uzwei book
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Welcome to the world of Uzwei!TRANSCRIPT
3 .1 Ph i l l ip L im, Adidas K ids, Adidas Or ig ina l s, Adidas by Ste l la McCartney, Alexa Chung for AG, Char lot te Olympia , Chloé, Chloé K ids, Diane von Furs tenberg , Dr ies van Noten, Equipment ,
Frame, J Brand, Le Specs, Maison Marg ie la , Marc Jacobs, Marn i , Misson i K ids, Monc ler Grenoble, Mother, Nike, Nike K ids, Proenza Schouler, R13 , Ros ie Assou l in , Saca i , Ste l la McCartney, Ste l la McCartney K ids, T by Alexan-
der Wang, The Row, Uzwei Cashmere
Ana Khour i , Caro l ina Bucc i , Del f ina Delet t rez , Fernando Jorge, L i to Jewel ry, Maison Marg ie la , Yvonne Leon
B R A N D S
F I N E J E W E L L E R Y
KAISERGALERIEGROßE BLEICHEN 23-27
20354 HAMBURG
GERMANY
U Z W E I
P H O N E : + 4 9 4 0 3 3 4 4 7 2 0 0
E - M A I L : S E R V I C E @ U Z W E I . D EM o n - S a t 1 0 a m – 7 : 0 0 p m
W W W. U Z W E I . D E
W W W. U Z W E I - J U I C E S . D E
@ U Z W E I _ O F F I C I A L
The typical Uzwei woman is passionate about life, well educated, independent and always on the hunt for so-mething new. These women show that style has no age and is not based on geographics.
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M A T E R I A L SThrough the whole Uzwei Store, you will find different types of materials, bringing out a certain flair and way the architecture is presented. Starting with the ground floor, materials such as beautiful marble, cool copper and the extraordinary wood shaped bannister combine a mix of luxurious and electrifying interior design. The first-floor brings us closer to the rough ceiling and the openly showed big pipes going through the offices and the whole store surface.
With the unique approach of Uzwei, a new Fashion Hotspot was created with an editorial store concept and a strong team behind it, that understands and fulfils the customer‘s needs.‘Uzwei is our answer to the increased change of consumer behaviour. We want to provide pleasure and enter-tainment during a shopping trip, whilst being in a charming and easy-going at-mosphere.Uzwei is meant to define the stationary fashion business in new ways. Alongside Germanys first Stella Mc-Cartney Shop-in-Shop, a Jewellery cor-ner with fine jewellery pieces, a Deli
and a charming Florist section,Uzwei also provides a Beauty-Box with a selected few Products from Ni-che-Beauty. Furthermore the custo-mers can expect the most exclusive Designer Collections by labels such as Marc Jacobs, Marni, Dries van Noten, Proenza Schouler as well as contempo-rary brands such as 3.1 Phillip Lim, and T by Alexander Wang. The editorial looking compositions th-rough Visual Merchandising lets Uzwei stand out of the crowd in comparison to other concept stores and the idea of the classic salesperson got exchanged by a team of stylists and trend experts.
Stella McCartney launched her own fashion house under her name in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Her collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids. Uzwei is the first store in Germany to open up a Stella McCartney Shop-in-Shop. The dedicated corner was designed especially to Stella McCartney‘s wishes.
1 S T F L O O R Especially on the first floor the diversity of Uzwei is noticeable. There are three stations which are dedicated to different themes and are creatively decorated by the visual merchandising team. These stations are spread through the whole floor between a special Diane von Furstenberg corner, the Sports corner, Niche-Beauty and the Uzwei fine jewellery corner.
1. Gala Gonzalez (Fashion Blogger)
M A G I C M I R R O R
2. Pernille (Tv Hostess&Fashion Blogger), Hannah Loeffler (Model&Agent)
Not sure if you like the dress you are trying on? Need a second opinion? Or you have just fallen in love with the perfect item and want to share it? The innovative ‘Sharing the look’- system with the Uzwei ‘Magic Mirror’ changing room provides the customer with the ultimate shopping experience. The ‘Magic Mirror’ enables the customer to share their favourite Look on several Social Media Platforms and that makes the shopping experience perfect.
2. Pernille (Tv Hostess&Fashion Blogger), Hannah Loeffler (Model&Agent) 3. DvF Team, Rungang Zhu (Uzwei) 4. Golestaneh (Fashion Blogger), Jessica Karan (Uzwei), Danaja Vegelj (Uzwei)
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The modern day challenge is trying to find a connection bet-ween ‚natural living‘ whilst also authentically integrating with the society and culture that we live in. With this in mind, Uzweiwith it’s Uzwei juices and milks, aims to offer a simple measure towards a healthy and balanced lifestyle for all.
We strongly believe in the values of a plant- based diet, relying on natural produce as a main source of wellness for both – mind and body. A diet rich in raw whole foods, including fresh produce, nuts, seeds, grains, and legumes, is strongly linked to lowering the risk of chronic diseases. A plant-based diet also lowers your carbon footprint. Working more whole foods into your diet is a kind way to take care of both your body and the earth.We choose to work with local farmers and focus on seasonal products. We also choose to use straight organic and raw pro-ducts for our juices.
Cold pressed juicing is a technique that extracts the highest level of vitamins, minerals and enzymes of each raw fruit or vegeta-ble. We use a high pressure cold-press machine with thousands of pounds of pressure, which allows us to get the best out of it. This is especially good for low-yielding but nutrient powerhouse greens like kale, spinach and parsley. The process results in mi-nimum oxidation of the juice, which means that your juices stay fresher, better tasting and more nutritious.
Pasteurization is often used to prolong the shelf life of juice by heating the juice to a very high temperature before it’s sold. This process damagesthe essential enzymes and nutrients, des-troying the juice’s intent. We press our juices fresh each morning and keep them completely raw and unpasteurized. We recom-mend consuming our juices within three days, when the taste and nutritional content are at their peak.
We create ‚The Cold Pressed Juice‘ and our ‚The Fabulous Veg-an Milk‘ with one goal in mind to bring delicious, premium and nutritious products to everyone. It is all handmade and gentle manufactured in Hamburg.
THE COLD PRESSED JUICE
The Visual Merchandising team presents a theme-orientated shop floor, based on the Storytelling strategy. These themes are created through seasonal, trend and cultural aspects suiting new arrivals and the stores identity.
SUPERCOLOR BY PHARREL
U Z W E I F LO W E R M A R K E T
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Kaisergalerie, Große Bleichen 23-27, 20354 Hamburg, service @ uzwei.de, uzwei.de
F L O W E R M A R K E TDonnerstag, 7.5. bis Samstag, 9.5. von 10-19 Uhr
Uzwei Presents
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