knoor soupy noodles-prince dudhatra

8/4/2019 KNOOR Soupy Noodles-prince Dudhatra

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KnorrSoupyNoodles

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HUL(Hindustan Uni-Lever) is mother company ofKNORR.

It was established in 1899.

It is not wrong to say that the soup category was launchedby KNORR in India.

The KNORR range of soup is available in a no of tastyand exciting varieties.

KNORR helps consumer to make favourite dishes athome and helps them to get restaurant like taste at homeitself.

It comes in the Indian ready to cook range and Chineseready to cook range.

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KNORR as a brand has always setout to empower

homemakers and enable them to make healthy

wholesome and delicious food options.

Now KNORR is coming with KNORR SOUPY

NOODLES.

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KNORR has come with totally new concept of

noodles+soup.

After GlaxoSmithkline Consumer Healthcares

(GSKCHs) entry into the noodles segment, global

FMCG major Hindustan Unilever Ltd (HUL) too has

entered the category.

The brand is currently running the campaign featuring

its brand ambassador Kajol.

The brand is promoting this variant as a new category

to be carved out of Noodles .

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The company has launched Knorr Soupy Noodles in

Karnataka, Andhra Pradesh, Kerala and Tamil Nadu.

The product will be launched in a phased manner across

India.

Launching noodles under the Knorr brand will help the

company grab market share faster, as Knorr has a strong

brand equity.

HUL will have to compete with heritage brand Maggi from

Nestle, which is the market leader with approximately 70 per

cent market share.

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ONE

EXPERT: The consultant is primarily recognized asbeing an expert in a particular field.

We should be expert in dealing with issues relatedwith launch KNORR soupy noodles. Channel

Management, Maximizing Retail Sales, AggressiveAdvertising, Business Planning, Processimprovement and Benchmarking exercises,

Identification of new Generation s taste andpreferences.

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ONE PLUS SEVEN (ONE) EXECUTIVE: The managerial role a consultant must

assume when carrying out a project for a client.

Design, develop and implement strategic plans forKNORR soupy noodles so we can achieve costand time effective.

Knowledge and skill required by executive areplanning, organizing, leading, coordinatingactivities.

Executive needs to inform about marketsituation, competitors strategy and test and

preferences

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ONE PLUS SEVEN (TWO) RESEARCHER: Demands a high level of skill in

communication, presentation, interviewing, recording andinterpreting quantitative and qualitative data.

Consultant should do continuous market research forKNORR soupy noodles.

Consultant should collect information regarding marketthrough primary and secondary data.

Market strategies in urban areas.

In which area KNORR soupy noodles should be launch? What should be the strategy to reduce the production

cost to compete with competitors like MAGGI(NESTLE)?

Group of people

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ONE PLUS SEVEN (THREE)

TUTOR: In the role of counselor a consultant helps aclient to explore and understand a problem by skillfully

questioning, answering, listening and understanding.

Consultant should motivate his distributors tosell new concept of noodles+soup

He must be having knowledge about taste and

preference of consumer.

4ps,distribution, inflation.

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ONE PLUS SEVEN (FOUR)

EDUCATOR: The educator/trainer enables individuals toacquire new knowledge or skills through clear learning

objectives to use in solving an immediate work problem. Consultant should have proper planning to cop-up

with market fluctuation.

Price of the product,

Company policy. Distribution channel.

Strategy against competitors

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ONE PLUS SEVEN (FIVE)

POWERBROKER: Sometimes in order to achieveobjectives a consultant must facilitate change by

mobilizing and harnessing sources of power in theclient structure.

Powerbroker who does you a favor will expectyou to return it.

Powerbroker having the ability to importantdecision, especially in public policy, politics andbusiness.

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ONE PLUS SEVEN (SIX)

CONCILIATOR: Getting people to work togethereffectively who have not done so previously.

Consultant have good inter-personal skill Consultants behavior should influence other.

Lowering tension.

Improving communication.

Interpreting the issue. Providing technical assistant.

Bringing about negotiated settlement.

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ONE PLUS SEVEN (SEVEN)

SYNERGIST: Enabling individuals to work

together and use their talents in new ways. Established common view quickly.

Use simple decision making.

Focus on completing the task rather thanon finding the solution.

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knoor soupy noodles-prince dudhatra

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