csr final- abhijith

8/6/2019 Csr Final- Abhijith

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CORPORATE SOCIAL RESPONSIBILITY

National association of Blind(NAB)

TITLE

Submitted in partial fulfillment of the requirements of

Masters of management studies

MMS 1

SUBMITTED BY

Name: AbhijithBalan K.

(MMS) Roll No.:20

Div - A

Batch: Year 2010- 2011

H K Institute of Management Studies and Research, Jogeshwari,

Mumbai 400102


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H K Institute of Management Studies and Research, Jogeshwari,

Mumbai 400102

Students Declaration

I hereby declare that this report submitted in partial fulfillment of therequirement of the award for the Master of Management Studies to H K

Institute of Management Studies and Research is my original work and not

submitted for award of any degree or diploma fellowship or for similar titles or

prizes.

I further certify that I have no objection and grant the rights to H K Institute of

Management Studies and Research to publish any chapter/ project if they deem

fit in Journals/Magazines and newspapers etc. without my permission.

Place : Mumbai

Date :

Name : AbhijithBalan K

Class : MMS-01.SEM-01

Roll No. : 20Div: A


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Certificate

This is to certify that the dissertation submitted in partial fulfillment for the

award of Master in Management Studies of H K Institute of Management

Studies and Research is a result of the bonafide research work carried out by

Mr.AbhijithBalan K. under my supervision and guidance, no part of this report

has been submitted for award of any other degree, diploma, fellowship or other

similar titles or prizes. The work has also not been published in any

Journals/Magazines.

Date: Industry/NGO guide:Mrs.Asha BhatiaCompany: NAB

Place: Mumbai Designation :DeputyDirector

Project guide: Prof.Meghasarkar

Core Faculty

HKIMSR

Prof. K. C Pandey

DirectorHKIMSR


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Acknowledgement

It had been a great pleasure to be a part of this project. It has given me an

opportunity to understand how a NGO works and also give the understanding

towards social responsibilities.

The project has also given an actual picture of the real scenario.

I would like to give a vote of thanks first and foremost to our directorMr.K.C.

Pandey andProfessor MeghaSarkarwho gave me the opportunity and

inspiration to work on this project.

Last but not the least i would like to thank the Head of National Association for

BlindMr.C.A Gomes and the Rehabilitation department head Mrs.

AshaBhatia(deputy director)without whom this project was impossible.


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Table of Contents

Contents Page no.

Executive summary 6-7 Introduction to corporate social responsibility 8-10 Introduction to non government organization 11-13 Introduction to national association of blind 14-23 Introduction to project 24 Objective 24 Methodology 25 Sample size and design. 26 Limitations of project 27 Analysis and findings 27 Conclusions 28 Bibliography 29


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Executive Summary

Report on Corporate SocialResponsibility

The report outlines important concerns about Corporate SocialResponsibility

related to Non Governmental organization . It is an elective of Master of

Management Studies syllabus of Mumbai Unive rsity. For this subject my

project was undertaken with National Association for the Blind (NAB) which is

a pioneer in social work.

Corporate Social Responsibility is a well-established tradition in a number of

organizations, including families, businesses with a strong ethic of community.

NGOs are typically independent of governments. Although the definition can

technically include for-profit corporations, the term is generally restricted to

social, cultural, legal, and environmental advocacy groups having goals that are

primarily noncommercial.The most impor tant learning from this project is the

importance of observation in life of the Blind people. We were allot ted differentdepartment in NAB. With two of my colleagues we had to coordinate at NAB

MahalaxmiRehabilitation Center. At the center they help the Blind people to

work on and improve their day to day activities. This includes improving them

in their mobility, household works and minor activities which would boost their

spirits in facing the world as what they are. The center also provides various

other courses;

y Medical rehabilitation,y physiotherapy,y Electrotherapy,y Acupressure therapy,y Orthopedic appliances,


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y Vocational training and guidance to the Blind.

We were coordinating with Mrs.Asha Bhatia (Deputy Director ) - Department

of Rehabilitation. Here we had to complete the Register with the details of the

Blind people joining in for the courses,preparing the Semester Question paper,

Paper bag making and helping in organizing the Extempore Elocution

Competition which in itself was a great experience.


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Introduction to the Corporate Social Responsibility

Corporate social responsibility (CSR) is:

y An obligation, beyond that required by the law and economics, for a firmto pursue long term goals that are good for society

y The continuing commitment by business to behave ethically andcontribute to economic development while improving the quality of lifeof the workforce and their families as well as that of the local community

and society at large

y About how a company manages its business process to produce an overallpositive impact on society

Corporate social responsibility means:

y Conducting business in an ethical way and in the interests of the widercommunity

y Responding positively to emerging societal priorities and expectationsy A willingness to act ahead of regulatory confrontationy Balancing shareholder interests against the interests of the wider

community

y Being a good citizen in the community


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Corporate Social Responsibility (CSR) agenda of a corporation is reflective of

its social conscience and commitments to the community and society at large

within which it operates. It is no more viewed as a liability on corporate

resources. More and more Companies have increasingly realized that it is an

investment with multiple benefits for the corporate sector. Various empirical

research findings clearly pointing to a strong positive correlation between CSR

and corporate profitability have further provided the impetus.

However, Corporate Institutions in India, though more sensitive towards CSR as

compared to elsewhere, with all the resources at their command, remain

constrained in terms of their reach; both geographically and demographically.

Their efforts appear insignificant in light of the size of our country and diverse,

multiple problems therein.

Regarding changes in the economy of India since liberalization and the

acceleration of growth in certain sectors and regions, the perception of CSR is

an important part of the research. In this document, the definitions of corporate

social responsibility, taking into account some mood swings over the past ten

years. This study provides a perspective on CSR perception of the city,

municipal youth leaders of India. Results from other recent surveys are then

analyzed to determine how CSR is a part of Indian society, and to determine

whether the alternative perspectives on CSR may emerging countries.

The document examines how some developments in CSR, India can have

an impact on strategic planning for both local and international groups.


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The outlined of the case based on the results of research, two new

companies CSR initiatives, and ends with the proposal of India can be a unique

place, where it is a driving force of change.

As in India, CSR is understood?

The concept of corporate social responsibility is not a new phenomenon in

India. It has a well-established tradition in a number of organizations, includingfamilies, businesses with a strong ethic of community. Historically, it is a major

influence, the effects on the economy, the state and society relations. It was in anumber of possibilities for a large part, the discussions about what were

confused by the variety of perspectives. Instead of an attempt to define fully in

the document is approved by a number of themes, both in India and in other

countries.

Corporate social responsibility (CSR), also known as corporate responsibility,corporate citizenship, responsible business, sustainable responsible business

(SRB), or corporate social performance, is a form of corporate self -regulation

integrated into a business model .Ideally, CSR policy would function as a built -in, self-regulating mechanism whereby business would monitor and ensure its

adherence to law, ethical standards, and international norms. Business would

embrace responsibility for the impact of their activities on the environment,consumers, employees, communities, stakeholders and all other members of thepublic sphere. Furthermore, business would proactively promote the publicinterest by encouraging community growth and development, and voluntarilyeliminating practices that harm the public sphere, regardless of legality.Essentially, CSR is the deliberate inclusion of public interest into corporate

decision-making, and the honoring of a triple bottom line: People, Planet andProfit.


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Introduction to the Non Government Organization

One friendly remark that has made a deep impact in our day -to-day life is The

world is getting shrunk every day. It is evident from the global products on the

supermarket shelves in the neighborhoods, to the real time

telecommunications that occur every second.

Apart from the technological boom, the globalization process has pushed human

services and social work on to the international agenda.

Earlier social work was done voluntarily. With the changing social system and

the population explosion, humanitys problems have not only doubled but

become more complex. Today there is a need for people with specialized skills,

coupled with a genuine concern for society, to solve them. And that is whe re the

non-governmental organizations (NGOs) and non -profit organizations come in.

A non-governmental organization (NGO) is an organization that is not part of a

government and was not founded by states. NGOs are therefore typicallyindependent of governments. Although the definition can technically include

for-profit corporations, the term is generally restricted to social, cultural, legal,

and environmental advocacy groups having goals that are primarily

noncommercial. NGOs are usually non-profit organizations that gain at least a

portion of their funding from private sources. Current usage of the term is

generally associated with the United Nations and authentic NGOs are those that

are so designated by the UN.

Because the label "NGO" is considered too broad by some, as it might

cover anything that is non-governmental, many NGOs now prefer the term

Private Voluntary Organization (PVO).


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A 1995 UN report on global governance estimated that there are nearly

29,000 international NGOs. National numbers are even higher: India is

estimated to have between 1 million and 2 million NGOs.The United States has

an estimated 2 million NGOs, most of them formed in the past 30 years. Russia

has 65,000 NGOs. Dozens are created daily. In Kenya alo ne, some 240 NGOs

come into existence every year.

What NGOs do is to bring funding organizations, donors and governments right

into the centre of the community. On their own, how much ever muscle and

money they may have, they can never get the kind of acc ess and trust of the

people who live on the periphery, who are marginalized and who are often bitter

with the system.

NGO (usually multiple of them) who work in the area facilitate the process of

interaction and understanding before real issues can be tak en up and solutions to

their problems found.

For every NGO that is a fraud or a racketeer there are at least a dozen

that are doing good work especially at the grassroots level. When a funding

organization like Unicef, WHO, UNFPA or USAID takes up a project they

identify mahilamandals, youth networks and other small civil society

organizations that have been working with the locals of the area. Often enough

what is lacking is awareness both at the community and at the official levels.


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Present scenario of NGOs in India

The International community especially several Governments recognize the

valuable role of non-government organizations (NGOs) and works with them to

deliver welfare services for social development and it is not a new phen omena.

Voluntary organizations have grown tremendously in numbers as well as in

activities during the last 2-3 decades all over the World. There are

approximately 4 million voluntary organizations in the world. In India,

including the Self Help Groups federations etc., there are about a million.

UN bodies such as viz. International Labor Organization (ILO). United NationsInternational Childrens Emergency Fund (UNICEF), The United Development

Program (UNDP), THE United Nations Educational Scientific and Cultural

Organization (UNESCO), The World Health Organization (WHO) and United

Nations Development Fund for Women (UNIOFEM) are actively contributing

to the growth of social development. Whether it is USA, Canada, India, South

Africa, Mexico, Zambia or Indonesia thousands of not to profit organizations

are involved in a variety of activities of social development.


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Introduction to the National Association of the Blind

National Association for blind was established in 1952 by MangulalJethalal

Shah with a determination to establish NAB as the icon of unlimited service tothe Blind. It was registered under the Bombay Public Trusts Act, 1950.It is

determined to establish NAB and it is one of the largest non governments

voluntary organizations in India.The National Association for the Blind is the

largest voluntary organisation in India working in the field of blind welfare. It is

involved in prevention, education, rehabilitation, training, employment and

research. The Association carries out its activities through a network of 19 state

branches, 65 district level branches across India and voluntary agencies engaged

in rural development.

Vision

Empowered and well-informed blind population of India working forpersonal growth and development, thereby leading life to its optimumpotential.

Mission

To prevent blindness as far as is possible To empower the blind with education and training, to attain self -

sufficiency through employment/self -employment, thus

integrating them with dignity in mainstream society.


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THREE BRANCHES OF NAB IN MUMBAI:

NAB WORLI-

Head Office

Reay Road -

Employment

Department

Mahalaxmi -

Rehabilitation

Center


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Worli head offi e

The worli head offi e i home to allthe various activities that NABis associated

with. it has departments li e employment Louis Braille press, tal ing book

library, cyber caf.


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Mahalakshmi rehabili ation centre

Activities done atMahalakshmi branch:

Daily living skills such as cooking, ironing, sewing etc. Orientation and Mobility which includes Cane travel, rules of mobility

both indoor and outdoor for safe movement etc.

Physical Training including Yoga etc. Personal Grooming and Graces, Braille Reading, Communication skills.


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Reay road employment department.

NABDepartment of Employment carries out various activities for furthering the

employment prospects ofthe blind individuals, they categori e the employment

options in terms of open employment, self-employment and shelteredemployment.

They also offer pre and post-employment counseling services to the

prospective blind employees. They prepare them to face interviews and

competitive examinations required for various class 1 and 2 services.Currently

nab provides various services that enable the visually handicapped to integrate

with dignity in the mainstream for blind Empowerment.


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Various NAB acti ities/department are as follows:


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I. Client service department

Itis a gateway of blind welfare activities to the newly Blind persons or a Blind

person who is not aware ofthe consessions and facilities available forthe Blind

and NAB Activities, The department also engages in identifying new Blind

clients from tribal rural and urban areas. The department provides services such

as individual/ family counseling, home teaching, teaching Braille, Mobility

Training, follow up visits, referral services for education. The department also

solves the day to day problems faced by the Blind persons by providing

financial assisstant for education, training, health ailments, atthe time of natural

calamities and disaster.


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II. Department of rehabilitation

This departmentis engaged in providing training rehabilitation training,

acupressure and massage training, facilities physiotherapy training and

vocationaltraining with residential facilities forthe adultBlind person from theage group of 18 to 45yrs.The department also conductthe need based training

programs forthe Blind persons of different needs.

III. Department of EducationThe departmentis engaged in providing pre-intervention training program to

the Blind and M B, Children, integrated education program on All India Leveleducation and home bound services to the M B children from age group of 3-6

years. The department also provides Sponsorships and Scholarships to the Blind

children studying up to HSClevel. The department plays a important role in

providing Braille kits to the blind persons in India and provide Aids and

appliances.


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IV. Talki g B k library

It is the project where books are recorded in different languages. The books are

the text books from 5th

std to post graduation level along with the literature,

personality development and religion at present there are 5064 no of titles. The

books are provided to the Blind in India and abroad as a library.

V. Depar

ent of Employment

The department provides employability training, preparing for competitive

exams and employing them in central or state government offices in the

corporate world. The department also provides self employment to the Blind

persons through the H.P.C.O. This department preparing blind persons for

having jobs in private industries with heavy machineries

VI. NAB Cyber Caf forBlindIt is setup for the use of Blind and loaded with screen reading software, Jaws.

The Blind student practice computer programming , access internet , surf news

paper, transcribe the needed material into Braille and produce study material

with enlarged print for children with problem of low vision.


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VII. NAB Braille PressThe Braille press is printing bookin Braille scrapped by using conventional and

modern technology and providing itto the Blind in the form oftext books

literature, religious book, book on personality development and magazines as

far as possible. The press is providing to the blind at concessional rate. The

press has printing book for 4 languages and has 403 numbers oftitles. The press

is also running a Braille booklibrary

VIII. Committee on Advancement of status of Blind Women

The committee looks after empowering Blind women by providing aid for

meeting their basic need and household amenities, medical assistance,

educational assistant for house repairing and also provides support atthe time of

natural calamities and disaster. The committee is involved in CBRproject for

the Blind women in MurudAlibaag area, developingjob development centerin

Mumbai and Ambarnath, providing scholarships to Blind women for higher

education, organizing competition and seminar for protecting rights ofBlind

women. The Committee also provides also provides hostel activities forBlind

working women with TruptiPoliBhaji Kendra


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Introduction to the Project

Economic independence is the basic need of any individual, it is only

through this that he/she can attain fulfillment. This is so for all individuals

including the blind. Keeping this in view, the National Association for the

Blind, India, established the first employment bureau for the blind in 1954.

ACTIVITIES

NAB Department of Employment carries out various activities for furthering the

employment prospects of the blind individuals; they categorize the employment

options in terms of open employment, self -employment and sheltered

employment.

OPEN EMPLOYMENT

Through open employment the department tries to place blind persons in both

public and private sectors. It is only through the efforts of the department that

there are bankers lawyers masseurs etc. who are working successfully. The

department tries to utilize to the optimal level the three percent reservation

provided to the disabled under The Persons with Disabilities, (Equal

Opportunities, Protection of Rights and Full Participation) Act 1995 to secure

jobs for the blind in the government and public sectors. It also attempts to

convince private employers to employee the bli nd.

The department has actively participated in the process of identification of jobs

that can be carried out by the blind.


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SELF-EMPLOYMENT

The department offers financial assistance to the blind people who wish to carry

out small entrepreneurial activities. It has supported setting up of several

Handicapped Public Call Offices, and Vending Stalls at various places.

It has also provided Flour Mills, leather cutting machines, sewing machines,

popcorn machines etc. to needy blind individuals who along with their family

members carry out self-employment activities to earn a reasonable living. The

department also acts as an advisor and facilitator for securing self -employment

loans offered by Maharashtra Handicapped Finance Development Corporation

and National Handicapped Finance Development Corporation.

SHELTERED EMPLOYMENT

Recently NAB has set up a Job Development Centre wherein 10 blind people

are given training cum employment. They manufacture paper bags, candles

etc. These items are manufactured with good quality control and are sold to

corporate


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Objectives

To help NAB in their rehabilitation Program. To tabulate the details in a systematic manner, specifically the way it

is done in a NGO.

To help the visually challenged people in their mobility and with theirdaily activities.

To develop Leadership quality and personality of the visuallychallenged people.

To promote Public Awareness and Advocacy. To provide better academic and technical education to the Blind

people to make them able to access into employement market as well

as self-employment.

To enhancing opportunities for the blind people. Assist in variety of tasks aimed at educating the Blind.


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Methodology

yAtthe Rehabilitation center I was allotted to complete the register ofthevisually challenged people who were attending the ocational batch and

also the next batch which were ofBlind women.

y During the period when we were at NABthey also had their Semesterexams ofPhysiotherapy and here I was allotted thejob of preparing the

Examination paper coordinating with a staff.

y Atthe Elocution Competiton I was allotted the technical department.Here I helped them with setting up the Micsystem and the Speakers for

the event.

y Also atthe event I had to put up the Posters and help with putting up theRegistration Desk.

One of the judges for the Elocution completion.The Registration desk


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Sample Size and Sample Design

Various Ngos Working forVisually Challenged People:

Helen Keller Institute For Deaf & BlindIts vision is to create, build and develop services for the Deaf / Deaf

Multiply Handicapped / Deaf blind children and young adults through Day -

Care/Residential Facilities and other ancillary services.

Smt. Kamla Mehta Dadar School for the BlindSmt. Kamla Mehta Dadar School for the blind is a very popular Ngo in

India, which is working for Disability.

All India Confederation of the Blind New DelhiAll India Confederation of the Blind is a very popular Ngo. In India, this is

working for Aged, Blindness.

Society for the Care of the Blind - ChandigarhSociety for the Care of the Blind is a very popular Ngo. In India, this is working

for Disability, Education.

Lighthouse for the Blind - West BengalLighthouse for the Blind is a very popular Ngo. In India, this is working for

Disability, Education and employment.

Blind Peoples Association - AhmedabadBlind Peoples Association is a very popular Ngo. In India, which is working

for Aged, Disability, Education, Employment, Training.


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Limitations of the project

y For the registration they we could have used Computer as it is morereliable and easy to add details in a Software.

y Incomplete data as the required documents were not submitted on time.

y As the data is being manually typed it was time consuming.y

Communication barrier between we and the multi handicapped during theevent.


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Analysis and findings

y The work is done in a systematic manner.y Technical department was very good. .y Ample amount of equipments were available for the visually challenged.y Always a detail meeting is held before any event.


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Conclusion

The whole process of the rehabilitation is very processed andsystematic.

Due to the meetings held before the event the program was help in asmooth manner.

The data entry process is a bit time consuming as it manually filled in. The event management is excellent as they have a proper plan for it.


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Recommendations

y Use of Software for the registration purpose.y Proper sanitation facility and regular cleaning of the same.y More awareness about the events and should have been conducted

at a larger scale with more sponsorships and prize money.

y More skilled employees in the department.


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Bibliography

www.nabindia.org

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