STORIES OF WOMEN ENTREPRENEURSBYSURESH KUMAR.S (II MBA )

&

KARPAGAM COLLEGE OF ENGINEERING, COIMBATORE

Introduction

• In India, women entrepreneurship is a recent topic which started only after the 1970s with the introduction of the Women’s Decade (1975 to 1985) and which mostly picked up in the late 70s.

• This phenomenon was particularly visible only in the metropolitan and state capitals in India.

Categories of women entrepreneurs

• Women in organized & unorganized sector.• Women in traditional & modern industries.• Women in urban & rural areas.• Women in large scale and small scale

industries.• Signal women and joint venture.

Problems

• Dual role to play at workplace & at home place.

• Subordinate to men.• Just that her being women.• Non-awareness of facilities provided by

government.• Competition with large scale unit.• Problem related to marketing.

Suggestions

• Procedure of getting finance should be simple.

• Effective propagation of programmes and yojna.

• Linkages between product, services and market centers.

• Encouragement to technical and professional education.

10 TIPS FROM LEADING WOMEN ENTREPRENEURS TO HELP YOU MAKE

THE WORLD YOUR BUSINESS

• Develop trust on a global scale.• Think globally.• Build a global brand that works locally.• Educate your customers.• Outsource to grow your business.• Connect and collaborate with local markets

on foreign ground.Count….

• Find cross-border customers.• Hire the best from around the world.• Establish payment methods before you sell.• Navigate through – not around –

bureaucracy and red tape

SUCCESSFUL WOMEN ENTREPRENEURS STORIES1. Radha Rajakrishnan: Weaving

Success in Apparel Biz: Situated right in the middle of Anna Nagar’s residential sector in Chennai, Amrita Custom Elegance, an exclusive boutique is run by  gracious Radha Rajakrishnan. As she smiles, an instant rapport is established. It’s hard not to warm up to her, and it was truly an astonishing fact that she is the mother of two grown up children settled abroad.

From 50 paise, she now earns Rs 200,000 a day

• The story of Patricia Narayan, winner of this year's 'Ficci Woman Entrepreneur of the  Year' award is amazing.

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• She started her career 30 years ago as an entrepreneur, selling eateries from a mobile cart on the Marina beach amidst all odds -- battling a failed marriage, coping with her husband, a multiple addict, and taking care of two kids.  Today, she has overcome the hurdles and owns a chain of restaurants.

Story of Sarala Bastian who set up a successful mushroom business with just

Rs 15000• At 17, when most girls

of her age were set to go to college for higher studies, she got married.But Sarala Bastian did not wish to just be confined to her house.

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• She wanted to do something on her own. She wanted to be independent and carve out an identify for herself.

• "My father gave me the initial capital of Rs 15,000 to start a business in 2004. I started a mushroom farm in my backyard," says Sarala. There has been no looking back since. . .

Story of Revathi Krishna, the founder of Coffee, Books and More

• Revathi  Krishna,  the proprietress  of  Coffee , books and more… at the Info

Park,  Kakkanad, Kochi shares her success story with Small Enterprise India.

• An exclusive  coffee  shop with abundance of books to choose from,  and a place to listen to soft music which is calming and  smoothening to the ears.

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CONCLUSION• The role of business women in

economic development is inevitable. Now-a-days women enter not only in selected professions but also professions like trade, industry and engineering.