kadvani project report-prince dudhatra

8/2/2019 Kadvani Project Report-Prince Dudhatra

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A PROJECT REPORT ON INDUSTRIAL TRAINING

PRESENTED BY

VADOLIYA PIYUSH

CLASS

F.Y.B.B.A.

ACADEMIC YEAR

2007-2008

ROLL NO. SEAT NO.

100

COLLEGE

SREE GYANYAGNA COLLEGE OF SCIENCE AND MANAGEMENT

GUIDED BY

Prof. Dr. AMIT LATHIYA

SUBMITTED TO

SAURASHTRA UNIVERSITY, RAJKOT.

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ACKNOWLEDGEMENT

It is a golden opportunity for me to prepare a project report on

industrial training. I am very glad to introduce this project before youprepared at KADVANI FORGE LIMITED, METODA.

First of all I must thank PROF. Dr. Manish M.Thaker or his guidance

and co-operation in preparing this report, without his guidance it was

difficult for me to put this project report in front of you.

I am also thankful to Mr. Ashok Kadvani H.R.D & Production

Manager., Mr. Jayant Jamuar-Director and Mr. Bhavesh Vegda-Director forgiving me permission to visit their company. I am really heartly thankful to

Mr. Bhavesh Vegda for providing me all the necessary information about the

company.

I thank my parents and friends the entire person who has helped me

directly or indirectly to prepare this report for their co-operation.

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PREFACE

B.B.A. course is different from B.Com. Course. It gives more weight

age to practical training. Every year the B.B.A. students have to prepare a

project report on a company for industrial training and it carries so marks. Asindustrial activities playas an important role in economic development of the

country, this type of training helps a lot to the students to get knowledge

about the management of the company.

For the first year of B.B.A. I have chooses the Kadvani Forge Ltd. For

my industrial training. I have gone to the industry and collect all the

information about the company. It is one of the leading industry of Gujarat.

It is a medium scale industry. This training has helped me a lot about bettingthe knowledge of the company management. So from this report, I wish to

make you aware about this attractive industry.

Date: - Signature.

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INDEX

General Information

Production Department

Personnel Department

Marketing Department

Finance Department

Future Plane

Conclusion

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CONENT

Sr.no. Particulars1. Introduction

2. Basic Information

3. History & Development

4. Location

5. Size if Unit & form of organization

6. Organization Structure

7. Organization Chart

8. Objectives

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1.INTRODUCTION

Kadvani Forge Ltd. Is one of the leading industriy of Gujarat. It islocatet at the industrial estate called Metoda near Rajkot city. It is a public

limited company. It produces auto spares parts and forge equipments. The

company has been established in 1995.

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2. BASIC INFORMATION

1. Name of the unit :- KADVANI FORGE LIMITED

2. Established year :- 1995

3. Registered office :- KADVANI FORGE LIMITED

GIDC Lodhika,

Plot No. G/1324 27,

Kalawad road ,

P.O. Khirasara,

Dist. Rajkot 360003.

Comm. (952827) 287270 77Fax : - 952827 287263

WWW. KADVANIFORGE. COM

4. Corporate office :- Niraj Apartments,

22, New Jagnath,

Rajkot 360001.

Comm. 0281 2469416

Fax :- 2466762Gram: - Kadvani

5. Promoters :- Kadvani Group

6. Chairman :- Mr.Kishor Kadvani

7. Auditors :- Kalaria & Sampat

8. Bankers :- Ing Vsay Bank Ltd

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9. Board of Dirctor :-

Name Designatio

Kishor L. Kadvani M.D.Ashok Kadvani Director

Jayant Jamaur Technical Director

Girish L. Kadvani Director

Bhavesh Vegda Director

Kapil L. Kadvani Director

Mitul L. Kadvani Finance Director

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3. HISTORY AND DEVELOPMENT

KADVANI FORGE LTD. is promoted by an industrial

entrepreneur group having a track record of achievement by its product and

services. It was established as a small scale industry and had received its

commencement certificate on 2nd August 1995. After that in the year 1996-

97, it has started its commercial production. It has established its forge shop

in the area of Gujarat Industrial Development Corporation under Lodhika

estate. The company has all those facilities, which are essential for the goodbusiness.

In the first year of its operation, the company has marked loss but

it was to the high depreciation and recession period all over the world. After

that the company has exported its industrial product in U.S.A. and it is well

accepted. This export order has minimized the loss of the company and the

company is now getting other export orders.

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4. LOCATION

When a now industry is going to establish of when a unit is

expanding its business, the main decision to be taken is of the location of the

plant. The several consideration are taken care when the plant location is

chosen. It includes both internal & external factors. Some of the major

factors regarding the decision of plant location are as follows.

# Supply of raw material

# Nearness to market

# Transportation facilities

# Labour supply# Availability of power & Natural resources

# Government facilities

# Social factor

So, looking to all these factors the KADVANI FORGE LTD. has

established the plant in an industrial estate, Metoda.

The following is the locating address of KADVANI FORGE LTD. KADVANI FORGE LTD. GIDC Lodhika, plot No. G/1326 27,19,20

Kalawad road, P.O. Khirasara,

Dist. Rajkot 360003.

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5. SIZE OF UNIT FORM OF ORGANIZATION

In present business world of ever changing scenario, we come across

manufacturing unit of various size of industrial unit. When we want tomeasure the size of the company the following factors should be considered.

# Technical equipments

# Number of employees

# Invested capital

# Consumption of power and raw material

Generally, there are three sizes of an industrial unit as below.

# Small scale industry

# Medium scale industry

# Large scale industry

KADVANI FORGE LTD. comes under the medium scale unit.

Mainly, there are three forms of organization as follow.

# Sole proprietorship firm

# Partnership firm

# Joint sector firm

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6. ORGANIZATION STRUCTURE

Organization structure is a basic framework of the company

management. It is the pattern in which various parts of components are inter

connects.

In KADVANI FORGE LTD., there is a line of organization in

which responsibilities flow upward and authorities flow downward &

upwards.

The organization chart of KADVANI FORGE LTD. is as below.

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7. ORGANIZATION CHART

Shareholders

Board of directors

Chief executive Office

Managing Director

Marketing Production Personnel Finance

Manager Manager Manager Manager

Assistant Assistant Assistant Assistant

Manager Manager Manager Manager

Territory Quality control Office

Manager Manager Administrative staff

Executives Production(Salesmen) Supervision

Level I Chief Chief

Labour A/c. Officer Auditor

Level II Clerks & Clerks &

Labour Accountants Accountants

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8 . OBJECTIVES

Every organization needs to have specific and well defined

objectives. Every individual in an organization must have target. Every

department must have target. The individual goals must be in line with the

department goals and the departmental goal must be in line with the overall

organization goals.

The following are the objectives of KADVANI FORGE LTD.

Satisfy customers

Continuous improvement in quality & productivity

Earning foreign exchange

We believe on the concept of respect, efficiency, quality &

Service & operates by honesty, adhere strictly to the quality.

We endeavor and try our best for technology innovation to

upgrade the quality of our products, which improves more

advanced cultures.

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CONTENT

Sr. No. Particulars

1 Introduction

2 Organization structure

3 Raw material

4 Product information

5 Manufacturing process

6 Production process

7 Quality control

8 Store management

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1. INTRUDUCTION

Production plays a very important role in all the activities of

company management. This is the first step of company management. Allthe business activities revolve around the production process. The production

activity is nothing but the step by step conversion of one form of materials

into another either chemically or mechanically. The basic inputs of the

mines, farm, sea and forest are used as raw material on which the processing

is cone to create the out put.

According to E.S. Buff, production is a process by which goods &

services are created.

To deal with the production process the meaning of production

management should also be clarified.

Meaning of production management

Production management is the process of planning organizing

directing and controlling the activities of production function. Production

function is the conversion of raw material into finished goods.

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The following is the organizational structure of production department

of KADVANI FORGE LTD.

Production Manager

Assistant Manager

Quality Control Manager

Production Supervisor

Level 1

Level 2

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3. RAW MATERIAL

In KADVANI FORGE LTD., the production is done according to

the orders of the customers. There fore, they buy raw material as per the

orders of the customers.

Generally, raw material are the materials used the production, which

is in the unprocessed condition, e.g. cotton jute leather etc. KADVANI

FORGE LTD. use billets as the raw material.

The following are the types of raw material used in KADVANI

FORGE LTD.

1. SAE 8620

2. EN 80

3. MILD STEEL

4. EN 8

5. EN 16

6. U2 Cr Mo4

7. EN 3538. SAE 1118

9. CK 45

10. EN 19

11. M.C.

12. 17 CrNiMo6

Generally SAE 8620 is used for making connecting rods and

crankshafts.

4.PRODUCTION INFORMATION

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KADVANI FORGE LTD. is producing industrial product with a

large variety. It manufactures forgings as per the customers drawings and

specification in carbon, Alloy and stainless steel and supplies them in as

forged. Heat treated partially or fully machined condition.

The production of the company areas below

1. Connecting rod

2. Crank shafts

3. Cam shafts

4. Rocker arms

5. Steering knuckle6. Drop arms

7. Shifter levers crown wheel and pinion

8. Universal joint cross

9. Spiders

10. Ball yokes

11. Flange

12. Hooks

13. Shackles14. Cones

15. Kinks

16. Tooth

17. Pipe fittings

5.MANUFACTURING PROCESS

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The main products or the company are forging components. The

company is passed by the following procedure while manufacturing the

forging components.

First of all the company purchase the raw material from thevarious companies namely, Steel Authority of India Limited, Tata Iron &

Steel Company Ltd, Kalyani Steel Ltd. etc. In addition to procurement of

raw material, the company also receives the respective data about the raw

materials and it is checked in their own laboratory.

# Cutting Process: -

Here the raw material, which is in billets from, is cut into required

length according to the cutting slip. For this the company is using electricalequipments for cutting the raw material and it has about 3 to 5 machineries

for ramming this process smoothly.

# Forging: -

In forging, first of all cut metal piece is heated in oil fired furnace,

than die forging is done. In die forging, first of all die is fixed in hammer and

the heated metal piece is kept on the die and the hammer with top half

impacts in the metal thus the process of heating the cut metal and to give theshape of heated metal piece is called forging.

# Heat treatment: -

After the forging process, the components are subjected to best

treatment which removes the residual stresses that are formed during the

forging process and this process is called heat treatment.

# Shot blasting: -

Shot blasting process removes the scales formed during forging andheat treatment and the process of giving shining is done to the finished

product of the company.

After this whole process is done, final inspection of the finished

products is done and than it is packed in wooden box. The well packed

products sold according to customers order.

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6. QUALITY CONTROL

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KADVANI FORGE LTD. has its own inspection plan for all the

components and its process at different stages of production.

There are three stages for quality control in KADVANI FORGE LTD.

1. Incoming Material Inspection2. Process Inspection

3. Final Inspection

1. Incoming Material Inspection

All the material coming to the company from different sources has

to undergo the process of inspection and testing as per plan before it goes to

the stores.Raw material in coming from approved steel mills were kept in the

stockyard and 100% visual examination is done.

Chemical and physical testing was also carried out as per the plan or

instruction of the customer in the laboratory.

After approval of the material in the laboratory, color code is given

to each bar of the same grade.

2. Process Inspection

Inspection is carried out at every stage of production, e.g., die shop,

cutting shop, forge shop, heat treatment shop.

Each shop is inspected to satisfy the customers needs.

# Die shop: -

Dies were checked before production and reports are kept in file for

reference.

# Cutting shop: -

All the cut pies were checked for the required cut weight to produce

particularly part.

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# Forge shop: -

Temperature in fianc was controlled by the temperature controlled

provided with each and every finance.

# Heat treatment: -Direct supervision is done by qualified metallurgies and experienced

chemist and skilled workers were working as per the work instruction and

inspection plan.

Certain pieces were selected from each lot of components passing

through the process of heat treatment and were tested to confirm the

hardness, grain size of the lot microstructure as per need of the customer.

Heat treatment were equipped with temperature indicator andcontroller.

3. Final Inspection: -

All the forged parts coming to this shop are blasted and following

inspection carried out as per plan.

(1) Visual inspection for scale pit, folds, unfeeling etc.

(2) Dimensional Inspection: - Critical dimensions like thickness,

hardness, etc. were checked 100%(3) Layout: - Some of the pieces are fully laid out for dimension

as per the drawings.

(4) Packing: - Packing of the components was done according to

the customers requirement.

7. STORE MANAGEMENT

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A storeroom or store department is a service, which anyorganization offered mainly for the service of storing the goods. Raw

materials are stored near the first operation therefore they are immediately

ready for the next operation KADVANI FORGE LTD. applies the facility

of decentralization in storage management for the convenience of workersin handling the materials.

1. Storage of raw materials

2. Storage of finished goods

3. Storage of consumable & spares

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CONTENT

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Sr. No. Particulars Page No.

1. Introduction

2. Organizational Structure

3. Recruitment & Selection4. Selection

5. Training & Development Method

6. Induction Training

7. Wages & Salary Administration

8. Motivation

9. Employee Benefit & Service

10. Transfer & promotion Policy

11. Trade Union12. Time Keeping System

1. INTRODUCTION

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Management is the development of people & not the direction ofthings. Management & personnel administration are one and the same. They

should not be separated Management is personnel administration.

Over a period of time, the importance of personnel management has

been increasing so much that in large organization, there is a separate personnel department. The importance of personnel department in the

industries is the incereasement of the numbers of employee. With the help of

personnel department, an industry can train their employees & workers in the

direction of achieving the organizational goal.

Therefore, KADVANI FORGE LTD. has adopted the sound principle

of personnel management for achieving the goal.

In KADVANI FORGE LTD. about 150 to 200 employee & workers are

working.They classified the workers in two ways.

1. 25% skilled workers

2. 75% unskilled workers

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2. ORGANIZATIONAL STRUCTURE

Personnel manage

Assistant Manage

Office administrative staff

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3.RECRUITMENT & SELECTION

No one can dispute the fact that a scientific approach is essential in the

matters of selection, training and promotion of employees. As Rustom S.

Davar has remarked, A good organization structure and good plan can be

ruined by merely placing the wrong men on the jobs still affords a chance

that they might be able to develop sound plans and a sound organization

structure.

According to flippo, Recruitment is the process of searching for

prospective employees and stimulating them to apply for jobs in the

organization.

Methods of Recruitment

KADVANI FORGE LTD. applies the following methods of

recruitment in the company.

1.Recruitment through advertisement :-

when experienced employees are not available through other sources,

companies resort to advertising. In this case, the most appropriate newspaperor journal can be used for the post concerned. They also use media for the

advertisement of vacancies.

2. Recruitment through friend &relatives of present employees:-

This is a convenient source of lab our supply and helpful also in

maintaining goodwill and of the present employees.

3. Employment Agencies: -

These employment agencies keep a record of the persons in search of

jobs. They collect information from the employers about the vacancies. The

employment agencies ask those candidates who are suitable for the job to

contact employers. Thus employment agencies serve a link between the

workers and employers.

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4. SELECTION

After applications of required number of employees are secured

through different methods of recruitment, selection process begins. The main

purpose of selection procedure is to find the right man for the selection

procedure is to find the right man for right job.

A scientific procedure of selection requires the following two things.

1. Knowledge regarding the qualities, which a person should possess

in order to do a given hob properly.

2. The evaluation of qualities possessed by a candidates for the job.

Richard S. Uhrbrock has suggested a scientific order of different stage

of selection as follows.

(1) Reception of applications

(2) Preliminary interview

(3) Application blank

(4) Employment tests(5) Interview

(6) Investigation of past carrier

(7) Preliminary selection

(8) Physical examination

(9) Placement

In KADVANI FORGE LTD. candidate is selected by the different

types of tests, such as

# Intelligence test

# Aptitude test

# Personality test etc.

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# Intelligence tests: -

Intelligence tests are for measuring the intellectual capacity of the

candidates. Sometimes oral tests are conducted. A simple asked sometimes

written test are arranged intelligence question of tricky question are

arranged. Intelligence tests are used with the advantage mainly for theselection of such candidates who are required for the post of accountant,

advocate, professor, editor, secretary, manager etc.

# Aptitude tests: -

These tests are for the purpose of determining the potential ability of an

individual. Aptitude tests are given to measure the aptitude of the applicants

towards job far, which they are being considered. Temperament tests are

given to measure their nature and likes dislikes.

# Personality tests: -

These tests are designed to judge the emotional balance and maturity of

a person.

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3. Trained workers handle machines and equipment much more

carefully.

4. A trained worker shows a high degree of self-discipline and self-supervision. This reduces supervision costs.

5. Trained workers can take necessary precautions to avoid accidents.

Therefore, KADVANI FORGE LTD. has adopted the development &

training of personnel as a continuous & ongoing process.

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6 . INDUCTION TRAINING

Once a candidate is selected and placed on a job, he should be

introduced to the company, its policies and procedures, to his superiors andhis coworkers etc. It is a welcoming process to a newcomer. When a new

person joins the company, he is totally strange to the people working there,

work place and work environment.

According to Armstrong, induction is the process of receiving and

welcoming an employee when he first joins a company and giving him the

basic information he needs to settle down quickly and happily and start

work.

The following is the procedure of KADVANI FORGE LTD. of

induction training.

1. Orient the new employees into job.

2. Ascertain training requirements of such employee to make them

more competent for the jobs.

3. Review their performance in future.

4. Provide facilities for their further education & development.

Induction training is the final step in their selection. Through this new

employee is helped to adjust to the new environment & is made familiar with

the KADVANI FORGE LTD. policies, objective, rules, pay day, hours of

work etc.

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7.WAGES & SALARY ADMINISTRATION

Wages & salary administration is the most burning problem of theemployee. The objective of salary administration plan is to ensure equitablepayment to all the employees.

Wages & salaries are the remuneration paid to an employee for his

work.

The salaries can be paid in following two ways.

1. In consume with the respective value of the various jobs.

2. In terms of job performance.

Wages are divided into two fundamental methods.

1. Time Wage: -

It is based on the amount of time spent for work by the employee,

e.g., day, hour, weeks or moths.

2. Piece Wage: -

It is based on the amount of work performance, e.g. on the basis of

output or productivity.

KADVANI FORGE LTD. goes for both time wage & piece wage.

They give their employee regular piece wage and above this extra

production wage.

Besides gratuity, pension, provident fund, they give bonus according

to government rules which is 8.33%

They also give increment in salary on merit base.

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They provide the wages of Rs.5000 to Rs.15000 per month to skilled

labors and Rs.2000 to Rs.5000 per month to unskilled labors.

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8 . MOTIVATION

Motivation induces a person to work. It is one of the most important

factors for increasing the efficiency of workers.

Motivation is the outcome of the process by which a manager induces

others to work to achieve organizational objective as a means of satisfying

their own personal desires.

KADVANI FORGE LTD. motivates the personnel desires.

1. Safety

2. Medical Services

3. Protection & Security

4. Personal Research

1. Safety: -

To develop facilities & procedures for prevention of accidents, they

have

- Established safety rules- Investigate accidents

- Conduct safety inspection

- To prevent accidents they provide safety shoes,

Safety car, phones etc.

2. Medical Services: -

To prevent disease & physical ailments as well as dare of diseaseailments & injuries by the employees on job, they,

- Develop & administer prevention programmers

- Examine employees & the job applicants

- Provide medical treatment

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- Educate employees in health matters

3. Protection & Security: -

They provide precautionary measures for safe guarding the company& its property from theft, fire, etc. For this they,

- Develop & administrate regulations

- Organize fire fighting services

- Provide guard or watchman service

4. Personal Research: -

For the development of improved employee attitudes & conditions of

work, they

- Analyze personal problems

- Recommend improved practice

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9 . EMPLOYMYEE BENEFIT & SERVICES

Employee benefit and services means the best services and benefit

and services are very much essential for encouraging and stimulatingemployees and increasing there moral.

Generally, the company is providing benefit in two ways, i.e.

- Monetary incentives

- Non monetary incentives

The company is providing benefits & services to their employees as

listed below.

1. Bonus: -

Generally the co. is providing bonus. According to the occasion, the

co. is giving bonus to their employees in cash form at 20% of his salary of

wage.

2. Canteen Facility: -

The co. is also providing canteen facility to all the employees. At

regular interval, the various canteen facilities are providing to the employees.

3. Providing Fund Scheme: -

The co. is providing provident fund scheme to their employees. In

practice, the co. cuts 12% from their salary and add the same amount and thisamount is credited in the account of respective employee.

4. Bus Facility: -

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The co. is located far from the Rajkot city and mostly all workers are

coming from Rajkot city, so the co. is providing bus facility so that

employees does not face any difficulty to reach to their factory and home.

5. Uniform Facility: -

The co. is providing uniform facility to the employees who are at

operative level, i.e. the blue collared employees.

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10 . TRANSFER & PROMOTION POLICY

The employees are more concerned about the goal of the organization

when they are motivated for their self-development. If the employee does notget step-by-step promotion, he is not interested in going his work. That why

employees should be given promotion in terms of responsibility, authority,

more prestige, status, greater skill, higher grade & salary etc.

Generally, there are two kind of promotion.

1. Promotion given on the seniority base

2. Promotion given on the merit base

They prepare a chart on the basis of job analyses, depicting promotion

free (lines of promotion). This chart indicates the basic job requirements &

how each job leads to another. On the basis of this chart, employees come to

know in advance what is expected of them to deserve promotion to higher

rated jobs & prepare themselves according to planned self development

through self motivation.

Promotion should be distinguished form transfer. Transfer to changesin jobs that involve little or no change in status, responsibility & pay.

KADVANI FORGE LTD. hasnt adopted any transfer policy.

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11 . TRADE UNION

Trade union is essentially an organization of employees to play the

role of a collective agent for its own members, wages, hours of work, bonus,working condition, terms & condition of service and other problem affecting

the employees.

There is no trade union in KADVANI FORGE LIMITED.

12. TIME KEEPING SYSTEM

It is said that time and fide wait for none. It indicates that time is veryimportant factor for everyone. Time is our most valuable asset. The purpose

of time keeping system is to establish control and facilitate employees

discipline. The system of time kipping means how many shifts are there and

how many hour are they work in each shift of a day.

KADVANI FORGE LTD. is very regular regarding the time keepingsystem. In Kadvani forge ltd. the manufacturing process is continuous for 24

hours. It has divided the total 24 hours of a day in 2 shifts, which constitutes

each of 12 hours. The total working days in the co. are 300 days.

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CONTENT

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Sr.No. Particulars

1. Introduction2. Organizational structure

3. Product Planning

4. Production Related Strategy

5. Type of Marketing

6. List of Suppliers of Raw Material

7. List of Customers

8. Marketing Research


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1. INTRODUCTION

Marketing is typically seen as the task of creating, promoting &

delivering goods and service to consumers & business. Marketing is in tentypes of entities: - goods, services, experience, events, persons, places,

properties, organization, information & ideas.

According to social definition, Marketing is a social process by which

individuals and groups obtain what they need and want to creating, offering

and freely exchanging products and services of value with others.

According to American Marketing Association, Marketing is the

process of planning and executing the conception, pricing, promotion and

distribution of ideas, goods, services to create exchange that satisfy

individual and organizational goals.

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Marketing Manager

Assistant Manager

Territory Manager

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3. PRODUCT PLANNING

Each product level must develop a marketing plan for achieving its

goals. The marketing plan is one of the most important outputs of themarketing process.

The content of the product planning of KADVANI FORGE LTD. is

as follow.

1. Executive summary: -

It presents a brief overview of the proposed plan.

2. Current marketing situation: -It presents relevant data on sales, costs, profits, market, and

competitors, distribution etc.

3. Opportunities: -

It identifies the main opportunities, threats, strengths & weakness.

4. Objectives: -

Defines the plans financial and marketing goals in terms of sales,profit etc.

5. Marketing strategy: -

It presents the broad marketing approach used to achieve the

objectives.

6. Action programs: -

It presents the special marketing program to achieve the objective.

7. Out come: -

It forecasts the expected outcome of the plan.

8. Controls: -

It indicates how the plan will be controlled.

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PRODUCTION RELETED STRATEGY

Generally, there are three types of production related strategies.

(1) Brand

(2) After sales services

(3) Strategy

(1) Brand: -

Branding is a major issue in the production related strategy.

Developing a brand product requires a great deal of long term investments,

especially for advertising, promotion, packaging etc.

The American Marketing Association defines a brand as follows,

A brand is a name, term, sign, symbol or design of a combination of them

intended to identify the goals or services of one seller or group of sellers and

to differentiate them from those of competitors.

A brand identifies the seller of market. It can be a name, trademark,

logo or other symbol.

(2) After sales service: -

A service is any act or performance that one party can offer to anotherthat may be intangible and does not result in the ownership of anything. Its

product may or may not be tied to a physical product.

KADVANI FORGE LTD. provides the following services after the

sales of the product.

# They provide transportation facility to buyer.

# They provide the facility of warranty and guarantee period on the sales

product.# If any defect is found in the product during the guarantee period, they

provide the facility of exchanging it.

# They provide the facility of repairing the sales products during the

guarantee period.

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5. TYPES OF MARKETING

KADVNI FORGE LTDS market is divided into four segments.

1. OEMS

2. Local market

3. Experts

4. New development

Further its marketing system is divided into a type as follows.

1. Through advertisement: -

Advertisement can be defined as the presentation of goods & services

in the market by an identified sponsor. It is called as a paid communication

because the advertiser has to pay for the space or time in which his

advertisement appears.

KADVANI FORGE LTDS advertising appears through its credit in

the market and for exporting they advertise through internet.

2. Through electronic media: -

Right media for advertisement will enable the advertiser to deliver the

message effectively to the intended markets or the prospects.

So KADVANI FORGE LTD. has introduced co. development, as it is

one of the best means of communication. The main benefit of this mean of

communication is that it helps in live update.

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3. Through ERP (Enterprise Resources Planning): -

Customers could see that on which stage of production his product is

being processed. He also can be informed about the order and dispatch time.

4. Through corporate gifts: -

- Purchase of raw material

- The co. consumers about 400 tons of raw materials per

month.

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6. LIST OF THE SUPPLIERS OF

RAW MATERIALS

LIST OF SUPPLIERS (DIE BLOCKS)

PCK BUDERUS (INDIA) SPECIAL STEELS PVT LTD.

Supplier of: BUDERUS DELSTAHL, Wezlar (Germany)

LIST OF RAW MATERIAL SUPPLIERS.

MAHINDRA UGINE STEELS COMPANY LTD. BOMBAY.

BILLETS 65 RCS-75 RCS GRADES-SAE-8620/H, EN-8D & 42Cr

Mo4 ROUNDS 32 DIA TO 50 DIA GRADE SAE- 8620/H, EN-8D.

RASHTRIYA ISPAT NIGAM LTD. (AHMEDABAD: DEPOT)

BILLETS 6565RCS TO 125125RCS GRADES EN-8, EN-8D &

EN-9 ROUND 32 DIA TO 63 DIA GRADES EN-8, EN-8D

ISPAT PROFILES IN DIA LTD. PUNE.

BILLETS 63 RCS TO 90 RCS GRADE EN-19, SAE 8620 & SAE-

8620H

MUKANT LTD, THANE.

BILLETS 63 RCS TO 90 RCS GRADE SAE 8620 & SAE 8620H

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INDIAN SEAMLESS STEEL & ALLOYS LTD, PUNE.

ROUNDS 50 DIA GRADE SAE 8620

BILLETS 63 RCS & 75 RCS GRADES EN 19 & SAE 8620

AARTI STEELS, LUDHIANA.

BILLETS 63 RCS TO 75 RCS GRADE EN 9, EN 16

ROUND 40 DIA GRADES 1118

VARDHMAN SPECIAL STEELS, LUDHIAN.

BILLETS 63 RCS TO 75 RCS GRADE EN 9, EN 16

ROUNDS 40 DIA GRADE 1118

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7. LIST OF CUSTOMERS

Sr.

No.

Description of Component Customer Remarks

1. Gear & Shifter Forks Taurus

International

New York

Export

2. Cover Unique Ind. Prod,

USA

.do.

3. F.R. Cover Unique Ind. Prod,

USA

.do.

4. Rings Graziano Italy .do.

5. Connecting Rod for tata1312 Export

Equatorial .do.

6. Hand Tools Indo Euro

Exporters

.do.

7. Hub Forging 6 Types Local Party .do.

8. Adapter & cup KGH, Australia .do.

9. Bucket Forging Vernacha Exports,

Bombay

For Export to

overseas

10. Connecting Rod for international tractor

Kissan Auto Local supply& export

11. Crack shaft pinion for

M&M (Tr. Div.)

Industries Suppliers to

M&M

(Tra.Div.)

12. D.B. Gear for M&M (Tr.

Div.)

Sar Auto Products

Ltd.

.do.

13. High Speed Coupling .do. .do.

14. Sliding Gear coupling .do. .do.15. Sliding Quill Gear .do. .do.

16. 2nd & 3rd Speed sliding

Gear

.do. .do.

17. Bull pinion RH .do. .do.

18. Crank Shaft Greaves Ltd, Own

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Ranipath consumption

19. Connoting Rod Greaves Ltd.

Ranipath

.do.

20. Con. Rod SMC 65 & SMC

100

Best & cromption

(ACCEL)

.do.

21. Con. Rod for Suzuki Car Kishan Auto

Industries

.do.

22. Lombardine Con. Rod Kishan Auto

Industries

.do.

23. S.R. Crank shaft Amul industries .do.

24. Conveyer Link High Tech Engg. .do.

25. Cam shaft for 3.5HP Engine Local party .do.

26. Sector Gear & Sprocketwheels (for Bajaj Auto)

Jagadamba LampsLtd. Pune

Supply toTELCO

27. Clutch Hub Sleeve3/4 Ashish Auto Parts

Ltd. Pune

Supply to

Telco &

M&M

28. Torsion Lever (long &

short)

Ferro Foundries Own

consumption

29. Rm 20 MnCr 5 1259622 Ganesh Auto Supply to

Telco30. Various Gears Forgings Atlas Gears

Limited, Belgaun

Supply to

M&M

31. Flanges Sumo International

Private Ltd.

Export

32. Coupler KLR Rings,

Hyderabad

Consumption

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8. MARKETING RESEARCH

Marketing research refers to systematic market, which requires the

identification of the needs and preference of consumers as well as research

on the effectiveness of the demands of the marketing mix used. This brings

to the importance of marketing research which alone can ensure that

management on facts rather that on which of intuition marketing research

helps in executives raise the levels of performance by supplying the relevant

information, there by discharging an advisory function.

# KADVANI FORGE LTD marketing research charts.

Product Planning

Promotion Pricing

Customer

Marketing

Research

Physical Distribution

KADVANI FORGE LTD. Competitors are adjusters, Forge & Forge.

They tackle them by

1. Price selection strategy & quality improvement KADVANI FORGE

LTD, set price

Through Marketing Research

Type of job

Quality & Quantity of product

Demand & supply depends upon the customers.

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# Effect of globalization

We know that this is the age of globalization. It means there is a

tough competition in the market. Globalization means

modernization.

KADVANI FORGE LTD. is also affected by globalization but

Positively, e.g., they have been benefited by the globalization.

KADVANI FORGE LTD. sees globally, thinks globally & acts

Globally.

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CONTENT

Sr.

No.

Particulars

1. Introduction

2. Organizational Structure

3. Schedules of share capital

4. Profit & Loss A/C

5. Balance sheet

6. Management of working capital

7. Management of profit

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1. INTRODUCTION

Finance is in the base of any activity of business. It is the heart of any

business. It is needed in the every activity of business, whether it is

production, personnel or marketing or financial activity. So finance is rightly

termed as the SCIENCE of money. In the business, finance is needed for

purchase of raw materials & machineries, for the production of goods &

wages to the employees, for advertising of the product, for investing the

money and so on. Thats why it becomes necessary to plan the future finance

for future requirements so finance can be available whenever it is required in

the business. The efficiency of production, personnel & marketing operations

is directly influenced by the finance equal importance as with product and

marketing function.

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2. ORGANIZATIONAL STRUCTURE

Finance Manager

Assistant Manager

Chief A/C Officer Chief Auditor

Clerks & Accountants Clerks & Accountants

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6 . MANAGEMENT OF WORKING

CAPITAL

The need for working capital or current assets cannot be

overemphasized in the business. A successful sales programmer is necessary

for earning profits by any business. However, we know that sales do not

convert into cash immediately; there is a time gap between the sales of goods

and receipt of cash. Therefore working capital is needed to deal with the

problems arising between these two periods.

KADVANI FORGE LTD. keeps the working capital for purchase of

raw materials, conversion of raw materials into work in progress, finished

goods and finally the transfer of goods to stock at the end of manufacturing

process.

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7. MANAGEMENT OF PROFIT

During a specified period, if the total income is more than the expense,

the difference is called profit of the business is ascertained at the end of the

year.

When the sales are more than the purchase price of goods plus

purchase expense, then the difference is called the gross profits. In short,

Gross Profit = Sales + Cost of Sales.

When we deduct all the expenses from gross profit and add other

incomes to it, then its is called as the net profit. In short,

Net Profit = Gross Profit Expenses + Incomes.

KADVANI FORGE LTD. is trying to develop itself more. Thats why

they use the profit in the expansion of the company & adoption of new

technology.

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FUTURE PLANS

Future plans are the predetermined courses of actions to achieve a

specified objective of goal. Future planning is very important for the successof the business unit.

Future plans of the KADVANI FORGE LTD. is to expand its

production by twice 800 to 1000 tons per month. Their expansion phase is

going on with the installation expansion of new 6-ton hammer. They want to

install the new hammer heavier than this hammer.

Next plan is to go to diversification in press forging, which in turn

reduces per piece product rate.

Co. is also going for B 19649.

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CONCLUSION

The company which I have taken training is KADVANI FORGE LTD.

It is manufacturing forge & auto spare parts.

I get all the information related to the project report by the co. During

the training period, E got full co-operation of the staff of the co. They have

provided me all the information & knowledge regarding the production,

personnel marketing & finance.

The co. earns valuable foreign exchange for India through its exports

and has maintained good industrial relation with outsiders and employees.

At last but not the least it can be concluded that the future of this co. is

very bright. Its demand will be more than its supply and even face

competition. But the co. will be able to win the faith and trust of its

consumer.

kadvani project report-prince dudhatra

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