akash verma synopsis

8/3/2019 Akash Verma SYNOPSIS

http://slidepdf.com/reader/full/akash-verma-synopsis 1/10

SYNOPSIS

ON

“A STUDY OF CUSTOMER SATISFACTION TOWARD

PERFORMANCE OF BAJAJ BIKES”

(A CASE OF MEERUT CITY)

(To be submitted to MTU, NOIDA, in the partial fulfillment for the Award of

Degree of Master of Business Administration, Batch 2010-12)

Research Guide: AKASH VERMA

Proff. WASIK IQBAL Roll no- 1026370006



CONTENTS

1. Introduction of Topic

2. Literature Review3. Research methodology4. Justification of objectives or research objectives5. Plan of study6. References



wheelers from outside, but from 1959 it started manufacturing of two wheelers in

the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.

Bajaj scooters and motor cycles have become an integral part of the Indian milieu

and over the years have come to represent the aspirations of modern India. Bajaj

Auto also has a technical tie up with Kawasaki heavy industries of Japan to

produce the latest motorcycles in India which are of world class quality The Bajaj

Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki

heavy industries. The core brand values of Bajaj Auto limited includes Learning,

Innovation, Perfection, Speed and Transparency.

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading

Corporation Private Limited. It started off by selling imported two- and three-

wheelers in India. In 1959, it obtained license from the Government of India to

manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled

out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles

in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In

1986, it managed to produce and sell 500,000 vehicles in a single financial year. In

1995, it rolled out its ten millionth vehicle and produced and sold 1 million

vehicles in a year.

New Image



The company, over the last decade has successfully changed its image from a scooter manufacturer

to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle.

Its real growth in numbers has come in the last 4 years after successful introduction of a few

models in the motorcycle segment.The company is headed by Rahul Bajaj who is worth more than

US$1.5 billion.

STATEMENT OF PROBLEM

To know the best consumer buying behavior and demand into the minds of consumer of Surat city because always consumer say something and doessomething. There are many companies manufacturing motorcycles into the market,at the same time as there are many companies manufacturing motorcycles, ideaabout thinking of customer on whether, what, how, and for whom to purchase themotorcycle.

Therefore, research is required to measure present consumer buying behavior at the purchase of bajaj bike. so the researcher problem is to identifywhat are the criteria that prospective customer takes into consideration before

buying the motorcycles.

DESCRIPTION OF PROBLEM

• This research mainly include your customer satisfaction and their preferences for

Bajaj bike .



LITERATURE REVIEW

CUSTOMER BEHVIOUR

The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers

to the peoples or organization conduct activities and together with the impact of various influence on

them towards making decision on purchase of product and service in a market.. The field of consumer

behavior studies how individuals,, groups and organization select .buy , use and

Dispose of goods, services, ideas,,or experience to satisfy their neds and desires

Understanding consumer behavior and knowing customer are never simple . The wealth of products

and service produce in a country make our economy strong.. The behavior of human being during the

purchase is being termed as buying behavior. Customer say one thing but do another.. they are

responding to influences that change their mind at the last minute.. A buyer makes take a decision

whether save or spend a money

Definition of Buyer Behaviour::-- Buyer behavior is ――all pshycological,, social and

physical behaviours of potentialCustomers as they become aware of evaluate, purchase,, consume andtel others aboutProduct & service

RESEARCH METHODOLOGY

Descriptive Research Design:-

Descriptive research studies are those studies which are concerned with described the

characteristics of particular individual. In descriptive as well as in diagnostic studies, the researcher

must find be able to definite clearly, what he wants to measure and must find adequate methods for



•To give suggestion to the management for improving customer satisfaction from the

findings of the study

• . To know market position of bajaj bike in the market

•To know consumer behavior for purchase of two wheeler bike.

•To identify the factor which influences on consumer decision?

2.TYPE OF RESEARCH:

• The present study adopted the : (1) Exploratory research design, (2) Descriptive research

design

3. UNIVERSE OF THE STUDY:

• Customer of Meerut Zones

4. DATA COLLECTION AND SOURCES OF DATA:

• Primary data: questionnaire used for survey

5. SAMPLING METHOD AND SAMPLE SIZE:

• The sample size for descriptive research consisted of 100 respondents

• The sample size for exploratory research consisted of small number of respondents.

• Non-Probability technique called the convenience sampling used for exploratory research.

• Probability technique called the simple random sampling used for descriptive research.

6 . JUSTIFICATION OF THE RESEARCH OBJECTIVE:

•

The study helped in understanding the consumer buying decision process, therebyanswering the questions ‘why’ and ‘how’ a customer buys bajaj motor corps Bike. . Italso helped to know the importance given by the customers to the agent’s behavior,Knowledge and appearance



PLAN OF STUDY

The Final thesis of this study will be organized in five chapters

Chapter-1 INTRODUCTION ABOUT THE TOPIC (Topic introduction, Literature

review),

INTRODUCATION ABOUT THE COMPANIES

Chapter-2 Literature Review

Chapter-3 RESEARCH METHODOLOGY

i. INTRODUCTION( Basic introduction of research, problem statement, objective of

research, justification of objectives)

ii. RESEARCH METHOD USED ( Type of your research design)

iii. POPULATION AND SAMPLE



iv. TYPES AND PROCEDURE OF DATA COLLECTION

v. TOOLS for DATA COLLECTION BE USED

vi. STATISTICAL TECHNIQUES BE USED

Chapter-4 ANALYSIS AND INTERPRETATION OF DATA

Chapter-5 FINDING AND CONCLUSION & SUGGESTION FOR FURTHER

RESEARCH

i. FINDINGS,

ii. CONCLUSION

iii. SUGGESTIONS FOR FURTHER RESEARCHES

iv. LIMITATIONS

v. REFFRENCES

References:

i. Books

ii. Research papers

iii. Magazines, journals

iv. Newspapers, govt. gazettes.

v. Websites

akash verma synopsis

Documents