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    INTRODUCTION TO CORPORATE SOCIAL RESPONSIBILITY

    Corporate social responsibility is a concept whereby organizations

    consider the interests ofsociety by taking responsibility for the impact oftheir activities on customers, suppliers, employees

    , shareholders,

    communities and otherstakeholders, as well as the environment. This

    obligation is seen to extend beyond the statutory obligation to comply

    with legislation and sees organizations voluntarily taking further steps to

    improve the quality of life for employees and their families as well as for

    the local community and society at large.

    CORPORATE SOCIAL RESPONSIBILITY (CSR) focus - People,

    Planet and Profit (Triple Bottom-line )

    Stakeholders in a business - customers, employees,shareholders, communities and environment

    Sustainable development and profits are inter-related

    Corporate profits need to be analyzed in conjunction with social

    Prosperity

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    Jaiprakash Associates Limited

    JAIPRAKASH SEWA SANSTHAN [JSS], a not-for-profit Trust promoted

    by Shri Jaiprakash Gaur, the Founder Chairman of the Jaypee Group, has been

    established to discharge its responsibility towards the society. The sansthan

    functions with a holistic approach for overall socio-economic development. Set

    up in 1993 the trust aims to realize the corporate philosophy of Growth with aHuman Face and try to help reduce the pain & agony in society.

    Jaiprakash Associates Limited provides civil engineering and construction

    services primarily in India. It engages in constructing river valley and hydro

    power/irrigation/other infrastructure projects. The company also involves in the

    fabrication and erection of penstock liners and steel structures; hydro-mechanical equipment design, procurement, and erection.

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    Jaiprakash Associates Limited

    Company Profile

    Company's Slogan- No Dream too Big.Company's Vision- As a group, we are committed to strategic business development in

    infrastructure, as the key to nation building in the 21st century. We aim to achieve

    perfection in everything we undertake with a commitment to excel. It is the determination

    to transform every challenge into opportunity; to seize every opportunity to ensure growth

    and to grow with a human face.

    Company's Mission- "Our solitary Mission is to achieve Excellence in every sector thatwe operate in - be it Engineering & Construction, Cement, Real Estate or Consultancy. To

    augment our core competencies and adopt the most comprehensive modern technology to

    overtake the obstacles in our path of achievement. To obtain sustainable development and

    simultaneously enhancing the shareholders value and fulfilling our obligations towards

    building a betterIndia".

    Special Notes- Part of the Jaypee Group.Company Type- Private Sector

    Industry Sector- Construction

    Products / Services- 1. Portland Cement

    2. Civil Construction / EPC Contract

    3. Hotel / Hospitality & Golf Course

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    Jaiprakash Associates Limited

    CSR activities:-

    Comprehensive Rural Development Programme (CRDP):-

    The activities of CRDP include free medical camps, free animal care camps,

    launching literacy campaign both for young girls and adult education, delivering safe

    drinking water supply and creating huge water reservoirs in different villages, creatingopportunities for self employment and other social activities including renovation of old

    temples, other schools and hospital buildings in the adjoining adopted villages. Initially,

    when the programme was implemented 13 villages were covered but subsequently 13

    more villages were added. The 26 villages till date covered under the CRDP programme

    are Naubasata, Garhwa, Atrauli, Sumeda, Kachoor, Chijjwar, Tewni, Madheypur,

    Sonra, Baijnath, Khamariya, Bholgarh, Turki, Bankuiyan, Sakarwat, Darhi,Marha, Sagoni, Narora, Hinoti, Bihara, Kauadhan, Jonhi, Dengrahat, Bela, and

    Devmaudaldal. The activities are carried out on a regular and continual basis and thus

    far the following initiatives have been undertaken.

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    Jaiprakash Associates Limited

    CSR activities:-

    Drinking water/Water Supply in selected areas:-

    Till date 203 hand pumps, 25 bore wells and 10 water taps have been provided in

    adopted villages and nearby areas of the cement complex, and 6 Nos.Community water

    supply schemes have been provided in these villages.

    Self Employment:-To help the ladies of adopted villages to become self-reliant, tailoring classes are

    organised by the Sansthan. Qualified lady teachers who are paid for their services by the

    Sansthan conduct these classes. On successful completion of the training course, each

    lady was is given one Sewing Machine free of cost. From 1996 onwards, 19 such

    classes were conducted and 361 ladies had been put through this training successfully. A

    group of selected village women were trained in making Papads and Wadis.

    Village Roads:-A noble scheme was launched to connect all villages covered under CRDP to the main

    arteries running to Cement Complex from Rewa/ Satna National Highway by proper all

    weather W.B.M. roads.

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    Jaiprakash Associates Limited

    CSR activities:-

    Renovation of School Buildings and Development of Village

    Infrastructure On need basis, the Sansthan provide infrastructure to Govt. schools in and around

    Cement Complex like renovation of school building, construction of new school

    building, construction of boundary wall, installation ofHand Pump in school premises,

    etc

    Construction/renovation of twenty-seven temples has already been completed in

    various villages.

    Construction of Baratghars, Panchayat Bhawan, Society Godown, Reconstruction

    of Village Kakarva , Construction of Committee Bhawan is a continous activity

    undertaken in various villages.

    Various other campaigns to help the needy people are under taken like Flood Relief

    at Rewa, Flood Relief at Gorakhpur, Orissa Cyclone Relief, Gujarat Earthquake.

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    Jaiprakash Associates LimitedCSR activities:-

    Literacy campaign:-

    Balwadi

    One Balwadi was started on trial basis in village Atrauli in the year 1997. Having been

    overwhelmed with the success of this Balwadi, it was decided to start similar Balwadis

    in other villages also. Till date 166 balwadis organized & 6300 children admitted & all

    26 are villages covered.

    Young Girl Project

    Special attention is given to young girls [8 14 years] who have never attended

    school. A pilot project with 42 girls is progressing, which would enable these girls to

    become literate. First batch of 6 students have appeared in Class-V examination.

    Adult EducationConduct adult education campaign.

    Jal Sangrahan Yojana:-

    Three Water Reservoirs have been developed in the Mines area. With these, not only

    the depleting water level in the surrounding villages has been arrested, but in fact the

    ground water level has increased by over 1 meter in last five years.

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    Report ofJaiprakash Associates Limited

    Particulars Mar-10 Mar-09 Mar-08

    Cash and Cash

    Equivalents at Begining of

    the year

    2,908.59 1,815.44 1,429.81

    Net Cash from Operating

    Activities

    185.32 614.87 1,011.96

    Net Cash Used In

    Investing Activities

    -2,949.12 -3,780.76 -4,256.99

    Net Cash Used In

    Financing Activities

    3,734.39 4,259.04 3,630.66

    Net Inc/(Dec) In Cash And

    Cash

    970.59 1,093.15 385.63

    Cash And Cash

    Equivalents At End OfThe Year

    3,879.18 2,908.59 1,815.44

    Cash Flow

    (Rs. in Crores)