sales bi nividh
TRANSCRIPT
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Rudra Narayan Pandey
Nividh Business Intelligence
919448119930http://www.nividh.com/bi/ondemand/dashboard-sales_page.jsp
http://www.nividh.com/bi/ondemand/dashboard-sales_page.jsphttp://www.nividh.com/bi/ondemand/hrm-bi.jsphttp://www.nividh.com/bi/ondemand/dashboard-sales_page.jsphttp://www.nividh.com/bi/ondemand/dashboard-sales_page.jsphttp://www.nividh.com/bi/ondemand/dashboard-sales_page.jsp -
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A set of technologies and processes that use data tounderstand and analyze business performance
Use Business Intelligence to 1. Empower Everyone in the Organization2. Drive Action in Sales, Service, and Marketing Teams
3. Expand Beyond CRM Reporting to Include Other EnterpriseInformation
Gain a Competitive Advantage! Business Intelligence transforms mission critical data that
runs your enterprise processes into insightful, measurable,and actionableinformation that delivers business results.
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Who are our Customers? Who are our best customers? Are our customer relationships improving or
getting worse?
Where are our Opportunities? Are we pursuing them effectively? Where should we invest our time and resources?
Are we providing good Service? Is our Customer Service getting better or worse? Where can we improve Service? How can wereduce the cost of Service without sacrificing
quality of Service?
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Customer Overview Forecasting
Sales Activity
Orders Products
Pipeline
Quotes http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+
ma&fp=1320387668250
http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250 -
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Success Metrics Number of Responses
Number of New Accounts
Cost Metrics Cost per Response
Cost per Acquisition
Cost Benchmark Allowable cost per response
Allowable cost per Acquisition
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1) Total Leads = SUM of all
leads associated with this
campaign
Includes converted leads that
you cant see in the app
# Leads will decrease if two
lead records are merged, or if
a lead is deleted
2) Total Contacts = SUM of all
contacts associated with this
campaign
# Contacts will decrease if two
contact records are merged,
or if a contact is deleted
4) Total Responses = SUM of
all visible records associated
to this campaign that have a
member status with the
Responded box checked
** Best metric for success of
campaign when member
statuses are set up correctly!
3) Converted Leads = SUM of all
leads associated with this
campaign that have beenconverted to a contact
Includes leads converted to
new or existing contacts
Campaign Execution Ratios
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Campaign Execution Dashboard
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1) Total Value Opportunities =
Calculated field for the amount of
all opportunities associated with
this campaign incl. closed/ won
For organizations using multiple
currencies, amounts are converted
to campaign currency
Does not include opportunities
that influenced campaign
3) Budgeted Cost = Amount of
money budgeted for the
campaign
This field is not required to
calculate the ROI of the
campaign
4) Actual Cost = Amount of
money spent to run the
campaign
Field needed to calculate ROI
** The ROI is calculated as the
net gain (Total Value Won
Opportunities-Actual Cost)
divided by theActual Cost.
The ROI result is expressed
as a percentage.
2) Total Value Won
Opportunities = Calculated field
for total amount of all
opportunities associated with thecampaign hierarchy, including
closed/won opportunities
All campaigns in a hierarchy must
use the same currency
Campaign Execution Ratios
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SalesAnalytics
FinancialAnalytics
WorkforceAnalytics
Supply ChainAnalytics
Service &Contact CenterAnalytics
MarketingAnalytics
Travel& Trans
Auto Comms.& Media
ComplexMfg.
Consumer
SectorEnergy Financial
ServicesHighTech
Insurance
& HealthLifeSciences
PublicSector
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Sales Vipul [email protected], [email protected]@bdisys.com COST SAVINGS:
Moving to a service center approach shows the strongest streamlining and cost
savings Evaluate the potential for hosted services
FUTURE: Specifically focus on Sales Analytics
Educate yourselves on analytics
Focus on improving the user experience
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]