Key Skills     Profile Summary

Strategic Planning & Innovation    

Brand Building & Brand Launches    

ATL / BTL Campaigns    

Media Planning & Advertising    

PR & Event Management    

Ad Film Planning &  Production    

Celebrity Management    

Client Relationship Management      

Creative Consultancy & Strategy    

Direction/Production of TVCs, AVs      

Excellent track record of directing challenging assignments of launching & improving strategic positioning of largest & most profitable brands such as Pothys, Univercell, Hatsun, Musicworld from RPG, L&T, Venus Home Appliances, Medimix, Sangeevanam, Lalitha Jewellery, Radisson & Welcome Group Hotels, IOCL Vijay TV and Thriveni Earth Movers & Sands

Incisive acumen in building brand image, driving consumer preferences and providing 360 degrees brand solutions

Directed challenging assignments of launching new brands and achieved significant market presence

Pioneered the Creative Thought, Design and Direction for some of the biggest and largest clients in Tamil Nadu

Conceptualized, Created and Directed ads for leading clients, some of which won Awards for Excellence

Skilled in applying through knowledge of media platforms to identify the most appropriate mediums for building brand awareness and in developing appropriate strategies to maximize the impact of their advertising campaigns through the use of a range of media

Sound understanding of concepts of Digital Marketing such as PPC, SEO/SEM, Display, Affiliates, Partnerships, Social Media & Ad Network

Innovative, flexible, adaptable & go getter with a strong will to win Visionary entrepreneur with huge success in driving large scale profit

gains through acquisition, deepening & retention of customer base Proactive leader with strong skills in innovation, negotiation, problem

solving and team management

Soft Skills

 

 Career Timeline

1988 - 1991 1992 - 2015 Since 2015

 

Education Pursuing Advanced Course from Delhi School of Digital Marketing

Masters in Social Welfare from Madras School of Social Work, Madras University in year 1987; won Gold Medals as “Best Outgoing Student in Personnel Management” and for Field Work & Academics

Bachelors in Arts (Economics) from Loyola College, Chennai in 1985    

BHASKARAN CHANDRA SEKHAR Offering 20 years’ comprehensive experience and impressive success in formulating & implementing innovative brand ideas that fuelled market place presence of high profile clients

Targeting leadership assignments in Brand Management, Corporate Communications, Digital Marketing with an organisation of repute in UAE / Qatar / Bangalore / Chennai

Brand Building & Management Advertising Key Account Management

bcsproductions@gmail.com / creationsideopraxist@gmail.com +91 - 9840049970  

Lintas as Executive Trainee & HTA (now

JWT) as Client Servicing  

IDEOPRAXIST as Entrepreneur & BCS Productions as Director / Producer

Brand, B2B & Digital Marketing Consultant at

Bangalore  

 Change Agent

Motivational

Leader

Analytical

                                   

 Collaborator

Communicator

Planner  

                                                         

 Entrepreneurial Experience    

 

Since 2015 - Till Date 1992 – 2015        

Brands Managed                                    

 Creative Works “Oragadam”

“Athu Entha Idam. “Oragadam” in Dialer Tone / Radio Song / TVC for Temple Green Township by Arun Excello

Subhiksha Supermarkets - transition from the print media to television on the platform of value for money and savings from Rs. 400 Crores to 1000 Crores

Ice Sculptor in Jewellery TVC for Lalitha Jewellery, in 1997-1998

Famous 3D Character of ‘Pothys Raja’

The Flying Elephant ‘Kutty’ of Kalyan Silks

Legendary Event ‘April – May Dhool’ for Pothys, a benchmark in Retailing

Time Slice Technique used for mega production of 4 one minute ads using Rose, Jasmine, Betel Leaf, Turmeric for Shubha Mangala Silks of Pothys

 

 Since 2015 - Till Date Creations Ideopraxist (Ad Agency) & BCS Productions (Ad Film Direction & Production), Chennai as Chief Executive Role:

Facilitated top-line & bottom line growth of overall business; formulated policies and directed the entire gamut of operations of the organisation

Conceptualized & implemented strategies for strategic brand promotion; established and communicated brand positioning strategies and monitored complete P&L and budget of all brands

Drove the entire gamut of ATL & BTL activities; delivered high impact brand communication utilizing all forms of media

Structured overall media strategy and provided strategic direction for implementation of various media activities including press conferences, speaker placements, product launches and corporate features

Organized promotional activities and events to improve product visibility Coordinated with PR agencies for developing communication plans for the

client; developed ideas and opportunities for public relations activities that improved awareness of clients and their products or services

Directed productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give 110% effort and loyalty  

Significant Accomplishments:

Launched, restructured & promoted the biggest brands of South India, especially Chennai, such as launch of Music World across 15 cities PAN India

Conceptualized, created, produced & directed > 70 TV Commercials & Audio Visuals, under “BCS Productions”, for following clients: o Vummidi Bangaru Jewellers– Diamond Promotion Campaign. o Lalitha Jewellery – TVCs + Free Gold Scheme o Shree Gold, Shashun Pharmaceuticals - Audio Visual o L&T IT SEZ Estancia, Saravana Stores (Ranganathan Street) o L & T Arunexcello – TVC & Audio Visual o NAC Jewellers with Simran; Digital Shoppy ( Hyderabad) - TVC o Sangeetha ( Bangalore)TVC & Theatre Ads o Shree Lakshmi Jewellers (Pondycherry)TVC o Venus Magic Mix – TVC; UniverCell – TVC; Pothys – TVC o RS Brothers (Hyderabad) – TVC; Kalyan Silks (Thrissur & Kochi) – TVC o Hatsun Group; Pothys Clothing Company; Kazhana Jewellery

Directed leading actors & actresses for various Television commercials and

advertising campaigns, such as Prithiviraj, Asin, Simran, Amala Paul, Anushka, Reema Sen, Dia Mirza and Lisa Ray

Provided Creative Consultancy for key clients such as VBJ, Shree Gold NAC Jewellers, L&T Arun Excello, POTHYS, Kuber Jewellery, Malai Malar from Daily Thanthi Group, King Richard Shirts (Eastern Group – Kochi), Komatha Brand from Hatsun Group, SPIC Electronics, Kalyan Silks, Subhiksha, Khazana Jewellery, MGM Group, ITC, Autopartsasia.com, Original Kerala Jewellery, Shree Lakshmi Jewellers, etc.

Launched Retail Stores of brands such as Pothys & Univercell , Musicworld from RPG involving end-to-end qualitative research, insight mining, ideation of ad campaigns, activation concepts and visual merchandising

Established business from scratch and elevated this small boutique ad agency to one among the top 10 in Chennai

Amplified business by 20 folds by pitching & winning large accounts    

                                     

 Previous Experience  1989 - 1991                                               1988 - 1989

 Other Assignments                                                

 Trainings Attended  

Personal Details  

  Successfully interacted with clients at MD & Entrepreneurial levels

Won several awards such as:

o 29th RAPA – All India Award, Mumbai for TV Advertising, Best in Tamil o Silver Trophy for Excellence in Advertising Photography by Madras Ad

Club; awarded among South Indian Advertising Industry in 1997 o Silver Trophy for TV Advertising (Consumer Durable/Soft) at Chennai

Advertising Triumph’98 South India o Silver Trophy for Excellence in Social Purpose advertising at 22nd Annual

Madras Ad Club Awards 1999 in South India o Bronze Trophy for Excellence in Multimedia Presentation at the 24th Annual

Madras Ad Club Awards in 2001 o Creative Award at the Pepper Cochin Ad Club in Brochure Category in 2004 o Tamizh – Vengalam Award by Daily Thanthi & Advertising Club Madras for

Radio Jingle in 2010 o Recipient of Gem of India Award in Advertising category given by His

Excellency Hr. Rosaiah the Governor of Tamil Nadu at Hotel Le Meridian, Chennai on 18th July 2012

Lintas, Mumbai & Bangalore as Executive Trainee HTA (now JWT), Chennai as Client Servicing Representative Significant Accomplishments:

Handled key clients such as Hindustan Lever, Ponds, Lipton, Corning France, Quest International, Pepsi Foods, so on

  Visiting Faculty at Madras Ad Club & Colleges with MBA and Viscom Courses Mentor for:

o MBA Students at Loyola Institute of Business Administration (LIBA Informatics) on Advertising as a subject

o Fresh Copywriters on English and led them to become stalwarts o Students of MBA and Viscom Courses at Madras Ad Club

Guest Speaker in 23+ Rotary Clubs on various subjects like Humor, Jokes, Advertising, Ad Film Making, Brand Building, Lateral Thinking Puzzles, etc.

Participated actively in various activities such as: o Diamond Jubilee Celebration of MSSW, Alma Mater, as Chief Guest o Over 23 Rotary Clubs on subjects like Humor, Jokes, Advertising, Ad Film

Making, Brand Building & Lateral Thinking Puzzles as Guest Speaker Served at various positions of responsibility such as:

o District Co-Chairman ROTARY DIST 3230 RYLA (2000-2001) Associate Chairman for Interact (2003-2004), so on

o District Chairman Chennai Youth Festival (2001-2002), created for the first time in Rotary Chennai Youth Festival with 11 competitions involving 18 Rotary Clubs, 22 Colleges & 74 Schools

o Past Chairman of Madras Sterling Round Table 123 (2004 –2005) o Past Committee Member of Madras Advertising Club o President of Madras DownTown

Successfully organized various charity fund raising shows such as: o Mahatma v/s Gandhi play in English, starring Nasiruddin Shah, for the 1st

time 2 Housefull shows in Music Academy o Circus Show by Bharat Dabholkar in Hindi and English o Play by Nandita Das and Sushant Singh

MILT Training by Dale Carnegie, USA Satellite based Online Workshop on Strategic Brand Management at XLRI,

Jamshedpur Lateral thinking workshop by Edword De Bono Delhi School of Internet Marketing Training Workshops

 Date of Birth: 24th December 1965 Address: H.No. 730, 1st Block, 4th Main, HAL 3rd Stage, New Thippasandra, Bengaluru – 560075; Languages Known: Malayalam, Tamizh, Hindi, English