Samarthanam: Project PunarMarie Michl, Rachel Ferullo,

Emily Pair, Isabella Mozdzierz-Monico, Mariel

Natanawan

Samarthanam: Project

Punar

Samarthanam OverviewSamarthanam is a non-profit organization that

focuses on providing high quality education, safe accommodations, job

placement and training, wholesome meals, and health care support to

intellectually and physically disabled

individuals.

Programs● Education - School and

residential ● Vidyaprasad - Mid-day meals● TechVision - IT training● Shrishti - BPO and call center

training ● Swadhara - Support system for

women in distress● Kirana - BPO employment for

rural youth● Parisara - Dry and E-Waste

management● Blind Cricket - Disabled sports● Sunadha - Arts for the disabled

Punar OverviewThe Punar Project was developed in 2014 as a way to upcycle discarded materials into handmade crafts to be sold to both

local and international markets.This program provides livelihoods and steady incomes to disadvantaged women and people with disabilities who previously

have been excluded from the Indian job market.

Punar Products:

Initial Scope of Work1. Conduct a Market

Analysis2. Identify gaps in current

product offering and market demand

3. Suggest Innovative Products

4. Identify new sales and marketing channels

Revised Scope of Work

1. Conduct Competitive Analysisa. Identify new product ideasb. Market analysis

2. Develop Marketing & Business Plana. Incorporate more storytelling with

the current websiteb. Use further channels to advertise/

spread word - marketing platformsi. Create a webpageii. Facebook profile

c. Etsy/Ebay shopd. Benchmark goals/timeline plan

Qualitative Methods● Interviews

o Kameshwario Mala

● Observationo Site Visits:

Kadahilli (paper), Halasuru (block printing), Achalu (sewing)

● Surveyo Reservation Priceso Competitive Value

Benchmark GoalsYear 1 Year 2 Year 3

● Establish and implement a training strategy

● Create an online presence through various platformso Punar websiteo Collaboration

with etsy/ebay● Credit card system

● Reach 100 employees

● Have own online store

● Expand domestic market

● Break-even financially

● Products available in international retail chains (i.e. Ten Thousand Villages)

● Develop programs to enrich business skills and entrepreneurship

Challenges in the Artisan Marketplace

● gaining access to capital and funding

● competitive entry to tourism sector

● branding● marketing an

impactful story● delivering quality

for a western market

● sustainability

Gramshree

67 Artisans, 27 CraftsSustainability: Partner Organizations, Prices, Size of OrganizationBuyers: Online Market, Retail Stores, High-End Boutiques, HotelsMarketing: Traditional Craftsmanship, Thread to Bead Program, Blog, Newsletter

Marketplace India

400 Artisans, 11 CooperativesSustainability: Decentralized Structure, Steady GrowthBuyers: Online Market, Wholesale RetailMarketing: Developing Leadership for Social Change, Email List, Network Association

Class SurveyOriginal Price

Survey Price

Single Bead 120 Rs 300 RsNecklace

Double Spiral 240 Rs 300 RsBracelet

100% Cotton 350 Rs 500 RsTeddy Bear

Notebook 350 Rs480 Rs

Expanding Payment OptionsPayPal

● Able to receive money online internationally

● Quick and easy to process transactions

● Can be used across platforms

● 2.9% + $0.30 fee per transaction

PayPOS● Created for use in India● Mobile credit card

processor ● Easy to set up an

account● Increase sales for in-

person markets● 2.95% tax per

transaction

SquareUp● Free app

download and free delivery of reader w/ signup

● Records digital receipts, inventory, and sales reports

● 2.7% tax per transaction

New Innovative Products

Braided Scarves Silverware JewelryWire Word

RingsSaree PillowsFabric Bracelets

Block Print Greeting Cards

Braided RugsFabric Placemats

Rolled Newspaper

Bowls

Magazine Clutches

Products Tags- Telling the Story- Unique to each group- Communicating the

message of social and environmental impact

- Embroidered tag on each item

Reaching Out to Donors of Samarthanam Trust

● Sells handmade and vintage items from around the world● $0.20 USD to publish a listing

● Charges a 3.5% transaction fee on sold items

● Free listings● Confirm address/identity to add more products:

http://ebay.in/help/sell/seller_vetting.html● Auction & ‘Buy-it-Now’

Facebook

projectpunar.org