project - tapasya

8/6/2019 Project - Tapasya

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ACKNOWLEDGEMENT

I am thankful to management of Friendz Exhibition Promotion Pvt ltd, a complete education fair

company limited for granting the permission, corporation and valuable information for completion of

this project 9th Infra Educa 2011

Last but not the least; I would like to say thanks to my faculties at the Institute for giving me their

constant support and encouragement in completion of my project.

Tapasya PrajapatiMBA 2nd Sem.

Roll no :

Jiwali University

Institute : Prestige Institute of Management

Gwalior


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PREFACE

The competition in the education exhibition sector is highly volatile in nature. Over the decade only

government undertaking company was operating in India but with the opening up of the economy

several new players like private sector & multinational education Exhibition Company entered in Indian

horizon.

In the giving project I made a comparative analysis of glimpse & advantages among exhibitors.

Comparing their features & services one hand & also done a research.

On the basis of my Direct Interaction, involvement and networking I have made this project highlighting

the company attributes, Fairs, Exhibitor and visitors record in the field of education and have described

the entire project with the help of SWOT analysis, comparisons, graphs, pie charts.

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CONTENTS OF TABLE

AKNOWLEGEMENT 1

PREFACE 2

CONTENTS OF TABLE 3

EXECUTIVE SUMMARY OF THE PROJECT 4

COMPANY PROFILE 5

PRODUCT POLICIES 11

PRODUCT PORTFOLIO 17

SWOT ANALYSIS 47

COMPETITIVE ANALYSIS WITH OTHER

EVENT ORGANIZER 48

RECOMMENDATONS AND SUGGESTION 48

LEARNINGS 49

BIBLOGRAPHY 50

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EXECUTIVE SUMMARY

Infra Educa, The voyage from 2003 to 2011 has observed huge enrichment in the level and content of

the event in every subsequent year of its origin.

Infra Educa has constantly received an overwhelming response from the exhibitors, visitors and the

media and has set new records and standards in the industry

A market survey was done on Infra Educa-2011, the Ninth in series which will showcase the view of

education horizon and industry. It will provide an insight into current subjects and courses available to

new generation students and throw light on various schemes and programmed being offered by nationaland international agencies as well government departments.

Different questions regarding to promote institute, colleges, public & private banks, training Institutes,

Government Policies etc were asked. The areas covered up in this survey were Noida, Ghaziabad & all

over India. The report contains details of different education fairs, which are in healthy competition with

9th Infra Educa-2011.

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COMPANY PROFILE

THE PROMOTERS

Friendz Exhibitions & Promotions Pvt. Ltd. (FEP) is formed by a group of young, dynamic and

professional event organizers; They have an extremely successful track-record of organizing

international exhibitions and global business summits; These have proved highly beneficial for the

exhibitors and the visitors alike in the spheres of business-generation, new customer contact and export

tie-ups with overseas companies.

FEP have since opened Regional Offices at Jaipur and Dehradun.

OUR CORPORATE OBJECTIVES ARE

Highlight the progressive face of the Indian economy in every sphere.

Provide a common platform for global technology update, tie-ups and collaborations.

Promote the investor friendly face of the Indian economy and increase exports.

Bring buyers and sellers together for the benefit of international business and explore

possibilities of transfer of technical know-how.

Set up training institutes and give scholarships for higher and specialized training.

To bridge gap between Research & Development and its Industrial Applications by

organizing Seminars, World Standard International Exhibitions, Conferences etc.

STRATEGIC EDGE

Since all our events have a global perception, the overseas spearheads are at our seminars to disseminate

the latest technology-arrivals in their country. We spread the message that Indias potential partners

abroad should seek the Indian Advantage as a solutions-hub, a remote service-provider, a base in

Research and Development, Manufacturing, Joint-venture partner and to explore commercial spin-off

potential in new technologies.

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PUBLIC RELATIONSHIPS AND GOVERNMENT LIAISON

Government liaison is an essential part of our activity and our interactions with the Central and State

Governments at all levels are continuous and meaningful. We work closely with Ministries and Govt.

Departments from Commerce and Industry, Health and Family Planning, Ministry of Communications,

Food Processing, Ministry of Petroleum and Chemicals, Ministry of Agriculture, Ministry of Science

and Technology to Ministry of Finance, Ministry of Woman and Child Development etc. This helps us

to monitor developments and keep abreast with the policy changes, regulatory framework and other

crucial decisions and all other issues critical to corporate decision-making. We are successful at

obtaining governmental support for our clients to provide facilitation services in implementation of their

projects. We assist Indian companies in the matter of technology transfer, collaboration, to search

suitable overseas collaborators and doing match-making between Indian and overseas partner.

OUR THRUST IN EXCELLENCE

Our predominant dedication in fostering corporate-business through Exhibitions and Seminars haselevated us to a position of corporate excellence both in terms of Trust and Relationship Management

with all our customers who always join us in our events due to constant business-generation. We have a

team of highly dedicated professionals whose main core-competence among other quality is to target

ethics in our business.

WIDER REACH

FEP is all set to emerge as a key player in event management and exposition business. It is also

planning to enter into strategic alliances with key global players in the arena of event management &

exposition networks for wider reach. The day is not very far when projection of various corporate

success stories will be lighted up by the innovative flair ofFEP. Strategically positioned at this juncture

in the evolution of exhibitions industry, it looks up to brighter future with more strategic and widespread

roles in Today Global Economy.

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OTHER ACTIVITIES

In addition to National / International Exhibitions and Business summit seminars and workshops, FEP

also organize and conducts Star Nites, Advertising & Corporate Films, Theme Parties, Beauty Pageants,

Fashion Shows, Cultural Shows, Consultancy Services and give advise, guidance and assistance to

Indian and overseas companies in promoting their business, joint ventures and business tie-up

cooperation.

OUR PAST EVENTS & SUCCESS STORY

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& Seminar on Careeropportunities

18. 4th Infra Educa 2006 Jaipur An International Exhibition

& Seminar on Careeropportunities

2-4 June 2006

19. 4th Infra Educa 2006 Delhi An International Exhibition

& Seminar on Career

opportunities

16-18 June 2006 at Pragati

Maidan

20. 2nd Infra Media 2006 An Intern ational Exhibition

on Medical Equipments

8-10 December 2006, Delhi

21. 5th Infra Educa

A Complete Education Event

A Complete Education Event 5-6 May 2007 at Jaipur

Rajasthan

22. 5th Infra Educa 2007 A Complete Education Event 16-17 June 2007 at Pragati

Maidan, New Delhi

23. Rajasthan InfrastructureDevelopment Expo 2008

An Infrastructure Show withState Govt.

18-19-20 January 2009

24. Real Estate and Infrastructure

Show

An Real Estate, Building

Material and Construction

equipments show with State

Govt.

18-19-20 January 2009

25. 6th Infra Educa 2008 A Complete Education Show 10-11 May 2008, Gwalior,

Madhya Pradesh

26. 6th Infra Educa 2008 A Complete Education Show 24-25 May 2008, Jaipur,

Rajasthan

27. 6th Infra Educa 2008 A Complete Education Show 31st May and 1st June 2008,

Hissar, Haryana28. 6th Infra Educa 2008 A Complete Education Show 14-15 June 2008 Pragati

Maidan, New Delhi

29. 2nd Destination Uttrakhand

2008

An Infrastructure Event with

State Govt.

18-19-20 October 2008,

Hotel Pacific Dehradun,

Uttrakhand

30. Vision Haryana 2009 A Mega Exhibition 5-8 March 2009, Hissar,

Haryana

31. 7th Infra Educa 2009 A Complete Education Show 17-18 May 2009 Patna,

Bihar

32. 7th Infra Educa 2009 A Complete Education Show 23-24 May 2009 Jaipur,

Rajasthan

33. 7th Infra Educa 2009 A Complete Education Show 20-21June 2009 Pragati

Maidan, New Delhi

34. 7th Infra Educa 2009 A Complete Education Show 4-5 July 2009 Chandigarh,

Punjab

35. 8th Infra Educa 2010 A Complete Education Show 29-30 May 2010, Pragati

Maida, New Delhi

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36. 8th Infra Educa 2010 A Complete Education Show 12-13 June 2010, Patna,Bihar

37. 8th Infra Educa 2010 A Complete Education Show 15-16 June 2010 Ranchi,

Jharkhand38. 8th Infra Educa 2010 A Complete Education Show 3-4 July 2010 Jammu, J&K

39. 1st Vision Jammu & Kashmir

2010

A Mega Exhibition &

Seminar

9-12 December 2010,

Jammu, J&K

40. 2nd Vision Rajasthan 2010 Rajasthan Infrastructure

Development Expo 2010

18-20 February 2010,

Rajasthan, Jaipur

41. 9th Infra Educa 2011 A Complete Education Show 14-15 May 2011 Patna,

Bihar

42. 9th Infra Educa 2011 A Complete Education Show 18-19 May 2011 Ranchi,

Jharkhand

43. 9th Infra Educa 2011 A Complete Education Show 28-29 May 2011 Pragati

Maidan, New Delhi44. 9th Infra Educa 2011 A Complete Education Show 4-5 June 2011 Guwahati,

Assam

45. 9th Infra Educa 2011 A Complete Education Show 18-19 June 2011 Agra, Uttar Pradesh

46. 9th Infra Educa 2011 A Complete Education Show 2-3 July 2011 Hisar,Haryana

PRODUCTS POLICIES

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Friendz Exhibitions has a wide array of exhibition plans that have been designed with the philosophy

that different sectors are bound to have differing exhibition needs.

The ideal of 9th Infra Educa-2011 show is the awareness of International / National educational

Institutes, Colleges & Universities in higher education .The stalls displayed will offer a variety of Career

options, Financial Schemes, Government schemes and policies offered for the young aspirants willing

to Study abroad.

What is the Infra Educa?

The biggest education fair with more than 200 reputed Universities, Institutions all over India &Abroad .

Why Infra Educa?

Infra Educa is a platform for students and institutes to interact, provide counseling admissions details,

Financial Schemes, & promote the college. It is a helpful for student and colleges also. It helps the

student to choose a better college and helps you choose the better future .

Ever thought about why Exhibitors should participate in Infra Educa.

High priority to Education sector by the Government of India

Advanced infrastructure

Rapid up gradation of facilities in Educational Institutes

Rising demand for quality Education

A vast talent pool

Business Process Outsourcing Sector

Low Cost Technical Education in India

Bank Loans for education.

Who will participate as Exhibitors?

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International Universities and Programmers

International Universities

Advanced Programmes TOFEL, GMAT, GRE,

Visa and Travel Agencies

Boarding and Lodging Services

On-line Universities Consultants

Loans and Scholarships

Higher Education and specialized courses. Agriculture Institutes and Research Center

Engineering Colleges

Management Institutes

Medical & Dental Colleges Para Medical Courses

Marine Engineering

Aeronautical Maintenance Technology Automobile Engineering

Architecture Schools

Geological Institute

Bio-technology Institute and Research Laboratories

Financial Institution & Banks

Basic Criteria For Educational Loans

Agencies and Banks which offer scholarships Loans Loan Policies

Other services and schemes

Professional Courses, Management Institutes & Engineering Colleges

Event Management Hotel Management

Air Hostess and Hospitality Management

Mass Communication & Technology

Modeling & Acting Courses Fashion Designing and Technology

DJ and Anchor ship

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Travel Management

Holiday Packages CA / CS/ ICWA

Law Insurance services Language Courses

Academy for Interior & Outdoor Designing

Journalism Real Estate

Sports & Recreation

Computer Education and Technical Institutes.

Multinational Organization & Consultants

Software Developers IT Based Courses

BCA / MCA / BCS

On-line Universities Business Process Outsourcing

Computer Hardware and Software manufacturers & suppliers

Government Certification Agencies Creativity Courses

Desktop and Laptops

Educational Software & Hardware Mobile Phones and Digital cameras / camcorders

Computers, Scanners, Plotters and Printers, CD, Cassettes, Audio Visual Equipments E-education tools, kits etc

And many more related to ICT segments

Who can visit this Infra Educa?

Scientists Academicians

Students , Parents and Teachers

Representatives of Tutorial Colleges

Representatives of State Councils

Representatives of Various Professional Career Consultants & Advisors

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Representatives of Overseas Institutions

Representatives of Books & Publishing Houses

Education Consultants

Representatives of Schools

Government Officials / Decision Makers

Members from various Educational Boards

Representatives of Vocational Institution

Visitors Profile

Government Officials / Decision Makers

Members from Various Educational Boards, Institutions and Industry

Representatives of State Councils

Representatives of Vocational Institutions

Representative of Various Professional Institutions and Colleges

Scientists and Academicians

Education Consultants

Representatives of Tutorial Colleges

Representatives of Schools

Child Development & Care Specialists

Psychologists and Psychoanalysts

E-infrastructure Equipment Purchasers

Consultants and Advisors

Venture' Capitalists

Career Consultants

Representatives of Overseas Institutions

Financial and Investment Promotion Institutions

Students, Parents and Teachers

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Representatives of NGOs and

Child Welfare Organizations

Representatives of Books & Publishing Houses

Publicity & Promotions

Infra Educa 2011 uses an extensive promotional strategy to attract an exodus of visitors.

An excellent media mix is used to reach out to the right target audience.

Outdoor Publicity

Mobile van Over road signage Hoardings and Kiosks Scooter stepping covers & banners Road Shows

Electronic Media

Television coverage Radio Announcements Cable ads

Print Media

Trade journals, Magazines & Newspapers Ads

Other Mediums

Catalogues Direct Mailers Brochures and Flyers E-mail messages Web Pages Telemarketing

Above activities are supported with our specialized PR drive & Press releases

How is Infra Educa useful for Exhibitors?

Reorganization at National Level as well as International level.

The Educational Institutes who will be at the Exhibition will recruit the Students for admissionson the spot.

Seven Nationalized banks for tie- ups with the institutes for providing loan arrangements to theaspiring students.

Platform to meet to the Corporate HR. Heads and corporate Tie- ups.

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Interaction with govt. of India autonomous bodies for providing financial assistance and

guidance for the development of world class labs. in the respective areas.

Interaction with accreditation agencies of Govt. of India.

Perfect Platform to meet the delegates from various embassies for university tie ups and jointventures.

Interaction with Local Agents and personnels, participants for the Representation of theInstitution

A low cost affair with high mileages.

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PRODUCT PORTFOLIO

VENUES FOR 9THINFRA EDUCA 2011

PATNA BIHAR TARAMANDAL 14TH& 15TH MAY 2011

RANCHI JHARKHAND HOTEL CAPITOL HILL 18TH& 19THMAY 2011

DELHI NEW DELHI PRAGATI MAIDAN - 28TH& 29THMAY 2011

GUWAHATI ASSAM HOTEL RAJMAHAL - 4TH& 5THJUNE 2011

AGRA UTTAR PRADESH HOTEL MARINA 18TH& 19THJUNE 2011

HISAR HARYANA SURYA CELEBRATIONS 2ND & 3RD JULY 2011

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Advantages to the Institute

Recognization of the Institute at National Level as well as International level.

Perfect Platform to meet the delegates from various embassies, Representatives from

International Universities for university tie ups and joint ventures ;

The Educational Institutes who will be at the Exhibition will recruit the Students for

admissions on the spot.

Nationalized banks for tie- ups with the institutes for providing loan arrangements to the

aspiring students.

Platform to meet to the Corporate HR. Heads and corporate Tie- ups.

Interaction with govt. of India autonomous bodies for providing financial assistance and

guidance for the development of world class labs. & other infrastructure in the respective

areas.

Interaction with accreditation agencies of Govt. of India.

A low cost affair with high mileages.

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Infra Educa 2011: A Glimpse:

Major Universities like Guru Gobind Singh Indra-Prastha University, Delhi ,

Kurukshetra University, Manav Rachna International University, Guru

Jambeshwar University, M. D. University,

International Universities and Colleges like Michigan State University, Dubai

Aerospace University, Indo Finnish Russian Cross Border University, St. Andrews

University, RACUS, Bournemouth University

More than 150 Engineering & Management leading colleges as well;

Seven Nationalized banks participated with full strength including PNB, SBI, Union

Bank, SBBJ, OBC, Canara Bank, Allah bad bank for tie- ups with the institutes for

providing loan arrangements to the aspiring students .

Govt. Departments like Mission Reach, TIFAC, CSIR, DOEACC , Ministry of

Science and technology , DBT, Craft development Institute, Ministry of Earth

Sciences, Punjab InfoTech, CIPET, CFTI, India Tourism And many more.

Renowned Career Counselor Jatin Chawla, CCD ,

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Various Types Of Brand Promotion Through Sponsorship of the event

GOLD SPONSOR

Sponsorship Package Rs.3,50,000/-

FACILITIES OFFERED

The Organisation will be designated as GOLD SPONSOR for exhibition 9th INFRAEDUCA 2011. This will be mentioned in all our Press advertisements, publicity materials, corporate

communications etc.

The Organisation will be provided with a Constructed Area :-

36 Sq. mtrs. for displaying the exhibits.

Press conference of the sponsors Chairman / MD/CEO a few days prior to the

show will be conducted.

Due acknowledgement will be provided to the sponsor by way of logo on:

Letter Heads ofInfra Educa.

Brochures ofInfra Educa.

Posters / Advertisements ofInfra Educa in Trade Magazines.

Exhibitors Guide ofInfra Educa

Logo of the Sponsor in advertisements in the leading Newspapers.

TV Interview in a popular Channel will be organised with the Director

of the Company and will be aired during the event.

Any other benefits mutually agreed upon will be incorporated in this sponsorship.

Due acknowledgement by way of sponsors logo will be provided on the main arch at theentrance ofInfra Educa Exhibition.

The sponsor will be provided a two page corporate profile in the Exhibitors Guide.

Ten Banners of sponsor will be displayed at the venue ofInfra Educa exhibition (Banners to be

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provided by the sponsor).

International Exhibition & Seminar

SPACE BOOKING FORM

Name of Company

Address

City Pin

Telephone (1) (2)

Fax Mobile

E-mail

Contact Person Designation

Please tick the following for your booking:

Stall Rates Area to be booked Total Amount

14-15 May, 2011

Patna (Bihar)

Rs.9,000/- per sqr.mtr. 6 sqr.mtr.

9 sqr.mtr.

12 sqr.mtr.

Rs.54,000/-

Rs.81,000/-

Rs.1,08,000/-

18-19 May, 2011

Ranchi (Jharkhand)

Rs.9,000/- per sqr.mtr. 6 sqr.mtr.9 sqr.mtr.

12 sqr.mtr.

Rs.54,000/-Rs.81,000/-

Rs.1,08,000/-

28-29 May, 2011

Pragati Maidan

Rs.10,000/- per

sqr.mtr.

6 sqr.mtr.

9 sqr.mtr.

Rs.60,000/-

Rs.90,000/-

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INFRA EDUCA 2011 9th in Series


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A. One table A. General security & fire protection

of exhibition space A. Extra Table: Rs. 300/-

B. Two chairs B. Cleaning of traffic lanes,

passages and open spaces insideexhibition premises except

exhibitors stall

B. Extra Chair: Rs. 200/-

C. Three spot lights D. Your Company profile in

exhibitors guide.

C. Lunch & Tea: Rs. 100/- pe

day per person

D. 1 plug point of 5 Amp. Rating 230

volts/ 50 hzE. Name board on Fascia.

E. General security & fire protectionof Exhibition space

F. Cleaning of traffic lanes, passages

and open spaces inside exhibition

premises except exhibitors stall

Minimum area to be booked will

be 27 sq. mtrs.

G. Your Company profile in

exhibitors Guide

H. Name board on Fascia.

Rules & Regulations

Friendz Exhibitions & Promotions Pvt. Ltd. reserve all rights in connection with 9th Infra Educa

2011.

In the event of any of the shows, as listed in the brochure, not being held on the scheduled dates or

place or even cancelled due to circumstances beyond the control of Organisers, the participants willbe compensated only to the extent of the participation fee deposited with the Organisers.

No refund on cancellation of booking. Organisers reserve the right to cancel booking of a defaultingparty.

Allocation of space / allotment of booth(s) will be done on First- Come- First- Served basis andagainst full Payment in Advance only.

Booth allocation will be done by the Organisers to meet the exhibitors preference to the extentpossible. However, the Organisers reserve the right to change the location of any exhibitor prior to

the commencement of the Exhibition and decision of the Organisers shall be final and binding on the

exhibitor.

Booth will neither be transferable, nor will it be allowed to be shared by any unauthorised party.

No exhibitor will be allowed to change the exterior layout, paint the exterior layout, paint theexterior or interior or even change the format. No booth should be left unattended during the

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exhibition hours. All electrical fittings / installations by an Exhibitor must be got done through the

Contractor appointed by the Organisers.

Round- the clock security will be in operation during the exhibition period. However, participantswill be responsible for the security of their exhibits during the exhibition hours. The Organiser will

have no responsibility or liability for the exhibitors property, owned or rented, his person or that of

his employees for personal injury, fire, storm, natural calamity, theft or any case whatsoever.

Insurance against all ascertainable risks from transportation to display and removable of goodsshould be done by the exhibitor at his own cost. The Organisers will be in no way responsible.

Participants will take possession of their allotted space / booth(s) between 6 and 8 p.m. one day priorto the commencement of the exhibition. If a participant fails to occupy the booth allotted to him by 8

a.m. on the first day of the exhibition, the Organisers shall have the discretion of allotting the vacant

booth to any other party and they will not be responsible for any consequential loss to the Exhibitor

on this account.

Participants will have to vacate the premises within four hours of close of the Exhibition afterpayment of dues, if any.

Disputes, if any, arising out of participation in any of the exhibitions, as listed in the brochure, shall

fall within the jurisdiction of the courts in Delhi / New Delhi.

The Organisers reserve the right to modify or change any of the above rules and regulations, or add

new ones, if considered necessary, by the Organisers.

FRIENDZ EXHIBITIONS & PROMOTIONS PVT. LTD.

508, Pearls Best Heights-II, Netaji Subhash Place, Pitampura, New Delhi-110034

Tel: 011- 45141891-97, Fax: [email protected] [email protected]

www.infraeduca.com www.friendzexhibition.com

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Space and Stall location are provided by the drawings: Layout Plans

LAYOUT OF PATNA

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LAYOUT OF RANCHI

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LAYOUT OF NEW DELHI

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LAYOUT OF GUWAHATI

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LAYOUT OF AGRA

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LAYOUT OF HISSAR

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Global Institute of Information Technology, Greater Noida

GNIT, Greater Noida

Greater Noida Institute of Technology, Greater Noida

Guru Nanak Dev Engineering College, Bidar

Harikishan Institute of Management Studies, New Delhi

Harlal Institute of Management Technology (HIMT), Greater Noida

Hescar Sdn Bhd, Malaysia

ICFAI

Indian Air force

Indian Army

Indian Coast Guard

Indian Navy

Indraprastha Institute of Techology & Management, New Delhi

INJ Business School, Greater Noida Institute of Engineering & Technology, Alwar

Institute of Information Technology & Management, Gurgaon

Institute of Milan

Institute of Technology & Management, Bhilwara

International Institute of Technology & Business Sonepat

I-Nurture Education Solutions Pvt. Ltd., Bangalore

ISTiTUTOMARANGONI

Jagannath Institute of Management Sciences, New Delhi, JIMS

Jaipur Institute of Technology, Jaipur

Jaipuria Group of Management Institutions, Ghaziabad JAIPURIA GROUP OF MANAGEMENT INSTITUTIONS, VASUNDHARA, GHZIABAD

Jayoti Vidyapeeth Women's University, Jaipur

JIET Group of Institutions, Jodhpur

K.C.C Group of Institutions

K.P. Engineering College, Agra

Kailash Institute of Nursing and Para-Medical sciences

Kalka Group of Institutions, Meerut

Karunesh Shikshashram

Kurukshetra Institute of Technology & Management, Haryana

Lingaya's University, Haryana

Maharani Girls Engineering College, Jaipur

Maharishi Arvind Institute of Engineering & Technology, Jaipur

Mahatama Gandhi Engineering College, Jaipur

Mandsaur Instiute of Technology, Mandsaur, M.P.

Millenium

Ministry of Earth Sciences, Govt. of India

MIT School of Distance Education

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MODI ACADEMIC INTERNATIONAL INSTITUTE

National Atlas and Thematic Mapping Organisation

NGF College of Engineering & Technology, Palwal, Haryana

NRI Institute of Technology & Management, Gwalior

Om Institute of Technology & Management, Hisar, Haryana

Om Sai Institute of Technology & Science, Meerut

P.M. College of Engineering, Kami, Haryana P.M, Group of Institutions

Poddar International College, Jaipur

Prannath Parnami Institute of Management & Technology, Hisar

Prestige Institute of Management, Gwalior

Priyadarshini College of Computer Sciences, Greater Noida

Punjab National Bank

R.D. Engineering College, Ghaziabad

Raj Kumar Goel Institute of Technology, Jaipur Rajdhani Group of Institutions, Jaipur

Rayat & Bahra Group of Colleges, Punjab

RIG INSTITUTE OF HOTEL MANAGEMENT

S.B. Group of Institutions, Haryana

S.J. College of Engineering & Technology, Jaipur

Samalkha Group of Institutions

Sanskriti Group of Institutions, Mathura

Saraf Institute of Engineering & Technology, Hanumangarh

Satya College of Engineering & Technology, Faridabad, Haryana

Savera Group of Institutions, Gurgaon School of Aeronautics

Shanti Niketan Vidyapeeth, Hisar

Shri Balwant Institute of Technology, Haryana

Shri Ram College of Engineering & Management, Haryana

SINE International Institute of Technology, Jaipur

SKIT Group of Institutions, Jaipur

Sunder Deep Group of Institutions, Ghaziabad

Surajmal Laxmidevi Swarthia Education Trust, Haldwani

TGC Animation & Multimedia

The Institute of Company Secretaries of India, (ICSI)

University of China, China

Vigyan Prasar Science Portal

World Institute of Technology, Gurgaon

www.careerhelplines.com

Yagyavalka Institute of Technology, Jaipur

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http://www.careerhelplines.com/http://www.careerhelplines.com/


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Brochure

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Exhibition organized in Taramandal : Patna (Bihar)

14th 15th May, 2011

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A view of the Stall, Exhibitors and Visitors.

Exhibition organized in Hotel Capitol Hill : Ranchi (Jharkhand)

18th 19th May, 2011

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Exhibition organized in Pragati Maidan : New Delhi

28th 29st May, 2011

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Exhibition organized in Hotel Rajmahal : Guwahati (Assam)

4th_5thJune,2011


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Exhibition organized in Surya Celebrations : Hissar (Haryana)

2nd_03rd July,2011


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Working Environment in 9th Infra Educa-2011

To be a part of world-class sales team.

Work from your own office.

Work full time or part time .

Earn Commission, Bonus & Incentives.

Flexible career.

World class Environment and facilities .

9TH INFRA EDUCA-2011 STUDENTS SURVEY REPORT

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Option Chosen By The Respondent To choose different courses

COURSES PERCENTAGE

BBA/MBA 35.5

ENGINEERING 34.5

MEDICAL 19

FOREIGN EDUCATION 11

Classes Frequency Percent

Valid 10th 5 7.7

10+2 40 61.5Graduate 20 30.8

Total 65 100.0

7.7

61.5

30.8

10

10+2

graduation

Educational qualification of the student

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11.9

FO.REIGNEDUCATION

AGENT/NCE

BBA/MB

AOF

engineering

Medical

Option Chosen By The student to choose courses

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SWOT ANALYSIS

Strengths:

Vast untapped market Good Market Report Best services

Support from the Government Huge pool of skilled professionals Maximum PR / Channels Coverage

Weakness:

Institutes Budgets Poor Government policy

Insufficient Funds Too many Consultants Lack to approach international market which can major take the participation share to 45- 50 % Lack of data Record s State Education Policies Too Costly venue and Advertisements Expenses in delhi

Opportunities:

More Share of International institutions More sponsorships from Govt and Corporate Sector . To rope Educational Services Providers like computer companies, Softwares

Threats:

Govt.tax policy

New Competitors Media Groups entering as exhibition organizers

Price rise in Venue Charges, Advertisements

FUTURE GROWTH PROSPECTS OF COMPANY :

The future planning of Friendz exhibition to organize education fair at national and internationallevel such as London , Australia, china

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To organize only international shows ( with the help of foreign country education departments .

COMPETITIVE ANALYSIS WITH SHIKSHA . COM:

Shiksha. com exhibition Company is a joint venture between India's largest exhibition

providerShiksha.com is a place that connects education seeker with education provider. Shiksha.com

provides information for over 70,000 colleges, courses, scholarships and admission notifications.

This information can be easily searched by using Shiksha search bar.Shiksha.com provides tools that

enable its users to make well informed decision by interacting with other Shiksha users, Shiksha experts.

For e.g.: a Shiksha user can start a discussion at "Ask & Discuss" in order to seek opinion of otherShiksha users and Shiksha experts.

Shiksha.com has a team of counsellors on staff and works with education agents across the globe to

assist students find the right college and course. Services of our counsellors are completely free of cost.Our counsellors are experienced and assist students in decision making process.

. RECOMMENDATIONS AND SUGGESTIONS

During the exposure of 2 months I had in the marketing sactor via Friend exhibition and promotion

pvt. Ltd, it helped me to develop the basic understanding of how this industry works and the work

experience & knowledge gained has also helped me to give the recommendations as stated below:

An 7th Infra educa-09 is a product, which needs a lot of convincing before it can be sold because

what I analyzed in this internship that there are very few institutions who have a basic knowledge

about 7thInfra educa-09. So, it is essential for the advisor to know what the institutes actually

needs and then letting the institutes know what benefits he will get out of it.

The limitation here is how to win the trust of institutes when so many companies are offering thesame product range.

During the calls where I went along with the Unit manager, I observed that institutes in general

have the perception that Exhibition is a small way to project. Institutions should be made realize

that it is a great way of promoting of his college.

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.

LEARNINGS

The basic aim of the company in providing us with this assignment was to find out the colleges

perception of their brand in the market and via this increasing their advisor base by enchasing on their

brand name.

I learned how to organize Education Fair and provide satisfactory services to the client

When I was doing this project I met several institutions, colleges & collected their responses, some of

them give positive response, some gave negative response. One has to build up a good repo with the

Clients and convince them to participate which is beneficial for them and a good medium to interact

with students directly.

Under this project:

No. of institutes met; more than 70

No. of institutes called(phone); 200

No. of institutes converted; 30

9th Infra educa, exhibition Company is the best private Exhibition Company in India. Looking in private

sector Infra educa has been the dominant player because the event is the satisfactory platform for both

institutes and visitors. .

Infra educa faces a big challenge in front of them to stay in the race with other exhibition because

Global exhibition pvt. company & times education fair the competition has become tougher.

But Education fair is also growing day by day,. This means Exhibition is an upcoming industry but Infra

educa has to work a lot on their strategies.

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BIBLOGRAPHY

Press Releases Review of Infra Educa 2011

Online Education Portals

Various Business Newspaper

Magazines

WWW. Studyindia . COM

WWW.shiksha.COM

WWW.Friendzexhibition.COM

WWW.delhibusinessschool.COM

WWW.ECONOMICTIMES.COM
http://www.investmsrtindia.com/http://www.personalfn.com/http://www.economictimes.com/http://www.investmsrtindia.com/http://www.personalfn.com/http://www.economictimes.com/

project - tapasya

Documents