divya bhashkar news paper

7/27/2019 Divya Bhashkar News Paper

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A

WINTER TRAINING REPORT

ON

PEOPLES EXPERIENCE TOWARDS DIVYA-BHASKAR

NEWSPAPER IN VARACHHA

SUBMITTED BY:

JATIN N. VIRADIYA

[10BBA129]

SUBMITTED TO:

MR. PRATIKSINH VAGHELA

B.B.A PROGRAMME

(YEAR 2012-2013)

SHREE J.D.G COMMERCE COLLEGE &

SHREE SWAMI ATMANAND SARASWATI COLLEGE

OF MANAGEMENT, VNSGU, SURAT.


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CERTIFICATE

This is to certify that the winter Project Report has been prepared by JatinN. Viradiya (10BBA129),under my guidance and supervision. This project

embodied the result of his work and is of standard expected from a candidate

for the degree of BBA.

The report submitted toward the partial fulfilment of the requirement for the

degree of BBA has been found satisfactory.

Principal

Mr. P .R .Patel .

Guide

Mr. P .S .Vaghela .

DATE:

PLACE: SURAT


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DECLARATION

I hereby declare that this winter project report submitted to SHREE

J.D.G COMMERCE COLLEGE &SHREE SWAMI ATMANAND

SARASWATI COLLEGE OF MANAGEMENTSurat, in the fulfilment of

requirement of BBA (Bachelor of Business Administration) degree. The

project is result of my own work carried out during 1ST Dec 2012 to

28THFeb 2013.

This project report is entirely an outcome of my own efforts and has not

been previously submitted to any other university or institute for any

other examination and for any other purpose by any other person.

DATE:

PLACE: SURAT

JATIN N. VIRADIYA

10BBA129


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ACKNOWLEDGEMENT

I am thankful to the VEER NARMAD SOUTH GUJARAT UNIVERSITY

who provides me this golden opportunity of preparing the project report

which providing us practical knowledge about market and industry.

I thank to Principal MR. P.R.PATEL SHREE J.D.G COMMERCE

COLLEGE &SHREE SWAMI ATMANAND SARASWATI COLLEGE OF

MANAGEMENT for giving me an opportunity to come on this stage and

for the field experience and also the compilation of the project work for

examination of B.B.A.Concerning this project report, I would like to

thanksMR.P.S.VAGHELAfor giving me valuable guidance for completing

my research work.

At last but not least , I am greatly thankful to my parents , relatives

and friends who give me support in completing this report.

JATIN N. VIRADIYA

10BBA129

(T.Y.B.B.A SEM-VI)


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EXECUTIVE SUMMARY

My topic for winter training is To know the peoples experiencetowards DivyaBhaskarnewspaper in Surat city. It is useful to find out

the satisfaction level and opinion of people who read the

DivyaBhaskarnewspaper in Surat city.

This project report is written in accordance with the Bachelor of

Business Administration program prescribed by Veer NarmadSouth

Gujarat University, Surat.

Thus, it is our morale and obligatory duty to take this as a part of our

studies with great enthusiasm and seriousness and give at the more

important. This training helps me to become a true student of

management and administration.

For that I have selected to go for the survey in this area such as

varachha. to find out the experience of the people. For that I was done

the survey of 100 respondents who read the DivyaBhaskarnewspaper. I

have only one and half month for doing the research and the scope of the

study was limited to Surat city only.

I have used the descriptive research design, in it questionnaire and face

to face talking as the primary data and the website of the Company and

the other details such as books, magazines, newspaper, etc. as the

secondary data. Then I had done the Survey in this area and collectedthe data by the questionnaire. I had analyzed it by charts, graphs &

tables and from that I have conclude the findings and the suggestions to

the Company. The report will help to know the strengths and the

weakness of the Company.

In this research we found that the respondents is good about some

factors such as DivyaBhaskarnewspaper provide them knowledge and

make them smarter, interesting and anxious etc. there are some negative


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point about DivyaBhaskarnews paper also such as they cover more

portion of advertisement than other important news and they cannot give

regular gift related to coupon system.


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TABLE OF CONTENT

Chapterno.

Title Pageno.

Title page I College Certificate II Declaration III Acknowledgement IV Executive summary V

1 Introduction 01-07

1.1 Industry profile 2

1.2 Company profile 7

2 Literature review 13-15

3 Research methodology 16-19

3.1 Problem Statement 17

3.2 Research Objective 17

3.3 Research Design 17

3.4 SampleDesign 18

3.5 Data Collection Method 18

3.6 Reserch Tools Applied 19

3.7 Limitation Of Study 19

4 Data analysis 20-31

5 Findings & recommendation 32

6 Conclusion 36

Bibliography 38 Appendix 40


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TABLE OF CHART

Chapterno.

Title Pageno.

1 Satisfied With Price Charge 21

2 Satisfied With The News 21

3 Satisfied With The Supplementary Paper 22

4 Satisfied With The Supplementary Paper 23

5 Reliable Information 24

6 Average Reading Into The Newspaper 25

7 Importance In The Newspaper 26

8 Best Describes Obtain This Newspaper 27

9 Anything Dislike In The Newspaper 28

10 Age Of Respondent 28

11 Gender Of Respondent 29

12 Education Of Respondent 30

13 Marital status of respondents. 30

14 Occupation of respondents. 31


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HAPTER 1INTRODUCTION


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1.1 INDUSTRY PROFILE

The Industry Printing is a process for reproducing text and image,

typically with ink on paper using a printing press. It is often carried

out as a large-scale industrial process, and is an essential part of

publishing and transaction printing.

Indian print media is one of the largest print media in the world. The

history of it started in 1780, with the publication of the Bengal

Gazette from Calcutta. James Augustus Hickey is considered as the

"father of Indian press" as he started the first Indian newspaper from

Calcutta, the Calcutta General Advertise or the Bengal Gazette in

January, 1780. In 1789, the first newspaper from Bombay, the

Bombay Herald appeared, followed by the Bombay Courier next year

(this newspaper was later amalgamated with the Times of India in

1861). The first newspaper in an Indian language was the

SamacharDarpan in Bengali. The first issue of this daily was

published from the Serampore Mission Press on May 23, 1818. In the

same year, Ganga Kishore Bhattacharya started publishing another

newspaper in Bengali, the Bengal Gazetti. On July 1, 1822 the first

Gujarati newspaper the Bombay Samachar was published from

Bombay, which is still extant.

The first Hindi newspaper, the SamacharSudhaVarshan began in

1854. Since then, the prominent Indian languages in which papers

have grown over the years are Hindi, Marathi, Malayalam, Kannada,

Tamil, Telugu, Urdu and Bengali. In 1997, the total number of

newspapers and periodicals published was 41705, which include

4720 dailies and 14743 weeklies. The highest numbers of newspapers

was published in Hindi, 16864.


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The Indian Print Media industry is estimated to have grown by 7.6% in

2008 and reaching around INR 172.6 billion in size. The industry is

projected to grow at a CAGR of 9% over the next five years and reach

around INR 266 billion in size by 2013. As per PwC report, the printindustry is expected to grow from Rs 128 billion in 2006 to Rs 232 billion

by 2011, at 12.6% CAGR. While the newspaper industry is estimated at

Rs 112 billion, the magazine segment is valued at Rs 16 billion.

The print media is divided on the basis of the languages. Out Of the daily

newspapers, 46% are vernacular, 44% are in Hindi and 10% are English.

Approximately 7% of the population in urban areas read English-

language newspapers, compared to a readership of only 0.3% of the

population in the rural areas.

There are two basic sources of revenue for the newspapers:

1.Advertising:The bonus of making a profit after all costs is on the advertisingrevenue.

2.Circulation:The circulation revenue recovers only a part of the cost of producinga newspaper

In print media industry the labor market is highly skilled. Number of

employees is the sole basis of the industry. Skilled labors required are

press operator, information system analyst, HR, reporter, journalist,

editor, librarian, sales supervisor, promotion manager, publisher, general

manager, web manager.


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Status of the Indian Print Industry

More than 160,000 Printing presses in active operation all overthe country.

1.6 million work force 18 Printing Engineering Colleges, Several diploma schools and

many print training institutions.

Over 2000 Printing Graduates every year.List of players in the industry:

The Times of India DainikJagran MalayalaManorama The Hindu Deccan Chronicle Ananda Bazar Patrika Amar Ujala

DainikBhaskar Hindustan Times Hindustan Eenadu The Economic times The New Indian Express The Telegraph The Times of India AajTak India Abroad Deepika Global Asian Age Business The Financial Express


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Brief profile of players in the industry

The Times of India (TOI) is a popular English-language broadsheet daily

newspaper in India. It has the widest circulation among all English-

language daily newspapers in the world, across all formats (broadsheet,

compact, Berliner and online). It is owned and managed by Bennett,

Coleman & Co. Ltd. which is owned by the Sahu Jain family.

In 2008, the newspaper reported that (with a circulation of over 3.14

million) it was certified by the Audit Bureau of Circulations as the world's

largest selling English- language daily newspaper, placing as the 8th

largest selling newspaper in any language in the world. According to theIndian Readership Survey (IRS) 2008, the Times of India is the most

widely read English newspaper in India with a readership of 13.3 million.

This ranks the Times of India as the top English newspaper in India by

readership.

The Hindu is a leading English-language Indian daily newspaper with a

circulation of 1.45 million and is the second-largest circulated daily

English newspaper in India after Times of India, and slightly ahead of

The Economic Times. According to the Indian Readership Survey (IRS)

2008, The Hindu is the third most-widely read English newspaper in

India (after Times of India and Hindustan Times) with a readership of 5.2

million. The Hindu became, in 1995, the first Indian newspaper to offer

an online edition.

Eenadu, headquartered in Hyderabad, India, is the largest circulated

Telugu news daily in the state of Andhra Pradesh. According to NRS

(National Readership Studies) 2005 it has got a readership of 1,134,000

and is the third most circulated regional language daily and 10th most

circulated daily in India.


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Substitutes for print media are:

radio, television, e-papers, online newspaper, door to door campaigns, exhibition, and Pamphlet distribution.

Print and allied items: market value, 200512($ millions)

2005 2006 2007 2012

Printing 11,580.90 12,609.70 14,118.70 25,084.60

Consumables 112. 125 143 1274.9

Ink 343.3 380.8 434.1 835.9

Machinery 358.4 402.4 465.3 992.3

Total 2,394.70 13,517.90 15,161.10 27,187.70


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1.2 COMPANY PROFILE OF DIVYA-BHASKAR

NEWSPAPER

Vision

To emerge as a powerful group in the international media scenario in the

next 5 years. Though our origin in India and we are rooted in India but

our views and conduct are global. We shall study the world media and

will follow the policies, which are unparalleled in the world. Our efforts

shall not be confined merely to newspapers. We shall move ahead with

time and shall reach the heights untouched by others.

History

The newspaper was launched in year 1956 to fulfill the need for a Hindi

language daily, by the name SubahSavere in Bhopal and Good Morning

India in Gwalior. Later in year 1957, it was renamed as SamacharKranti,

and then again in year 1958 as BhaskarSamachar. Finally in year 1960,

it was published as DainikBhaskar in Bhopal and Gwalior of the central

province. There were only 100 prints of the newspaper on the first day of

its publication, a figure which increased by 69566 within a week and

rose to over 2.5 million prints daily in 2008.


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DainikBhaskar is a Hindi-language daily newspaper of India. It was

started in year 1958 from Bhopal, the capital city of Madhya Pradesh.

Its current editor is Ramesh Chandra Agrawal. DainikBhaskar is

published from many cities of North and Central India: Bhopal,Indore, New Delhi, Lucknow, Nagpur, Akola, Raipur, Gwalior,

Jabalpur, Jaipur, Ajmer, Jabalpur, Satna, Varanasi, and

Ahemedabad. DainikBhaskar Group publishes a varied range of

magazine helpful in many ways, like 'Aha zindgi' a magazine based on

highlighting the positive features of life. The company also runs

English newspaper DNA in partnership with Zee Group.

D B Corp is the only Newspaper Group which has presence in 13

states, in 4 different languages namely Hindi, Gujarati, Marathi and

English. D B Corp Ltd. is the largest print media company in India,

publishing 7 newspapers, 62 newspaper editions and 191 sub-

editions in four languages (Hindi, Gujarati, Marathi and English) in 13

states in India.

In Gujarat, and Western Madhya Pradesh the Gujarati Version of the

newspaper is also published as DivyaBhaskar.DainikBhaskar (in

hindi), DivyaBhaskar and Saurashtrasamachar(in Guajarati), have a

combined average daily readership of 18.4 million readers, making

them one of the most widely read newspaper groups in India with

presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana,

Punjab, Chandigarh, Himachal Pradesh, Jharkhand, Uttrakhand,

Delhi, Jammu & Kashmir, Gujarat and Maharashtra.


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Gujarati Newspaper "DivyaBhaskar" is largest Circulated Newspaper of

Gujarat and is present in 2 states with 7 editions as per the following

chart:

DivyaBhaskar

S.N. State Name Editions name

1 Gujarat Ahmedabad

2 Rajkot

3 Surat

4 Baroda

5 Bhavnagar

6 Bhuj

7 Maharashtra Mumbai

The newspaper was launched in Ahmedabad on 23 June 2003, under the

name DivyaBhaskar, as No. 1 with 452,000 copies (a world record).

Within 15 months, it entered two more cities of Gujarat: Surat and

Vadodara(Baroda). To counter the Bhaskar's group's threat, the leading

Gujarati newspapers came up with color pages, price reductions and

several high-value customer offers. However, by 2009, DivyaBhaskar

became the largest circulated Gujarati daily with 11.5 copies.
http://en.wikipedia.org/wiki/Surathttp://en.wikipedia.org/wiki/Surathttp://en.wikipedia.org/wiki/Vadodarahttp://en.wikipedia.org/wiki/Vadodarahttp://en.wikipedia.org/wiki/Vadodarahttp://en.wikipedia.org/wiki/Surat


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Consistency & Growth

13 States 64 editions 4 Languages Readership 18.4 MND B Corp Ltd. is engaged in:

MYFM

Launched in 2006, now present at 17 stations in 7 states Strong Competitive advantage because of knowledge of consumers& advertisers due to presence of our newspapers in these markets

Radio business achieved EBIDTA margin of 18% in FY 2010-11


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Magazines

Aha Zindagi: Aha Zindagi is the new age family magazine on Positive Living,its content revolves around body, mind and soul.

BalBhaskar: Magazine is a hit amongst the kidsLakshya: Career and Professional Grooming monthlyYoung Bhaskar: Fortnightly 40 page issue packed with information and inspiration

Lifetime Achievement Award

Ramesh Chandra Agarwal, Chairman, DBCL received Rajiv Gandhi Award 2009 for

Lifetime achievement in the field of Journalism.


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Members of the Board

Mr. RameshChandra AgarwalChairman

Mr. Ajay PiramalNon ExecutiveIndependentDirector

Mr.SudhirAgarwalManaging Director

Mr. KailashChandraChowdhary

Non ExecutiveIndependentDirector

Mr.GirishAgarwalNon-ExecutiveDirector

Mr.PiyushPandeyNon ExecutiveIndependentDirector

Mr.PawanAgarwalNon-ExecutiveDirector

Mr. Harish BijoorNon ExecutiveIndependentDirector

Mr. NitenMalhan

Non-ExecutiveDirector

Mr.

AshwaniSinghalNon ExecutiveIndependentDirector


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CHAPTER 2LITERETURE REVIEW


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This study considers review of following literature:

1. Edward C. Malthouse, Bobby J. Calder, Wayne P. Eadie (2003). Tomeasure magazine readership in terms of the behavior of readers. To

measure the subjective, qualitative experiences that people have when

they read magazines. These experiences represent the strengths of the

medium. There may be strategic reasons for any individual magazine

to discount one or more of them, otherwise individual magazines

ignore them at their peril. They represent a new, more complete way of

looking at the value that magazines provide.

2. Bobby J. Calder and Edward C. MalthouseFrom NorthwesternUniversity, USA.To understand the experience of reading a newspaper.

Media management must have to improve both content and

advertising, to increasing readership. Stronger consumer experiences

increase reader usage. Experiences motivate or inhibit reading.

3. Edward C. Malthouse and Bobby J. Calder (2004)To understand theexperiences involved in reading a magazine. The magazine as not

coming in a timely wayis to increaseconsumer commitment by

migrating light users to heavier users. The experience of television

may be quite different from the magazine and newspaper experiences

identified here.

4.Magazine Publishers of America (MPA) in partnership with theAmerican Society of Magazine Editors (ASME). The aim was to help

the magazine and advertising industries understand and begin to

measure consumers experiences when they read a magazine and how

those experiences do (or dont) drive readership and advertising

impact. There is no more difference between magazines and

newspapers according to their readers so magazine publishers must


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have to provide some new content in their magazine. Magazine usage

is made up of time spent and frequency of reading

5.Malthouse, Calder, and Eadie (2003) Analysis of the experience metricsand overall engagement of people with magazine. Reading magazines

involves rich set of multi-dimensional experiences. Magazines with

stronger experiences have greater usage

6.Malthouse and Calder (2002)To analyze the readers intention towardsqualitative variables in newspaper. Stronger reader experiences lift ad

impact. Experiences can be used to enhance effectiveness of editorial,

advertising and consumer marketing

7.Brown (1999)To Measures how many times in a week people read thenewspaper.The newspaper has too many pages overall and the stories are

too long so they must have to reduce their pages by covering only

necessary detail.Newspaper reading experiences are highly

multidimensional.

8.Calder and Malthouse (2003)To identify feelings, emotions and reactionsthat make people read their daily newspaper more, or read it less. To

identify feelings, emotions and reactions that make people read their

daily newspaper more, or read it less. To identified the Impact study to

the affectsyou want to create in consumers. This research providessurvey measures that could be incorporated into industry-level research

and into benchmarking research by individual newspapers.


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CHAPTER 3RESEARCH METHODOLOGY


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3.RESEARCH METHODOLOGY

3.1 PROBLEM STATEMENT: This research is conducted to know the experience of people towards

DIVYA BHASKAR NEWSPAPER in Surat city.

3.2 RESEARCH OBJECTIVE:

PRIMARY OBJECTIVE:o The primary objective is to know the experience of people towards

DIVYA BHASKAR NEWSPAPER.

SECONDARY OBJECTIVE:

oTo know the satisfaction level of people who read the DivyaBhaskarnewspaper.

oTo know the peoples opinions towards DivyaBhaskar newspaper.oTo know the availability or effectiveness of distribution channel of

DivyaBhaskar newspaper.

3.3 RESEARCH DESIGN : We use descriptive research design in the report, in it we fill up

questionnaire through personnel interview.


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3.4 SAMPLEDESIGN: SAMPLING DESIGN:

Here non-probability convenience sampling has been used.

SAMPLE SIZE:

I have taken approximately100 samples as sample size.

SAMPLING UNIT:

The sampling units are the people who read the DivyaBhaskarnewspaper.

DURATION FOR DATA COLLECTION:

1st December 2012 to 28thFebruary 2013

RESEARCH INSTRUMENT:We will use questionnaire with personnel interview as a

researchinstrument.

3.5 DATA COLLECTION METHOD: Primary data: The necessary data required for the study was

collected through structured questionnaire.

Secondary data: Secondary data was collected from books,internet, newspaper & magazine etc.

3.6 RESERCH TOOLS APPLIED: For analysis of data percentage method, frequencies tables, cross

tab, graphs, Charts have been used with help of Microsoft excel.


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3.7 LIMITATION OF STUDY: Within two months, it is hard to cover large area of Surat city It may happen that some respondent gave wrong information.


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CHAPTER 4DATA ANALYSIS


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1.Do you satisfied with price charge by theDivyaBhaskar?

Interpretation

Only those respondents are selected who 81% satisfied the price of

newspaper and 19% not satisfied with the price charge.

2.Do you satisfied with the news provided by thenewspaper?

0

10

20

30

40

50

60

70

80

90

No Yes

Satisfied With Price Charge

0

5

10

15

2025

30

35

40

Highly satisfied satisfied Natural Dissatisfied Highly

Dissatisfied

Satisfied With The News

CHART NO : 1

CHART NO : 2


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Interpretation

According to above chart it is found that Out of total 100

respondent 37% respondents highly satisfied with the news through

newspaper and 24% respondents satisfied with the news rest 4%

and 2% are dissatisfied with the news.

3.Do you satisfied with the supplementarypaper provide with newspaper?

Interpretation

According to above chart it is found that Out of total 100respondent 90% respondent are satisfied with the

supplementary paper and other respondent not satisfied with the

supplementary paper. Means most of the respondents are read the

newspaper at daily basis.

0

20

40

60

80

100

No Yes

Satisfied With The Supplementary

Paper

CHART NO : 3


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4.If yes, than which is the best supplementary paperaccording to you?

Interpretation

According to above chart it is found that Out of 100 respondents 20%

respondents are read only madhurima and bal-bhasker, 19.5%

respondents are kalash and 14.4% are read navyug. Than 13.3% and

12.8% respondents are read Sunday and dharamdharshan. According

to above chart more respondent are more read the supplementary

paper.

05

10

15

20

25

30

35

40

45

Satisfied With The Supplementary Paper

CHART NO : 4


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5.How much reliable information ofTheDivyaBhaskar is?

Interpretation

Above chart shows that the entirerespondent that we select aregiventhe information are reliable or not.

0

5

10

15

20

25

30

35

40

45

50

Very much Much Natural Not much Not at all

Reliable Information

CHART NO : 5


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7.Rank the following on the scale of 1 to 5 according toyour preference to read a particular newspaper (where

1 is most important and 5 is least important).

Interpretation

According to above chart the respondents are given more preference to

availability, supplements, offers, price, and glamour news. The

respondents give less preference to content, standard of language,

format of the newspaper.

.00

.50

1.00

1.50

2.00

2.50

3.00

3.50

Price Content Offers Language Availability

Importance In The Newspaper

CHART NO : 7


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8.Which statement below best describes how you typicallyobtain this newspaper?

Interpretation

According to above chart most of the respondents that is 70% are get

the newspaper at their home, 10% are get at their workplace, 16% are

read the copy of someone else, 4% are purchase from a store, and 0%

cannot get the newspaper in a regular way.

0

5

10

15

20

25

30

35

40

45

50

Delivered to my home Delivered to my

workplace

Read someone else's

copy

Purchased by me or

someone in my

household at a store

Best Describes Obtain This Newspaper

CHART NO : 8


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9.Anything you dislike in The DivyaBhaskar.

Interpretation

All the respondents are like the news.

10.Age of the respondents

0

20

40

60

80

100

120

No Yes

Anything Dislike In The Newspaper

0

10

20

30

40

50

60

15 to 25 26 to 45 45 TO 65 Above 65

Age Of Respondent

CHART NO : 9

CHART NO : 10


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Interpretation

It shows in above chart that more newspaper read by those

respondents whose age from 26 to 45 years that include 52%

respondents, 37% respondents are those who are from 15 to 25

years old, 8% are from 46 to 65 years old, and rest 3% respondents

are more than 65 years old who read the newspaper.

11. Gender of the respondents

Interpretation

According to above chart it is found that Out of total 100 respondents

58% respondents are female who read the newspaper, and 42%

respondents are male, which is less compare to the female

respondents.

0

10

20

30

40

50

60

70

80

90

Female Male

Gender Of Respondent

CHART NO : 11


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12.Education level of the respondents

Interpretation

According to above chart graduate people more read the newspaper

compare to other. From our total 100 respondents 39% respondents

are Graduate, 26% respondents are study up to HSC, 24% are study

up to SSC and 11% respondents are Post graduate.

13.Current marital status of the respondents.

0

5

10

15

20

25

30

35

40

SSC HSC Graguation Post graguation other

Education Of Respondent

46

47

48

49

50

51

52

53

Unmarried Married

Marital Status

CHART NO : 12

CHART NO : 13


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Interpretation

According to above chart it is found that Out of total 100 respondents

59% respondents are married and 41% respondents are unmarried who

read the newspaper.

14.Occupation of the respondents.

Interpretation

According to above chart graduate people more read the newspaper

compare to other. From our total 100 respondents 34% respondents are

Private Service, 28% respondents are Student, 24% are Businessman and

12% respondents are Other.

0

5

10

15

20

25

30

35

40

Government

service

Businessman Private Service Student Other

Occupation

CHART NO : 14


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CHAPTER 5FINDING


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Findings

Only those respondents are selected who 81% satisfied the price ofnewspaper and 19% not satisfied with the price charge.

Out of total 100 respondent 37% respondents highly satisfied with thenews through newspaper and 24% respondents satisfied with the

news.

Out of total 100 respondent 90% respondent are satisfied with thesupplementary paper.

Out of 100 respondents 20% respondents are read only madhurimaand bal-bhasker, 19.5% respondents are kalash and 14.4% are read

navyug. Than 13.3% and 12.8% respondents are read Sunday and

dharamdharshan.

Above chart shows that the entirerespondent that we select are giventhe information are reliable or not.

DivyaBhaskar newspaper read by respondent mostly between 31to 45minutes, those respondents are 29% of total sample size.

On an average the respondents give more preference to the availabilityand offers given by the DivyaBhaskarnews paper than other factors

like price, content, supplements etc.

Respondents getting their newspaper mostly at their home than otherplaces of getting newspaper i.e. 70%.


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Mostly respondents agree with that the DivyaBhaskarnews papercontain useful things and make them smarter, it nearest to 4(3.39),

and make them anxious, that is also nearest to 4(3.35).

49% of total respondents are of age between 26 years to 45 years.

85% male and 15% female read DivyaBhaskar newspaper. Most offemale are reading a newspaper of DivyaBhaskar.

DivyaBhaskar newspaper mainly read by educated people (32%) whoare Graduate.

48% people who read DivyaBhaskar newspaper are married and 52%people who read DivyaBhaskar newspaper are unmarried. Most of

people who read DivyaBhaskar newspaper are married.

It is found that on an average the people have good or positiveexperience and opinion towards DivyaBhaskarnews paper.


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Recommendation or SuggestionsAs per the research conducted the researcher give some suggestions

to the DivyaBhaskarnews paper as below:

a) DivyaBhaskarnews paper should cover more news compared toadvertisement.

b) DivyaBhaskarnews paper should increase the sports news,educational news and business news.

c) DivyaBhaskar should enhance the portion of local news compareto other.

d) DivyaBhaskarnews paper also has to increase health care andcooking information.

e) DivyaBhaskarnews paper has to restart the coupon or giftsystem again.


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CHAPTER 6CONCLUSION


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Conclusion:

On the basis of research it is found that people feels happy to read

DivyaBhaskar. It is admired by educated people; their overall

experience with DivyaBhaskar is satisfactory and also needs more

value edition in terms of news.


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BIBLIOGRAPHY


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Websites:

1) http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548

2) www.allindianewspapers.com3) http://www.bhaskar.com/4) http://www.businessdictionary.com/definition/product-

placement.html

5) http://www.readership.org/new_readers/data/all_experiences 6) http://www.readership.org/new_readers/data/measuring_results 7) http://www.readership.org/consumers/NewsExp.htm.

Reference:

1) G.C Beri (2009), marketing management, a south Asian perspective.2) Philip kotler, marketing management, the millennium edition,

prentice hall of private ltd., new delhi-2000.
http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548http://www.bhaskar.com/http://www.bhaskar.com/http://www.readership.org/new_readers/data/measuring_resultshttp://www.readership.org/new_readers/data/measuring_resultshttp://www.readership.org/new_readers/data/measuring_resultshttp://www.bhaskar.com/http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548http://en.wikipedia.org/w/index.php?title=Divya_Bhaskar&oldid=449269548


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Part-A

1. Do you satisfied with price charge by the DivyaBhaskarnews

paper?

2. If, no then how much price should be charge? Rs.______

3. Do you satisfied with the news provided by the news paper?

4. Do you satisfied with the supplementary paper provide

with news paper

If yes, than which is the best supplementary paper according to you.

5. How much reliable information ofThe DivyaBhaskar is?

Very much

Much

Natural

Not much

Not at all

Highly satisfied

Natural

Highly dissatisfied

Satisfied

Dissatisfied

Yes No

Yes No

Sunday

Madhurima

Kalash

Dharamdarshan

Navyug

Bal-bhaskar


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6. Daily How much time do you spend on an averagereading or looking intothenewspaper?

1-15 minutes

7. Rank the following on the scale of 1 to 5 according to your preference toread a particular newspaper (where 1 is most important and 5 is leastimportant)

8. Which statement below best describes how you typically obtain thisnewspaper?

9.Anything you dislike in The DivyaBhaskar.

1-15 minutes

31-45 minutes

61 minutes or more

Do not read this newspaper

16-30 minute

46-60 minutes

Depend on mood

Price

Content/Mattercovered

Offers

Language

Availability

Do not get the paper

Do not get in a regular way

Delivered to my home

Delivered to my workplace

Read someone else's copy

Purchased by me or someone in my household at a store

No

Yes (If any mention ______________________)


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10. Give your suggestions to DivyaBhaskar newspaper:_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_____________

Part-B

Name: _____________________________________

Phone no: ______________________________

Age:

Gender:

Education:

Current marital status:

Occupation:

Married

Unmarried

Male

Female

SSC

HSC

Graduation

Post-graduation

Other_____________________.

15 to 25

26 to 45

46 to 65

Above 65

Government service

Businessman

Private Service

Student

Other ______________________.

divya bhashkar news paper

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