests (quizzes, social games, etc) or yourtwitter & acebook ans throwaway a ew reebies.13. Write personally to bloggers give exclusives or thebig ones give them a compel

ling story. Bloggers like to writeinteresting content and makeyour story a coherent and apowerul one. Request themnot to leak the story till yourlaunch day.

14. Collect a list o all email contacts you and your team knows.Keep these in your CRM or atthe least in a single CSV le.

15. Prepare a video demo oyour product and record interviews with the team and yourinitial customers post themon your youtube channel. Keepit short and un.

16. Create a kickass presentation o your product covering the problem, your solution,benets etc post them onyour blog.

Goal now: choose the riGht

launchdate ideallyinthemiddle

oftheweekwithoutanyimpendinG

holidaysandothermajorproduct

launches.

Lauch day

1. Post the howtos, presentation,videos, any testimonial you received rom your beta users inyour blog. Make your blog thecentral repository o everythingrelated to your product.

2. Schedule two dozen tweets

(you could use tools like Hootsuite or scheduling) to go everyhour each covering a acet oyour product with an appropriate URL in your site.

3. Start mailing to all youremail contacts. Use a tool likemailchimp to send and track theemails.

4. I you are an internet startup,

post your site link in Killerstartupsand these 36 other websites.

5. Submit links in hackernewsand hackernews india.

6. Get your team tuned to the social media and be alert to receiveeedback. Monitor your site metrics trac, load etc.Respond to email queries as astas possible.

Ater the launch thank all thebloggers who have covered yourevent. Listen to your customersand keep updating your product.

If you need further helplaunching your startup docontact us for our premiumservices.

Mail me at: [email protected]

Cover Story


5/16

5

ALWAyS LO Ok O ChANGE yOUr WOrLD

If you

focus on

addInG

VaLue

to your

customers

money wILL

foLLow

soon

1. Ideas matter very little it is all about execution. Some o the greatest companies were builton trite & simplest o ideas. So, when you start abusiness, dont be discouraged that others havethat idea too. Just ocus on how many o themare executing it chances are that none o theincumbents are executing it awesomely.

2. Entrepreneurship is not a hobby nor somethingyou do on a vacation it is a way o lie. It is not a

onenight stand but a marriage. Plan to stay on itor the very long term.

3. Failure is a given and every entrepreneur mustgo through that ritual. And just like night & day,there could be cycles that you cannot control.So, dont be too hard on yoursel and always lookor opportunities. You work years to be called anovernight success.

4. No work is too low as long it is legal. You thinksweeping the oor and calling up customer is toolow or your CEO title? Entrepreneurship is notyour cup o tea. I you do it the right way, yourjanitorial business could be as great as a businessdesigning tablet devices.

5. Money is an essential byproduct to a great businesses, but is not everything. Fundamentally yourocus has to be on adding value. I you add value,money will ollow.

6. Marketing is not about conning the customer intogiving their money. It is the oundation o a business where you develop the right product at the rightprice or the right market. Marketing has to be at alllevels o a business.

7. Every customer is equally important whetherhe pays Rs. 10 or Rs. 10 million. Every customer deserves respect and service.

8. No employee is inerior to an another. You mightthink the guys in C suites are important than the

janitors. But, the janitors could make your companystink more than your CTO. Give every employee therespect & treat them as equals even i there are dierent payscales & incentive mechanisms.

9. You can never grow big enough to warrant yourarrogance. Be the ounder whom the employeescould approach and talk to easily. The larger yougrow, the more humble you have to become. Thegreatest guys o the last millennium Albert Einsteinand Mahatma Gandhi were the most approachable and humblest persons.

10. Always Look to change the world. Always question the status quo dont take it as a given. Constantly look or opportunities to disrupt.

10 Caets

Eteeeushi

Entrepreneurship


6/16

SErVICES MArkE IN INDIA IS ChAOIC AND hIS

SArUp AIMS O ADDrESS hE ISSUE.

1. Programr - Pune based virtualcomputer institute that has onlinecompilers for C++, Java, PHP, C#,Flex, J2EE, Objective-C enabling stu-dents to write programs & directlyrun it on their browser.

www.programr.com

2. Snatchcode - Lucknow basedstartup that offers one click backupof websites. There is a free plan thatgives up 1o 1 GB of space and a plusplan with 7GB of space & an undofeature for $7/month.

www.snatchcode.com

3. Billbaba - NCR based startup thatoffers a bill reminder service for In-dian consumers. They offer SMS,Facebook and email alerts on a va-

riety of reminders on utility, phone &other services.

www.billbaba.com

4. Aaram Shop - NCR based onlinegrocery shop that offers customers

the ability to order grocery onlinefrom a variety of offline stores. A sortof Justdial + e-commerce store hy-brid.

www.aaramshop.com

5.Vaultize - Pune based tech startupthat provide enterprise class backupsolutions to help you SMEs back up

their emails, databases & other fileson the cloud.

www.vaultize.com

6. Chhotu - NCR based courier de-

livery service optimized for e-com-merce stores. They take care of bothdelivery logistics & Cash on deliverypayments to free e-commerce cosfrom those hassles. Currently offerservices only within New Delhi.

www.chhotu.in

7. Runpapa - Ahmedabad based lo-cal deals site that offers pull basedgroup buying - consumers can iden-

tity a product they are looking for &

if enough guys are looking for it, Run-papa will negotiate a bulk deal.

www.RunPapa.com

8. TaskTrek- NCR based tech start-up that offers communication man-agement suite for teams in a com-pany to collaborate better. They offerboth desktop & online versions.

www.tasktrek.in

9.YatriCab - NCR based travel start-up that makes it easy to hire a cabonline for local as well as long dis-

tance destinations. Currently offerservices in Delhi.

www.yatricab.com

10. Mirraw - Mumbai based startup

that aims to connect fashion design-ers build their online presence andsell stuff online.

www.mirraw.com

11. Service Sutra - Kolkata basedstartup that connects service pro-

viders with consumers through theirvirtual marketplace. Consumers canrequest a quote for a service and

they provide the 3 best quotes fromthe providers. Currently they list 6

services - Finance, Packing, Media,Interior designers, etc.

www.servicesutra.com

If you have a startup announcementto make reach out to us. We featurethe best in each issue.

Contact. [email protected]

CooL nEW

STArTUpS11

Startup Launches


7/16

7

Top 15 TECH TooLS For STArTUpS

Cllbati &

Cuicati

1. gle As busiess

Brings a whole suite of apps -

hosted Mail, Docs, Calendar for

your organization. The free plan

cover upto 10 users.

as.google.com

2. SkyeThe ultimate communication tool

that is great whether you want to

interview a new candidate or talk

with a potential client.

Se.com

3. dBx

A great collaboration tool that

allows you to store your docu-

ments on the cloud and sync it

in all your devices - iPhone, PC,

Mac, etc.

Doox. com

4. BitBucket

If you use Mercurial for source

control, it lets you store, sync and

manage your source code on the

cloud.

Bitbucket.com

5. gitHub

Github lets your team collobo-

rate on coding & manage your

source code. With reasonably

priced plans Github could be the

ideal choice for both open source

& proprietary software.

GitHub.com

Website desi a

maaeet

11. Wess

In the past 3 years, Wordpress

has evolved into a top class CMS

with the richest choices of plugins.

The best way to develop your corp-

porate site & blog.

Wordpress.org

12. gle Aalytics

The best free tool for web ana-

lytics - Google Analytics help you

track your website visits, time

spent, source of traffic, and social

metrics like likes.

Analytics.google.com

13. gai.et

One of the best domain registers -

Gandi allows you to easily manage

your domains and migrate to an-

other register very easily.

Gandi.net

14. Theeest

Whether you are running a Word-

press or Html site, themeforest

provides the premium themes tohelp you with your UI/UX. Also

check out other marketplaces

from envito.

Themeforest.net

15. gavity Fs

Provides you ready made forms

that can be used for your ecom-

merce store, customer survey ormailing list subscription.

Gravityforms.com

maketi

6. Twitte

Given that majority of VCs, news re-

porters and business leaders are

on Twitter, a startup should have

this as a central part of their mar-

keting strategy.

witte. com

7. mailChi

Even with all the social networking

tools, email marketing is still rel-

evant and the cheapest. Newslet-

ters allow startups to keep in touch

with your potential customers and

take your products to a wider audi-

ence.

MailChimp.com

8. Slieshae

The youtube of powerpoint slides,

Slideshare allows you to take your

company message to investors, cli-

ents and partners.

Slideshare.net

9. getSatisacti

Marketing cannot work withoutsatisfying your current custom-

ers. GetSatisfaction directly opens

channel with your current custom-

ers.

GetSatisfaction.com

10. pllday

Poll Daddy allows you to take cus-

tomer surveys and do market re-search.

PollDaddy.com

Technology


8/16

AdVErTISEYoUr EVEnTHErE

STArTUpSATUrdAYNov.12, 2011

Events acoss all mao cities in

India.

nASSCom

prodUCTConCLAVENov. 9 and 10, 2011 10am 6m

a Vivanta, yeswantu

bangaloe

UnpLUggdNov. 19, 2011

pune

Moe details at: tt://www.

unluggd.og/agenda/

SoCIAL

mEdIASUmmITNov. 5 and 16, 2011 10am 6m

Cennai

nASSCom gAmE

dEVELopEr

ConFErEnCE

1112 Noveme, 2011pune

tt://ngdc.nasscom.in/

List o Statu EventsNoveme



STARTUP

EVENTS

NOVEMBER

ESSEnTIALFInAnCE ForEnTrEprEnEUrS

Octoe 29, 2011

II Madas reseac pa,

Cennai

gLoBALEnTrEprEnEUrS

mEET

Nov. 4 5, 2011 10am 6m

Mumai

TIECon,

CHEnnAINov. 24, 2011 9am 6m

Cennai ade Cente

Attacts VCs, status and matue

comanies.


9/16

9First Edition Magazine | 9

O jOIN hE ChA ON WEDNESDAyS 7pM IS, GO O

hp:/ / WEEChA.COM/ rOOM/ SbUzz

Sbuzz is a weekly Twitter chatfor Indian startup entrepreneurs

to come and network with otherstartups, learn the trends, takeadvice, share office, etc. The goalis to create a strong ecosystemwhere information flows freely.Follow this page for more up-dates and everything related toSbuzz. Share this page to get

your friends in this too.

Started on July 27 2011, wehave been running the chat for14 weeks on topics ranging fromfund raising to hiring, sales, pricediscrimination etc. Each chat isof 1 hour duration and are be-

tween 7 to 8 PM every wednes-day.

The primary audience are entre-preneurs and it is a forum forpeer to peer advice and network-

ing. There are over 100 partici-pants so far with each week av-eraging about 30 startup & SMEparticipants.

Week 1 opened with discus-sion on problems facing a start-up - with hiring and promotingemerging as top challenges forIndian startups.

On Week 2, we took the discus-sion towards tools for startups.

We discussed on marketing,project management and so-cial tools that are relevant forstartups.

Week 3 was one of the mostpopular chats, featuring a fewinvestors and the topic was onfund raising. We had over 40startup participants.

Weeks 4-12 dealt with variousaspects of sales & marketing -

from social tools to corporateidentity.

Week 13 was about startupincubators and onWeek 14dealt with one of the stickingpoints of Indian companies -customer service. We talkedabout how to wow the custom-er and use them to improve thefuture sales.

SBUzzWeekly

TWiTTerChaT

There is wisdom in the crowds; Indian startups & investors cangreatly benefit from this weekly chat that helps break ice, identifypotential partners etc. Unlike a conference it places very littlestress on your schedule and given the timing (7-8pm) it is idealfor people returning from work or have returned home. Since,Twitter allows mobile updates, it can suit both the commuters &

the late leavers in the office.

Visit the Sbuzz facebook group:

https://www.facebook.com/groups/180300388702489/

Entrepreneur Chat


10/16

t iig i g

bi ) ig lib) ig . I g ig, .

8. Lit license (i lit is there)

9. Liquor license rom excise commissioner (i liquor is served).

10. L4 license rom department otourism (or star hotels).

11. Playing Music license rom Indianperorming right society (i music isplayed).

More details on permits are onNRAI.ORG website.

oeatis

1. Hire the right che who would

not jump ship easily. A lot o restaurants hire rom distant villages with astrong ood culture and work hard toretain the right ones.

2. Design the right ambience makeit appropriate or the audience

3. Hire the right staf and ocus oncustomer service to the core ormenial jobs you could sites like babajob.com.

4. I you are also providing home delivery consider using sites like Justeat.in.

A LOT OF US HAVE AMBITIONS TO START OUR OWN RESTAURANT. FOR SOMEFOODIES IT COULD BE A NICE HO BBY AND FOR OTHERS IT COULD BE A PROFITABLEBUSINESS IF DONE WELL.

HoW To STArT YoUr oWn

rESTAUrAnT BUSInESS

plai

1. Research your market

and nd what cuisine youwant to target.

2. Follow restaurant ocused blogs like Ranw.com and Cheatlarge.in

3. Create a business plan decide on pricing, targetdemographic prole etc.

4. Choose the right loca

tion restaurant businessis mostly about locationthat anything less.

Aly peits

1. Shops and Establishment license rom stategovernment

2. Signage license rommunicipality.

3. Nomination o PFA romDirector o Prevention oFood Adulteration in thestate.

4. Health / Trade Licenserom Municipality.

5. Eating house licenserom Police commissioner.

6. NOC rom re depart

ment

7. Environment clearancerom local government.

5. Get suppliers or ood andutensils use seekandsource.com, indiamart.com, Justdial

and Sulekha.

6. Get insured. 4 types o insurances are mandatory in India Public Liability, Product Liability, Fire Policy, Building & Asset.

maketi

1. Become a part o nationalrestaurant association NRAIand join local trade bodies.

2. Get a blog and twitter account and create a buzz beoreopening the store.

3. Get premium listing in classied sites like Justdial.com.

4. Use deal sites like Snapdealand provide coupons to kickstart the business.

5. Use Facebook, Twitter and

Foursquare to constantly interact with your customers.

6. Get your site listed in Zomato.com that provides menuso restaurants across India.

7. Engage your audience constantly in ood review sites likeFoodlets

How To


11/16

11

STArTUp FUndIng

Statu Ivest Fui

sce

Lca-

ti

Seet

WebEngage Customer engagementand eedback tools

Indian Angel Network

Seed Mumbai Web tools

Capricorn Giting Corporate giting andpromotional products

Seeders VentureCapital

Seed Hyderbad Corporate giting

eShakthi Online apparel rm targetingUS customers

IDG Ventures $3m Chennai EcommerceApparel

One97 SAP Ventures $10mn NewDelhi

Mobile Internet Services

Saankya Labs Fabless Semiconductors Intel Capital Bangalore

Semiconductor

Testing Czars Test engineering & mobile applications

Intel Capital Bangalore

Sotware testing

Financial Inclusion Network & Operations(FINO) banking tech platorm provider

Intel Capital Mumbai Finance

Whats on India electronic TV guides Intel Capital Mumbai Entertainment

Duron Energy Consumer solar products Intel Capital Bangalore

Energy

MyDala Daily deals website Ino Edge Rs. 18crores

NewDelhi

Deals

Vienova Education tools providers to

schools

Helion Advisors $3.5 mn New

Delhi

Education

Eduora online social learning platorm Seeders VentureCapital

Seed Bangalore

Education

CarSingh online portal or used cars Seeders VentureCapital

Seed Bangalore

Portal

MeritNation online education assesment and learning

Ino Edge Rs. 20Crores

NewDelhi

Education

Zomato Food guide and restaurantdirectory

Ino Edge Rs. 13.5Crores

NewDelhi

Food

EyeQ Special hospital chain Nexus VenturePartners

NewDelhi

Healthcare

Sparsha Activity based elearn orschools and higherl education

Tempus Capital andBlume Venutres

Kharagpur

Education

Since Seteme 1, 2011, 17 status ave announced tei undingand we nd maoit o tese status ae in NCr region and bangaloe. Mumai alls a distant tid. Education seems to e te ottestsecto now and a sligtl moe equal distiution o unding in otestatu sectos. Intel Caital, Ino Edge and Seedes Ventues ae temost active statu investos at esent.

Funding


12/16

I LOOkS LIkE hE E-COMMErCE VALUAIONS ArEMOVED MOrE by hE pOSSIbILIy OF AMAzON S INDIAENry hAN ACUAL FUNDAMENALS. MArGINS ArEWAFEr hIN AND EVErybODy IS bEING ON hIGhEr

VOLUMES.

THEgrEAT

ECommBoom

yOU kNOW WhA IS COOL? A bILLION DOLLArS.INDIAN SArUpS ArE IN hA MENALIy

ndia is acing an unecedented Ecommece oom. Tee aenow ove 40 local deal sites and 500 ecommece ventues alongwit a lent o taditional stoes aving tei online vesiono tei stoe. Ove 40 o te Indian ecommece ventues aeunded.

Tee is no question tat tee is a ule and te maet cannotave 500 geneal uose ecommece laes ving o eolesattention and ocets. In te US, Amaon as consolidated itsto osition and is dislacing ot online and oine laes.India migt go te same oute.

None o te ecommece ave oen even and tei maetingudgets ae well aove tei oeational ots o maoit ote laes. Wat as caused tis? We will cove some o temao actos tat is causing tis oom.

Box 1: Top Players

General Shopping sitesFliat.comIneam.com

Futueaaa.com

Travel SitesIrCC.co.inMaemti.comCleati.comredus.in

Local DealsSnaDeal.comMDala.comDealsandyou.comSoSasta.com (ougt Gouon)

Apparelyei.comFasionAndyou.comMnta.com

Baby GoodsFistc.combaOe.comhusaies.com

Electronicsimtaa.comLetsu.comaggle.com

LingerieOeGil.comzivame.comSoImagine.com


13/16

13

INDIAN SArUpS A rE brAVELy CLIMbING Up, bU FACE

A UphILL ASk IN CrACkING hE E-COMMErCE SE COr.

THERE ARE 500

E-COMMERCE

STARTUPS AND

40 DEAL SITES

IN INDIA OF

WHICH 40 ARE

FUNDED

Factors afecting the boom

A Billion peopleb now tis sto as een eeated

a illion times. India as a uge demogaic advantage wit a ig cun oits 1.2 illion eole in te oung ageand 10s o millions ae aidl climing u te oseit ladde.

Cash on Deliveryo me tis is one o te iggest in

novations in te Indian ecommecescene tat is causing te secto to gotoug te oo. CoD enales customes to a on delive (ust lie ina taditional sical stoe) and as

ut some o te tust issues to est.

Indians ae still not comotale using cedit cads online and CoD asgeatl enaled inging millions ocustomes to ecommece wit tenancial otential ut eluctant toswie online.

Success o online travel sitesWile Indians ae still not uing

oducts online in a ig wa, te ae

now used to uing ailwa ticets(IrCC), us ticets (redus) andigt ticets (yata and Maemti)online. b ceating o ait o swiingcads online, tese tavel sites ae inceasing te nume o otential customes o ecommece sites.

Flipkart Storyyou now wat is cool? A billion

dollas. Sean pae in te movieTe Social Netwo .

b Indian standads Fliat as eena geat success sto te st IndianIntenet coman to cloc $1 illionin valuation. Founded in 2007 exemloees o Amaon, Fliat asmoved on to ecome te iggest ecommece stoe in India, ioneeingtings suc as Cas on Delive.

Te success o Fliat as inuseda Can Do siit among te Indianenteeneus and a Me too siitamong te Indian VCs wo missedout investing in Fliat.

Social Networking revolution

Even in 2005, India was a acwatein communications. but in te ast 6eas, SMS, Out and now Faceooas & witte as ougt te nationquite close. Fo status, aticulalecommece status, social media isa signicantl less exensive wa toadvetise tei sevices and enale vial gowt.

Low Barriers to EntryWit a vaiet o ecommece lugins,Wodess stoe temes, Cloud stoage and ament gatewa otions itas ecome ve eas o anod tosetu tei ecommece stoe o aslow as rs.20000.

Possibility o Amazons entryTe wold leade in ecommece Amaon as suggested tat te wille enteing te Indian maet in tenext 12 monts. Lie Ale, Amaonas a geat nac o moving te maet and aect consume eavio signicantl.

It as een seculated tat Amaonmigt not ente witout a local atne and a ew acquisitions. Tis assent a ew VCs and status into aen. Te ossiilit o $100mn lusacquisitions denitel las a at inte valuations.

Herd mentalitypeole in Finance ave a ed mentalit and te ea o losing out te goodootunit ofen ovetaes te eao losing on te ad deals. In 1999,i ou wee not investing in dotcomsou wee consideed a laggad. In2006, i ou ae not in motgage usiness, Wall Steet would ave looeddown on ou. And te avo o tisseason is local deal sites and Indian ecommece sites.

Backwardness o Indian retailWile Seas and late Walmat andotes ave intoduced oganiedretail in te US, decades ago, Indianetail is still in stone ages and igldisoganied.

just lie in communications, Indianscould leaog diectl to online etailom te taditional iana setu.

Feature


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Vetue Caital i IiaVentue Caitalists ae geneall eal stage investos in a coman wo tae equit stae in te coman inetun o caital. Unlie taditional loans, ventue caital involves saing is wit te enteeneu andinvolves no collateol om te ownes. Given tat most status cannot access an loans, ventue caitalis ve cucial o te caital needs o te statu ecosstem. Te ticall tae 1030% o te equit alongwit a seat in te oad to give te access to te caital.

Te concet mainl came to om in te late 1950s wit te ounding o Faicild Semiconducto tat inman was useed te ceation o te Silicon Valle and te moden Ventue Caital.

In India, VCs ae still in an ealie stage o evolution and ave not ad as muc success as te counteatsave in te US. Tee ae 180 egisteed VC ms, toug maoit o tem ae not activel investing in newcomanies now. Fo te comlete list o egisteed VCs in India go to tis wesite: tt://www.sei.gov.in/

investo/ventueca.tml In tis aticle we will cove some o te most active laes cuentl.

Ael & See Fus

Angels ae ve eal stage investosinvesting in muc small amounts(rs. 5 las to 2 coes) and edominantl involve moe andson involvement om te investostan a tical VC und managed ied otolio manages.

Indian Angel Network based inNew Deli, IAN is one o te ma

o laes in te angel scene in India wit a doen lus investmentstoug its vaious atnes.

Seedund based in Mumai andbangaloe, it as ove a doeninvestments and lent o success stoies anging om redus,pinto.in, Cawale etc.

Seeders A elativel new angelund ased in kolata, Seedes aseen ett active in te ast coule o monts investing in 3 status.

Blume Ventures based in Mumai, blume ventues as ove 7status in its otolio and ticall invests etween 50 las to 2coes.

Mumbai Angels Stated in 2006,Mumai angels as now 150 investos invested in 37 comanies.

Taitial VC us

Nexus Ventures Te ae amongte leades in te Indian VC sceneinvesting rs.240 coes in 68comanies annuall. Tei cuentl otolio o 28 comaniesincludes to laes suc as Snadeal.

Intel Capital A imail tecotolio om Intel includes in

vestments in Indiamat and yata.Te ave got a nume o successul exits om tei investments inredi, Saean, NII and pesistent tecnologies.

IDG Ventures An intenationaloeation wit ove 150 comaniesin its otolio, IDG as cuentlinvested in 15 comanies in India.

Sequoia Capital Te 800 oundgueilla in te VC game, Sequoiaas unded in comanies lie Ale, Google, yaoo, paal, youtue, LinedIn and Oacle. Unlie tei US oeations, oweve,tei India oeation seem to ocusmoe on matue comanies. Teiinvestments include justDial, CaeCoee Da, Vasan Ee Cae etc.

Ventureast has $300mn in undsinvested in ove 50 comanies soa.

Canaan Partners Oeating inIsael and US, along wit India,Canaan as invested in 12 comanies cuentl including batMatimon and ecommece coman naatol.

LightSpeed Ventures An inte

national und wit oeations inIndia, US and Isael, Ligtseedas 4 investments in India including te local seac ovide AsLaila.com.

Funding


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15

InVESTorS &

InCUBATorS

Icubat pas

CIIE Incubator and Accelerator program romIIM Ahmedabad

Entrepreneurship Cell at IIT KharagpurGINSERV, Mysore, Noida, Bangalore

Jaaga.in, Bangalore

National Design Business Incubator at Gujarat

NRSCEL Incubator at IIM Bangalore

Society or Innovation and Entrepreneurship

at IIT BombaySTEP Program at NIT, Trichi

Technology Business Incubator at BITS Pilani

Technology Business Incubator at Vellore Institute o Technology

Technology Business Incubator at KonguEngg college near Coimbatore

Technopark Incubator program at Trivan

drum

Wadhwani Centre or Entrepreneurship Development at ISB, Hyderabad

meti & Acceleat pas

IAN Incubator run by Indian Angel NetworkIndaVest Incubator program

Launchpad Pune based program

Morpheus Startup accelerator program a 4month program or early stage startups

Seedund incubators Mumbai based program

Start Up! Delhi based .program or socialentrepreneurs

IncuCapital unding and incubation.

iAccelerator Pune based startup accelerator.

Gemini New Media ventures based in Mumbai.

Funding


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Lauch maketi

whether you are launching a new product,service or a new company we will assist increating a buzz and help you reach the rightcustomers.

Social Media Strategy Public Relations Landing page Blogger relations Brochures Brand monitoring Viral videos Email marketing

An initial buzz can go a long way in helping

your new product takeo.

pices stat : rs. 5000.

Facebk & Twitte maketi

100 million Indians access the Internet regularly o which 34 million are on Facebook and aew more million on Twitter and LinkedIn. Thussocial media should orm an important part oany companys strategy B2B or B2C.

We can help you with building ans & engagement on Facebook, Twitter & LinkedIn apartrom building activity in the blogosphere. Wealso do analytics to monitor what your customers are talking about you and your competitors.

pices stat : rs. 5000

Web develet

Websites are like buildings not all are same;there are skyscrapers as well as slums andunortunately most all under the latter category.

We can help you build a highly engagingwebsite that can help you gain new customers as well as building your brand.

These websites can be delivered in as ast as

24 hours and we could also setup email @yourname.com and document managementon the cloud with Google Apps.pices stat : rs. 4500

Atwk & Cate Ietity

We can build highly engaging stationary oryour company that can engage your customers online as well as oline.

Some o the stu we do: Brochure Design or potential customers Newsletter design Flyers and posters or the print media Intro videos with your logo and concept Business cards Product catalog

pices stat : rs. 2500

Ou Sevices

Reach Out to us:

904, Cheddah Heights,1 LBS Road,

handup (W),

Mumbai 400078

DO YOU STAND OUT AMONG THE

CROWDS?

Phone: +917738145072/[email protected]

www.TheAi.c

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