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    Rudra Narayan Pandey

    Nividh Business Intelligence

    919448119930http://www.nividh.com/bi/ondemand/dashboard-sales_page.jsp

    http://www.nividh.com/bi/ondemand/dashboard-sales_page.jsphttp://www.nividh.com/bi/ondemand/hrm-bi.jsphttp://www.nividh.com/bi/ondemand/dashboard-sales_page.jsphttp://www.nividh.com/bi/ondemand/dashboard-sales_page.jsphttp://www.nividh.com/bi/ondemand/dashboard-sales_page.jsp
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    A set of technologies and processes that use data tounderstand and analyze business performance

    Use Business Intelligence to 1. Empower Everyone in the Organization2. Drive Action in Sales, Service, and Marketing Teams

    3. Expand Beyond CRM Reporting to Include Other EnterpriseInformation

    Gain a Competitive Advantage! Business Intelligence transforms mission critical data that

    runs your enterprise processes into insightful, measurable,and actionableinformation that delivers business results.

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    Who are our Customers? Who are our best customers? Are our customer relationships improving or

    getting worse?

    Where are our Opportunities? Are we pursuing them effectively? Where should we invest our time and resources?

    Are we providing good Service? Is our Customer Service getting better or worse? Where can we improve Service? How can wereduce the cost of Service without sacrificing

    quality of Service?

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    Customer Overview Forecasting

    Sales Activity

    Orders Products

    Pipeline

    Quotes http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+

    ma&fp=1320387668250

    http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250http://www.nividh.com/viewDemoDashboard.action?fr=syAd&dashboard.dashboardID=49&oq=window.open+ma&fp=1320387668250
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    Success Metrics Number of Responses

    Number of New Accounts

    Cost Metrics Cost per Response

    Cost per Acquisition

    Cost Benchmark Allowable cost per response

    Allowable cost per Acquisition

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    1) Total Leads = SUM of all

    leads associated with this

    campaign

    Includes converted leads that

    you cant see in the app

    # Leads will decrease if two

    lead records are merged, or if

    a lead is deleted

    2) Total Contacts = SUM of all

    contacts associated with this

    campaign

    # Contacts will decrease if two

    contact records are merged,

    or if a contact is deleted

    4) Total Responses = SUM of

    all visible records associated

    to this campaign that have a

    member status with the

    Responded box checked

    ** Best metric for success of

    campaign when member

    statuses are set up correctly!

    3) Converted Leads = SUM of all

    leads associated with this

    campaign that have beenconverted to a contact

    Includes leads converted to

    new or existing contacts

    Campaign Execution Ratios

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    Campaign Execution Dashboard

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    1) Total Value Opportunities =

    Calculated field for the amount of

    all opportunities associated with

    this campaign incl. closed/ won

    For organizations using multiple

    currencies, amounts are converted

    to campaign currency

    Does not include opportunities

    that influenced campaign

    3) Budgeted Cost = Amount of

    money budgeted for the

    campaign

    This field is not required to

    calculate the ROI of the

    campaign

    4) Actual Cost = Amount of

    money spent to run the

    campaign

    Field needed to calculate ROI

    ** The ROI is calculated as the

    net gain (Total Value Won

    Opportunities-Actual Cost)

    divided by theActual Cost.

    The ROI result is expressed

    as a percentage.

    2) Total Value Won

    Opportunities = Calculated field

    for total amount of all

    opportunities associated with thecampaign hierarchy, including

    closed/won opportunities

    All campaigns in a hierarchy must

    use the same currency

    Campaign Execution Ratios

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    SalesAnalytics

    FinancialAnalytics

    WorkforceAnalytics

    Supply ChainAnalytics

    Service &Contact CenterAnalytics

    MarketingAnalytics

    Travel& Trans

    Auto Comms.& Media

    ComplexMfg.

    Consumer

    SectorEnergy Financial

    ServicesHighTech

    Insurance

    & HealthLifeSciences

    PublicSector

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    Sales Vipul [email protected], [email protected]@bdisys.com COST SAVINGS:

    Moving to a service center approach shows the strongest streamlining and cost

    savings Evaluate the potential for hosted services

    FUTURE: Specifically focus on Sales Analytics

    Educate yourselves on analytics

    Focus on improving the user experience

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]