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    ninth editionninth edition

    STEPHEN P. ROBBINSSTEPHEN P. ROBBINS

    PowerPoint Presentation by Charlie CookPowerPoint Presentation by Charlie CookThe University of West AlabamaThe University of West Alabama

    MARY COULTERMARY COULTER

    prince dudhatraprince dudhatra--97249499489724949948

    Planning ToolsPlanning Tools

    and Techniquesand Techniques

    ChapterChapter

    99

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    L E A R N I N G O U T L I N EL E A R N I N G O U T L I N EFollow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter.

    Techniques for Assessing the EnvironmentTechniques for Assessing the Environment

    List the different approaches to assess the environment.List the different approaches to assess the environment.

    Explain what competitor intelligence is and ways thatExplain what competitor intelligence is and ways that

    managers can do it legally and ethically.managers can do it legally and ethically.

    Describe how managers can improve the effectiveness ofDescribe how managers can improve the effectiveness of

    forecasting.forecasting.

    List the steps in the benchmarking process.List the steps in the benchmarking process.

    Techniques for Allocating ResourcesTechniques for Allocating Resources

    List the four techniques for allocating resources.List the four techniques for allocating resources.

    Describe the different types of budgets.Describe the different types of budgets.

    Explain what a Gantt chart and a load chart do.Explain what a Gantt chart and a load chart do.

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    L E A R N I N G O U T L I N E (contd)L E A R N I N G O U T L I N E (contd)Follow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter.

    Techniques for Allocating Resources (contd)Techniques for Allocating Resources (contd)

    Describe how PERT network analysis works.Describe how PERT network analysis works.

    Understand how to compute a breakeven point.Understand how to compute a breakeven point.

    Describe how managers can use linear programming.Describe how managers can use linear programming.Contemporary Planning TechniquesContemporary Planning Techniques

    Explain why flexibility is so important to todays planningExplain why flexibility is so important to todays planning

    techniques.techniques.

    Describe project management.Describe project management.

    List the steps in the project planning process.List the steps in the project planning process.

    Discuss why scenario planning is an important planningDiscuss why scenario planning is an important planning

    tool.tool.

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    Assessing the EnvironmentAssessing the Environment

    Environmental ScanningEnvironmental ScanningThe screening of large amounts of information toThe screening of large amounts of information to

    anticipate and interpret change in the environment.anticipate and interpret change in the environment.

    Competitor IntelligenceCompetitor Intelligence

    The process of gathering information about competitorsThe process of gathering information about competitorswwhohothey are; what they are doingthey are; what they are doing

    Is not spying but rather careful attention to readilyIs not spying but rather careful attention to readily

    accessible information from employees, customers,accessible information from employees, customers,

    suppliers, the Internet, and competitors themselves.suppliers, the Internet, and competitors themselves.

    May involveMay involve reverse engineeringreverse engineeringof competing products toof competing products to

    discover technical innovations.discover technical innovations.

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    Assessing the Environment (contd)Assessing the Environment (contd)

    Environmental Scanning (contd)Environmental Scanning (contd)Global ScanningGlobal Scanning

    Screening a broad scope of information on global forces thatScreening a broad scope of information on global forces that

    might affect the organization.might affect the organization.

    Has value to firms with significant global interests.Has value to firms with significant global interests. Draws information from sources that provide globalDraws information from sources that provide global

    perspectives on worldperspectives on world--wide issues and opportunities.wide issues and opportunities.

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    Assessing the Environment (contd)Assessing the Environment (contd)

    ForecastingForecastingThe part of organizational planning that involvesThe part of organizational planning that involves

    creating predictions of outcomes based oncreating predictions of outcomes based on

    information gathered by environmental scanning.information gathered by environmental scanning.

    Facilitates managerialFacilitates managerialdecision making.decision making.

    Is most accurate inIs most accurate in

    stable environments.stable environments.

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    Assessing the Environment (contd)Assessing the Environment (contd)

    Forecasting TechniquesForecasting TechniquesQuantitative forecastingQuantitative forecasting

    Applying a set of mathematical rules to a series ofhard dataApplying a set of mathematical rules to a series ofhard data

    to predict outcomes (e.g., units to be produced).to predict outcomes (e.g., units to be produced).

    Qualitative forecastingQualitative forecasting

    Using expert judgments and opinions to predict less thanUsing expert judgments and opinions to predict less than

    precise outcomes (e.g., direction of the economy).precise outcomes (e.g., direction of the economy).

    Collaborative Planning, Forecasting, andCollaborative Planning, Forecasting, and

    Replenishment (CPFR) SoftwareReplenishment (CPFR) Software

    A standardized way for organizationsA standardized way for organizations

    to use the Internet to exchange data.to use the Internet to exchange data.

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    Exhibit 9Exhibit 911 Forecasting TechniquesForecasting Techniques

    Quantitative

    Time series analysis

    Regression models

    Econometric models

    Economic indicators

    Substitution effect

    Qualitative

    Jury of opinion Sales force composition

    Customer evaluation

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    Making Forecasting More EffectiveMaking Forecasting More Effective

    1.1. Use simple forecasting methods.Use simple forecasting methods.2.2. Compare each forecast with its correspondingCompare each forecast with its corresponding

    no change forecast.no change forecast.

    3.3. Dont rely on a single forecasting method.Dont rely on a single forecasting method.

    4.4. Dont assume that the turning points in a trendDont assume that the turning points in a trend

    can be accurately identified.can be accurately identified.

    5.5. Shorten the time period covered by a forecast.Shorten the time period covered by a forecast.

    6.6. Remember that forecasting is a developedRemember that forecasting is a developedmanagerial skill that supports decision making.managerial skill that supports decision making.

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    BenchmarkingBenchmarking

    The search for the best practices amongThe search for the best practices amongcompetitors and noncompetitors that lead tocompetitors and noncompetitors that lead to

    their superior performance.their superior performance.

    By analyzing and copying these practices, firmsBy analyzing and copying these practices, firms

    can improve their performance.can improve their performance.

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    Exhibit 9Exhibit 922 Steps in BenchmarkingSteps in Benchmarking

    Source: Based on Y.K. Shetty, Aiming High: Competitive Benchmarking

    for Superior Performance, Long Range Planning. February 1993, p. 42.

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    Allocating ResourcesAllocating Resources

    Types of ResourcesTypes of ResourcesThe assets of the organizationThe assets of the organization

    Financial:Financial: debt, equity, and retained earningsdebt, equity, and retained earnings

    Physical:Physical: buildings, equipment, and raw materialsbuildings, equipment, and raw materials

    Human:Human: experiences, skills, knowledge, and competenciesexperiences, skills, knowledge, and competencies

    Intangible:Intangible: brand names, patents, reputation, trademarks,brand names, patents, reputation, trademarks,

    copyrights, and databasescopyrights, and databases

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    Allocating Resources: BudgetingAllocating Resources: Budgeting

    BudgetsBudgetsAre numerical plans for allocating resources (e.g.,Are numerical plans for allocating resources (e.g.,

    revenues, expenses, and capital expenditures).revenues, expenses, and capital expenditures).

    Are used to improve time, space, and use of materialAre used to improve time, space, and use of material

    resources.resources.

    Are the most commonly usedAre the most commonly used

    and most widely applicableand most widely applicable

    planning technique forplanning technique for

    organizations.organizations.

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    Exhibit 9Exhibit 933 Types of BudgetsTypes of Budgets

    Source: Based on R.S. Russell and B.W. Taylor III. Production and Operations

    Management(Upper Saddle River, NJ: Prentice Hall, 1995), p. 287.

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    Exhibit 9Exhibit 944 Suggestions for Improving BudgetingSuggestions for Improving Budgeting

    Collaborate and communicate.

    Be flexible.

    Goals should drive budgetsbudgets should not

    determine goals.

    Coordinate budgeting throughout the organization.

    Use budgeting/planning software when appropriate.

    Remember that budgets are tools.

    Remember that profits result from smart

    management, not because you budgeted for them.

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    Allocating Resources: SchedulingAllocating Resources: Scheduling

    SchedulesSchedulesPlans that allocate resources by detailing whatPlans that allocate resources by detailing what

    activities have to be done, the order in which they areactivities have to be done, the order in which they are

    to be completed, who is to do each, and when theyto be completed, who is to do each, and when they

    are to be completed.are to be completed.Represent the coordination of various activities.Represent the coordination of various activities.

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    Exhibit 9Exhibit 955 A Gantt ChartA Gantt Chart

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    Exhibit 9Exhibit 966 A Load ChartA Load Chart

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    Allocating Resources: AnalysisAllocating Resources: Analysis

    Program Evaluation and Review Technique (PERT)Program Evaluation and Review Technique (PERT) A flow chart diagram that depicts the sequence of activitiesA flow chart diagram that depicts the sequence of activities

    needed to complete a project and the time or costsneeded to complete a project and the time or costs

    associated with each activity.associated with each activity.

    Events:Events: endpoints for completion.endpoints for completion.

    Activities:Activities: time required for each activity.time required for each activity.

    Slack time:Slack time: the time that a completed activity waits for anotherthe time that a completed activity waits for another

    activity to finish so that the next activity, which depends on theactivity to finish so that the next activity, which depends on the

    completion of both activities, can start.completion of both activities, can start.

    Critical path:Critical path: the path (ordering) of activities that allows allthe path (ordering) of activities that allows alltasks to be completed with the least slack time.tasks to be completed with the least slack time.

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    Exhibit 9Exhibit 977 Steps in Developing a PERT NetworkSteps in Developing a PERT Network

    1. Identify every significant activity that must be achieved fora project to be completed.

    2. Determine the order in which these events must be

    completed.

    3. Diagram the flow of activities from start to finish, identifyingeach activity and its relationship to all other activities.

    4. Compute a time estimate for completing each activity.

    5. Using the network diagram that contains time estimates for

    each activity, determine a schedule for the start and finish

    dates of each activity and for the entire project.

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    Exhibit 9Exhibit 988 Events and Activities in Constructing an Office BuildingEvents and Activities in Constructing an Office Building

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    Exhibit 9Exhibit 999 A Visual PERT Network for Constructing an Office BuildingA Visual PERT Network for Constructing an Office Building

    Critical Path: A - B - C - D - G - H - J - K

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    Allocating Resources: Analysis (contd)Allocating Resources: Analysis (contd)

    Breakeven AnalysisBreakeven Analysis Is used to determine the point at which all fixed costsIs used to determine the point at which all fixed costs

    have been recovered and profitability begins.have been recovered and profitability begins.

    Fixed cost (FC)Fixed cost (FC)

    Variable costs (VC)Variable costs (VC) Total Fixed Costs (TFC)Total Fixed Costs (TFC)

    Price (P)Price (P)

    The BreakThe Break--even Formula:even Formula:

    CostsVariableUnit-PriceUnit

    CostsFixedTotalBreakeven :

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    Exhibit 9Exhibit 91010 Breakeven AnalysisBreakeven Analysis

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    Allocating Resources: Analysis (contd)Allocating Resources: Analysis (contd)

    Linear ProgrammingLinear ProgrammingA technique that seeks to solve resource allocationA technique that seeks to solve resource allocation

    problems using the proportional relationshipsproblems using the proportional relationships

    between two variables.between two variables.

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    Exhibit 9Exhibit 91111 Production Data for CinnamonProduction Data for Cinnamon--Scented ProductsScented Products

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    Exhibit 9Exhibit 91212 Graphical Solution to Linear Programming ProblemGraphical Solution to Linear Programming Problem

    Max. Assembly

    Max. Manufacturing

    Max. Manufacturing

    Max. Assembly

    Max. Profits

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    Exhibit 9Exhibit 91313 Project Planning ProcessProject Planning Process

    Source: Based on R.S. Russell and B.W. Taylor III, Production and Operations

    Management(Upper Saddle River, NJ: Prentice Hall, 1995), p. 287.

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    Contemporary Planning TechniquesContemporary Planning Techniques

    (contd)(contd)

    ScenarioScenario

    A consistent view of what the future is likely to be.A consistent view of what the future is likely to be.

    Scenario PlanningScenario Planning

    An attempt not try to predict the future but to reduceAn attempt not try to predict the future but to reduce

    uncertainty by playing out potential situations underuncertainty by playing out potential situations under

    different specified conditions.different specified conditions.

    Contingency PlanningContingency Planning

    Developing scenarios that allow managers determineDeveloping scenarios that allow managers determine

    in advance what their actions should be should ain advance what their actions should be should a

    considered event actually occur.considered event actually occur.

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    Exhibit 9Exhibit 91414 Preparing for Unexpected EventsPreparing for Unexpected Events

    Identify potential unexpected events.

    Determine if any of these events would have

    early indicators.

    Set up an information gathering system to

    identify early indicators.

    Have appropriate responses (plans) in place if

    these unexpected events occur.

    Source: S. Caudron, Frontview Mirror, Business Finance, December 1999, pp. 2430.

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    Terms to KnowTerms to Know

    environmental scanningenvironmental scanning

    competitor intelligencecompetitor intelligence

    forecastsforecasts

    quantitative forecastingquantitative forecasting

    qualitative forecastingqualitative forecasting benchmarkingbenchmarking

    resourcesresources

    budgetbudget

    schedulingscheduling Gantt chartGantt chart

    load chartload chart

    PERT networkPERT network

    eventsevents

    activitiesactivities

    slack timeslack time

    critical pathcritical path breakeven analysisbreakeven analysis

    linear programminglinear programming

    projectproject

    project managementproject management scenarioscenario