R E S U M E

Mr. Santi Suttara

PERSONAL DETAILSName: Mr. Santi Suttara Nickname: Anthony Sex: MalePresent Address: 70/66-67 Green Place Royal Park, Soi Chalermprakiat 28, Sukhumvit 103 Road, Dongmai, Pravej, Bangkok 10250, Thailand.Permanent Address: 70/66-67 Green Place Royal Park, Soi Chalermprakiat 28, Sukhumvit 103 Road, Dongmai, Pravej, Bangkok 10250, Thailand.Contact Mobile Phone 1: (09 8) 896-7276 Mobile Phone 2: (09 9) 341-8270 Mobile Phone 3: (08 5) 153-5645 E-mail Address: anthonysanti39170@hotmail.com, anthonysanti391@gmail.com Birth Date: April 03, 1967 Birth Place: Nakornsrithammaraj Age: 47 Years Nationality: Thai Region: Buddhist Height: 170 Cms. Weight: 67 Kgs. Marital Status: Single

WORK EXPERIENCES

07/2013 – Now: PHHP (THAILAND) LTD. (Headquarter in Malaysia)Type of Business: MLM & NON MLM which produce Personnel Care Products, Health Care Products, Cosmetic Products and Consumer Products, etc. Website: http://www.phhp.com.my/en/ Job performance & responsibility as per Performance Contract attached and below details.Position: THAILAND COUNTRY MANAGER

Responsibilities:-

Management Competencies

Leadership

Professional Demeanor- Exhibiting behavioral styles that convey confidence and command respect from others; making a good first impression and representing the group in alignment with its values.  Positive, self-motivated, and highly driven

Problem Solving and Decision Making - Identifying and understanding issues, problems, and opportunities; obtaining and comparing information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

Communication - Conveying information and ideas to others in a convincing and engaging manner through a variety of methods. Ability to work with people at all levels in an organization. Strong public presentation skills.

Adaptability - Maintaining performance level under pressure or when experiencing changes or challenges in the workplace. Ability to handle multiple tasks, priorities, and reporting considerations.  Flexible, takes initiative and is able to work autonomously is essential

Interpersonal Skills - Proven leadership and interpersonal skills with ability to lead and manage large groups

Managing Execution

Planning and Organizing - Gathering information and resources required to set a plan of action for self and/or others; prioritizing and arranging work requirements to accomplish goals and ensure work is completed.

Driving for Results - Setting high standards of performance for self and/or others; assuming responsibility for work objectives; initiating, focusing, and monitoring the efforts of self and/or others toward the accomplishment goals; proactively taking action and going beyond what is required

Building and Contributing to Teams - Leading and participating as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

Building Relationships

Coworker Relationships - Interacting with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

Customer Relationships - Developing and sustaining relationships based on an understanding of customer needs and actions consistent with the corporate Spirit to Serve.

Fostering Inclusion - Supporting associates with diverse styles, abilities, motivations, and/or cultural perspectives; leveraging personal differences to achieve objectives; and promoting a work environment where all associates are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

Talent Management - Providing guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Organizational Capability - Evaluating and adapting the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

PEOPLE

External Cultivate relationships with local clients (Distributors) by coaching our products business,

building trust, anticipating needs, managing expectations and delivering consistently high quality products and services

Internal Lead and supervise a team of 50; Evaluate and coach them individually for growth and

optimal performance; Foster open communications, maintain team motivation and morale, and create a positive working environment

Actively engage regional team to learn and share

PRODUCT DEVELOPMENT, PRODUCT MANAGEMENT & PRODUCT MARKETING

Creativity Proactively recommend innovative and creative solutions to business issues and marketing

opportunities Ensure high quality standard in all local creative output

Project Management Flawless execution of all programs in most efficient and effective ways possible Timeliness and accuracy is paramount

Planning & Budgeting Support strategy development in annual planning process Manage and maintain detailed reports of marketing budgets

Marketing Services & Operations Learn and maintain a thorough understanding of client’s business and operational standards Provide market intelligence, competitive reports, and local insights to aid program design and

creative development Maintain organized and up-to-date databases and library of business information essential to

marketing operations

Process Compliance Ensure operation integrity by adhering to all global and regional processes, standards and

practices in all aspects of the business Solid knowledge of Supply Chain Planning, Processes Analysis: Procurement, Warehousing,

Customer Order Management, Transportation

PROFIT

P&L Responsibilities Work with regional team to develop and manage agency fee, scope of work and account

revenue Manage agency resources efficiently and maintain diligent man-hours reports

1. Planning business administration  

Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans

Prepares detailed 3 -5 Y Business Plan an Annual Report summarizing progress on short and long range goals

Writes analysis and organizational documents as needed to assist the organization in

2. Sales and Marketing and PR:

Manages key Accounts, Contractors and Suppliers rapport Manages advertising  and PR opportunities   Organize the availability of company members for media/PR events as necessary Oversee content, production and distribution of all marketing and publicity materials (posters,

program, flyers, mail outs, brochures etc.) with Marketing Manager, Designer and Project manager

Manage press development Co- ordinate the invitation of potential future promoters and supporters of the company To co-prepare an annual projected transactions and revenue

To prepare an annual marketing plans, action plans and budget to boost transactions and revenue

Forecast transactions / revenue/ gross profits by each marketing campaign before the actual implementation

Monitor each campaign and adjust it immediately if needed Evaluate each campaign after finishes which include transactions/revenue/expense/above the

line media/below the line media/promotion program/staff performance, etc. and identify the improvement area(s) for the next campaign

Closely and consistently monitor actual performance including marketing expense vs. projection

Consistently drive transactions and revenue Establish pricing strategies To analyze customer profile and market conditions, and implement promotional plan

alterations as needed To identify competitor's share, and competitor's strengths and weaknesses To make periodic store visits to explore specific needs from staff and their knowledge about

product/marketing campaign, etc. To provide information by collecting, analyzing, and summarizing data and trends. To manage budget and tasks and ensure timely delivery To negotiate/discuss with partners for better benefits To recruit, coach subordinates To communicate job expectations with subordinates To plan, monitor, appraise, and review job contributions of subordinates To complete related results as needed

3. Corporate Branding & Communication

Formulate long-term and short-term strategies for the group operations i.e. Strategic Communications (marketing and corporate pr), Issues Management, Internal Communications and Corporate Branding and Corporate Social Responsibilities.

Lead the team to execute the strategies with optimized efficiency level as well as identify room for improvement and continuously enhance the Corporate Communications operations with effectiveness and efficiency. 

Coach and advice team of Corporate Communications on operations and provide consultation on issues that require solutions. Lead development and management of reputation risk.

Management and Administration

Through the functional reports, overall National medical team performance management and strategic planning, including proactive recruitment, retention and succession planning strategies

Manage and support all related business lines including Wellness services, Thailand Assistance Services and Medical Services.

Maximize the profitability of the country with managing medical staffing costs related to the service delivery requirements and maximize the use of existing resources with the addition of new services.

Facilitate effective positive teamwork and clear channels of communication both internally and externally

Establish regular communication mechanisms to ensure the medical teams across sites are clear on organizational and business objectives.

Assisting in CD training and orientation for the Southern Asia Region when required by medical management.

Responsible for Medical Escort training and orientation.

Medical Quality

Ensure that all operational delivery of medical services and patient care performed by medical and clinic support staff meet the appropriate standard of medical quality in accordance with Group operations guidelines.

Ensure all medical and clinic support staff are familiar with all relevant Group policies and procedures and that they are followed at all times.

Monitor and regularly report on efficiency and quality of the medical operations performance, and ensure the delivery of clinical education program/s to all medical staff.

Interface with Medical Services Operations Manager to ensure quality planning and delivery of medical services.

Directly responsible to review and respond to any medical complaints which arise using the Group procedure guidelines.

Client and Business Development

Demonstrate an understanding of the clients' operations, needs and contractual agreements with the Thailand

Management Team to ensure that medical relationships with clients are at all times positive and consistent with the contractual obligations.

Responsible (directly or through direct reports) to provide input to the Sales and Marketing department on medical matters for proposals including definition of the scope of service and feasibility of projects.

Develop and maintain ongoing relationship with clients QHSE and medical departments. Client engagement: 1. In conjunction with the Sales and Marketing department, visit existing clients or prospective

clients

1) In conjunction with the Sales and Marketing department, visit existing clients or prospective clients

to evaluate their needs and identify new business opportunities.

2) Review on a monthly basis reports of MS activity and draw a medical and business development

agenda with the Sales and Marketing department.

3) Together with the Sales and Marketing department, interact with other regions and Corporate

functions to strengthen cross-border cooperation between regions.

4) Participate in appropriate social, professional and networking events which assist International

SOS with strengthening brand and service awareness within the key market segments.

Aeromedical Evacuation

Maintain and upgrade medical equipment and procedures and processes to meet the International SOS MTS requirements in Thailand.

Assist in the maintenance, upgrade and control the emergency mobile medical equipment available in Bangkok.

Participate in the Intl. SOS Corporate effort to define, prepare, write and formalise training manuals, training and orientation, continuous education programmes for Co-ordinator Doctors, Operation Managers and medical escort personnel.

Act as a medical escort when required for appropriate medical cases. Determine most appropriate Medical escort personnel for the specific case. Assist in the set up and management of our local Thai Air Charter as well as other local

Aircraft Charter providers and their service and safety standards. To monitor the medical standards set for the Thai Air Charter operation.

Development of Network

To assist in the selection, monitoring and referral selection of medical providers in Thailand and Laos.

To monitor the credentialing of medical providers in Thailand and Laos.

Global Medical Services

Conduct site surveys, medical audits and write report as per Intl. SOS's specifications upon request from the Regional Medical Director.

Oversee the review and implementation of all Emergency Procedures (EP) for Intl. SOS' GMS sites in Thailand and Laos, and that Intl. SOS CDs and Intl. SOS site medical staff are properly briefed.

Competencies:

Strategic Agility

Sees ahead clearly Can anticipate future consequences and trends accurately Has broad knowledge and perspective; is future-oriented

Is not afraid to escalate to higher management in order to overcome a necessary step

Can articulately paint credible pictures and visions of possibilities and likelihoods Can create competitive and breakthrough strategies and plans.

Customer Focus

Is dedicated to meeting the expectations and requirements of internal and external customers Gets first-hand customer information and uses it for improvements in products and services Talks and acts with customers in mind Establishes and maintains effective relationships with customers and gains their trust and

respect

Delegation

Clearly and comfortably delegates both routine and important tasks and decisions Broadly share both responsibility and accountability Tends to trust people to perform; lets subordinates finish their own work

Composure

Remains calm under pressure; does not become cynical, moody or hostile when times are tough; is considered mature

Can be counted on to hold things together during tough times Can manager personal stress; is not knocked off balance by the unexpected Doesn't show frustration when resisted or blocked Is a settling influence in a crisis

08/2011 – 06/2013: A FOODS 1991 CO., LTD. & MAY AO FOODS CO., LTD. – MAY AO GROUP Type of Business: Manufacturer & Exporter of Seafood, Frozen Shrimp, Value Added Products, FMCG etc. we do an “OEM” and have our own brand “MAY” for USA Market and more FOR DOMESTIC MARKET. www: http://www.mayaogroup.com/ Position: Vice President – Management (2 Years Contract)

1. Planning Creates annual operating plans that support strategic direction set by the board and correlate with

annual operating budgets; submits annual plans to the board for approval

Collaborates with the board to define and articulate the organization’s vision and to develop strategies for achieving that vision

Develops and monitors strategies for ensuring the long-term financial viability of the organization

Develops future leadership within the organization

2. Management Promotes a culture that reflects the organization’s values, encourages good performance, and

rewards productivity

Hires, manages, and fires the human resources of the organization according to authorized personnel policies and procedures that fully conform to current laws and regulations

Oversees the operations of organization and manages its compliance with legal and regulatory requirements

Creates and maintains procedures for implementing plans approved by the board of directors

Ensures that staff and board have sufficient and up-to-date information.

Evaluates the organization’s and the staff’s performance on a regular basis

3. Marketing and PR: Manage advertising opportunities in other theatre program, press and at venues. Organize the availability of company members for media/PR events as necessary. Oversee content, production and distribution of all marketing and publicity materials (posters,

program, flyers, mail outs, brochures etc) with director, designer and project manager. Manage press development; Co-ordinate the invitation of potential future promoters and supporters of the company. Own and hit/exceed annual sales targets within assigned territory and accounts Develop and execute strategic plan to achieve sales targets and to expand the company’s

customer base Determines annual unit and gross-profit plans by implementing marketing strategies;

analyzing trends and results. Implements sales programs by developing sales action plans Maintains sales volume, product mix, and selling price by keeping current with supply and

demand, changing trends, economic indicators, and competitors. Build and maintain strong, long-lasting customer relationships Partner with customers to understand their business needs and objectives Effectively communicate the value proposition through proposals and presentations Understand category-specific landscapes and trends, reporting on the forces that shift tactical

budgets and strategic direction of accounts. Completes sales operational requirements by scheduling and assigning employees; following

up on work results. Maintains sales staff job results by counseling and disciplining employees; planning,

monitoring, and appraising job results. Maintains professional and technical knowledge by attending educational workshops;

reviewing professional publications; establishing personal networks; participating in professional societies.

Contributes to team effort by accomplishing related results as needed. Develops marketing strategies for each of the business units that meet the market needs.

Builds brand plans for each business unit brand that is in line with the overall company objectives.

Create and manage digital strategy that helps build customer database and also use social media effectively

4. Community Relationships Serves as the primary spokesperson and representative for the organization

Assures that the organization and its mission, programs, and services are consistently presented in a strong, positive image to relevant stakeholders

Actively advocates for the organization, its beliefs, and its programmatic efforts

Acts as a liaison between the organization and the community, building relationships with peer organizations when appropriate

02/2010 – 07/2011 AIMPACK (Thailand) Co., Ltd Position: General ManagerCompany Information: Local Plastic Packaging Manufacturer and Import & Exporter of Valve, Dispenser Pump, etc. we do an “OEM” Paint Pail, Bottles for customers: TOA, BIO, OSOTSPA and more FOR DOMESTIC & EXPORT MARKET.

Duties/Responsibilities

Sales and Marketing and PR:

Manage product group(s) to achieve sales with A&P budget and market share targets Analyze consumer behavior & needs market potential to capture new demands. Co-ordinate with advertising agency to create competitive advantages for the responsible

product(s) Work with advertising agency and distributor to implement and monitor effective A&P

spending-media, promotions, public relations and event marketing Review competitors’ strategies as well as competitive product tracking to update competitor

information Regular market visit in Bangkok and up-country to check customer satisfaction, A&P impact

and PG performance including shelf and shop decoration Organize, control and analyze product-related researches in both quantitative and qualitative

forms and report to superior Feedback NPD performance before and after launch a new product to ensure successful

launch. Supervise Brand Manager to achieve business target Follow company regulations and all implementation standard Implementation and Execution of Asia product line strategies Implementation and management of local regional product line strategies Leverage Asia and Global product and design strategies to drive regional market Regional product range integrations Assist Asia product managers to position products and meet regional market needs Execute on Asia New product development strategies Implement Asia product range, portfolio analysis, product performance and market

intelligence Assist with local market research and voice of customer to support Asia product marketing on

product range definition and creation of robust value propositions in support of local growth objectives

Regional product changes/enhancements to improve metrics and profitability Implementation of Asia marketing team’s product strategies to drive effective regional product

launches, introductions, product refresh/Rationalization, revamp and withdrawals Follow Asia marketing team’s product management activities to evaluate regional overall

product portfolio performance

Interface with regional sales, marketing, operations, customer services to achieve/exceed business plan

Regional project forecasting for New Decors / Finishes Co-work with Asia product marketing to develop a comprehensive Asia product cycle plan for

the region Implement Asia product marketing activities Support Asia product marketing in the delivery of agreed cycle plans and development

product marketing activities for regional markets Ensure alignment with country growth strategies Manage regional product revenues and contribution margins to achieve profitability goals for

Asia Analyze performance and profitability of new and existing product ranges in the region Regional product ASP control and management Regional Marketing, Sales, Product and Price positioning to maximize sales and profitability Regional Product cost & margin structure management Key support role to sales team for product management, issue resolution and product

training, Interface with manufacturing/ SCM/ technical, customer service and the marketplace

Dimensions – information that helps provide some measure of the size, breadth, or scope of the position:

Achieve regional Revenue and Contribution Margin targets Manages regional HPL or non-HPL product portfolio as assigned Execution and implementation of regional HPL or Non-HPL product line strategies, value

propositions, range coordination, cycle plan, product launch and withdraws based on the strategies of Asia Central marketing team and where appropriate local region product policy

Regional Product P&L (sales, margin, cost to serve) Comply with product , design and legal policy

02/2009 – 01/2010 Double Star Industry Co., Ltd Position: Sales and Marketing Director (1 Year Contract) Company Information: Manufacturer & Exporter of Terry Towel, Kitchen accessories, etc. we do an “OEM” for Export Customers: SHERRIDAN, SEARS, KMART, BB& B, TARGET and more FOR DOMESTIC MARKET such as TESCO LOTUS, BIG C, DEPARTMENT STORES, RETAIL SHOPS.

Duties/Responsibilities Develop and implement marketing strategy and/or programs to achieve market share and

profitability goals. Lead and direct the product marketing team to develop marketing strategies/implementation

plans Effectively execute program/projects/initiatives that meet marketing and business goals Work with Company’s senior executive, sales team, global & regional marketing teams and

marketing communication team to develop promotional strategies, marketing collateral and sales tool to launch products and drive sales

Manage all marketing initiatives to ensure all PR and marketing campaigns are delivered in high quality, efficiently and cost effectively.

Develop and manage effective lead generation program and monitor its progress & efficiency by utilizing the Lead Management System

Apply professional knowledge and expertise to all of the marketing mix elements ensuring there is consistency in their usage

Increase awareness of branding within the market by developing and implementing marketing campaigns.

Provide advice to managements and provide direction to all functions in the unit on marketing-related issues.

Manage distributors/dealer (distributor agreement, rebate agreement, trade promotion, trade promotion subsidy agreement, etc.), review/revise the condition time to time to maintain the utmost mutual benefits

Assess market opportunities, competitive analysis, driving understanding of customer needs and developing pricing recommendation

Conduct market research to understand market segment and customer needs, prepare competitive analysis on market trends and key competitors to identify new market opportunity

Develop and manage solution pipeline and forecast management in the Marketing Dashboard Support & contribute directly to the development of proposals and bids Manage the launch of new products & solutions in line with requirements, including the launch

of new versions of existing products Products knowledge is managed through its lifecycle from inception to maturity Ensure access to Global best practices in relation to field experience Integrated Marketing Planning, Sourcing more & more buyers for business expansion. Industrial Product Management. Develop plan and execute strategic marketing programs support activities and collateral that

assist the sales & marketing team to achieved objectives and goal. Sales Product Managers in charge of all sales activities, departments and personnel involved

in Sales and Marketing for the Company. Provides leadership to the day-to-day operations of the sales department, while maintaining

focus on the company’s strategic goals. Member of the Company’s Senior Executive Staff. Analyze sales statistics to determine business growth potential. Establishes performance goals for all sales department employees, and monitors

performance on a continual basis. Oversees all hiring, training and firing of personnel involved in Sales and Marketing. Develops, or participates with the Senior Staff, in the development of the Strategic Marketing

Plan for the Company. Directs department(s) to achieve objectives established in the Company’s Strategic Plan. Develops and/or maintains and improves business relations with all customers of the

Company. Seeks out and targets new customers and new sales opportunities, initiates action plan to

approach and secure new business for the Company. Senior responsibility for all Trade Accounts Receivables. Monitors A/R aging on a proactive

basis with his personnel, coordinates with Credit Manager and Accounts Receivable Manager/Controller.

Oversee the operational and fiscal activities of departments including staffing, budgeting and financial planning

Plan and develop system and procedures to improve company operational efficiency Maintain company work culture and develop system to support Corporate Objectives Follow up current problems and provide solutions to overcome the challenges Review and analyze existing business policies and procedures Coordinate with Group Head Management team for company development Supervise head of departments and provide coaching for staff development Competent and proficient understanding of suppliers structure, pricing structure

Key achievements: Increase productivity and capacity utilization of existing facilities within 5 months. Achievement the company sales target in 4 months. Successful in hiring, motivating and retaining quality person by creating positive work

environment, resulting in increased employee relationship and excellent customer satisfaction & evaluation process.

Reduce 95% of customer complaint Reduce defect from 1% to 0.5% Increase factory competitiveness by balancing cost reduction and increase customer

satisfactions Sales and Marketing subordinations are 25 staffs and other division around 150 staffs.

01/2005 – 01/2009 Bangkok Phaisarn Textile & Garment Group (Aeon Irawan Co., Ltd.) Position: Commercial Director & Procurement Director

Company Information: Manufacturer & Exporter of Textile & Garment, we do an “OEM” under brand: ADDIDAS, NIKE, PUMA, CARTER’S, JIMBOREE, SARA LEE, GUESS, GAP, BENETTON and more. We do both outer wear & inner wear (Sport wear, Fleece Jacket, Knit Wear, Etc). And we also sell into both domestic & export markets both of textile & garment business

Duties/Responsibilities Increases turn over from 1,200 Million Baht in year 2005 to 2,000 Million Baht in year 2007 for

garment business. Increases turn over from 800 Million Baht in year 2005 to 1,200 Million Baht in year 2007 for

textile business (Knit fabric & other) for “OEM” Create hoses dealer networking in Thailand to be market leader and get 50% market share

for textile business. Expand the worldwide “OEM” for textile business hoses export market 150% within 3 years. Increase 45% turn over, for garment business division , within 3 year Taking care for all garments costing in order to get more & more orders. Sourcing for all raw material and control quality. Concentrate on solid order to fulfill capacity in each branch factory capacity. Focus on

worldwide “OEM” and develop this segment 145% within 3 years. Logistic management including Production Plan, raw material ordering and delivery Commercial Director act with the Factory Manager for overall manufacturing performance

including operation, quality, account and human resource and factory evaluation requirement from each buyer.

Develop R & D Team to meet the customer requirement on samples development, delivery & quality.

Control the samples development of each buyer on time as required. Set clear guidelines for samples ordering. Build a strong Technical Development Department. Practice and use Industrial Engineering in order making samples in good quality in order to

meet the buyer quality & target. Conduct first sample development (Style) meeting & detailed technical pre-production

meeting Established practical monthly budgeting, costing for samples development for each buyer in

order to reach the company objectives. To set up the R & D quality objective to meet the company target and reduce the lead time for

samples development in shortly development as buyer requirement. Supply chain management. Formulate a business strategy to create competitive advantage in the market place,

supported by a dynamic action plan delivered to schedule. Direct the planning of a progressive, viable and achievable annual budget and monitor the

financial reporting and forecasts of the business. Establish an Operating Plan to achieve budget/KPIs with clear management objectives/KPIs

routinely monitored. Lead and maximize the talent of the management workforce to deliver superior performance,

achieving a continuity of competence throughout the business Direct and plan the growth of the business by assessing the viability of new retail growth

opportunities in the market place. Develop and maintain robust operating and financial controls and management information

systems to maximize returns. Represent the company with various external organizations ie government bodies, foreign

Joint Ventures in order to promote the image, values and reputation of the organization. Formulate a business strategy to create competitive advantage in the market place,

supported by a dynamic action plan delivered to schedule. Direct the planning of a progressive, viable and achievable annual budget and monitor the

financial reporting and forecasts of the business. Establish an Operating Plan to achieve budget/KPIs with clear management objectives/KPIs

routinely monitored. Lead and maximize the talent of the management workforce to deliver superior performance,

achieving a continuity of competence throughout the business Direct and plan the growth of the business by assessing the viability of new retail growth

opportunities in the market place. Develop and maintain robust operating and financial controls and management information

systems to maximize returns. Represent the company with various external organizations ie government bodies, foreign

Joint Ventures in order to promote the image, values and reputation of the organization.

Service Responsibilities: Direct the policy and operations of the Service business for the achievement of short and long

term business/policy objectives, increased profit and market share. Establishes and maintain customer satisfaction with strong customer relationship

management by focusing on responsiveness and communications as well as meeting and/or exceeding customer’s expectations.

Maintain operational excellence through responsiveness, service delivery, quality and productivity.

Responsible for continuous improvement through innovation, knowledge management and leadership.

Establishes a country Service business plan, capturing strategic initiatives and targets for the growth and operational delivery for the business, taking into account the business environment, markets and customer base.

Reviews and approves all line of business plans (branch plans). Appraises the activities of the Service business according to the strategies and objectives, monitors and evaluates performance.

Reviews and approves the sales plans and strategies of the Sales team within Products. Appraises the activities of the Business Development Managers according to the strategies and objectives.

Monitors and evaluates performance. Provides direction and leadership for business development resources to ensure that the pipeline is established and new sales secured, targets are met and/or exceeded.

Ensures that financial and operational excellence is continually achieved across all Branch locations.

Manages operations management resources to secure additional business through new, scope and/or scale expansion according to each Branch strategic plan.

Prepares and oversees the preparation of consolidated budgets, required reports and forecasts, and presents them or recommends their adoption by the Country Management Team.

Establishes the Service organization structure according to the plan and approves organizations.

Provides operational leadership in problem solving and decision making to ensure that account issues and challenges are resolved proactively.

Represents the organization in major contract negotiations, customer/account management at senior levels.

Authorizes funds to implement policies, programs and business strategies across the Service business.

Establish lines of control, delegate responsibilities and provides operational leadership in problem solving and decision making.

Establishes a standard monthly performance scorecard to provide performance reports on quality, safety, financial management, service delivery and customer satisfaction.

Directs the implementation of the HS&E program and ensures that all program goals and objectives are met and/or exceeded.

Ensures all organization activities comply with relevant Acts, legal demands, company policies and ethical standards.

Communicates regularly with management to share critical information, provide performance updates and direction or seek consensus.

Communicates with reporting team to ensure quality delivery, operational excellence, sales growth, cost margins and timelines.

Communicates regularly with senior level customers, ensuring service delivery exceeds customer satisfaction.

Others: Formulate a business strategy to create competitive advantage in the market place,

supported by a dynamic action plan delivered to schedule.

Direct the planning of a progressive, viable and achievable annual budget and monitor the financial reporting and forecasts of the business.

Establish an Operating Plan to achieve budget/KPIs with clear management objectives/KPIs routinely monitored.

Lead and maximize the talent of the management workforce to deliver superior performance, achieving a continuity of competence throughout the business

Direct and plan the growth of the business by assessing the viability of new retail growth opportunities in the market place.

Develop and maintain robust operating and financial controls and management information systems to maximize returns.

Represent the company with various external organizations i.e. government bodies, foreign Joint Ventures in order to promote the image, values and reputation of the organization.

Key achievements are: Increase productivity and capacity utilization of existing facilities 50% within 3 year Achievement the company sales target in every year. Implement processes that reduce cycle time of various activities by 50% resulted saving Successful in hiring, motivating and retaining quality person by creating positive work

environment, resulting in increased employee relationship and excellent customer satisfaction & evaluation process.

Reduce 95% of customer complaint Increase factory competitiveness by balancing cost reduction and increase customer

satisfactions Sales and Marketing subordinations are 25 staffs

02/1999 – 12/2004 Pantainorasingh Manufacturer Co., Ltd.Position: Domestic & Export Sales DirectorCompany Information: Manufacturer & Exporter of Sauce & Seasoning Product, FMCG (OEM & OWN BRAND “Pantainorasingh”) for exporting to worldwide market and Local market.

Duties/Responsibilities

Increases turn over from 650 Million Baht in year 1999 to 1,200 Million Baht in year 2004. Create hoses dealer networking in Thailand to be market leader and get 50% market share

for Sauce & Seasoning products business. Expand USA, EUROP, Australia, and New Zealand hoses market 180% within 3 years. Increase 65% turn over, for Export business division, within 3 years. Increase 55% turn over, for Export business division, within 3 years. Concentrate on solid order to fulfill factory capacity. Focus on Japanese, USA, AUSTRALIA,

HONG KONG, CHINA, and Etc. OEM and develop this segment 150% within 3 years. Logistic management including Production Plan, raw material ordering and delivery. Domestic & Export Sales Director act with Factory Manager for overall manufacturing

performance including operation, quality, account and human resource in order to increase the factory performance and sales target for company.

To develop products and conduct pre-launch demo trials to support sales & Marketing in achieving business strategies.

To create market demand by offering an innovative crop solution through sales and marketing activities in compliance with Customer Relation Management (CRM) & Go To Market (GTM)strategies to ensure the customer satisfaction, loyalty, and grew the new market segmentation.

To create market demand in distribution channel by offering and innovative crop solution to deliver customer satisfaction and loyalty to ensure desirable distribution coverage.

To contribute in formulating the field activities on company product in compliance with KAM plan, CRM & GTM strategy to strengthen company’s market leader position in agrochemical sector.

Support Technical Lead Managers in providing a good result of efficacy trials information to increase the new market opportunities and increase competitive edge.

Coordinate and support marketing and sale department in developing new product application to ensure successful launch of the new products/projects.

Conduct good demonstration trials and write up high standard report. To facilitate the preparation or launch activities for Key GTM programs including: New

products, Growth project, Crop solution and food chain project etc.) Co-ordinate with Area Manager to conduct field day or farmer meeting. To provide a product technical training in field for Sales team, grower and trade partners. Get feedback from farmer and market information. Competitors update to support sales and MKT.

Key achievements:

Increase productivity and capacity utilization of existing facilities 50% within 3 years Implement processes that reduce cycle time of various activities by 40% resulted saving Successful in hiring, motivating and retaining quality person by creating positive work

environment, resulting in Increased employee relationship and excellent customer satisfaction

Reduce 70% of customer complaint

01/1995 – 01/1999 Decathlon Production (Thailand) Ltd.Position: Administration Department & Production Department ManagerCompany Information: Production & Sourcing Country for All Sports Equipment (Textile, Garment, Shoe, Etc)

Duties/Responsibilities

Recommended products for a given project, prepare quotation and provided technical support to head quarter in France

Providing consultants and end users with technical information and product data to each manufacturer

Prepare marketing plan / strategy of commercial and applies products Handle OEM arrangement and Own Brand arrangement Research and develop associate with all new local product and improvement Work with customers, head quarter in France to provide information of products Prepare quotation for various projects of sport equipment, especially for garment Organization and supervision of installation and accessories for customers Attending hang over meeting to demonstrate all function of equipment Warehouse & logistic management for sub-contracting contact Raw materials importing handling

01/1991 – 12/1994 Sport Focus Co., Ltd.Position: Marketing & Export ManagerCompany Information: Manufacturer & Exporter of Plastic Products (OEM), Sport Shoes (OEM) for exporting to worldwide market

Duties/Responsibilities

Increases turn over from 850 Million Baht in year 1991 to 2.5 billion Baht in year 1994. Expand USA, EUROP, Australia, etc hoses market 120% within 4 years. Logistic management including Production Plan, raw material ordering and delivery. Marketing & Export Manager act with Factory Manager for overall manufacturing performance

including operation, quality, account and human resource in order to increase the factory performance.

Operate the International Trade Fair in every year. Develop and execute the Market Strategy Analyze and monitor competitor and consumer activity to identify opportunity for growth

Develop branding plan which identifies and defines the current and future positioning Manage development of all communications Effective use of PR to build brand awareness Developing existing processes to maximize efficiency improve return on investment and

continuously improve the services provided to our customers.

Key achievements are: Increase productivity and capacity utilization of existing facilities 40% within 3 year Achievement the company sales target in every year. Reduce 90% of customer complaint Increase factory competitiveness by balancing cost reduction and increase customer

satisfactions

01/1987 – 12/1990 Asco General Supplies (Far East) Ltd.Position: Assistant Export Sales ManagerCompany Information: International Trading Company for Plastic Products, Towels, Socks, Ceramics, Household Products, Fashion & Leather Shoes, Wooden Toy and Frozen Sea Food for exporting to worldwide markets, especially for USA & EUROPE market.

Duties/Responsibilities

Increases turn over from 450 Million Baht in year 1987 to 1.5 billion Baht in year 1990. Contacting and developing products with many manufacturers in Thailand for each

products category. Expand & develop market over 150% within 3 years. Increase 45% turn over, for every division, within 4 years. Concentrate on solid order to fulfill capacity in each factory for OEM and develop this

segment 150% within 3 years.  Logistic management including Production Plan, raw material ordering and delivery. Act as manager for overall manufacturing performance including operation, quality control,

account management, budgeting control and human resource.

Key achievements are: Increase productivity and capacity utilization  of  existing facilities in each factory 50-100% within 3

year Implement processes that reduce cycle time of various activities and cost expenses by

40% resulted saving Successful in hiring, motivating and retaining quality person by creating positive work

environment, resulting in increased employee relationship with each factory and excellent customer satisfaction

Reduce 80% of customer complaint Reduce defect from 5% to 2% Increase factory competitiveness by balancing cost reduction and  increase customer

satisfactions All division and marketing  subordinations are 60 staffs Internal Award :  5S (Year 1987-1990), Quality Control Circle (QCC)

Education & Other Professional Qualifications

Education

1994 California State UniversityBachelor of Business Administration & Economics

1990 Ramkhamhaeng University

Bachelor of Political Sciences

Professional Membership / Training/Knowledge

A.F.S. Student award of Thailand to study at USA for 1 years Total Quality Management (TQM) Quality Control Circle (QCC) 5S Total Productive Maintenance ISO9001:2000 Supply Chain Management (HUP) TS16949 ISO14001 ISO18001 SA8000 WRAP CTPAT GMP BRC ACC IFS HACCP OFFICE MANAGEMENT SALES& MARKETING MANAGEMENT RETAIL SALES MANAGEMENT FINANCIAL MANAGEMENT

Planning

Assist in formulating the company's future direction and supporting tactical initiatives Participate in developing new business, specifically: assist the CEO in identifying new funding

opportunities, the drafting of prospective budgets, and determining cost effectiveness Prepare annual budget and cash flow projections for the CEO and Board of Directors to

review Develop financial and tax strategies Manage the capital request and budgeting processes Develop performance measures that support the company's strategic direction

Risk Management

Assist CEO and management team in identifying and mitigate risks Ensure that the risks identified are summarized in the Risk Table and updated on a timely

basis for monitoring Monitor all open legal issues involving the company, and legal issues affecting the industry Construct and monitor reliable control systems Ensure that the company complies with all legal and regulatory requirements including those

of SEC and SET Report risk issues to the Audit Committee and the Board of Directors Maintain relations with external auditors and investigate their findings and recommendations

Marketing and PR

การวางแผนกลยทธการตลาดของผลตภณฑ o วางแผนวางแผนกลยทธ Product Strategy และ Product Roadmap ทงระยะสนและระยะยาว

ตาม Product Life Cycle

o นำาเสนอการจดทำาโครงการ แผนปฏบตการ และกจกรรมตางๆ (Action Plan/ Activities) (Annually Basis/ Quarterly Review)

o วางแผนและนำาเสนอการบรหารงบประมาณ ( Budgeting / A & P Spending ) o วางแผน และประสานงานรวมกบผจดการฝายการตลาด และฝายขาย

Marketing Communication เพอสราง Brand Awareness ใหกบผลตภณฑ o วางแผนและกำาหนดแผนปฏบตการผลตสอ / ภาพยนตรโฆษณา / IMC ทกดานรวมกบผจดการฝาย

การตลาด ควบคม ตามBrand Positioning/ Image และเขาถงกลมเปาหมายทตงไว o ตดตอประสานงาน เพอการจดใหมกจกรรม Marketing Event ตางๆo ควบคม ตรวจสอบคณภาพของสอ / ภาพยนตรโฆษณา / การประชาสมพนธ / Marketing Eventso มกจกรรมประชาสมพนธ สงเสรม Relation, Connection กบสอตางๆ เพอใหมขาวและกระแส

สนใจในผลตภณฑอยางตอเนองo วเคราะห และตดตามความเคลอนไหวของตลาด และผลการโฆษณาประชาสมพนธอยางเปนระบบo ควบคมงบประมาณการโฆษณา ประชาสมพนธตางๆ

งานพฒนา (การออกสนคาใหม ,พฒนาสนคาปจจบน ) -o รวมวางแผน และควบคมการสำารวจและการวจยตลาด เพอพฒนาสนคาปจจบนและการออกสนคา

ใหม o รวมพฒนา Product กบฝาย R&D o รวมวเคราะห (4Ps, 4Cs) และนำาเสนอชองทาง และสอตางๆ ในการออกสนคาใหมสตลาดo นำาเสนอแผนปฏบตการ Marketing Communication เพอสราง Brand Awarenesso วเคราะห ควบคม ตดตามผลการโฆษณาประชาสมพนธสนคาใหมเพอการปรบปรงแกไขตาม

สถานการณ การตดตามผลงานของทม และการรายงานผล KPI ของทม

o มการวางแผน ตดตาม สำารวจ สรป และรายงาน ผลของแผนกลยทธของทม และรายงานผลการปฏบตการของทมตอเปาหมายอยางตอเนอง

o มแผน Ad Hoc เพอรองรบการเปลยนแปลงอยางเหมาะสม ทนตอเหตการณ การจดการทวไป

o การควบคม ดแลคณภาพตางๆ o การสรางการทำางานเปนทมo การสงเสรม พฒนาศกยภาพบคลากรในทม

OPERATION MANAGEMENT & CONTROLLING HR TALENT MANAGEMENT - 1. Recruitment or relations. 2. Training 3. Compensation and

Benefits 4. Employee relations 5. Industrial relation 6. Employment law 7. Compliance 8. Disciplinary and Grievance issues Redundancies etc. 9. Job involves keeping up to date with areas such as employment low which change often. Deal with the whole range of HR activities. In learning and development 10. Other all HR dept. 11. KPI. 12. Annual budget. 13. Report Monthly Weekly Half year Yearly

PMS MANAGEMENT PR MANAGEMENT & CONTROLLING ONLINE MARKETING BUSINESS DEVELOPMENT (B2B AND B2C) DIGITAL MARKETING MANAGEMENT

Computer / Language Ability

Computer: MS Office, Illustrator, AS400, email, internet, Power Point, MS. MAIL, Etc.

Language: English – GoodFrench - Good

Current Remuneration

Basic Salary 180,000 THB/MonthGuaranteed Bonus 2 Months

Company Car / Gas / Maintenance Allowance / Parking  Company provided car + Gasoline Allowance THB 20,000

Mobile Phone & Communication Devices Allowance  Phone Allowance THB 2,500Housing Allowance  THB 5,000Medical Benefits (IPD, OPD, dental...)  Company provided Provident fund / Pension fund policy  Company providedLife/Accident Insurance Policy  Company provided

Expect Salary

Basic Salary Require: 200,000-250,000 THB/Month + Plus Other Company Benefit (Negotiation or Up to company budget provide)