uttam tyres

8/2/2019 Uttam Tyres

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By : Kshama Arora, Roll No.-4362


A

PROJECT REPORT REPORT

On

"A STUDY OF MAJOR GAME PLAYERS OF

INDIAN TYRE MARKET AND THEIR

APPLICATIONS "At

Uttam Tyres, Haridwar

Submitted to

SUBMITTED TO:KURUKSHETRA UNIVERSITY, KURUKSHETRA

FOR THE AWARD DEGREE OF

BACHELOR OF COMMERCE

WITH VOCATIONAL SUBJECT

ADVERTISEMENT AND SALES PROMOTION & SALES

MANAGEMENT

UNDER GUIDANCE OF: SUBMITTED BY:

Ms. Meenu Gulati Kshama Arora

Lecturer of Commerce, B.Com-IIndD. A. V. College for Girls, Ynr Roll No.-4362

Univ. Roll No.____________

D. A. V. COLLEGE FOR GIRLSYAMUNA NAGAR - 135001


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ACKNOWLEDGEMENT

I owe a never ending debt of gratitude to my adored

and worshipful Almighty for his grace and blessings in the

completion of this text.

My deep gratitude is due to our concerned lecturer

Ms. Meenu Gulati for their value able suggestion for my

project work which has been benefited me immensely to

complete my report work successfully.

We also thankful to Dr. Sushma Arya, Principal, of

our college for their valuable guidance. Last but not least I

will thank to all friends and family.

Kshama Arora

B.Com-IInd


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CONTENTS

Topic Pg.No.

INTRODUCTION Introduction To Organization

Literature Review

Industry Profile

APPROACH TO STUDY

Research Methodology

DATABASE REPORT GATHERED

Data Interpretation And Analysis

FINDINGS & BIBLIOGRAPHY

Limitations

Recommendations

Conclusions Bibliography

QUESTIONNAIRE


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PREFACEPREFACEPREFACEPREFACE


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PREFACE

Sales and Advertisement is a course which combines both theory

and its application as its contents of study in the field of management.

As part and parcel of this course, every aspirant has to under go an

Project Report . The purpose of this report is to expose the student of

management sciences real life situations existing in the organization

and to provide an insight into the various functions who can visualize

thing what they have been taught in classrooms. Actually, it is the life

force of management. It is in the practical training that the effectiveness

of management itself is realized.

I was fortunate enough to get this opportunity of working

with reputed tyre industry of our country.

This report includes the general information about Marketing

strategy, some information about tyre industry as a whole, and some aspect

of marketing, acceptance and the dealers, re-traders.

Report is based on the study of various aspects of Marketing its

functions, and effort undertaken by the Dept. To gain a competitive edge

over the competitors in the market.


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INTRODUCTION OF THE STUDY

Analysis of any industry would require a through study along with

Critical analysis to know the exact nature of the business. This

Study of Indian Tyre industry is no exception.

This project is undertaken to study the nature of Indian

tyre Industry along with its different shades that affects Indian

economy. The Study Includes analysis of various key

components likes growth, competitors, and foreign threats. To

gain in depth knowledge, it was important to Study one brand

in Indian Tyre Market and then have a competitor analysis with

other players. For this purpose Tyre market is analyzed as

epicenter for gaining application knowledge of tyre market .


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THE INDIAN TYRE INDUSTRY-AN OVERVIEW

HIGHLIGHTS:

The Tyre industry is an RS. 12,000 crore industry. The fortune of this

industry depends on the agriculture and industrial performance of the

economy, the transportation needs and the production of vehicles. While the

Tyre industry is mainly dominated by the organized sector, the unorganized

sector hold away in bicycle Tyres. In the last five years (1999 to 2004), the

industry managed to achieve a compound annual growth of only 4.40

percent. However in the last fiscal the industry registered a growth of 7

percent.

Natural rubber constitutes 25 per cent of the total raw material cost of

the Tyres. The ratio of natural rubber content to synthetic rubber content is

80:20 in Indian Tyres, while worldwide, the ratio of natural rubber to

synthetic rubber is 30:70. As raw materials from 70% of the costs, Variable

costs are very high. Profit margins are therefore thin.

SALIENT FEATURE:

The Indian Tyre market is expected to grow by 12% this year

As automobiles have become more sophisticated, technology has become

key to success in this sector.


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Truck and bus segment accounted for 60% of the total Tyre market by

value.

Passenger car radials at most profitable but because of poor road

conditions in India; truck radial are yet to catch on.

It will take at least 5 years for light trucks and over 10 years for heavy

trucks to reach 25-30% radialisation.

THE INDIAN TYRE INDUSTRY

Company wise Figures:

COMPANY DIVISION OF MARKET SHARE(%)

Excludes2/3 wheelers tyres

MRF 25.1

JKI/Vikrant 18.7

CEAT 17

Goodyear 11.4

Apollo Tyres 10.7

Birla 5.6

SECTOR COMMENTS:

Ever since the first Indian tyre company, Dunlop Rubber

Company (India) was incorporated in 1926, the tyre industry has

Grown rapidly and today it is a Rs. 12000 crore industry. India has

2.61 lakh villages, connected by 6.23 lakh kms of metalled roads


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and 9.81 lakh kms of unmetalled roades.These villages are linked to

small towns and cities. There is a daily traffic of over 4.12 lakh trucks,

1.27 lakh buses, 7.23 lakh cars, and thousands of taxis, two wheelers,

three-wheelers, tractors and animal drawn vehicle on Indian

Roads.There exists a vast potential for the tyre industry in India. The

fortune ofthe tyre industry depends on the agriculture and industrial

performance of the economy,the transportation needs and the production of

vehicles. Hence, this is a very sensitive industry, which has to adapt

itself to a highly volatile environment.

Market Profile:

While the tyre industry is mainly dominated by the organised

sector, the unorganised sector holds way in bicycle tyres. The major

players in the organised tyre segment consist of JK Industries, MRF,

Apollo Tyres, CEAT, which account for 63 Percent of the organised tyre

market. The other key players Include, Kesorem Industries and Goodyear

India, with 11 percent, 7 percent and 6 percent share respectively.

Dunlop, Falcon, Tyre Corporation of India (TCIL), TVS-Srichakra, Metro

Tyres and Balkrishna Tyres are some of the other players in the industry.

MRF, the largest tyre manufacturer in the country, has strong brand


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equity. While it rules supreme in the industry, other players have created

niche markets of their own.

OUTLOOK:

Globally, the OEM segment constiutes only 30 percent of the

tyre market, exports 10 percent and the balance from the

replacement markets. In India, the scenario is quite different. Nearly

85 percent of the total tyre demand in the country is for replacement. This

anomaly has placed retreaders in a better position that the tyre

manufacturers. Retreading is a looming over the tyre industry as a colossal

threat. Simply put, retreading is replacing the worn-out tread of the old

tyre with a new one.Most of the transporters in India retread their tyres

twice during its lifetime, while a few fleet owners even retread thrice.

In their zealousness to economies costs, they overlook the reality that

retreading reduces the quality of the tyre. It is highly popular in the South

unlike in the North where the transporters overload their trucks and have

to ply their vehicles in a rough terrain an environment in which buying a

new tyre is the best option. Though retreading has penetrated percent of

the Tyre market, it hasnot made much of a dent in the rapidly growing

two-wheelers and passangers car segments.


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TYRE INDUSTRIES IN INDIA COMPRISES OF:

7 TYRE COMPANIES(53 factories)

7 companies account for over 85% of total production

(In Nos.)

1. J.K.TYRES/VIKRANT

2. APOLLO TYRES

3. MRF

4. BIRLA TYRES

5. GOODYEAR

6. CEAT

7. BRIDGESTONE


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OBJECOBJECOBJECOBJECTIVE OF THETIVE OF THETIVE OF THETIVE OF THE

STUDYSTUDYSTUDYSTUDY


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OBJECTIVE OF THE STUDY

To compare tyre comparitors companies in different segment as:

Heavy Commercial Vehicle

Light Commercial Vehicle

Cars

To analyze the prefrence of customers via:

Survey Of Transporters

Survey Of Dealers

To understand & analyse the Retreading Process.

To understand the structure of tyre industry.

To study and comapre buying behaviour across B2C and B2B.

To analyse the Chinese Tyre Market in the area and its effect on

Indian Companies.


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RERERERESEARCHSEARCHSEARCHSEARCH

METHDOLOGYMETHDOLOGYMETHDOLOGYMETHDOLOGY


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RESEARCH METHODOLOGY

The methodology is an integral primary part of the project work.

Every project has been undertaken in and definite manner,

which forms the validity of the report. The project undertaken

by me is also based on a definite method, which is usually

found in most of the research projects. The methodology in

my project is based on the following manner in a sequential

order : -

(A) Research Design

(i) Scope of Study(ii) Area of Study(iii) Objective of Study

(B) Data Collection

(i) Data Collection Methods(ii) Data Collection Techniques(iii) Data Collection Instruments


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(C) Sampling Designs

(i) Samplin Unit(ii) Sample Size(iii) Sampling Tecniques

(A) RESEARCH DESIGN:

Every business must tailor a strategy for achieving its goal

consisting of a marketing strategy and a compatible technology Streategy

and sourcing technology. This strategy must be good at engineering,

purchasing, manufacturing and physical distribution.

SCOPE OF THE STUDY:

1. Determination Of Market Potential

2. Determination Of Competitive Information

3. Customer Behaviour Research

AREA OF STUDY

My Area Of Study Include the following :

1. Garg Motors

2. Vijay Luxmi Motors

3. Metro Motors

4. Kannav Motors

5. Khanna Motors


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(B) DATA COLLECTION:

The collection of data is a core part of every activity relating to

Marketing decisions. The information derived from such data is closely

Analyzed, Interpreted and a conclusion has been arrived on which other

decisions are totally depends.There are various sources from where data can

be collected any theyre also most appropriate methods in the application

of which we can collect the data. In the application of sources and

methods the reliability and accuracy must be well judged prior to

collection. The whole study has been worked out depending on the data

availed from.

Data collection Methods

There are two sources on which data can be collected via primary

source and secondary source. The data, which are prepared from the main

proposed and researcher or owner it, is called primary source and the data

collected from this source is called primary data. The data which

collected from the persons, private bodies, private research agencies etc

are called secondary source and the data collected is from both primary and

secondary type. The following are the data, which have been collected from

both the sources:


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I. Primary data: - In the course of carrying out the project I

have collected data from this source. The following data has been

collected from this source like the market share of competitors

and market share of JK.

II. Secondary data: - The data in my project has been collected from

the secondary source as the data is only available to them and

other parties I have find the most convenient source and

collected from them. The data collected from this source are the

past records and it is used to analyses.The data, which have been

collected from this source, are mentioned below:

Historical data from Internet.Past records from the companyProduct line of Tyre Companies

Data Collection Techniques:

The method of data collection is as essential as the source of

collection of data. The methods of data collection establish a pattern, the

application that provides a well- fledged out data. A most appropriate

method will produce data which more accurate, reliable and cheap and

also will require less time and efforts in the collection. In the carrying of my

project I have used the following methods in collection the data:


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I. Personal Enquiry: The data from the general publichas been

collected by the use of the method of personal Enquiry. I to obtain

favorable and required data to add in to the part of my project

approached the dealers and customers (Transporters) located at

different Places of local zone. I do it with the help of questionnaire.

II. Personal Survey: The information regarding tyre industry

being used by many transporters has been collected through

personal survey. The application of the above mentioned methods

have been Instructed by the guide. Infant, in some cases it has been

beneficial on the part of the project to meet the big persons like

head persons of an organization or any company. The most

important part of the project under the data collection has been

the collecting the information from the various sectors of local zone.

(C) SAMPLING DESIGN: Sampling is a most important part of

the data collection. It is a tool that tries to matches the

data according to the criteria. The sampling methods are

used specially in the context of data segregation and other fields

study where the it requires a deep ground selection of variables.

So, sampling is a relevant answer to the accurate and most

appropriate Selection. There are many methods of segregating the

sample probability and non-Probability sampling. The probability


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sampling is the abstraction of the data in to mathematical calculation,

which is done by the application of various formulas of probability.

The non-probability sampling is the non- mathematical presentation

of the sampling. The most important part of non-probability

sampling is the samples are selected ambiguously without any

concrete methods. There are various types of Non-Probability

sampling, which is used by the investigator or researcher according to

his convenience.

Judgement Sampling: - The judgement sampling is a kind of non-

probability sampling where the researchers select the samples from

according to its judgement. The criteria have been fixed previously

before taking in to consideration of the samples. The judgment sampling

is one of the most important parts carrying out in any project work.

Sampling Techniques: In this project study, the method adopted for the

sampling purpose is the most common method of sampling:

Random Method of Sampling: In this method, we select our sample

units by picking them from the population randomly. So when applied

to our project, it means that we just walk out in different area of local

zone for required no. Of respondents, but minimize the biasing effect,

respondents were chosen from different localities.


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DATA ANALYSISDATA ANALYSISDATA ANALYSISDATA ANALYSIS

&&&&

INTERPRETATIONINTERPRETATIONINTERPRETATIONINTERPRETATION


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A.COMPARE APPLICATION AREAS OF TYRE MARKET :

1. HEAVY COMMERCIAL VEHICLE(TRUCKS)2. CARS3. LIGHT COMMERCIAL VEHICLE

B.ANALYSE THE PREFERENCE OF COUSTMERS VIA:

1. SURVEY OF TRANSPORTERS2. SURVEY OF DEALERS

C.UNDRSTANDING & ANALYSE THE RETREADING PROCESS:

D.ANALYSE THE CHINESE TYREW MARKET IN THE AREAAND ITS EFFECT ON INDIAN MARKET:

E.TO UNDERSTAND THE STRUCTURE OF TYPE INDUSTRY

F. TO STUD AND COMPARE BUYING BEHAVIOUR ACROSS B2B& B2C.


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1.Market Share of Different Tyre Companies In Trucksthrough fitment survey( 6 Wheelers & 10 Wheelers)

Sample Size - 37 vehicles

6 wheelers found - 29 vehicles


AREAs WHERE SURVEY DONE;

1. Garg Motors

2. Vijay Luxmi Motors

3. Metro Motors

4. Kannav Motors

5. Khanna Motors

In this assignment I had to find out the market share of the different

tyre companies in the market for the Trucks with the help of Fitment

Survey.A format was given to me regarding to write : The Truck No., Tyre

company and Brand Name

No. Of Company Found - 4

No. Of Tyres Found - 26

No. Of Brands Found - 18


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POSTION S O F TYRE C OM PANIES iN

TRUCK SEGM ENT

625604

563

288255

203

81

50

100

200

300

400

500

600

700

COMPANIES

NOO

FTYRES

APOLLO

J.K.

M R F

CEAT

BIRLA

G O O D Y E A R

MICHLIN


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MARKET LEADER FOUND : APOLLO

JK TYRE : NO.2

COMPANY NO OF TYRES %

APOLLO 625 23.8186

J.K. 604 23.01829

MRF 563 21.45579

CEAT 288 10.97561

CHINA 255 9.717988

BIRLA 203 7.73628

GOODYEAR 81 3.08689

MICHLIEN 5 0.190549

TOTAL 2624 100


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LEADING CO: APOLLO

JK TYRE : NO 3

COMPANY NO OF TYRES % COMPANY NO OF TYRES %

JK 225 30.40540541 APOLLO 450 23.88535

APOLLO 175 23.64864865 MRF 395 20.96603

MRF 168 22.7027027 JK 379 20.11677

CEAT 91 12.2972973 CHINA 248 13.16348

BIRLA 60 8.108108108 CEAT 197 10.45648

GOODYEAR 13 1.756756757 BIRLA 143 7.590234

CHINA 7 0.945945946 GOODYEAR 68 3.609342

MICHLIEN 1 0.135135135 MICHLIEN 4 0.212314

TOTAL 740 100 TOTAL 1884 100

POSITION IN FRONT AXLES

225

175168

91

60

13 7 10

50

100

150

200

250

COMPANIES

NOO

FTYRE

JKAPOLLOMRFCEATBIRLAGOODYEARCHINAMICHLIN

POSTITIONING IN REAR AXLES

450

395379

248

197

143

68

40

50

100

150

200

250

300

350

400

450

500

COMPANY

NOO

FTYRE

APOLLOMRFJKCHINACEATBIRLAGOODYMICHLIN


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LEADING 18 BRANDS FOUND

SR. NO. COMPANY BRAND NO OF

TYRES

%

1. MRF S.L. FIFTY 292 11.13

2. APOLLO XT-7 216 8.23

3. JK JET TRAK 134 5.11

4. MRF S.M.99 101 3.85

5. JK JET RIB 90 3.43

6. APOLLO AMAR 90 3.43

7 CEAT LUG XL 85 3.24

8 JK TRAK KING 69 2.63

9 JK SUPER TRAK

KING

67 2.53

10 GOODYEAR HI-MILER 57 2.17

11 BIRLA BT-112 56 2.13

12 CHINA WEST LAKE 53 2.03

13 APOLLO KZ-XDT 52 1.98

14 APOLLO HAULUG 49 1.87

15 JK STAR LUG 45 1.71

16 CEAT HCL SUPER 45 1.71

17 CEAT FM SUPER 45 1.71

18. JK JET SPEED 41 1.56

TOTAL 1587 60.48


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SHARE IN FIRST FIFTEEN BRANDS

JK APOLLO CEAT MRF BIRLA GOODYEAR CHINA

6 4 3 2 1 1 1

NO. OF BRAND FOUND OF DIFFERENT COMPANIES

COMPANY NO OF BRANDSAPOLLO 27

MRF 20

JK 18

CHINA 18

BIRLA 17

CEAT 14

GOODYEAR 3

MICHELIN 1

TOTAL 118


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NO OF BRANDS FOUND OF

DIFFERENT COMPANIES

27

20

1818

17

14 3 1

APOLLO

MRF

JK

CHINA

BIRLA

CEAT

GOODYEAR

MICHLIEN


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2. Market share of Different Tyre Companies in Cars Through

survey:

In this assignment I had to find out the market share of the different

tyre companies in the market for the Cars with the help of Survey. A format

was given to me regarding to write : The Car No., Tyre Company, Brand

Name and Car Tyre Size.

TOTAL CARS FOUND : 45

TOTAL TYRES FOUND : 182

TOTAL COMPANIES FOUND : 14

TOTAL BRANDS FOUND : 32

TOTAL BIAS TYRE FOUND : 166

TOTAL RADIAL TYRE FOUND : 145

NO. OF CAR COMPANY FOUND : 15


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COMPANY No. Of Tyres %

BRIDESTONE 649 40.06

JK 311 19.2

MRF 207 12.78

GOODYEAR 142 8.765

CEAT 136 8.395

APOLLO 102 6.296

BIRLA 23 1.42

MODI 10 0.617

DUNLOP 8 0.494

OTHERS 32 1.975

TOTAL 1620 100

L E A D I N G T Y R E C O M P A N I E S F O U N D

6 4 9

3 1 1

2 0 71 4 21 3 6

1 0 2

2 3 1 0 8 3 2

0

1 0 0

2 0 0

3 0 0

4 0 0

5 0 0

6 0 0

7 0 0

C O M P A N Y

B R I D E S T O N E

J K

M R F

G O O D Y E A R

C E A T

A P O L L O

B I R L A

M O D I

D U N L O P

O T H E R S


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BIAS TYRE BRANDS

BRANDS CEAT MRF JK MODI DUNLOP BIRLA APOLLO GOODYEAR OTHERS TOTAL %

66 MS 45 45 27.108FORMULA 1 29 29 17.47

JET DRIVE 24 24 14.458

SAFETY DRIVE 19 19 11.446

MODI 10 10 6.0241

BIRLA 9 9 5.4217

ANDURA 8 8 4.8193

DUNLOP 8 8 4.8193

HERCULES 4 4 2.4096

OLYMPUS 4 4 2.4096

SPEEDDELIVERY

4 4 2.4096

POWER STAR 2 2 1.2048

TOTAL 60 45 24 10 8 9 4 2 4 166 100

% 36.1 27.1 14 6.024 4.82 5.422 2.40964 1.20481928 2.40964 100


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RADIAL TYRE BRANDS

BRANDS BRIDGESTONE

JK MRF GOODYEAR CEAT APOLLO BIRLA OTHERS TOTAL %

S-322 606 606 41.68

ULTIMA-XP 182 182 12.52

ZVTS 156 156 10.73

GPS2 129 129 8.872

AMAZER XL 98 98 6.74

ULTIMA 60 60 4.127

FORMULA 1 52 52 3.576

S-248 35 35 2.407

ULTIMA-XPS 20 20 1.376

TORANDO 21 21 1.444

MASTRO 12 12 0.825

KUMHO POWER RACER 12 12 0.825

EAGLE 11 11 0.757BIRLA 10 10 0.688

L-607 8 8 0.55

SPIDER 8 8 0.55

YOKOHAMA

RALLY 4 4 0.275

RADIA 70 6 6 0.413

MAXIASMA-701 4 4 0.275

MILANDO 4 4 0.275

MECHELIV 4 4 0.275

COTECO CONTECT CP 4 4 0.275

TOTAL 649 287 162 140 76 98 14 28 1454 100

% 44.635488 19.74 11.142 9.6286107 5.22696 6.74 0.9629 1.926 100


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DIFFERENT TYRE COMPANY SHARE IN CARS FOUND

M-800 SANTRO ZENCOMPANY NO OF

TYRE% COMPANY NO. OF

TYRE% COMPANY NO OF

TYRESJ.K. 69 26.54 BRIDGESTONE 228 83.82 JK 76

BRIDGESTONE 21 8.077 MRF 13 4.779 MRF 38

MRF 58 22.31 APOLLO 8 2.941 BRIDGESTONE 27

GOODYEAR 16 6.154 CEAT 4 1.471 GOODYEAR 27

CEAT 56 21.54 GOOYEAR 4 1.471 CEAT 18

APOLLO 32 12.31 JK 3 1.103 APOLLO 10

DUNLOP 8 3.077 OTHERS 12 4.412 OTHERS 12

TOTAL 260 100 TOTAL 272 100 TOTAL 208

INDICA WAGANOR ESTEEM

COMPANY NO OF

TYRES

% COMPANY NO OF

TYRES

% COMPANY NO OF

TYRESBRIDGESTONE 94 51.09 BRIDGESTONE 75 56.82 JK 48

APOLLO 28 15.22 JK 37 28.03 BRIDGESTONE 23

JK 18 9.783 MRF 12 9.091 GOODYEAR 10

GOODYEAR 16 8.696 GOODYEAR 4 3.03 APOLLO 8

MRF 13 7.065 BIRLA 4 3.03 CEAT 3

BIRLA 10 5.435

CEAT 5 2.717

TOTAL 184 100 TOTAL 132 100 TOTAL 92


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LEADING BRAND FOUND AT TYRES

SR.NO COMPANY BRAND NAME NO.OF TYRES %1 BRIDGESTONE-S322 606 37.40741

2 JK- ULTIMA XP 182 11.234573 MRF-ZVTS 156 9.629634 GOODYEAR-GPS2 129 7.9629635 APOLO-AQMAZERXL 98 6.049383

6 CEAT-F1 81 57 JK-ULTIMA 60 3.7037048 MRF-66MS 45 2.777778

9 BRIDGESTONE-S248 35 2.16049410 JK- JETDRIVE 24 1.481481

TOTAL 1416 87.40741


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3. Market Share of Different Tyre Companies In L.C.V.

through fitment survey( 4 Wheelers & 6 Wheelers)

Sample Size - 20 vehicles



AREAs WHERE SURVEY DONE;

Local Zone sarrounding in this assignment I had to find out the market

share of the different tyre companies in the market for the L.C.V. with the

help of Fitment Survey. A format was given to me regarding to write : The

Truck No., Tyre company and Brand Name.

No. Of Company Found - 8

No. Of Tyres Found - 60


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COMPANY NO. OF TYRES %

APOLLO 232 38.2838

MRF 153 25.2475

JK 130 21.4521

CEAT 29 4.78548

GOODYEAR 22 3.63036

BIRLA 21 3.46535

MODI 14 2.31023

OTHERS 5 0.82508

TOTAL 606 100

LEADING COMPANY IN L.C.V.

232

153

130

2922 21

14 5

0

50

100

150

200

250

COMPANIES

NOO

FTYRES

APOLLO

MRF

JK

CEAT

GOODYEAR

BIRLA

MODI

OTHERS


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B. ANALYSE THE PREFERENCE OF

CUSTOMERS:

1. TRANSPORTER SURVEY :

NO. OF TRANSPORTER MEET : 10

The customers (Transporters) about the Tyre Companies and get

some detailed information regarding the load of their vehicle, No. of vehicle

they have, Avg. Life of their vehicle, which brand they prefer most, From

where they purchase the tyre and on which route they run their Vehicle etc.


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Que. 1. How many Vehicle You Have ?

6 Wheelers Attach 10 wheelers 4 Wheelers 18 Wheelers

75 % 11 % 10 % 3 % 1 %

No Of Vehicles

3

75

10

1

11

4W

6W

10W

18W

ATTACH


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Que. 2.How Much Load You Carry on your Vehicle ?

Normal Load ( 0-

12 tonnes)

Moderate

Load(12-15

tonnes)

Over Load(15-18

tonnes)

Super Heavy Load(18

above)

51% 25% 11% 13%

L o a d P e r c a n ta g e

5 1 %

2 5 %

1 1 %

1 3 %N O R M A L LO A D

M O D E R A T E

O V E R L O A D

S . H . L .


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Que. 3. Which Tyre company you most prefer ?

APOLLO J.K. MRF CEAT CHINA BIRLA GOODY

EAR

23% 20% 17% 12% 11% 10% 7%

% SHARE OF COMPANIES

17%

20%

12%10%

23%

7%11%

MRF

JK

CEAT

BIRLA

APOLLO

G.Y.

CHINA


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Que. 4. What is your monthly consumption of tyres ?

0-15 15-30 30-45 45-60 60 above

34% 22% 22% 13% 9%

Percentage Monthly Consumption

34%

22%22%

13%

9% 0-15

15-30

30-45

45-60

60ABOVE


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Que. 5. What Is your average life of tyres (In months) ?

0 to 6 6 to 9 9 to 12 12 to 15

19% 44% 28% 9%

Average Life Of Tyres (In Months )

19%

44%

28%

9%

0 to 6

6 to 9

9 to 12

12 to 15


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Que. 8. Suggestion For tyre you are currently using .

A. Should Provide Better Quality

B. Increase The No. Of Dealers

C. Offers should be provided

49%

31%

20%

A

B

C


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DEALERS SURVEY

NO. OF DEALERS MEET : 25

The Dealers about the Tyre Companies provide some detailed

information regarding the Dealership, Monthly Selling, Brand Prefrences,

,which company provide better policy and suggestions etc.

Que 1. From Which Company You Deal With ?

COMPANIES NO. OF DEALERSMRF 8

APOLLO 7

JK 5

GOODYEAR 2

CEAT 2

OTHER 4


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Que.2. How Many Tyre Do you sell in a month?

30%

35%

25%

10%50-100

100-200200-300

300 ABOVE


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Que. 3.According to you what is the market Trend In Truck Tyres. Give the

Rating?

1. MRF

2. APOLLO

3. J.K.

4. CEAT

5. BIRLA

6. OTHER

Que.4.what factor influences the most in the sale of any brand of Tyres?

50%

30% 10%

10% LIFE

QUALITY

PRICE

OTHERS


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Que. 5. According to you what factor will lead to increase the sale of the

product?

Que. 6 Whose Policy Is Best ?

10%

20%

30%

40%

Advertisement

Change in Market

Strategy

Free Gift Offers

Others

60%20%

10%

10%

APOLLO

MRF

JK TYRES

CEAT


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G. RETREADERS SURVEY :

No. Of Retreaders Found : 24

Retreading is a looming over the tyre industry as a colossal threat.

Simply put, retreading is replacing the worn-out tread of the old tyre

with a new one. The poularity of retreading stems from the fact that it

costs only 20 percent of a new tyre but increases its life by 70 percent to

80 percent. Most of the transporters in India retread their tyres twice

during its lifetime, while a few fleet owners even retread thrice.

Retreading is done by the two ways :

(a) Hot Process -Full Caping

-Top Caping

(b) Cold Process

Generally Cold Process is used for Retreading.It is done on the

110* F temprature and generally takes 12 to 14 hours. Bandag (U.S. base)

company is leading in This. It has 45 colabration All over the world.


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Que. 1 Whcih Company Rubber You use For Retreading?

Que. 2. How Many Tyres You Retread In a Month ?

26%

22%19%

11%

7%

15% PODDAR

MIDAS

SPEED UP

INDIAG

MRF

OTHERS

17%

24%

25%

21%

13%0-50

50-100

100-150

150-200

200-250


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Que.3. IN Your Opinion How many Time A tyre Can be Retread ?

ONE TIME 2

TWO TIME 11

THREE TIME 10

MORE THAN THREE 1

2

1110

1

ONE TIME

TWO TIME

THREE TIME

MORE THAN

THREE


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H. CHINESE TYRE MARKET SURVEY

Chinese Tyres are the Big problem for the Indian Tyre market. They

are less in cost as compared to Indian Tyres and in durability the mileage

given by the Chinese Tyre is 70 to 80% of Indian Tyres.For the less

price It is used by many of the Customers. Behind the fact that It has no

Gurantee and Claim policy. So I also done the Chinese Tyre Market

Survey. In My Survey I took the data from following:

1. TRANSPORTER

2. DEALERS

3. RE TREADERS


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Transporter Survey :

Que. 1. Are You Use Chinese Tyres ?

Que.2 If Yes, Then Why You Use Chinese Tyres?

40%

60%

YES

NO

95%

5%

LESS PRICE

DURABILITY


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Que.3. On which Axles you use the Chinese Tyres ?

3%

84%

13%FRONT

REAR

BOTH

Que.4. What Do You Think what can be done by the Indian Tyre

Companies?

29%

33%

15%

10%

13%

IMPROVE

QUALITY

REDUCE COST

GURANTEE

FREE GIFTS

OTHERS


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Que. 5. What is the future Of Chinese tyres?

Growing 65%

Not Growing 15%Can Not Say 20%

65%15%

20%

Growing Not Growing Can Not Say


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Dealers Survey :

Que. 1. Are You Dealing In Chinese Tyres?

YES 70%

NO 30%

70%

30%

YES NO


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Que. 2. If Yes, What Is your selling %age share of Chinese Tyre as

compared to Indians?

0-10% 4

10-20% 5

20-30% 4

30-40% 2

4

5

4

2

0-10% 10-20% 20-30% 30-40%


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Que. 3. Can you give a guarantee on Chinese Tyres?

YES 80%

NO 2%

ACCORDING TO

CUSTOMERS

18%

YES

NO

ACCORDING TO

CUSTOMERS


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Que.4. What do you think what can be done by the Indian Companies?

29%

25%18%

5%

14%

9%

IMPROVE

QUALITY

DECREASE

COST

GURANTEE

FREE GIFT

CREDIT

FACILITY

SALE

PROMOTION

ACTIVITIES


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RETREADERS SURVEY:

Que. 1. Is Chinese Tyre Is Retreadable?

Que. 2. How Many time a Chinese Tyre can Be Retread?

72%

22%

6%

ONE TIME

TWO TIME

THREE TIME

80%

20%

YES

NO


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FINDINGS

In the end I find that JK has a good hold in Truck and Car Tyres but It is not

the leader in any segment. I found JK at No.2 in truck segment and in Car

segment also JK at No. 2. Good thing I found that It is No.1 in Front

Axles of Truck Tyres but Bad thing I found that it is very far away in Car

Tyres from market leader Bridgestone. The Top brand of JK- JET TRAK

(134 Tyres found) is very far from the Market leader of MRF -S.L.FIFTY

(292 Tyres found) and same in the Car Tyres. Good Thing I found that it

has 6 brands in first fifteen of Truck Tyres but the Bad thing I found

that They are very far away from their competitor Brands. Also JK has

not any hold in the 2 Wheelers.


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SUGGESTIONS

Tackling competition by way of introducing new technology products

and reduce operational costs. Make the Marketing Department effcient. Co. may also go into the Retreading Rubber Business

Work on understanding Customers ( end- users requirement, in Truck

and Bus Tyre segments through market research)

Increase Exports of Tyres.

Order Booking should be done also through Net by the Dealers.

Dealers to be trained for customer orientation.

Solving all queries of a Customer/Dealer at a single point and not

referring him to different level of hierarchy.

Giving first priority to Customers visit or Telephone calls instead of

keeping them waiting or not attending the call in time.

Claim policy should be organised. Claim to the Dealers as soon as

possible.

Time -to- Time Dealers meeting or Fleet Owners meeting should be

done.

A Power Point Comparitive presentation Between JK versus

othersmust be shown to the Dealers/Transporters in the Meeting.

Road show can be done in local Areas for sale prmotion

Paste a slip on tyre Always With You or Dial A Tyre No.23312136

Focus on Tyre fitters

Deliver douments in time to customers/dealers.

Prompt refund of balance against advance payment.


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Locate the new customers but never forget the old one

Full automation & computerization should be there at all offices &

Branches.

Awareness about market conditions, both Domestic & International

should be there among the employees, All the employees must

knowfully the competition & their roles.


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LIMITATIONS/CONSTRAINTS OF THE STUDY

1. Dealer did not have any time in the working hours for giving the

information.

2. Jeep Segment and Tractor Segment Tyres is not covered.

3. All the companies doesnt deal in the 2 wheelers segment. That is why

this area is also not covered.

4. Tyre Market is very big. So, the Time was the major constraint in order

to cover all the concerning aspects.


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CONCLUSION

Indian tyre industry is 12,000 crore market,facing continous threats

from global players and South Asian dumping attacks. 7

company in India constitute nearly 85% of whole Indian tyre

market. This consists of brands like J.K., MRF, APOLLO,

CEAT etc. The Tyre market has expanded in noticeable rate

during recent years. Tyre Industry has direct linkage with the

Automobile industry, thus a rise in sale of Automobile will

automatically give rise to supply of tyres.

Appolo is the market leader in tyre industry and its growth

rate in relativily high than its compititors.

Greater competition, opening up of economy,Foreign

Automobiles Giants entering Indian market and easy

financial schemes For common people have ignited

the spark of Indian Automobile Industry. Which in

response have increased the sales of tyres in India.


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BIBLIOGRAPHY

Web Sites:

Jktyre.com

Apollotyre.com

Mrftyre.com

Irjournal.com

Journals/Magazines:

Indian Rubber Journal

Surging Ahead (J.K. Tyre)

BOOKS CONCERN :

Kothari.C.R.


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