siddharth upadhyaya - professional profile

Siddharth Upadhyaya - Professional Profile
Siddharth Upadhyaya - Professional Profile
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    SIDDHARTH UPADHYAYA : : +91-9820216242 : C 209, Sterling Brookside, ITPL Main Road, Whitefield, Bangalore (INDIA)


    Mgmt professional with over 14 years of experience across E-com, Retail and Design. Proficient at Brand Imagery - Design Product Strategy Co-Founded design led kids lifestyle retail brand VIVIDHA Headed entrepreneurial ventures in organisational and operational roles. Developed and managed teams. Perusing scholar programme Research Methodology & Application @NIFT, New Delhi (2016-17) Adept at prioritising business needs and identifying new revenue stream Skills: New Biz, Private Label Strategy, Customer Engagement, Sourcing, Supply Chain and Licensee Biz.


    Vice PresidentNew Initiatives (Apr15 Dec15)

    About Online (start-up) home design solutions provider of modular furniture and home furnishing


    Conceptualised the design and product/services mix for the allied partner network Worked on establishing partnerships and new business initiatives. Contributed to capacity planning, supply chain. Kept tab of strategic cost benefit of vendor Managed the business development team to support sales and revenue generation function.


    Co-created (with engineering team) a curated online market place of service providers,

    product sellers and design managers. Delivered business case for HDS and conceptualised the business model. Designed Product and Service assortments for HomeLane. Developed the user-training

    modules and communications for the Ops and Training teams

    Key Learnings Managing cross-functions (Product, Ops, Design, Tech, Retail), Vendor on-boarding, Market place

    Entrepreneurial Experience Vividha HF Pvt. Ltd. (May08 Mar15)

    About Design led Kids lifestyle retail brand; focused on creating design solutions for children and the child within us (

    Role Co-Founder (May08 till date) Business Head (May08 Mar15)


    Managed the Retail Ops involving Merchandise range, Strategic Planning and understanding

    of Online-Offline shopping behaviour, Customer Service and Order-Fulfilment. Created the E-Com GTM plan. Trained the in-house talent pool, along with out-sourced team

    for rolling out web business. Presented biz pitch to potential investors. Maintained healthy relationship with stakeholders


    Established partnership with key online-market place, NCS, speciality stores and distribution

    network with dealers, stockists. Grew the retail sales channel from scratch to 100+ POS Awarded TRRAIN (2011) (Regional Winner - West) for Excellence in Customer Service. Created ingenious brand properties; Anvesha (CRM) and Paathshala (team-engagement

    training program)

    Key Learnings Entrepreneurship, Private Label, Bootstrapping, Sourcing, P&L, Risk Taking and Adaptability


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    Senior Manager Business Development Raymond Apparel Ltd. (Aug05-May08)

    Lead three Business CategoriesLicensee, Non-Apparel and Infant (Apparel & Non-Apparel) business for Zapp (Raymonds private label brand).

    Negotiated the contract with Warner Bros (Singapore) for Superman merchandising license for menswear and kidswear biz. Through the contract tenure, remained the SPOC for both brands of Raymond Zapp, Parx

    Was responsible for market research on price data, product movement, and competition mapping. Drove multi-disciplines - category planning, vendor performance matrix and design management.

    Manager - Key Account Mahindra Intertrade Ltd. (Aug02-Aug05)

    Managed and executed design development and marketing of new product lines in the kids category business (now BabyOye-Mahindra Retail Pvt. Ltd.).

    Independently handled the Walt Disney account. Managed design and spec compliances Successfully increased shelf space in key accounts with improved sell-through for eight seasons. Handled Design Development portfolio and delivered product presentation solutions - packaging and visual


    Designer-Merchandiser Spykar Lifestyles Pvt. Ltd. (May01-Aug02)

    Trained in various operations of designing and merchandising departments. Gained an in-depth understanding of the pre-production processes in the sampling department. Executed design assignment for a private label launch of SPHERE DENIMS. Independently handled styling of print campaigns and design content for


    ASCENT; non-profit venture, designed as a unique peer-to-peer platform for entrepreneurs/BUH. ASCENT

    offers a unique and powerful self-help platform through the formation of TRUST GROUPS. The interaction in the Trust Groups has been designed to provide value to entrepreneurs, using the power of learning in a Group.

    Retailers Association of India (RAI); non-profit organisation (registered in India under section 25 of Companies Act, 1956. Works with the stakeholders for creating right environment for modern retail industry.

    Alumni Association of NIFT. Winner of TRRAIN Awards (2011) Retail Mentor of the Year (Regional Winner - West). Winner of Smirnoff International Fashion Awards 1999 (Regional Finals West).


    Cloud+ Certification and Training Program from CompTIA, Simplilearn (2016 - pursuing). Management Development Program (Managing Retail), Indian Institute of Management (IIM-A),

    Ahmedabad (2010). EPGDBM (Marketing), TA Pai Management Institute, Bangalore (2008). Management Development Program (Retailing), Wellingkar Institute of Management Development &

    Research, Mumbai (2005). Graduation Diploma-Fashion Design, National Institute of Fashion Technology (NIFT), Mumbai (2001).


    Interests: Enthusiastic and experimental by naturelove running half-marathons, reading, photography and

    travelling. Male, DOB: 17/07/80