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PROCTOR -AND
-GAMBLE
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WHO WE ARE
Three billion times a day, P&G brands touch the lives of people
around the world. Our corporate tradition is rooted in theprinciples of personal integrity, respect for the individual anddoing what's right for the long-term.
PURPOSEVALUESPRINCIPLESDIVERSITY
PURPOSE
VALUES PRINCIPLES DIVERSITY
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SCIENCE -BEHIND -BRANDSMany people think of P&G as simply a marketing companyand are surprised by the enormous depth and breadth of ourscience capability.
PRODUCT INNOVATIONTECHNOLOGY EXVHANGEEXPLORE HOW SCIENCE
PERFORM FOR YOUDOCTROL CARRIERS
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OUR-- COMMITMENT
Improving the lives of consumers worldwide isabout more than just great products. It's abouttaking responsibility for improving ourcommunities around the world through thework we do, as a Company and as individuals.
SOCIALRESPONSIBILITY
CORPORATE-GOVERNANCE
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M A J O R P R O D U C T S
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PROCTOR & GAMBLE
American company based in Cincinnati, Ohio that manufactures a wide
range of consumer goods.
P&G markets more than 300 brands including 22 billion-
dollar brands in more than 180 countries
The company is engaged in producing beauty, health, fabric,
home, baby, family and personal care products .
P&G is the 6th largest corporation in the world by marketcapitalization and 14th largest US Company by profit.
it competes against other branded products as well as retailers private-
label brands.
INTRODUCTION--
http://images.google.co.in/imgres?imgurl=http://www.dvorak.org/blog/wp-content/uploads/2007/03/pg.jpg&imgrefurl=http://www.misteriji.net/skrivna-zdruzenja/iluminatske-organizacije/vse-strani.html&usg=__vKeGkjskADlH4C6svR_MbYtE6N4=&h=284&w=283&sz=22&hl=en&start=71&um=1&tbnid=GpMg7mx3Ii11JM:&tbnh=114&tbnw=114&prev=/images%3Fq%3DIMAGES%2BOF%2BPROCTOR%2BNAD%2BGAMBLE%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60%26um%3D1http://images.google.co.in/imgres?imgurl=http://www.dvorak.org/blog/wp-content/uploads/2007/03/pg.jpg&imgrefurl=http://www.misteriji.net/skrivna-zdruzenja/iluminatske-organizacije/vse-strani.html&usg=__vKeGkjskADlH4C6svR_MbYtE6N4=&h=284&w=283&sz=22&hl=en&start=71&um=1&tbnid=GpMg7mx3Ii11JM:&tbnh=114&tbnw=114&prev=/images%3Fq%3DIMAGES%2BOF%2BPROCTOR%2BNAD%2BGAMBLE%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60%26um%3D1 -
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COMPETETIVE STRATEGY The product Company Analysis is a highly
comprehensive research analysis on the particularcompany and its competitors.
A PEST Framework Analysis of the industry, and
then moves on to analyzing the company itself.
A SWOT Framework Analysis of that company as well as its
competitors completes this in-depth product - Company Analysis
Research.
The Procter & Gamble Company (P&G) focuses on shifting its
product portfolio to faster growing high margin businesses.
The company intends to concentrate on its core business
(through innovation) .
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The company's operations are categorized into 3 "Global
Business Units" with each Global Business Unit divided into
"Business Segments .Beauty Care. Beauty segmentGrooming segmentHousehold Care
Baby Care and Family Care segmentFabric Care and Home Care segmentHealth & Well-BeingHealth Care
Snacks, Coffee and Pet
Care
SEGMENT-OFPAND G
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FINANCIAL-HIGHLIGHTS
AMT. IN MLN 2009 2008 2007NET SALE $79,029 $81,748 $74832
OPERATINGINCOME 16123 16637 15003
NET-INCOME 13436 12075 10340
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SELLING -STRATEGY P&G had earlier pronounced that its strategy would largely revolve around the urban consumer,
given the huge growth potential .
P&G's decision to concentrate on high-margin segments is also drivenby the need to sustain its marketing drive .
..
. P&G's ad spend ran up to Rs 80 crore-an estimated 11 per cent of itssales of the advertised products .
P & G has always focused it energy and strategy on better and quality
products.
EXAMPLE--it began selling shampoo sachets at the price of Rs.3. Slowly and slowly
rural masses acceptedshampoo a big way and start asking for the smallbottles of shampoo.
competitors in the Philippines and China
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VALUE-PRICING-STRATEGY
.it boosted advertising while simultaneously curbing its
distribution channel deals (in-store displays, trade deals)
logistical efficiency- P&G was concerned with the costof administering promotions .
Impact of promotions on brand loyalty, fearing that on
one hand they attracted "cherry-picking" bargain
hunters .
.Reduces coupan exp. By 50%Reduces disribution exp.& dealexp.by 20%And increases advertising exp.-20%
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BEAUTY
GROMMING
HEALT-HCARE
SNACKS COFFE
PETC-ARE
HOME-CARE
FABRIC- CARE
DIFFERENT-SEGMENTS
OF P&G--
85%-SALE
90%SALE
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Five GBUs Operate in the Seven MDOs
Global Business Units (GBUs)
Business Strategy and Planning Brand Innovation and Design
New Business Development Full Profit Responsibility
Market Development Organizations (MDOs
Market Strategy Customer Development External Relations Recruiting
North America
Latin AmericaWestern EuropeGreater ChinaASEAN, Australasia, and IndiaNortheast AsiaCentral & Eastern Europe,
Middle East, and Africa
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SUMMARY
According to a study by the (NCAER).2.3 million urban households as against 1.6 million households in
rural areas.
. Many of the FMCG companies are already busy formulating their ruralmarketing strategy to tap the potential before competition.
The middle and high-income market is expected to grow from 46 millionto 59 million.
To increase sales, growing the consumer pie rather than sharing it, hasemerged as one of the key strategies being used by FMCG majors .
Insensitive nature of the premium end of the market suits P&G, whichhas not been entirely comfortable fo other players in fmcg market.
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Presented by
Jagmohan kothari