COMM 202tutorial 6: LinkedIn

resume / CL submission• you will submit your documents TWICE

o once to Turnitin.com for marking (by 1:59pm)o secondly to COOL (this is how you will receive an interview

for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)

• full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter

where are we at?Week 8 Week 12

• tutorial: LinkedIn/networking

Week 9 Week 11

• tutorial: event networking/ informational interview

• resume and cover letter due November 1st @ 2:00PM

• networking event (November 3rd 6-8PM)

• lecture: interview prep

• have informational interview date/time confirmed

• post-networking reflection due November 14th @ 11:59PM

• tutorial: interview questions

• interview stream due

Week 10

• lecture: informational interview

• pre-networking reflection due November 7th @ 11:59PM

agenda• TA feedback• LinkedIn profiles• networking event• action items

TA feedback

TA feedback• start

o individual feedback• stop

o going too fast• continue

o nice slideso weekly emailo structure of classo peer evaluation

LinkedIn profiles

LinkedIn versus resume• LinkedIn is social!

o be personable, speak in first person, show your personality (conversational)

o more flexibility & creativity

• LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a

companyo include broader experiences, projects, skills, and interests in a variety

of formats o written documents are formal, company-specific, direct ask and

intention

before we startturn off “Notify your network” when making many small changes

don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you

• after too many IDK’s, LinkedIn will ban them from the network

found on the right side of your profile under “Who’s Viewed

your Profile?”

2. Attention Grabbing Headline

1. Professional Headshot 3. Complete Experiences

4. Connections, Contact Info, Customized URL

5. Interesting summary showcasing personality!

key elements of

a profile

professional-looking headshot• reasonably close-

up (from the shoulders up)

• high quality, good lighting, looks like you!

headline• it is your 120

character hook• should be about

what you do• be memorable and

enticing people to look at your profile

headline

headline

summary• 2,000 characters to summarize your background and future

goals

summary elements

showcase personality & brand

think cover email… make it conversation

leverage your hook – grab their attention

background = skills + accomplishment

short, easy to read sentences

expand on your headline

summary

summary: what to write about

educationwhat you’re about: personal work style,

character traits

awesome facts about yourself or

accomplishments

additional portfolio links or platforms

finish with call to action: invitation to

connect, contact information

any other suggestions?

summary

professional experience

include all roles in reverse

chronological orderuse accomplishment

statements

show examples of your work i.e. videos, awards, presentations

be concise! get to the point

resume to LinkedIn

other components• experiences

o try not to copy-paste from your resumeo talk about the challenges you faced and a couple key winso prove your accomplishments by showing examples of your work (i.e. video

projects, presentations, photography…)

• educationo join UBC and Sauder (AND the alumni communities!)

• honours/awards

other components• projects

o list academic or extra-curricular projects as you see fit• skills

o searchable, so aim for brand-specific not generic• influencers

o follow your idols! Helps others to see who inspires you

connectionsrecommendations > endorsements

getting recommendations

groups and publishing• having a profile is step 1, using LinkedIn is what will get you noticed.

The more active you are on the site the more likely your profile will be seen by potential employers

• join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.

best practices• request to connect once you have met them in person (where possible)• personalize your connection request• keep it friendly and professional• share something memorable from

your conversation• be brief• include a call to action if you’d

like to meet again

adding connectionstoo

generic

personal & professional

too casual

reaching out on LinkedIn“If possible, can you connect me with anyone in San Francisco that you know is hiring and you would think is a good fit for me? I've attached my resume for reference.”

Hi J an , My name i s J ohn Doe , I ’m a UBC Sauder BCom c lass o f 2016 spec ia l i z ing in market ing . I ’m reach ing ou t to you today because I recent ly spoke wi th Mar ja Harmer f rom the BCC who to ld me you’ve k ind ly agreed to he lp out when s tudents have quest ions about careers in San Franc isco. I ’m graduat ing in December and wou ld l i ke to work in product management . I saw on L inked In that you were a c lassmate o f J oanne Doe who I unders tand current ly works at Sa les force . I ’m very in terested in learn ing more about Sa les force . Would i t be poss ib le to make an int roduct ion to Joanne? I know you’ re busy so you cou ld jus t fo rward the message at the bottom of th i s emai l – my resume is a t tached: Thank you very much!John Doe

Hi J oanne ,

 My name i s J ohn Doe , I ’m a UBC Sauder BCom c lass o f 2016 spec ia l i z ing in market ing . I ’ l l be graduat ing in December and am current ly look ing for ent ry leve l product management pos i t ions in San Franc isco. I unders tand that you are a sen ior product manager a t Sa les force – a company I ’m very in terested in – and that there are current ly a var ie ty o f ent ry- leve l product management job open ings posted on the Sa les force careers page . For example , I ’m rea l ly cur ious about th i s pos i t ion : [ L INK] I ’ d love to learn more about these ro les and see i f I ’ d be a good fi t – I ’m cer ta in ly ve ry in te rested! Would you mind in t roduc ing me to the h i r ing manager? I have a t tached my resume for re fe rence . Thank you very much fo r your cons iderat ion .John Doe

networking event

networking eventSAVE THE DATE!Thursday, November 3rd from 6:00pm-8:00pm @ CPA Hall

• alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students

• excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!

networking reflection

researching contacts• check out the delegate info on the course blog

• skim the LinkedIn profiles of delegates you’d like to speak too note any interesting topicso hone in on similar experiences or shared groupso think about questions to ask

• during the event, be interested without being creepy!

conversation starters• talk about food: “lurking around the food station is a really good trick. people will

ask you what things are, and you can offer advice on what’s tasty.”

• compliment them: “people love talking about themselves and people love compliments. Be genuine though!”

• smile & be nice: “just stand on your own and soak in the environment and smile at people. You will be a beacon of light for other people who don’t know who to talk to.”

• open up the circle: “you might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”

dress to impress, dress for success

for ladies• for ladies:

o dress pants, khaki pants, dark denim, or skirts (hemline just above your knees or longer!)

o blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops)

o flats or low heels

for guys• for guys:

o dress pants, nice khakis, or dark denim

o collared shirt (patterned or plaid is fine!), jacket if you like

o dress shoes or loafers

resume / CL submission• you will submit your documents TWICE

o once to Turnitin.com for marking (by 1:59pm)o secondly to COOL (this is how you will receive an interview

for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)

• full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter

action items• resume & cover letter is due on Tuesday, November 1st

@ 2:00PM via Turnitino submit through COOL and Turnitin

• networking event on November 3rd, 2016o from 6-8PM in CPA Hall

• office hours!

Puppy of the week!