proliferation of wi-fi · neo platform online + offline data analytics free internet/ wi-fi...

1Confidential - i2e1 @2018

NATRAJ AKELLA

Proliferation of Wi-Fi

2Confidential - i2e1 @2018

Can current Wi-Fi models really connect the next billion Indians?

Solve for the last mile?Feasibility of Internet

Lease Lines?

भारतcontext

will drive

solutions

for India

Is there a business case?High cost Capex & Opex

Low Monetization for Wi-Fi

3Confidential - i2e1 @2018

Can current Wi-Fi models really connect the next billion Indians?

Solve for the last mile?Feasibility of Internet

Lease Lines?

Made

“for”भारत

Is there a business case?High cost Capex & Opex

Low Monetization for Wi-Fi

4Confidential - i2e1 @2018

TRAI estimates that India needs 10 million hotspots by 2022

Hotspots Required Cost of Deployment**

10MM * US $ 800 US $ 8 B

Money Required

* Source: TRAI report, 2017

** Traditional Telco Wi-Fi deployment costs 1000 - 1500 USD per hotspot

But can it be done without a business model?

5Confidential - i2e1 @2018

i2e1 started in 2015 to create a Scalable and Sustainable solution to

impact 500 MM lives

Incubated at IIT Delhi in 2015

Engineers / MBA with non

Telco Background

6Confidential - i2e1 @2018

Strong growth in last 3 years with sustainable business model

22 MM+sessions

2,500 TB

Data Used

```

5,000+locations

35%Monthly repeat

100%Paying Clients

2 MMUnique Users

Key Metrics Snapshot 294 cities across India

7Confidential - i2e1 @2018

Partnering with both large and small players

Large

Medium

Small

Marquee Client List Powered By

IIT Delhi

8Confidential - i2e1 @2018

Today we enable Free Wi-Fi at every 500 meters in 80% of Delhi

9Confidential - i2e1 @2018

i2e1 growth model

10Confidential - i2e1 @2018

11Confidential - i2e1 @2018

REVENUE – COST = SUSTAINIBILITY

12Confidential - i2e1 @2018

We designed our solutions for the operational realities of भारत

Local ISP/ LCO partnerships

Device safety

Accessibility to sites

Cost of Maintenance

Skill Manpower to manage networking infrastructure

13Confidential - i2e1 @2018

Tech driven DIY Model – Backhaul, Operations and Monetization

Wi-Fi USERS

i2e1 Cloud Serveri2e1 Device

Broadband

(Any Existing ISP)

Plug & Play affordable* solution

Merchant

*At 80%lower costs than

existing solutions

14Confidential - i2e1 @2018

Made “for” भारत

Solve for the last mile?Feasibility of Internet

Lease Lines?

Drivingभारत

context

Is there a business case?High cost Capex & Opex

Low Monetization for Wi-Fi

15Confidential - i2e1 @2018

We answer the key question for ‘merchant’- What is in it for me?

Type A Merchant

Income : INR 50K+ p.m.,

Caters to Sec A segment

Uses Wi-Fi for customer delight, marketing and

Analytics

Wants to increase his existing business

Type B Merchant

Income : INR 10K p.m.,

Caters to Sec B/C segment

Wants to find more income streams

Wi-Fi should help improve his income levels

# भारत Wi-Fi # INDIA Wi-Fi

Our Solution for TYPE A CLIENT – “Win-Win” for all

Higher Engagement Real time intelligence

Off

line

Mer

chan

ts /

Bra

nd

s

Use

r

NEO Platform

Online + Offline data

Analytics

Free internet/Wi-Fi Actionable

16Confidential - i2e1 @2019

17Confidential - i2e1 @2018

भारत Wi-FI We made Merchant as the champion of our model

Merchant takes the responsibility of getting internet connection, device security and maintenance

Confidential - i2e1 @2019 18

Micro-entrepreneur can earn commission for every Assisted

Internet Transaction e.g. new facebook sign-up, online order,

ticket booking etc.

Sign-ups

Streaming

Ticket booking

Pay

Can we increase small merchants’ income using Wi-Fi?

19Confidential - i2e1 @2018

Thank You

Questions ?