yuwei 202 tutorial 1

COMM 202tutorial 1: intro & LinkedIn

T24 & T25

Yuwei Wei

agenda• who am I? why am I here?• course expectations• action items• LinkedIn

who am I?

my strengths• achiever• empathy• harmony• developer• responsibility

my saboteurs• stickler• pleaser• hyper-achiever• hyper-rational• hyper-vigilant

PRE-UBC

Year 1 Year 2 Year 3 Year 4 Year 5

what else?• Accounting Recruit, Consulting Recruit• Mentorship Programs (BMMP, SCMP)• Case Competitions• Instruments (piano)• TV (Grey’s Anatomy, Criminal Minds)• Sports (football, soccer, ultimate frisbee)• Mentorship• Board games (Taboo, Catan)• Sushi• Dogs

why am I here?

Logo VS. Brand

one on ones• Sign up for a 10-minute chat with me:

https://docs.google.com/spreadsheets/d/1fL9bflKELagKxXVPsC42Wnx6ZzLIuTnWzc0tNeiIEkg/edit#gid=0

• Chat about:• COMM 202 (What are you excited about? What are you

nervous about?)• Your career goals? Or goals for this semester?• Anything we have in common or you’re interested in!

student advisory committee• email comm202@sauder.ubc.ca by Friday,

January 20th @ 11:59pm with a brief intro of yourself and an explanation of why you would be an excellent SAC Member including your tutorial section, TA Name and the subject line: 202 SAC Application.

contact me!Yuwei Weicomm202.3@sauder.ubc.cainclude your tutorial section

General/Administrative QuestionsCOMM202@sauder.ubc.ca

Office Hourssign up on COOL. search “202”. find date and RSVP.

Questions?

course expectations

treat this course like a…

a safe place to practice

professionalism10% of your grade!

Be present

Contribute and spark

conversation

In class/email etiquette

Come punctual and

prepared!No

technology

class prep assignments• Each tutorial you will prepare one assignment

• Each assignment is worth ~2% for a total of 15% in the course

• Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!

LinkedIn Profiles

LinkedIn versus resume• LinkedIn is social!

o be personable, speak in first person, show your personality (conversational)

o more flexibility & creativity

• LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a

companyo include broader experiences, projects, skills, and interests in a variety

of formats o written documents are formal, company-specific, direct ask and

intention

before we startturn off “Notify your network” when making many small changes

don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you

• after too many IDK’s, LinkedIn will ban them from the network

found on the right side of your profile under “Who’s Viewed

your Profile?”

customizing your URL

2. Attention Grabbing Headline

1. Professional Headshot 3. Complete Experiences

4. Connections, Contact Info, Customized URL

5. Interesting summary showcasing personality!

key elements of

a profile

professional-looking headshot• reasonably close-

up (from the shoulders up)

• high quality, good lighting, looks like you!

headline• it is your 120

character hook• should be about

what you do• be memorable and

enticing people to look at your profile

headline

headline

headline

summary• 2,000 characters to summarize your background and future

goals

summary elements

showcase personality & brand

think cover email… make it conversation

leverage your hook – grab their attention

background = skills + accomplishment

short, easy to read sentences

expand on your headline

summary

summary: what to write about

educationwhat you’re about: personal work style,

character traits

awesome facts about yourself or

accomplishments

additional portfolio links or platforms

finish with call to action: invitation to

connect, contact information

any other suggestions?

summary

professional experienceinclude all roles in

reverse chronological order

use accomplishment statements

show examples of your work i.e. videos, awards, presentations

be concise! get to the point

resume to LinkedIn

other components• experiences

o try not to copy-paste from your resumeo talk about the challenges you faced and a couple key winso prove your accomplishments by showing examples of your work (i.e. video

projects, presentations, photography…)

• educationo join UBC and Sauder (AND the alumni communities!)

• honours/awards

other components• projects

o list academic or extra-curricular projects as you see fit• skills

o searchable, so aim for brand-specific not generic• influencers

o follow your idols! Helps others to see who inspires you

action items• Sign up for one on one meetings!

• Interview Stream due Sunday, Jan. 22– Instructions on Course Blog

• Next week: Lecture

Puppy of the week!