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    CHANAKYA NATIONAL LAW UNIVERSITY

     

    ECONOMICS PROJECT WORK  

    TOPIC:-EXPANSION OF CREDIT CARD MARKET IN INDIA

      SUBMITTED BY:-  AKASH RAJ

      ROLL:-516

     

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    ACKNOWLEDGEMENT

    This is to stt! tht I "AKASH RAJ# ROLL 516$ %o&'(!t!) &* +o,th s!&!st! 

     'o.!%t /o0 o ECONOMICS o2 to'i% 3E4PANSION O+ CREDIT CARD

    MARKET IN INDIA

     This 'o.!%t /o,() h! 2ot %o&! to 2 !2) s,%%!ss,((* /itho,t th! h!(' o &2*

    )isti27,ish!) 2) ,2)isti27,ish!) '!so2(iti!s8 I si2%!!(* %02o/(!)7! th! h!('

    !2)!!) to &! 9* o, %,(t* o ECONOMICS# MRS8 SHIANI MOHAN

    8 sh! hs h!('!) &! (ot /h!2!! I 2!!)!) 2* sot o ssist2%! 2) 7,i)2%!

    !(t!) to th! to'i%8 I %02o/(!)7! th! si2%!! h!(' o o, (i9* sts 2) o, 2!t

    %!2t! i2 %h7!# /ho 9* !2)!i27 &! h!(' i2 (o%ti27 ''o'it! !so,%!s to%o((!%t &t!i(s8 It is 7oo) '(to& to !%o72i;! th! h!(' 2) 7,i)2%!

    ,2ish!) to &! 9* &2* '!so2s I this !7)< I h!ti(* %02o/(!)7! th!i h!('

    2) s,''ot !2)!!) to &!# /itho,t th! h!(' o th! 9o! &!2tio2!) '!so2(iti!s

    2) &2* ,2!%o72i;!) '!o'(! this 'o.!%t /o,() 2!! 9!!2 %o&'(!t!)8

      TABLE O+ CONTENT

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    INTRODUCTION

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    ti&!s# 9,t th! ,s7! 'tt!2 o %!)it %)s !&i2s 'oi2t o %o2%!2# thos! i2 th!

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    is!s )o,9ts8

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     9!hi2) th! i2to),%tio2 o th! %!)it %)s /s to i2%!s! th! ',%hsi27 %'%it*

    o th! %)ho()!8 With this i2 &i2)# th! o!i72 920s (,2%h!) %!)it %)

     9(it;0i!7 o2 th! I2)i2 %,sto&!8Th! i22otio2s h! (!)* 9!7,2 to sho/

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     9s! o &o! th2 h( 9i((io28 B,t th! !( %h((!27! o th! 920s is to &0! th!

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    o hi&8 It is ,'o2 hi& to i2) o,t th! %ts o !7,(to* (i!8 Th! !( 'oi2t o 

    /o* is th! s'!2)i27 o2 th! %!)it %)s8 A%%o)i27 to !sti&t!s# th! !7! %)

    s'!2)i27 i2 I2)i is !!2 (!ss th2 tht i2 I2)o2!si8 Thos! i2 th! %!)it %)

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     9,si2!ss s* tht '! %'it %!)it %) s'!2)i27 i2 I2)i is 9o,t 5 )o((s #

    /h!!s i2 I2)o2!si# it is 9o,t 6 )o((s8 At '!s!2t th!! ! o! )o;!2

     '(*!s i2 th! %!)it %) &0!t i2 I2)i# 2) th! %t is th! o!i72 920s !

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    ti&!s8 So&! o th! 0!* %tos i&'%ti27 th! %)s 9,si2!ss i2 I2)i ! (i&it!)

    %!)it# /i)! 7!o7'hi%( s'!)# (i&it!) t!(!%o&&,2i%tio2 i2st,%t,! 2)

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    &o! th2 t!2 '! %!2t o th!& ! %)ho()!s8 Thos! i2 th! i2),st* 'oi2t o,t tht

    this i7,! is 2ot 9)# %o2si)!i27 th! %t tht< th! %)s 9,si2!ss is sti(( i2 its

    i2iti( st7!s8 Ho/!!# th! '(*!s !!( tht th! 9,si2!ss hs 2ot !%h!) 2

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    th! (o/!st8 H,7! i2!st&!2ts i2 s*st!&s 2) i2st,%t,! !# th!!o!#

    2!%!ssit*8 Th! i2%!s! is 9!i27 tti9,t!) to 2!/ i)!s s,%h s o,2)-th!-%(o%0 

    ,2%tio2i27 o %) iss,i27 920s 2) ',((i27 o,t (( sto's !!2 t (oss# to 79

    si;!9(! sh! o th! !'2)i27 'i!8

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    origin

    Th! %!)it %) 9oo& 9!72 i2 !2!st i2 th! 1G6s# /h!2 920-iss,!) %)s o&

    Mst!C) 2) is 9!%&! 'o',(8 B* h2!ssi27 th! !(!%to2i% t2s%tio29i(it* o (7! 920s# Mst!C) 2) is !%(i's!) th! '!io,s(* )o&i2t!

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    to 'o%!ssi27 s*st!&s &!2t tht %o2s,&!s %o,() ,s! %)s t &o! !ti(!s 2)

    !st,2ts< th! &o! !st9(ish&!2ts tht %%!'t!) %!)it %)s# th! &o! 'o',( 

    th!* 9!%&!8

    I2 th! 1Gs# A&!i%2 E'!ss# /hi%h /s oi7i2((* &0!t!) to 9,si2!ss'!o'(!#

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    2) sto!-iss,!) %)s# s /!(( s i2)!'!2)!2t %!)it %) %o&'2i!s (i0! A&!i%2

    E'!ss 2) Dis%o!8

    credi c!rd !" ! r!n"!cion!# $edi%$ 

    Th! 'i&* ,s! o %!)it %)s to)* is s t2s%tio2( &!)i, 2ot s so,%!

    o %!)it8 O! h( 2) 'o99(* s &,%h s 6 o %!)it %) ,s!s sho,() 9!%o2si)!!) 3%o2!2i!2%! ,s!s# /ho ,s! %!)it %)s 'i&i(* s t2s%tio2(

    &!)i,& 2) /ho '* o th!i 9(2%!s i2 ,(( !%h &o2th8 Mo!o!# %o2!2i!2%!

    ,s! o %!)it %)s is isi27 &,%h st! th2 !o(i27 ,s! o %!)it %)s#

    i2%!si27 = i2 o2! *! (o2!18 A%%o)i27 to !%!2t is st,)* it is (so

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    ,' o& o,7h(* 5 '!%!2t si *!s 7o8Th! hi7h t! o %o2!2i!2%! ,s! o

    1 1 (ascribing the rise in convenience to use to a growth in the number of retailers acceptingcredit cards and the popularity of co-branded cards among consumers); seealso Pozdena, supra note 4 (noting that the use of credit cards as a payment device isgrowing at a rate ofabout 1! per year and the amount of credit card debt outstanding is growing at only "!per year)#

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  • 8/17/2019 Akash Eco Prjct

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    &'  c!"(

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    !* !/ 9!2!its i2 th! &o)!2 ! !(ti! to th! (t!2ti!s8 Th!! ! (so

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    th! ATMs o oth! 920s !?,i!s th! '*&!2t o !!8 O!((# th! t2s%tio2

    %osts o o9ti2i27 %sh t th! &7i2 &0!s %sh !(ti!(* (!ss tt%ti! th2

    (t!2ti!s tht )o 2ot !?,i! this8Csh is (so ,2tt%ti! s 'i&*

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     9! ,s!) to '* 9i((s o &0! ',%hs!s tho,7h th! &i(8 Oth! %sh t2s%tio2s

    !?,i! th! %!tio2 o o&( !%!i't to &!&oi(i;! th! t2s%tio28   8 E!2 i2

    1G6# 9!o! th! is! o %!)it %)s 2) !(!%to2i% %o&&!%!# %sh /s ,s!)

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    8 e enneth *# cott, *lectronic .ommerce evisited,

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    %o2),%t!) 9* %sh# o! G o )o(( '*&!2ts /!! %i!) o,t 9* %h!%0s8 @

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    s,i%i!2t ,2)s t th! ti&! th! %h!%0 7o!s to th! 920 to 9! %(!!)8 As !s,(t#

    &!%h2ts s,! 'ot!2ti((* (7! is0s o 2o2'*&!2t o& th! ,s! o %h!%08

    41 *'&+ ./&0*+**, 4) (@+ormally, a checA is acredit transaction#B)#

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    +'credi c!rd"

    R!%!2t )!%)!s h! s!!2 &ssi! !'2sio2 i2 th! ,s! o %!)it %)s s

    t2s%tio2( &!)i,&8 So&! %o&&!2ttos h! i2%o!%t(* s%i9!) this

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    !'(osio2 i2 %o2s,&! )!&2) o %!)it %)s is th! !s,(t o tio2( %o2s,&! 

    %hoi%!# th! th2 i&'o'! %!)ito %tio2 8C!)it %)s o! t/o t2s%tio2(

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    it ,22!%!ss* to &i2ti2 %sh !s!!s s,i%i!2t t (( ti&!s to %o! %,!2t!'!2)it,!s8 S!%o2)# %!)it %)s o! s!!( 2%i((* 9!2!its ,2i(9(! to

    %sh 2) %!)it %)s8C!)it %)s 'oi)! (!i9i(it* o %o2s,&!s i2 &t%hi27

    th!i i2%o&! 2) !'!2)it,! st!&s 9* ((!iti27 th! 2!!) to &i2ti2 s,i%i!2t

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    /h!2 tht si27(! %h!%0 is '!s!2t!) o %(!2%! tht th! %o2s,&! &,st !2s,!

    tht sh! hs s,i%i!2t ,2)s to ho2o th! %h!?,! 8Th! si&'(! %o2!2i!2%! o 9!i27

    9(! to &0! ',%hs! to)* /itho,t hi27 to /o* 9o,t th! !%t &o,2t o 

    ,2)s i(9(! &0!s %!)it %)s %o2!2i!2t t2s%tio2( &!)i,&68 Th!*

    !sti&t! tht i 920 %%o,2ts ! !2i27 !( i2t!!st t! o @8= 22,((

    " o %onald %# /ester, onetary Policy in the @.hecAlessB *conomy, $? =# +# $?7, $>"(17?$) (@92:he charge card allows 9its owner: to shift the burden of carrying zero-interest-bearing

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    "hi7h! th2 &ost &o2!* &0!t 2) 'ss9oo0 %%o,2ts to)*$# 2) %!)it %)

     9(2%!s %%,! i2t!!st t 1G86 22,((* "s!!( 'oi2ts hi7h! th2 th!

     '!i(i27 2o& to)*$# 2) %!)it %)s 9!7i2 to %%,! i2t!!st i&&!)it!(* /h!2

    %h7!s ! &)! "/hi%h is !(* th! %s! 9!%,s! &ost %)s )o 2ot %h7!

    i2t!!st ,2ti( t! th! %(os! o th! %!)it %*%(! 2) th! !2) o s,9s!?,!2t 7%!

     '!io)$# %!)it %)s /o,() sti(( 9! '!)i%t!) to 9! ,s!) to i22%! 9o,t => o 

    %o2s,&! t2s%tio2s8 As s,77!st!)# this 2,&9! %!ti2(* ,2)!stt!s th! !(-

    /o() '!%!2t7! o t2s%tio2s tio2((*  i22%!) 9* %!)it %)s# s it

    o!stt!s th! tt%ti!2!ss o ho()i27 &o2!* 9(2%!s# o!stt!s th! i2t!!st t!

    o2 %!)it %)s# 2) ,2!(isti%((* ss,&!s tht 9(2%! 9!7i2 to %%,! i2t!!st

    i&&!)it!(*8

    P!h's &ost ,2)&!2t((*# %iti%s 2) !7,(tos o th! %!)it %) i2),st* &,st

    0!!' i2 &i2) tht &ost %!)it %) ,s!s ! %o2!2i!2%! ,s!s8 B* o%,si27 so(!(*

    o2 th! s&((! 7o,' o %!)it %) o/2!s /ho !o(! 9(2%!s# 920,'t%*

    th!oists 2) 7o!2&!2t !7,(tos t,(* ! st,)*i27 th! ti(# th! th2 th! )o78

    R!7,(tos &,st 9! %!ti2 tht i2 t*i27 to !7,(t! !o(i27 %!)it ,s!# th!* )o2ot i2t!!! /ith %o2!2i!2%! ,s! o %!)it %)s8

    transaction balances from himself to those issuing the card for at least a month# Cith acharge card hecan reduce his demand account balance9s: # # # 9and: it is less important to waste time andeDort trying tominimize them#B)

    ? ederal .redit 6nion v# elancon

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    CONCLUSION

    Th! &i2 9!2!it to !%h %,sto&! is %o2!2i!2%!8 Co&'!) to )!9it %)s 2)

    %h!%0s# %!)it %) ((o/s s&(( shot-t!& (o2s to 9! ?,i%0(* &)! to

    %,sto&! /ho 2!!) 2ot %(%,(t! 9(2%! !&i2i27 9!o! !!* t2s%tio2#

     'oi)!) th! tot( %h7!s )o 2ot !%!!) th! &i&,& %!)it (i2! o th! %)8

    C!)it %)s (so 'oi)! &o! ,) 'ot!%tio2 th2 )!9it %)s8  +o &!%h2ts#

    %!)it %) t2s%tio2 is ot!2 &o! s!%,! th2 oth! o&s o '*&!2t# s,%h s

    %h!%0s# 9!%,s! th! iss,i27 920 %o&&its to '* th! &!%h2t th! &o&!2t th!

    t2s%tio2 is ,thoi;!)# !7)(!ss o /h!th! th! %o2s,&! )!,(t so2 th! %!)it

    %) '*&!2t "!%!'t o (!7iti&t! )is',t!s# /hi%h ! )is%,ss!) 9!(o/# 2) %2

    !s,(t i2 %h7!s 9%0 to th! &!%h2t$8 I2 &ost %s!s# %)s ! !!2 &o! s!%,!

    th2 %sh# 9!%,s! th!* )is%o,7! th!t 9* th! &!%h2ts !&'(o*!!s 2) !),%!

    th! &o,2t o %sh o2 th! '!&is!s8 B,t th! !( %h((!27! o th! 920s is to &0!

    th! ho()! s'!2) &o! o2 th! %)8 Foi27 9* !sti&t!s# I2)i hs (o27 /* to 9!

    2*/h!! 2! th! &t,!) &0!ts8 Th! &0!ts (i0! th! U2it!) Stt!s 2)

    E27(2) h! 2 !7! 22,( %) s'!2) o 1#> 2) >6 )o((s

    !s'!%ti!(*8Th! %!)it %) '(*!s /i(( h! to thi20 9o,t si&'(i*i27 th!

    o!i72 !%h27! t2s%tio2s8 Wh!2 o2! ,s!s th! %)# it is !2ti!(* his

    !s'o2si9i(it* to &0! s,! tht !%h27! %o2to(s h! 9!!2 %o&'(i!) /ith8 Th!

     920s tht iss,! th! %)s h! &)! it 9,2)2t(* %(! tht o2! hs to (oo0 o,t

    o hi&8 It is ,'o2 hi& toi2) o,t th! %ts o !7,(to* (i!8 Th! !( 'oi2t o 

    /o* is th! s'!2)i27 o2 th! %!)it %)s8 A%%o)i27 to !sti&t!s# th! !7! %)

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    s'!2)i27 i2 I2)i is !!2 (!ss th2 tht i2 I2)o2!si8 Thos! i2 th! %!)it %)

     9,si2!ss s* tht '! %'it %!)it %) s'!2)i27 i2 I2)i is 9o,t i! h,2)!)

    )o((s "Rs =1#5$# /h!!s i2 I2)o2!si# it is 9o,t 6 )o((s "Rs =G#15@$8 At

     '!s!2t th!! ! o! )o;!2 '(*!s i2 th! %!)it %) &0!t i2 I2)i# 2) th!

    %t is th! o!i72 920s ! %(!(* th! (!)!s8 Th! (!)!s /i(( s,!(* 9!i)!2tii!) 9* th! i22otio2s o th! %) ,s!s8 B,t th! (& hs 9!!2 is!) o 

    th! 920s 9* th! i7,!s tht sho/ tht /hi(! th! !7! ,s7! i2 M(*si is =

    ti&!s 22,((*# i2 I2)i it is o2(* 11 ti&!s8 So&! o th! 0!* %tos i&'%ti27 th!

    %)s 9,si2!ss i2 I2)i ! (i&it!) %!)it# /i)! 7!o7'hi%( s'!)# (i&it!)

    t!(!%o&&,2i%tio2 i2st,%t,! 2) !&!7i27 !7,(to* %o2to(s8

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    SCENARIO IN INDIA

    I2 I2)i th! sit,tio2 is o& stis%to* to ,s! th! %!)it %)s s &!2s o 

    &0i27 '*&!2ts o o2(i2! ',%hs!s o th! o((o/i27 !so2s<

    18Us! o %!)it %)s is 'o',( to o2(* !/ tho,s2)s o !!%,ti!s# 9,si2!ss&!2# !t% o& 9i7 %iti!s

    8=8Tht 2* '!so2 ,si27 %!)it %) is (i9(! to )!%(! IT &)! &2* '!o'(!

    s,!2)!i27 th!i %)s8 I2 oth! /o)s i %!)it %) is &)! th! '*&!2t

    &!%h2is o2(* IT '*!s /i(( 9! !(i7i9(! to 9,* 7oo)s o2(i2!8

    >8Sti(( &2* (!)i27 %!)it %) %o&'2i!s ! *!t to i2st(( th!i i2st,%t,! to

     'o%!ss th! o2(i2! '*&!2ts8

    @8Th!2 th!! is th! ?,!stio2 o s(!s t (/s E%h Stt! hs its o/2 t! o tst,%t,! o !%h 2) !!* %o&&o)it*8  Ho/ to %h7! t /h!2 t2s%tio2

    t0!s '(%! o2(i2! 2) t /ht t! /i(( 'os! 'o9(!&s o 9i((i278

    58M2* !st9(ish&!2ts )o 2ot (i0! to o! %!)it %) %i(it* ),! to th! s!i%!

    %h7!s to 9! 'i) to %) %o&'2i!s8 Th!* 7!t th! '*&!2t o2(* t! %!ti2

     '!io) o ti&! o2%! th! 7oo)s ! so()8 Both o th!& &0! th! 'oit &7i2 (!ss 8

    As &!2tio2!) !(i!# th! ,) !(!&!2t is ''(i%9(! to I2)i (so 8I2 i!/ o ((

    th!s! %tos# i2 I2)i< Us! o %!)it %)s %22ot 9! !'!%t!) to 9oost th! s(!s o o2(i2! s(!s# 'ti%,((* 9,si2!ss to %,sto&! 

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    Bi9(io7'h*

    Boo0s:-

    18M0!ti27 &27!&!2t: Phi(i' Kot(!

    =8+i22%i( M27!&!2t: Kh2 .i2

    >8B,si2!ss Sttisti%s: K8K8Kh22 J7.it Si27

    O2(i2! so,%!s:-

    Stt!7i% &0!ti27 &7;i2!8%o&I2)i i2o(i2!8%o&

    I2)iti&!s8%o&