Download - Tomato ketchup
G.D. Foods
Tops Tomato Ketchup Soft
Squeezy Pouch
New Launch
Ketchup Market in India
•Ketchup market in India was estimated to be around 1440 cr. (Source Times Of India, 2014)
•It is the fastest growing market and growing at around 20% CAGR.
•This growth can be credited to:-Growth in fast food culture in India-Increase in no. of working women-Shift from home made chutney to ketchup
Tomato Ketchup Spout Pouch Form Fill and Sealing Machine
USP’s of
Tops Soft Squeezy Pouch
Easy to Squeeze
Easy to Store
Unbreakable
Value for Money
Competitive Brands
Kissan
Maggi
Cremica
Delmonte
Competitive BrandsBrand SKU MRP Packaging
Tops Soft Squeezy
1 Kg 110.00
Kissan Mahabachat
1 Kg 115.00
Cremica Squeasy
1 kg 113.00
Del Monte Original Blend
1 kg 115.00
Cost Comparison in 1 Kg SKU
Competitive BrandsBrand SKU MRP Packaging
Tops Soft Squeezy
100 gm 15.00
Kissan Chotu 90 gm 15.00
Maggi Pichku 90 gm 15.00
Cost Comparison in 90 & 100 gm SKU
TOPS KISSAN CREMICA DELMONTE
-Value for Money-Easy to Squeeze
-100% Real Tomatoes -Tomato Rich -Goodness of Lycopene
Product USP’s
Launch Plan
Television
Radio
POP Material
Print AD
Dealer/Retailer Board
Television AD
To create awareness among consumers about Tops Squeezy Pouch, we will run our Squeezy Pouch TVC on GEC (to target women), TVC on Kids channel (to target kids), TVC on Food Channels (to target niche class).
Radio AD
As a reminder media and to support our AD campaign we are also going to launch city wise radio campaign in all the major cities and towns.
Print AD
As a reminder media and to support our AD campaign we are also going to launch city wise radio campaign in all the major cities and towns.