aditya gupta and divyanshu s. gandhi (14-01-2017)

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GENERAL QUIZ

Rules 48 Questions +10 on direct +20/-20 on pounce

1. The term X began as a Latin word which means “a race” or “the

course of a race”. Its origin appear closely linked to the Calvinist desire to bring greater order to education. The first known use of X can be traced in “Professio Regia”, a work by University of Paris professor Petrus Ramus which was published posthumously in 1576. The term subsequently appeared in University of Leiden records in 1582. By the 17th century, the University of Glasgow also started using the term, producing first known use of the term in English.

Identify X.

Answer Curriculum

2. The origins of this practice dates back to around A.D. 127-151 when

a Greek astronomer Ptolemy wrote that occasionally, out of curiosity or boredom, the Gods peer down at the Earth from between the spheres. He stated that while this happens the main subject of the practice obtains a high velocity. The Greeks believed that this meant rising or falling of human soul, while Jews and Christians believed it to be a fallen angel or demon. Aristophanes, a Greek playwright, had another explanation. He believed that it was the “soul of poor person, drunkenly walking home after he/she had dinner at a rich place”.

Origins of which practice is being discussed here?

Answer Wishing Upon a Shooting Star

3. X(s) are believed to be responsible for proper functioning of the universe,

and in Hindu cosmology, they are given lordship over celestial bodies, called Nakshtras. In Bhagvata Purana, there are 12 X(s). As Indra, X destroys the enemies of the gods. As Dhata, X creates living beings. As Parjanya, X showers down rain. As Tvashta, X lives in the trees and herbs. As Pusha, X makes foodgrains grow. As Aryama, X is in the wind. As Bhaga, X is in the body of all living beings. As Vivasvana, X is in fire and helps to cook food. As Vishnu, X destroys the enemies of the gods. As Amshumana, X is again in the wind. As Varuna, X is in water and as Mitra, X is in the moon and in the oceans. In each month a different X is said to shine. X(s) are the children of a celestial mother who is believed to be the feminized form of Brahma.

What is X?

Answer Aditya

4. X is located in the Alpha Centauri A system approximately 4.37 light-years

away from Earth. It is one of the many natural satellites orbiting the gas giant Polyphemus. X’s biosphere teems with a biodiversity of bioluminescent species ranging from hexapodal animals to other types of exotic fauna and flora. Unobtanium, a mineral which can be used to fulfill the energy supply requirements on Earth, is readily available on X. It is because of this reason that X has attracted a lot of attention globally. Since, X’s atmosphere is poisonous to human beings, researchers have to wear protective gear while exploring the sites where the mineral can be found.

Identify X

Answer Pandora

5. Francis Scott Key was an American

lawyer, author and amateur poet from Georgetown, Washington D.C. In 1814, he composed a poem named as “Defence of Fort M’Henry”, after witnessing the bombardment of Fort McHenry by the British ships of the Royal Navy in Baltimore during the Battle of Baltimore in the War of 1812.

Why is he still remembered in the U.S.A?

Answer U.S.A derives the lyrics of its national anthem from his poem

“Defence of Fort M’Henry”.

6. She is Venetia Burney. In 1930,

her grandfather told her the story of discovery of ____. After hearing the story, she gave a suggestion to her grandfather. Her grandfather forwarded her idea to Herbert Hall Turner, who was an astronomer.

What was her innocent suggestion (because of which she became a very famous personality)?

Answer She suggested the name “Pluto” when the planet was discovered

by Cylde Tombaugh in 1930.

7. Put Funda

Answer Sometimes, Google shows a special colorless logo on a local

homepage in recognition of a major tragedy, often for several days. The design was first used on the Google Poland homepage following the air disaster that killed, among others, Polish President Lech Kaczynski in April 2010.

8. The city X, having an average elevation of 1706 meters, owes its

existence to the British who established the recruitment centre of the Garhwal Rifles, one of the most decorated infantry regiments of the Indian Army. The regiment, now, has its command office in X. X was earlier known as “Kaludanda”, meaning “Black Hill” in Garhwali. However it was renamed to X, in order to pay tribute to the then Viceroy of India, Lord X, in 1887. X was a major place of activities of freedom fighters from British Garhwal. The city is now well preserved by the Government of Uttarakhand and Garhwal Rifles regiment.

Identify X

Answer Lansdowne, named after Lord Lansdowne

9. Started in India, X was a variant of a global awareness campaign

that went viral on social media in the year 2014. X served the dual purpose of highlighting water scarcity and poverty in the country. The idea for X is attributed to Manju Latha Kalanidhi, a 38-year-old journalist based in Hyderabad. She came up with X as a less wasteful alternative that would help the local communities. X was started off as a Facebook page on August 23, 2014, and within a day, the page had 7000 likes. Ever since it went viral, the black and yellow banner describing the challenge has become its mascot on Facebook.

Identify X

Answer Rice Bucket Challenge

10. X, who made his debut in 1983, has had multiple jobs, but

none of them lasted very long. Unlike other characters, he was not originally conceptualized by the creators, rather he was born out of 3 narrative stories sent by P. Varadarajan from Trichy. The concept was rendered into comic format, with the illustrations by one of the famous yesteryear artists, Ram Waeerkar. He carried on drawing for X with his trusted friend Aditya Arun till the early 2003, after which it was taken care by Waeerkar’s daughter, Archana Amberkar.

Identify X

Answer Suppandi

11. X (also known as “The Arm Wrestler” and “Rowdy”) began Judo

with her mother, who also had a successful Judo career, at the age of 11 and trained with her until she was 13 after accidentally breaking her mother’s wrist. At 17, X qualified for the 2004 Olympic Games in Athens, becoming youngest judoka in the entire Games. In August 2008, X competed at the 2008 Summer Olympic Games and became first U.S woman to earn an Olympic medal in Judo. X, who was the third most searched person on Google in 2015, has also made appearances in popular action movies.

Identify X

Answer Ronda Rousey

12. A certain phenomenon occurred in the districts of Kottayam and Idukki in

Kerala from 25th July to 23rd September 2001. According to locals, the phenomenon was preceded by a loud thunderclap and flash of light, and followed by groves of trees shedding shriveled grey "burnt" leaves. A light microscopy examination that was conducted by Centre for Earth Science Studies (CESS) in the same year revealed that the phenomenon occurred because of the fallout from a hypothetical meteor burst. However, a study commissioned by the Indian Government concluded that it occurred because of airborne spores from a locally prolific terrestrial green algae from the genus Trentepohlia, which grows abundantly on tree barks, or damp soil and rocks.

What phenomenon is being talked about?

Answer Red Rain in Kerala

13. The Reichenbach Falls are a series of waterfalls on the Reichenbach

stream, a tributary of the Aare, in the Bernese Oberland region of Switzerland, having a total drop of 250 metres (820 ft). At 90 metres (300 ft), the Upper Reichenbach Falls is one of the highest waterfalls in the Alps. Today, a hydro-electric power company harnesses the flow of the Reichenbach Falls during certain times of year, reducing its flow. The falls are known worldwide as a setting for a very popular mysterious event that occurred on 4th May 1891.

Which event is being talked about?

Answer The death of Sherlock Holmes and Professor James Moriarty

14. While watching a quiz contest that was aired on Doordarshan in

February 1967, he noticed that the participants could easily answer questions pertaining to Greek mythology, but were unable to reply to the question “In the Ramayana, who was Rama’s mother?”. He was shocked that Indian students could answer questions on Greek and Roman mythology, but were ignorant of their own history, mythology and culture. Therefore, he left his job at “The Times of India” and started his own venture in order to teach Indian children about their cultural heritage.

Who are we talking about and which venture did he start?

Answer Anant Pai, the founder of “Amar Chitra Katha”

15. “Pachcha” portrays noble characters and sages such as Krishna, Vishnu,

Rama, Shiva, Surya and philosopher kings. “Tati” is the code for someone with an evil streak such as Ravana, Dushasana and Hiranyakashipu. “Kari” is the code for forest dwellers, hunters, and middle ground character. “Minukku” typifies noble, virtuous feminine characters such as Sita, Panchali and Mohini. “Vella Thadi” represents a divine being such as Hanuman. “Katti” in local language means knife. It is devoted to heroes who are not too particular about the means they use to fulfill their needs. “Teppu” is for special characters found in Hindu mythologies, such as Jatayu and Garuda, who act as messengers, but do not fit in the other categories.

What am I talking about?

Answer Basic makeup used in Kathakali

16. Lohagarh Fort was constructed by Bharatpur Jat Rulers under the direction

of X. Begun by X in 1732, it was completed only 60 years later. The fort is remembered for withstanding repeated attacks of British forces, which were lead by Lord Lake in 1805, when they laid siege for over six weeks. The strong architecture of the fort helped Ranjit Singh of Bharatpur (the fifth successor to the throne after X) to defend his territory and lead successive assaults on the British Army, leading to a loss in killed and wounded of more than 3000 British officers and men. Monuments in the fort include are Kishori Mahal, Mahal Khas and Kothi Khas. Moti Mahal and towers like Jawahar Burj and Fateh Burj were erected to commemorate the victory over the Mughals and the British Army.

Identify X

Answer Maharaja Surajmal

17. Fariduddin Ganjshakar, popularly known as Baba Farid, was a Sufi

saint who used to live in the Punjab region of Pakistan. He was one of the founding fathers of the Chisthi Sufi order. Every year his death anniversary is celebrated for six days in the first Islamic month of Muharram, in Pakpattan, Pakistan. The legend is he started a certain practice which became popular amongst Sufi Muslims in South Asia. It was designed to uphold the principle of equality between people regardless of religion, caste, age or social status.

What practice did he develop?

Answer Langar

18. X was an American politician who became the first openly gay person to be

elected to public office in California, when he won a seat on the San Francisco Board of Supervisors. Prior to his political career, X was also a teacher, diving instructor, insurance actuary, researcher and an associate producer. X served almost 11 months in office and was responsible for passing a stringent gay rights ordinance for the city. Despite his short career in politics, X became an icon in San Francisco and a martyr in the gay community. He was assassinated by his colleague Dan White on November 27, 1978, who also killed the then San Francisco Mayor George Moscone. In 2008, a film starring Sean Penn as X was released that won him the Academy award for the Best Actor in the Leading Role.

Identify X

Answer Harvey Milk

19. Joseph Carey Merrick, popularly known as “____”, began to develop

abnormally during the first few years of his life: his skin appeared thick and lumpy, he developed enlarged lips, and a bony lump grew on his forehead, one of his arms and both of his feet became enlarged. Abandoned by his father at the age of 15, he struggled to earn a livelihood for many years. In 1884, he contacted a showman named Sam Torr, and proposed that he should exhibit him to which Torr agreed. He was first exhibited at a freak show as “____” in 1884 and then went to live at the London Hospital after he met Fredrick Treves, a British surgeon who was actively involved in examining his condition and providing him basic amenities.

Fill in the blank

Answer The Elephant Man

20. The ____’s history in North America is rooted in English traditions dating from the

Protestant Reformation. In the English tradition, ____ became important during the English Reformation in the reign of Henry VIII and in reaction to the large number of religious holidays on the Catholic calendar. Before 1536 there were 95 Church holidays, plus 52 Sundays, when people were required to attend church and forego work and sometimes pay for expensive celebrations. The 1536 reforms reduced the number of Church holidays to 27, but some Puritans wished to completely eliminate all Church holidays. The holidays were to be replaced by ____, in response to the events that the Puritans viewed as acts of special providence.

In the United Sates, it has been celebrated as a federal holiday ever since 1863, when President Lincoln proclaimed a national day, during the American Civil War.

Identify the blank.

Answer Thanksgiving Day

21. For the official music video of one of his songs, the pop sensation

Michael Jackson wanted to do something creative and unique. Therefore, he devised a dance routine, by using a set of wires, which was enough to attract a lot of attention worldwide. However, Jackson, eager to use the move, couldn’t figure out a feasible way to recreate the dance move in his live performances. So, he along with Michael L. Bush and Dennis Tompkins invented something that helped him to recreate the dance move. In 1993, they were granted the patent for this invention.

What invention is being talked about?

Answer Michael Jackson’s Anti-Gravity Shoes Patent

22. X, written by Robert Munsch, revolves around the relationship between a

mother of her son. In the book, the mother is stressed by her son’s behavior, but still continues to crawl to his room at night, hold him in her arms and sign to him. After her son enters adulthood and leaves home, his elderly mother occasionally sneaks into his bedroom at night and sing her song. In her final days, the son visits her and sings the same song to her, vowing to always love her before she dies before him. X was listed fourth on the 2001 Publishers’ Weekly All-Time Best Selling Children's Books list. Since its publication in 1986, X has sold more than 15 million copies.

Identify X

Answer

23. Hitler started viewing X as “decadent” and “the wrath of Red Man

against White Man, concluding that so many excellent men have been lost due to X. Hitler hated the fact that his military personnel actively followed the practice. During the World War II, he said on 2 March 1942, “it was a mistake, traceable to the army leadership at the time, at the beginning of the war”. During this period, the Nazi government popularized the ideology that women who were engaged in this practice were not fit to become wives and mothers and were vulnerable to pre-mature ageing. Both the factors helped in leading the first public campaign against X in modern history.

Identify X

Answer Smoking. Hitler is often considered to be the first national leader

to advocate non-smoking.

24. X was founded by three high school friends who attended Agoura High

School in Agoura Hills, California. After graduating from high school, they began to take their musical interests more seriously and recruited three more members, including Mark Wakefield to perform in their band “Xero”. The lack of success and stalemate in progress prompted Wakefield, at that time the band’s vocalist, to leave the band in search of other projects. After spending a considerable time searching for Wakefield’s replacement, Xero recruited an Arizona vocalist, who was recommended by Jeff Blue, the vice president of Zomba Music in 1999. The vocalist, formerly of a post-grunge band by the name of Grey Daze, became a standout among applicants because of his dynamic singing style.

Identify X

Answer Linkin Park

25. X has an I.Q. of 210, making him the smartest individual in the

fictional universe. X is a highly-intelligent young prodigy who works on odd inventions and devices, which include (but are not limited to) a robotic dog named Goddard, a shrink-ray, and a roller coaster car converted into a spaceship. X uses his scientific knowledge and inventions to solve issues he is confronted by, most of which he causes himself. X’s wardrobe consists almost exclusively of red T-shirts, blue jeans and a pair of grey and white Converse Chuck Taylor All-Stars.

Identify X

Answer Jimmy Neutron

26. “Yo soy Betty, la fea”, a Colombian television show written by

Fernando Gaitan and filmed in Colombia, is one of the world’s most popular television shows and is considered to be the most famous Latin telenovela in history. It is the first telenovela to been remade worldwide. The plot revolves around the life of Betty, a brilliant economist working as a secretary at a fashion company named EcoModa. She constantly faces the scorn of the firms’ managers but proves herself indispensable to its new president Armando Mendoza, who eventually marries her.

Which popular Indian show took inspiration from this show?

Answer Jassi Jaissi Koi Nahin

27. Because of its simplicity, X is often used as a pedagogical tool for teaching

the concepts of good sportsmanship and the branch of artificial intelligence that deals with the searching of game trees. An early variation of X was played in the Roman Empire, around the first century B.C. and was called “Terni Lapilli”. Other variations of X include Notakto, Misere and Treblecross. Despite its apparent simplicity, X requires detailed analysis to determine even some elementary combinatory facts, the most interesting of which are the number of possible games and positions. A position is merely a state of the board, while a game usually refers to the way a terminal position is obtained.

Identify X

Answer Tic-Tac-Toe

28. Laina Morris is a YouTuber who operates under the username

“wzr01713”. As of December 21,2015, her channel had more than 1,285,312 subscribers. In order to participate in a contest held by Justin Beiber, when he challenged his fans to create a feminine counterpart to his hit song “Boyfriend”, she created a video. The video, which satirized elements of the song, featured Laina singing about Facebook-stalking her boyfriend and other themes. Her popularity exploded worldwide when a fictional character, that was derived from the video, became a viral sensation.

Name the fictional character

Answer Overly Attached Girlfriend

29. X was founded in 1892 by Arthur Turnure as a weekly newspaper in

the United States, sponsored by Kristoffer Wright. Turnure’s main intention was to create a publication that celebrated the “ceremonial side of life” and “attracts the sage as well as debutante, men of affairs as well as the belle”. At that time, X was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership. Conde Nast bought X in 1905, one year after Turnure’s death and changed it into a bi-weekly magazine and started it overseas in the 1910s. It was later turned into a monthly fashion publication.

Identify X

Answer

30. X features a modern expressionist design, with a series of large precast

concrete "shells", each composed of sections of a sphere of 75.2 meters radius. Designed by a Danish architect John Utzon, X was formally opened on 20th October 1973 after a gestation beginning with his selection as a winner of an international competition, held in 1957, to design X. He was initially rejected by three judges, but his entry was picked out by the fourth judge, who declared it outstanding. He bet 232 other entrants and won £5000 for his design. Unfortunately, he resigned as the chief architect of X in 1966, after a new Liberal government and the Minister for Public Works stopped paying him, and never returned to see his design take shape.

Identify X

Answer Sydney Opera House

31. The most commonly held theory of X's origin maintains that X was

invented in northern China around 164 B.C. by Lord Liu An, a Han Dynasty prince, for his old, ill mother. However, the paucity of concrete information about this period makes it difficult to conclusively determine whether Liu An himself invented the method for making X. Another theory states that the ancient Chinese learned the method for making X from the Mongolians or East Indians. Benjamin Franklin was first American to mention X in a 1770 letter to John Bartam, calling it as “cheese” from China.

Identify X

Answer Tofu

32. X, originally released by the blues rock band Derek and the Dominoes,

was inspired by a classical love story that originated in the 7th-century Arabia and later formed the basis of a poem composed by the 12th century Persian poet Nizami Ganjavi, a copy of which Ian Dallas had given to Y. The book moved Y profoundly, because it was a tale of a man who fell in love with a beautiful woman and went crazy because he could not marry her. The song was further inspired by Y’s then unrequited love for Pattie Boyd, the wife of his friend and fellow musician George Harrison of “The Beatles”. Y originally wrote X as a ballad, with lyrics describing his love for Boyd, but the song became a “rocker” when one of the members of the band, Duane Allman composed the song’s signature riff.

Identify X and Y

Answer X – Layla Y – Eric Clapton

33. John J. Graham is credited for designing the symbol for X, which was an

abstraction of a peacock to indicate richness in color. It was adopted because the parent company of X had started manufacturing color T.V. sets. The peacock became a marketing tool, in the hopes that people would purchase color TV sets. However, it was discontinued during the early 1960s.

The peacock returned, with slight variations, as a part of X’s branding in the fall of 1979. The first initial of X and image of the Peacock were combined together to create a design called the "Proud N". However, X decided to end the association of the letter and peacock in the year 1986, thereby introducing the current logo to the world.

Which company’s logo is being talked about?

Answer NBC

34. In the United Sates during July 2007, Aman Kapoor, founder of the

“Immigration Voice” forum, initiated a “peaceful” protest against the United States Citizenship and Immigration Services office when a lot of Indians were caught in a green card backlog even though they were living there legally. In 2006, residents of Lucknow had staged a similar protest to remove a wine shop which was established near a temple in the Rana Pratap Marg. In 2008, Indian Greenpeace activists initiated a similar peaceful protest against Ratan Tata when he was planning to build a port at the nesting grounds of Olive Ridley sea turtles.

What did they do? Where did these protests took inspiration from?

Answer The activists sent flower bouquets to the authorities in order to

gain their attention. These Gandhigiri-style protests took inspiration from the movie “Lage Raho Munna Bhai”.

35. The Pune police have registered a case against filmmaker Shlok Sharma

following a complaint by Balbharati, Maharashtra’s textbook bureau, objecting to striking similarities between its logo and promotion scenes from Sharma’s upcoming film X.

Balbharati had accused Sharma and other crew members for allegedly tampering with the Balbharati logo and illegally using it for advertising and promotion of his film.

The Balbharati’s official logo for textbooks from Class I to VIII depicts a little girl studying with her brother. The logo’s striking verisimilitude is apparent in the film’s promotion scenes, allege Balbharati authorities.

This is an excerpt from an April 2015 article. Which movie was stopped from releasing?

Answer

36. The 82-year-old former Lok

Sabha MP and three-time nominated Anglo-Indian MLA in West Bengal Assembly is survived by his wife Joyce and three sons — Andy, X and Y. Identify this famous personality and one of the first in his fields who died in 2016.

Answer Neil O Brien

37. The word “X” is derived from two Sanskrit words: “Avagunthana”, which

means to hide or veil and “Oguntheti” which means to cover, veil over and hide. The popularity of X has significantly reduced in India. In Buddhist Mahayana literature, “Lalitavistara Sutra” written in 3rd Century B.C., young bride Yashodhara objected to use X. This was initially taken to be a sign of immodesty and willfulness, as people criticized her and gossiped. However, her rational arguments were able to defend her ideology. Yashodhara’s parents-in-law were so delighted with her proud statements that they gave her two white garments covered with jewels. Today, the use of X by women as part of everyday attire is now mostly limited to Hindi-speaking areas of India.

Identify X

Answer Ghoonghat

38. FITB

Answer Awaaz-e-Punjab

39. FITB

Answer

40. Mount Vaea is a 472 metres summit overlooking Apia, the capital

of Samoa located on the north central coast of Upolu Island. It is popularly known as the burial place of X, who lived his last four years in Samoa before his death on 3rd December 1894. X had chosen the mountain top as his final resting place. The day following his death, his coffin was carried by Samoans to the summit for burial. The steep path to his grave is known as “Road of Loving Hearts” and his requiem is inscribed on his tomb.

Identify X

Picture

Under the wide and starry sky,Dig the grave and let me lie.Glad did I live and gladly die,And I laid me down with a will.This be the verse you grave for me:Here he lies where he longed to be;Home is the sailor, home from sea,And the hunter home from the hill.

Answer Robert Louis Stevenson

41. Connect (Exhaustive) Nikhil Chinappa Cyrus Shaukar Cyrus Broacha Anusha Dandekar Rannvijay Singh Ayushmann Khurrana Rhea Chakraborty Siddarth Bhardwaj Varun Sood

Answer Current MTV India VJs.

42. Similar to the English word “school”, the term _______ can be used to mean both

the physical institution or a group of them which share a common lineage or are under a single leadership. _________ is governed by the sacred administrative body of five called “Sri Pancha”, representing Brahma, Vishnu, Shiva, Shakti and Ganesha and divided into 8 davas and 52 marhis. The marhis are centers of practice, led by a mahant or spiritual leader. Among the five elected Sri Pancha of the ______, they hold the following positions in the decreasing order of seniority, all of which can be considered guru in their own right: Acharya Mahamandaleshwara (chief divisional leader of spiritual order of the God), Mahamandaleshwara (senior divisional leader of spiritual order of the God), Mandaleshwara (divisional leader of spiritual order of the God), Sri Mahant (the senior spiritual leader) and Mahant (the spiritual master).

Fill in the blank

Answer Akhara

43. Connect (Exhaustive)

Answer S. Hussain Zaidi. His 2002 book “Black Friday”

was adapted in 2004, into a film by Anurag Kashyap also titled Black Friday. 2013 film Shootout at Wadala is an adaptation of Zaidi’s book “In Dongri to Dubai: Six Decades of the Mumbai Mafia”, while 2015 film Phantom is an adaptation of his book “Mumbai Avengers”.

44. The legend is during the 1980s, BMW engineers wanted to build their F1 engine

around the M10 4-cylinder architecture, which was introduced in the ‘60s. But engineers in those days knew that a new factory casting could be suspect in surviving the forces generated by 11,000 rpm and 50-plus pounds of boost in race trim with reportedly close to 80 pounds for qualifying. Fears of core shift, porosity and thin walls were always a concern to engine builders when using high-volume-production castings. So, the engineers adapted a policy to use only blocks that had been driven around a 100,000 miles with no problems. BMW even left the blocks outside to weather the elements for a few months, with the goal of “seasoning” the block to eliminate any internal casting stress and stabilize all the dimensions. And finally, BMW engineers reportedly did an eccentric thing, either as a sign of good luck or there was a scientific premise that warranted testing.

What did they do?

Answer They peed on the blocks. BMW engineers stored their Formula 1 engine

blocks out in the cold and peed on them to help harden the metal so that they could withstand the force of turbocharged racing. Whether any of the individual tactics actually contributed to the block’s durability, the overall strategy certainly worked.

45. In order to hide his identity, X lived under assumed names and used only cash

to protect himself. However, he was eventually tracked down by Abstergo Industries and captured. Once inside Abstergo’s facility, he was forced to enter the Animus, under the watch of Abstergo scientists Dr. Warren Vidic and Dr. Lucy Stillman, to retrieve certain highly valuable information. After recovering the information for which the scientists were searching, Abstergo’s executives order X to be killed. Lucy's quick thinking saved him; she persuaded Vidic to keep him alive until they know he was of no further use. Upon returning to his room, X, suffering from the "Bleeding Effect", discovered the side effect had given him a power that allowed him to discern friend from foe and to read cryptic messages written on walls and floors.

Who is X? Where would you see him?

Answer Desmond Miles in Assassin’s Creed.

46. Ogilvy & Mather, the agency that handles ______ advertisements, was asked by

______ to create a series of 30 advertisements which could be aired each day during the IPL Season 2. In response to their request Rajiv Rao, National Creative Director of Ogilvy & Mather, conceived the idea of creating X which were used to promote various value added services of _____. Each facial expression of X was made of rubber and pasted on the actors to cut down on the time and cost for shoot. The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower frame rates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey.

What is X?

Answer Vodafone Zoozoos

47. Advertising executive Alex F. Osborn began developing methods for

creative problem solving in 1939. He was frustrated by employees’ inability to develop creative ideas individually for ad campaigns. In response, he began hosting group sessions and discovered a significant improvement in the quality and quantity of responses given by the employees. Osborn outlined his method in the 1948 book “Your Creative Power”. The term was popularized by him in the 1953 book “Applied Imagination”

What method did he develop?

Answer Brainstorming

48. Lush Limited is a cosmetics

retailer headquartered in Poole, Dorset, United Kingdom. The company was founded by Mark Constaine, a trichologist and Liz Weir, a beauty therapist. The company developed a perfume called “Smuggler’s Soul” and the picture of an Indian personality to promote the perfume.

Identify the personality.

Answer Veerappan

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