hisdusthan unilever

Good afternoon!Geethika

All we need is…

H L

GUESS?

“Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more

out of life.”

Vision Statement

1956 Three Companies merged to

form HUL

1898Sunlight soap introduced in India. Beginning of FMCG

industry

1956 Three Companies merged to

form HUL

2015The word ‘Hindustan’

retained in the name after re-branding

The icons that come together to shape the Unilever logo each signify something about

their business.

The big blue ‘U’ of the logo stands for Unilever. But looking a little closer, you’ll

see there’s much more to it.

Logo designed to include 25 icons, each representing something important to

Unilever.

Neuro-marketing

HairA symbol of beauty and looking good.

Placed near the hand, it suggests softness.

Examples:- Sunsilk, Dove

HandA symbol of sensitivity, care and need.

Represents both skin and touch.

Examples:-

HeartSymbol of love, care and health.

Represents improving health and wellbeing.

Examples:-

LipsSymbol of communication, openness and transparency.

Represents beauty, looking good and taste.

Examples:- Lakme, Ponds, Fair & Lovely

Palm treeA nurtured resource, symbolizes respect for natural

world, trees, forests, growth, environment.

Examples :- HUL’s tie-up with WWF for aforestation

SunRepresents innovative ways to reduce greenhouse gas impact of our products across the lifestyle.

Unilever’s origins in Port sunlight.

Examples :- Surf excel, OMO

Always a treat to have !

Represents fun, pleasure and enjoyment.

Ice Cream

Example: Kwality Wall’s, Ben n Jerry’s

SwirlRepresents our passion for great flavours and taste.

It suggests blending in flavour and adding in taste.

Example : Knorr, Kissan.

FISHRepresents fresh food, sea and nature’s resources.

Example : Pure It, Bru natural blend.

SpoonA symbol of nutrition, taste and cooking.

Represents our commitment to continually improve the taste and nutritional quality of all our food products, helping millions of people enjoy delicious food and achieve a healthier diet.

Example : Annapurna (farm fresh atta) and salt.

BowlA bowl of great smelling food symbolising our commitment to great ingredients and healthy mealtimes.

Examples : Brooke bond(3 roses,red label,Taj mahal),Lipton green tea.

DOVEA symbol of freedom, empowerment and self-esteem.

It suggests a relief from daily chores and getting more out of life.

Examples : Surf Excel, Magic(water saver).

Represents Clean, Healthy and sparkling with energy

Represents Unilever’s role as a catalyst for change, aiming to enhance the livelihoods of the people we work with.

Spark

A continuous, virtuous circle that represents our work to reduce the waste associated with the disposal of our products.

Commitment to sustainability.

Virtuous Cycle

A symbol of fresh laundry, looking good and feeling confident.

Sunlight keeps colour looking as beautiful as you.

Cif deals with toughest dirt without damaging surfaces.

Clothes

Represents creation, pollination, hard work and bio-diversity.

Represents the community spirit of our peopleour commitment to find innovative ways of working.

Bee

A symbol of positive change or transformation.

Commitment to find new sustainable ways of doing business.

Transformation

A reference to science and our ongoing commitment to find new innovative ways to improve the lives of our consumers.

Commitment to reduce our environmental footprint.

WaterWorks: not-for-profit program that will provide safeclean drinking water to communities in need around the world.

Particles

EVALUATION! with

WHAT PEOPLE

HAD TO

SAY ABOUT

Last presentation of sem 1…done!