Nongsan aspires to the lofty goal of contributing more positive energy to the world through their proud produce: quality bell peppers – outstanding in flavor, crisp in texture, vivid in colors and rich in aroma.

As the pioneer of commercial farming of bell pepper in Korea, Nongsan is now taking strides to become the world’s leading brand.Nongsan will continue to challenge itself and hone its global leadership skills through best agricultural practices and management. The company is dedicated to improve values for member farmers, and focus on the health and well-being of not just its customers, but also shareholders, employees and the community at large.

Through such efforts, Nongsan raises the bar for best farming practices in Korea, driving the agricultural industry to advance, supplying safe, high-quality agricultural goods to consumers.

Brand Vision

Nongsan is writing a new chapter in the history of the Korean agricultural industry.

Brand Essence

Nongsan refreshes the lives of customers.

Trace Ability

Safe Production / Stable Supply / Reliable Consumption

Promotion

PR / Sales Promotion / Education / Market Survey

Nongsan Trading Co., Ltd.

Nongsan believes in bringing out the best Nature has to offerWe understand health and happiness starts with healthy eating. We take pride in producing the best bell peppers we know, carefully grown with the highest level of reliability, safety and quality. Our company is revolutionizing the Korean agri-cultural industry, writing a whole new chapter in becoming a key global player.

Nongsan strives to bring health and happiness to your tableWe want to be there for your life’s special moments.We want to be there when your loved ones smile at you, when your friends laugh with you, and when you enjoy precious time with your family. We want to enhance your life with beautiful colors and amazing aromas.

The spirit of Nongsan comes from the soul of the farmers, and our pride and joy comes from your satisfaction with our bell peppers.

We will continue with our journey to seek excellence, teaming up with distinguished Korean farmers to supply the ultimate quality produce. In so doing, I trust we will stay an innovative global leader, with greater success in the overseas markets.

Message from the CEO:

07 Established Nongsan

1999

HistoryThe mission statement for Nongsan is to become a global agricultural brand that partners with top Korean farmers, delivering excellent produce that delivers health and happiness, enriching the lives of both producers and consumers.

Nongsan is writing a new chapter in the history of Korea’s agricultural industry

07 Established Nongsan

03 Opened the joint sorting and packaging center11 Won the Presidential Award on Farmers Day

11 Won the 10 Million Dollar Export Tower on Trade Day

02 Built and relocated Nongsan Agricultural Products Processing Center03 Selected as a producer marketing association by the government

04 Acquired ISO 9001 Certificate

07 Won the Agriculture, Fishery and Forestry Export Tower08 Selected as an operator of “Whimori,” a joint agricultural food brand for export08 Adopted bar code and ERP systems for field operations12 Selected as a next-generation world’s best product by the Ministry of Trade, Industry and Energy12 Selected as a joint marketing organization by the Ministry of Agriculture, Food and Rural Affairs

11 Won the Grand Prize at the Best Post-Harvest Management Practice Contest

03 Designated as APC 09 Acquired the GAP (Good Agricultural Practices) Certificate

03 Completed building greenhouses

11 Expanded the cold sorting facility

2000 2001 2002 2003 2004 2006 2007 2008 2008

Nongsan produces safe bell peppers for healthy meals

Nongsan’s state-of-the-art supply chain incorporates the most current traceability system, enables best quality bell peppers to be grown, harvested and delivered efficiently and expeditiously, capturing the peak of their freshness for maximum enjoyment, anywhere around the world, year round.

- Type of organization: Producers’ association- Farming area: Bell pepper farms of approxi-

mately 40ha- Production capacity: 6,000t per year ** Management system innovations through

the acquisition of ISO 9001 ** Reinforced safety through the bell pepper

traceability system** Operation of the GAP (Good Agricultural

Practice)

- Workshop for the collection and sorting of goods: 4,500㎥

- Cold storage capacity: 595㎥ for around-the-year production- Automated bell pepper sorting line

- Modern greenhouse facilities: Glass green-houses (venlo-type) and the environment control system

** Export Supplied to large retailers in Japan throughout

the year - Co-branded as “Whimori,” the brand of Korean

agricultural goods for export** Domestic Sales - Supplied to department stores, public whole-

salers, and large retailers including Homeplus, Lotte Mart, and GS Retail

Business Overview Facility Overview Distribution Overview

World-class OperationFrom farming techniques to sophisticated management, Nongsan’s member farmers have mastered how to produce bell peppers of the highest quality safely and consistently.

■ Intensive Management Top-soil and sub-soil are carefully and systematically conditioned to maintain balanced growth throughout the

various stages of plant maturity.

■ State-of-the-art Cultivation Methods Nongsan adopts state-of-the-art cultivation methods, aiming to yield high-quality agricultural goods. - Clustering and professional operation of large-scale cultivation - Automated cultivation conditions control - Sharing of cultivation skills and information online - Development of the proprietary network system ERP/GROUPWARE for corporate staff and member farmers - Adoption of standardized traceability system across all farms

Eco-friendly Cultivation and Pest Control

With consumer health and safety as a top priority, Nongsan uses biological pest control, an eco-friendly farming skill that avoids the indiscriminate use of chem-ical pesticides that may arm human health. This is adopted by all member farms. Nongsan continuously monitors, observes, analyzes and researches better ways to manage crop-damaging pests.There is a vigorous policy for production compliance that includes careful and real-time monitoring of pest management practices, upholding the highest safety standards.

Nongsan Delivers Health and Happiness

Bell pepper is rich in vitamin A, which is benefi-cial to improving vision, and vitamin C, known for having anti-aging properties. It is also rich in beta-carotene, which is effective in preventing and fighting many diseases including cancer.Therefore, bell pepper is an excellent and versatile food for people living the fast-paced high-stressed modern lifestyle, and also an ideal dietary choice for growing children. With pollu-tion a growing problem in much of the world, bell pepper is Nature’s gift to better overall health.

Bell pepper can be enjoyed in numerous ways, from fresh to cooked, or as part of a salad, a colorful garnish to a main ingredient for an entrée.The increased consciousness of eating smarter and better food results in a growing demand for bell peppers. Nongsan is proud to play a role in delivering health and happiness to people around the world.

Fresh Bell Pepper – A Gift of Nature

Fresh Bell Pepper – A Gift of Nature Bell pepper comes in a variety of colors are crispy, tasty and appealing to all your senses.

Add a little gift of nature to your meals any time!

Nongsan Earns Trust Nongsan operates its own advanced farm-to-table product management, known as the Cold Chain System. This system includes production planning, distribution BS post-shipment management, maintaining quality and freshness every step of the way. As such, the company has emerged a global leader, and Nongsan a trusted agricultural brand.

■ Cultivation and Harvest Nongsan adopts eco-friendly farming system, including deploying natural enemies to manage

crop-damaging pests. A sophisticated quality control system is in place for the entire production

process which results in maximum yield at point of harvest of best agricultural goods. ■ Sorting and Storage Nongsan delivers its bell peppers to the sorting facilities using climate-controlled vehicles to

maintain peak freshness. This is part of the best practices involved in the proprietary Cold Chain

System. ■ Quality Control Stock is constantly monitored by Quality Control managers in accordance to the strict standards

in place. ■ Distribution After products are sorted and packaged through the precise and strict quality and specification

management system, they are cold-stored before shipment. Delivery vehicles are all climate-controlled to maintain maximum freshness all the way to the dinner table.

Nongsan Brings Brighter Future

The dedication to excellence by Nongsan and all its member farmers is taking the Korean agricultural industry to the next level, promising a brighter future overall.

Printed with soy ink on recycled paper

Oaaro is a Korean word rmeaning “whole.”Oaaro is a bell pepper brand of Nongsan.Nongsan brings sunlight and nature to your table.Nongsan produces safe agricultural goods through its eco-friendly farming system using the natural enemies of insect pests.

Brand Overview

Nongsan Agriculture Corporation company332 Sundong 2-gil, Gimje-si, Jeollabuk Provice, The Republic of Korea | T.063.546.9953 | F.063.546.9954www.paprika.kr