cupshup casestudy swiggy

Swiggy Marketing Campaign

June-July 2015

Your Brand in Customer’s hand

They Came. They Saw. They Discussed!!

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! Vendor Identification: Prior to a week of the launch of the campaign, the CupShup team shortlisted 35 Offices and 100 Tea Vendors in and around Offices/Tech Parks (from 300+ Vendors under coverage) keeping Swiggy’s target audience in mind

! CupShup’s commitment to ‘Swacch Bharat’. All tea vendors were provided dustbins a day prior to the delivery. The new dustbins provided also helped the vendors in avoiding littering on streets

! Targeted distribution: CupShup also did targeted distribution e.g. a vendor in nearby a Tech park was selling 1,200 cups a day, 90% of that were target audience of Swiggy. Hence, CupShup provided 1,000 cups a day to that vendor.

! Accessories: Swiggy branded Match Stick Boxes were provided to few selected premium Tea cum Cigarette vendors.

Campaign Highlights

CupShup’s Marketing campaign for Swiggy

Targeted Distribution - Zeroing In

Campaign SummaryTotal Cups Distributed 4.4 Lacs

No. of Days 14 days

No. of Offices targeted 32

No. of Tea Vendors targeted 100

Survey Outcome100% Brand Recall 97% Message Recall

The Design

! Objective: To increase brand awareness of Swiggy among the target audience (working professionals) and Promote App Downloads

! Campaign: During the campaign, a total of 4.4 lac Swiggybranded cups were distributed at 32 offices and 100 premium tea vendors nearby various offices and Tech Parks

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CupShup Overview

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Our survey shows that 100% customers at tea vendors noticed the advertisement and at least 80% were able to recall it when aided

Innovative approach to get captive & exclusive audience

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Why CupShup

! Distribution: ! Mumbai, Bangalore, Hyderabad, New Delhi, Gurgaon, Noida

! 2500+ Tea vendors, 1000+ offices, and 300+ CollegesWe have full list of Tea Vendors which includes location and more

importantly the surrounding Point of Interests, companies and colleges. This enables you to specifically TARGET demographics to meet your campaign objectives

! Exposure Time : 5-7 MinutesThe average time that a consumer is exposed to your brand, on a Tea

cup, is 5-7 minutes

! Clutter Free AdvertisingCupShup ensures that your brand gets undivided attention of the

customer

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Our Key Clients *

(A Times Group Company)

(* Does not include all our clients) 7

For more info, please visit:www.CupShup.co.in

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Sidharth [email protected]+91-9004212489

Sanil [email protected] +91-9004213787

Thank You

Our Work

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They Came. They Saw. They Ordered!!

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! Vendor Identification: Prior to a week of the launch of the campaign, the CupShup team shortlisted 72 Tea Vendors (from 1500+ Vendors under coverage) keeping Oyo’s target audience in mind

! CupShup’s commitment to ‘Swacch Bharat’. All tea vendors were provided dustbins a day prior to the delivery. The new dustbins provided also helped the vendors in avoiding littering

Campaign Highlights

CupShup’s campaign for Oyo Rooms


Campaign SummaryTotal Cups Distributed 2.5 Lac

No. of Days 10 days

No. of Offices targeted 11


Survey Outcome93% Brand Recall

86% people had not heard of the brand before

The Design

! Objective: To increase brand awareness of Oyo Rooms among the target audience (working professionals)

! Campaign: During the campaign, a total of 2.5 lac Oyo branded cups were distributed at 11 offices and 72 premium tea vendors nearby various offices

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“CupShup’s model combines an innovative zeal with simplicity in execution.The days that we first tried out Cupshup, we got an immediate bump in the number of job-seekers who were reaching out to us and registering with us on Babajob.com. In fact, comparing that to the number of job-seekers who had signed up with us the month before, for the same period, we posted more than a 100% increase in terms of registration traffic”

Jithin KrishnanAssociate Manager

Case Study – Marketing Campaign for BabajobJune 2015

They Came. They Saw. They Called!!

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! Vendor Identification: Prior to a week of the launch of the campaign, the CupShup team shortlisted 60 Tea Vendors in Shivaji Nagar and BTM Layout (from 100+ Vendors under coverage) keeping Babajob’s target audience in mind


Campaign Highlights

! Objective: To reach out to the job-seekers in Bangalore and make them aware of the Babajob services

! Campaign: During the campaign, a total of 1.05 lac Babjob branded cups were distributed at 6o tea vendors in Shivaji Nagar and BTM Layout.

! Tea Stall Branding: Few selected Tea vendors were branded with Babjob posters and were provided Babajob branded t-shirts to gain maximum eyeball and exposure

! Outcome: The campaign resulted in an immediate bump in the number of job-seekers who were reaching out to Babajob and registering on Babajob.com. There was more than 100% Increase in terms of registration traffic during the campaign.

CupShup’s campaign for Babajob

Targeted Distribution - Zeroing InCampaign SummaryTotal Cups Distributed (phase I) 1.05 LacNo. of Days 6 days


Survey Outcome90% Brand Recall

The Design

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! Vendor Identification: Prior to a week of the launch of the campaign, the CupShup team shortlisted 13 offices in Andheri (from 65+ offices under coverage) and 57 premium tea vendorsnearby these offices (from over 1500+ vendors under coverage) keeping Carwale’s target audience in mind


! Targeted distribution: From May-04, CupShup team started delivering cups to offices and tea vendors. CupShup also did targeted distribution e.g. a vendor in nearby a big business park was selling 1,300 cups a day, 80% of that were target audience of Carwale. CupShup provided 1,000 cups a day to that vendor

The Designs! Objective: To increase brand awareness of Carwale among the

target audience

! Campaign: During phase I, A total of 1.46 lac Carwale branded cups were distributed at several offices and premium tea vendors nearby these offices.

! Innovative design: It was an ambigram i.e. if one turns the cup upside down, he would see another word:

! Petrol (Diesel),

! Legspace (Bootspace)

CupShup’s campaign for Carwale


Campaign SummaryTotal Cups Distributed (phase I) 1.46 LacNo. of Days 7 days (All weekdays)

No. of Offices targeted 13 (Total 61,800 cups)

No. of Tea Vendors targeted 57 (Total 84,400 cups)

Survey Outcome97% brand recall

64% people had not heard the brand name before this campaign

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“Kotak'Securities'was'keen'on'generating'leads'by'targeting'office'goers'and'saw'CupShup'as'a'unique'way'to'reach'out'to'this'segment.'We'were'very'happy'with'the'planning'and'execution'of'the'campaign'by'Cupshup.'Overall'for'us'it'was'a'good'way'to'build'brand'presence'on'ground”'

Pranav'RajeKotak'Securities

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! Vendor Identification: Prior to a week of the launch of the campaign, the CupShup team shortlisted 28 offices in Andheri , BKC, Parel, Lower Parel, Worli and Fort(from 90+ offices under coverage) and 35 premium tea vendors nearby offices (from over 1500+ vendors under coverage) keeping Kotak’s target audience in mind


! Targeted distribution: From March-31, CupShup team started delivering cups to offices and tea vendors . CupShup also did targeted distribution e.g. a vendor nearby a reputed business park in Powai was selling 3,000 cups a day, 90% of that were target audience of Kotak Securities. CupShup provided 1,500 cups a day to that vendor

Campaign Highlights

! Objective: To increase brand awareness of Kotak Securities among the target audience (working professionals)

! Campaign: During the campaign, a total of 1 lac kotakbranded cups were distributed at 28 offices and 35 premium tea vendors nearby these offices

CupShup’s campaign for Kotak Securities


Campaign SummaryTotal Cups Distributed (phase I) 1 LacNo. of Days 25 days (All weekdays)

No. of Offices targeted 28 (Total 58,000 cups)

No. of Tea Vendors targeted 35 (Total 42,000 cups)

Survey Outcome95% Brand Recall 90% Offer Recall

The Design

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“It's a different campaign altogether and we crave for innovation every moment. The campaign was meeting the customer segment we were targeting for our new product, Kaali Peeli in the platform. The experience has been really great in dealing with the team, pretty experienced folks in the team though new to the advertising industry. They are on their toes all the time, amazing attitude and sorted unlike any other agencies”

Nitesh PrakashSr. Manager – New initiatives

Ola Cabs

! Vendor Identification: Prior to a week of the launch of the campaign, the CupShup team shortlisted 160 premium tea vendors from over 450 vendors under coverage, keeping Ola’s target audience in mind

! CupShup’s commitment to ‘Swacch Bharat’. All tea vendors were provided dustbins a day prior to the delivery. 10 of these 160 tea vendors were disqualified on the day of delivery only because they were not using the dustbin provided

! Targeted distribution: The delivery of cups started on Nov-11 with 200 cups being provided to each tea vendor. CupShup also did targeted distribution. For example, a vendor in a mall of the city was selling 5000 cups a day, 90% of that were target audience of Ola. CupShup provided 2000 cups a day to such vendors

Campaign Highlights

! Objective: Launch of Ola’s new platform for booking Kaali-Peeli Taxi

! Campaign: A total of 5 lacs Ola branded cups were distributed at several premium tea locations across Prabhadevi, Lower Parel, Parel, Bombay Central, Church Gate, Worli, Grant Road, Andheri/Chakala, Chandiwali/Powai, Bandra/BKC/Mahim

! Accessories: Ola branded trays and t-shirts were provided to a few select premium tea vendors in the business of delivering tea in nearby offices. Delivery boys wore the t-shirt and carried the tray to increase brand awareness

CupShup’s campaign for Ola Cabs’ Kaali-Peeli TaxisTargeted Distribution - Zeroing In

Campaign Summary

Total Cups Distributed 5 Lakhs

No. of Days 20 daysNo. of Tea Vendors targeted 150

Survey Outcome100% brand recall 70% offer recall

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