attitude prince dudhatra 9724949948

8/7/2019 Attitude Prince Dudhatra 9724949948

http://slidepdf.com/reader/full/attitude-prince-dudhatra-9724949948 1/14

pRiNcE Dudhatra-9724949948 2±0

Attitudes

Attitudes




The Theory of Cognitive Dissonance

The Theory of Cognitive Dissonance

Desire to reduce dissonance

� Importance of elements creating dissonance

� Degree of individual influence over elements

� Rewards involved in dissonance

Desire to reduce dissonance

� Importance of elements creating dissonance

� Degree of individual influence over elements

� Rewards involved in dissonance




Types of Attitudes

Types of Attitudes

Job Satisfaction




Organizational Commitment

Organizational Commitment

Three dimensions:

Affective Commitment: Emotional attachment

Continuance Commitment: Economic attachment

Normative Commitment: Moral or ethical reasons

OCB and Job Productivity




Contd««««..

Contd««««..

Chinese, Canadian and South Korean Employees

Normative Commitment and Affective Commitment

highest in Chinese employees

Continuance Commitment high in Canadian and

South Korean Employees

OC has gone down




Perceived Organizational Support (POS)

Perceived Organizational Support (POS)

The degree to which Employees believe the

organization values their contribution and cares about

their well- being

Help in Child care problem, health issues, flexi-

timing, forgiving the honest mistake etc.

Participative management




Employee engagementEmployee engagement

An individual¶s involvement with, satisfaction with,

and enthusiasm for the work he/she does

Highly engaged employees have a passion for their

work and feel a deep connection to their company




An Application: Attitude SurveysAn Application: Attitude Surveys




Sample Attitude SurveySample Attitude Survey

E X H I B I T 3-5




The Effect of Job Satisfaction on Employee

Performance

The Effect of Job Satisfaction on Employee

Performance

Satisfaction and Productivity

Satisfied workers arent necessarily more productive.

Worker productivity is higher in organizations with

more satisfied workers. Satisfaction and Absenteeism

Satisfied employees have fewer avoidable absences.

Satisfaction and Turnover

Satisfied employees are less likely to quit. Organizations take actions to cultivate high performers

and to weed out lower performers.




Responses to Job DissatisfactionResponses to Job Dissatisfaction

E X H I B I T 3-6




How Employees Can Express DissatisfactionHow Employees Can Express Dissatisfaction




Job Satisfaction and OCBJob Satisfaction and OCB

Satisfaction and Organizational CitizenshipBehavior (OCB)

Satisfied employees who feel fairly treated by and aretrusting of the organization are more willing to engagein behaviors that go beyond the normal expectations of their job.

attitude prince dudhatra 9724949948

Documents