VISHLESHAN

INTRODUCTION • This case study discuss how McDonald's India

managed to buck the trend in a struggling economy, it’s early years &business strategy to get more out of its stores in India.

• The case also briefly discuss how McDonald's adopted to locate cultural in India. it’s localization &entry strategy it’s strong supply chain & pricing strategy.

HISTORY The first Mcdonald’s started in 15th Apr. 1955 in

Chicago. Richard and Maurice McDonalds were pioneers of

Mcdonald’s. In Oct 1996 Mcdonald’s open it’s first Restaurant in

India. Mcdonald’s had 25,000 Restaurants in 116 Countries.

VISION,MISSION AND VALUE Vision – To be the best and leading fast food

provider throughout the globe.

Mission – To be customer’s favorite place and way to eat and to improve operations to provide the most delicious fast food for customer satisfaction.

Value – Provide good quality, services to customer and to have a clean environment.

OBJECTIVES OF CASE ANALYSIS Business strategy. Local Adaptation of Culture Recommendation for a sustainable business.

SWOC ANALYSISStrengths

1.Strong brand Name , Image, Reputation2.Large Market Share3.Strong Global Presence4.Locally adapted food menu5.Huge advertising budget

Weaknesses1.Unhealthy food image2.High staff turnover3.Legal action related to health issue

Opportunities1.Increasing demand for healthier food2.Home meal delivery3.Changing customer habits and customer group

Challenges1.Trend towards healthy eating2.Local fast food restaurant chains3.Law suit against Mcdonald’s4.Direct Competitor KFC

MCDONALD’S PRODUCTS

MCDONALD’S STRATEGY

Introducing it’s existing offerings to markets other than those that the organization is currently serving.

Consider competitor Strengths and Weaknesses and Competitor Retaliation Potential.

COMPETITORS McDonald's competes with fast food chains like Pizza Hut Domino’s Pizza Nirula’s KFC in India Papa John’s

Why Macdonald’s succeeding in India

Sensitivity local taste.(no beef , no pork) Affordable prices. Promoting a family dining experience. Innovative practices (e.g.. - Home delivery)

CONCLUSION McDonalds effectiveness & profitability is obviously

well supported by their strong competitive position &market share in their primary product market.

McDonald's portfolio of products is well managed &ensures the best fit between the company’s strengths & weaknesses & for offsetting the threats found in it’s competitive environment.

The company is thriving as it is both effective and efficient .

Suggestion

• Mc Wadapav

• Free Wi-Fi facilities

• Use low fat chees

• Use wheat bread instead of Maida bread

THANK YOU