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PARTNERS

GRANSHAN

CONFERENCE

Conference and Festival on Non-Latin Typefaces

Bangkok, 24 – 27 July 2013

GRANSHAN 2013:

Design & iDentity

gRAnsHAn is tHe fiRst inteRnAtionAl

CoNERENCE ANd ESTivAl

on non-lAtin typefAces

July 24 – 27, 2013, BANGkok



Table o Contents

GRANSHAN 2013: D & id

gRAnsHAn h r raa

Cnerence an esta n-la ta

Tpgraphsche Geseschat

München e..

TCdC

(Thaan Create & desgn Center)

Prncess Maha Char Srnhrn

Anthrpg Centre

Bang unerst

Gethe insttt Bang

At a Gance 4

Stats Q 6

organzers 8

3.1 gd ida – sr parr 8

3.2 th m a iar 10

Cnerence an esta 12

4.1 objv 12

4.2 c 12

4.3 prram 13

4.4 sar 2013 14

4.5 V 14

4.6 tar Ad, Ada 15

Cncept r Spnsrs 16

5.1 lm 16

5.2 srh paa 18

5.3 Md srh 20

5.4 l Mda o 21

Partners



Design & iDentity 76 GRANSHAN 2013

Design today means switching between one’s native tongue

and oreign languages. Latin scripts dominate – the uture,

however, lies in the variety o identities o local scripts.

GRANSHAN is the frst international Conerence and

Symposium on Non-Latin Typeaces in South-East- Asia.

type HAs MAny DiffeRent fAces AnD

speAks MAny lAnguAges.

GRANSHAN 2013: dESiGN & idENTiTy

WRiting expResses inDiViDuAlity.

ReADing opens up neW WoRlDs.

With more than 120 events per year (including three to fve international conerences),

the tgm is leading the way and has become a partner or uture-oriented processes.

Status Quo




3.1 Good idEAS – STRoNG PARTNERS

The GRANSHAN Symposium and Conerence is a collaborative project. Local and

global partners act together to create an international platorm or design and

typography eaturing unique content around original topics.

Prncess Maha Char Srnhrn Anthrpg Centre

This independent NGO is a centre or inormation, documentation, research, and

scholarly exchange at the highest level. Through the promoting o anthropological

research in Thailand, the centre’s main objective is to help Thais better understand

their cultural roots and history.

TCdC (Thaan Create & desgn Center)

The Thailand Creative and Design Center, Bangkok, is not only an integral part o

the Thai design scene, it is also a rich source o know-how, organizational skills, and

extensive networks. The TCDC was ounded to explore and develop creative and

economic competences and opportunities in today’s competitive markets.

Bang unerst

BU International is not only one o Thailand’s oldest private universities – it also

stands or a university oering a global perspective. Truly cosmopolitan and with a

frm understanding o its cultural roots, BU International succeeds in balancing both

international and national needs. This can be seen in its body o proessors and

students as well as in its broad range o courses.

Gethe insttt Bang

All over the world, the cultural institute o Germany takes on cultural and political

challenges arising rom globalisation. Promoting the idea that cultural diversity equals

wealth, it develops innovative concepts promoting mutual understanding as the key

actor or a more humane world.

Mnstr Ctre The Repbc Armena

As the ounder o the GRANSHAN typeace competition, the Ministry o Cultural Aairs

o the Republic o Armenia has a genuine interest in promoting Non-Latin Typeaces.

During the tgm’s visit to Armenia in 2009 this shared interest led to the ounding o a

collaborative project. Since 2010, the competition o typeaces has been administered

successully by both parties.

unerst Reang

The Department o Typography and Graphic Communication at the University o

Reading is one o the world’s pre-eminent establishments or the study o typography

and type design. With an impressive roster o lecturers and ormer students, the

undergraduate and postgraduate courses promise hard work but also high chances o

work with pre-eminent book, newspaper and magazine publishers as well as other

organisations needing clear and imaginative graphic communication such as large

soware companies, and type design houses.

Organizers



10 GRANSHAN 2013 Design & iDentity 1110 GRANSHAN 2013

Organizers

3.2 THE TGM AS iNiTiAToR

We care abt tpgraph!

The Typographische Gesellscha München e.V. (tgm: Typographic Society Munich)

initiates dialogue and promotes education regarding quality in the communications

industry. To this end, the tgm oers a wide range o events and training courses.

Founded in 1890 by typesetters and printers, the organisation is today Europe’s largest

society o afcionados o typography. The tgm’s mission is to provide a platorm or

promoting interdisciplinary thought and action: exchanging ideas o content & orm,

image & text, tradition & innovation, o design & technology. Every activity oered

by the tgm is the result o the collective eort o many people and organizations

devoting their time and resources to the tgm. For this reason, tgm’s programme is

an expression o the industries’ ability to work in solidarity.

With more than 120 events per year (including three to fve international conerences),

the tgm is leading the way and has become a partner or uture-oriented processes.

We identiy technological breakthroughs and the resulting trends, adopt them, make

them visible, and put them in a new context. And in turn, we make them the subject

o debate.

In Bangkok, we will present amongst others:




4.1 oBJECTivES

Abt the actrs mtatng bth rganzers an ntatrs the GRANSHAN:

Promoting local writing systems translates into promoting the socio-economic

potential hidden therein – conveying this concept to both designers and com-

panies is one o GRANSHAN’s major objectives.

The GRANSHAN oers a starting point – it raises awareness or the interdependent

relation o script and identity among an academic audience as well as an audi-

ence spanning proessionals and laymen alike. We thus direct the ocus on a part

o day-to-day lie which all too oen is ignored and open it up to a wide range

o interested parties, academic felds, and industries.

The GRANSHAN creates new impulses and opens up new perspectives or

up-and-coming design talents.

4.2 CoNCEPT

THE CoNERENCE

A sesmgraph r tpgraphc trens an nterscpnar age

Intended or all audiences rom the various disciplines o design as well as an audience

spanning proessionals and laymen alike

The GRANSHAN explores, brings together, translates, connects ... the dierent worlds

o type, ways o communication, semiotic systems. Renowned designers, researchers

o script, and typographers rom the world over will illustrate the many ways in

which the beauty o language can be expressed through script. Especially when a

language and its letters are »dierent« or oreign: it allows us to experience cultural

diversity and the bond between the users o a language and their respective native

lands. The GRANSHAN conerence will take a closer look at this phenomenon o

»dierence«, at the diversity at hand.

THE SyMPoSiuM

An nteracte patrm r creatng an sharng expert nwege an cntent

Experts in the felds o typography, science, marketing, and technology or both

specialists and students

Thailand is a multinational state and thereore an ideal starting point or delving into

the various characteristics o Non-Latin Typeaces. For this reason, the GRANSHAN

symposium brings together international scientists, typographers, and academics with

a special ocus on South-East-Asian scripts.

4.3 PRoGRAM

CoNERENCE

Part 1: Reading and Perceiving

Part 2: Writing and Expressing

Part 3: The open Spaces o Design

SyMPoSiuM

Part 1: Back to the roots – History and Evolution o Non-Latin Typeaces

Part 2: Here, now, and tomorrow – Status quo and Opportunities o Non-Latin

Typeaces

ESTivAl

Wrshps

Myung Jin Kim, Korea

Type Artist

Workshop: From Non-Latin handwriting to handmade Non-Latin Typeaces

Oliver Linke and Robert Strauch, Germany

Type Designers and ounders o the type oundry Lazydogs

Workshop: Production o onts – rom dra to fnal ace

Timothy Donaldson, UK

Type Designer

Workshop: Giving the type a sweep – broom writing or beginners

Lars Harmsen, Germany

Creative Director, Magma Brand Design

Workshop: tbd

Gerry Leonidas, UK

Dean o the masterclass type design o the University o Reading

Workshop: tbd

Gerard Unger, Netherlands

Proessor at The University o Reading,Department o Typography and Graphic Communication

Workshop: tbd

Exhbtns at ars enes bere, rng, an afer the GRANSHAN

The History o the GRANSHAN 2008 to 2011

The GRANSHAN exhibition – Results o 2012

From hot metal to open type – University o Reading

TypoLyrics by Lars Harmsen/slanted

Letter 2 o ATypI

Conerence and Festival




4.4 SPEAkERS 2013

Symposium and Conerence: the GRANSHAN is the frst international platorm or

Non-Latin Typeaces in South-East-Asia. We are proud to present renowned typo-

graphers and designers, world-amous authors, and experts o Non-Latin Typeaces

in the city o Bangkok rom July 24 to July 27, 2013.

Nmers scpnes, man nsprng persnates

In Bangkok, we will present: Ahn Sang Soo, Tim Ahrens, Robert Bringhurst, Ponsathon

Buakhampan, Nadine Chahine, Dave Crossland, Timothy Donaldson, Oded Ezer, Ivo

Gabrowitsch, Lars Harmsen, Trongjai Hutangkura, Myung Jin Kim, Sibylle Krämer,

David Lemon, Gerry Leonidas, Oliver Linke, Bruno Maag, Alberto Manguel, Hrant

Papazian, Dokrak Payaksi, Laurence Penney, Thomas Phinney, Peter Roseneld, Fiona

Ross, Stean Sagmeister, Volker Schnebel, Robert Strauch, Keith Tam, Adam Twardoch,

Gerard Unger, Anuthin Wongsunkakong, Maxim Zhukov and many more ...

RECEPTioNS

Gran openng GRANSHAN 2013

desgn & ientt

Including speeches by Hasmik Phogozyan

(Ministery o Culture Arenia),

Boris Kochan (tgm), Pro. Sansern and

Pro. Somsuda (both inquired),

Gerry Leonidas and more …

@Bangkok University or Goethe Institut

24. July, 5:00 pm

openng »Ht Meta t open Tpe«

an »GRANSHAN Rests 2012«

Evening speech by Fiona Ross

@Bangkok University Gallery

24. or 25. July, 7:30 pm

4.5 vENuES

Bang unerst

City Campus 119 Soi Sukhumvit 40

Bangkok 10110

4.6 TARGET AudiENCE, ATTENdANCES

SyMPoSiuM

100 –150 participants

20 – 30 % international guests, 70 – 80 % rom Thailand and South-East-Asia

teachers and students rom leading universities in South-East-Asia

scientists and researchers

typographers

typeace designers, type oundries, and type distributors

specialized press

CoNERENCE

300 – 350 participants.

20 – 30% international guests, 70 % rom Thailand and South-East-Asia

designers und typographers

researchers o script, reading and writing

representatives o advertising and marketing departments o various corporations

proessionals and emerging talents

specialized press

Conerence and Festival

openng Tplrcs an Cnerence Part

Evening Speeches by Pro. Amarith and

Pro. Lars Harmsen

@Brownsugar

27. July, 7:30 pm

openng »GRANSHAN Hstr«

Evening speech by Boris Kochan

and Norbert Spitz

@Goethe Institut

18. July, 6:00 pm

openng letter 2

@Chulalongkorn University

25. July, 7:30 pm

TCdC – Thaan Creatt an desgn Center

The Emporium, 6th Floor, 622 Sukhumvit 24

Bangkok 10110

... other venues to be announced




Concept or Sponsors

gRAnsHAn a abrav rj. th mar gRAnsHAn

d ahv mh mr ha h mr advr

a – w wa ra aab, ma r arr-

h. thr, w a ra a raa arm r d

ad rah wh q ad ra .

5.1 lEiTMoTi

TyPoGRAPHy oR All

Script is everywhere, it is omnipresent – a silent companion o our day-to-day lie,

oen perceived subconsciously only. At the same time, it is virtually impossible or us

not to read, we do it constantly, almost automatically. We continuously absorb

inormation – whether we want to or not.

The GRANSHAN wants to make typography accessible.

THE uTuRE liES iN divERSiTy

In an increasingly interconnected world, a world in which corporations act internatio-

nally, and in which global tourism continues to thrive, script remains multilingual.

Script continues to preserve its highly diverse orm o local varieties and in dierent

orms o communication. It does so in the ace o an ever-expanding world o multi-

media as well as countless cultural contexts. At the same time, however, script is being

transormed, at times beyond recognition, by the internationally prevalent language

o English.

The GRANSHAN wants to keep the variety o written languages alive and oster

cultural exchange.

iNTERCulTuRAl diAloGuE

The tension arising rom the interplay o diversity, localism, and globalisation will be at

the heart o GRANSHAN.

iNSiGHT GivES RiSE To uNdERSTANdiNG

In Asian and Arab countries script remains closely linked to calligraphy and imagery.

This shows how script and the use o script are connected to their local and cultural

surroundings. One such example is the writing o individual characters o scripts

originating rom calligraphy – it resembles a ritualised act o painting. This act

unctions as an interactive element in a highly complex canon o equally ritualised

social interaction. In turn, these social rituals need to be read as signs proper –

in combination with script, they orm specifc sets o cultural characters.

This example illustrates the importance o understanding cultural specifcity, especially

its local varieties, when reading dierent sets o cultural characters. They are aer all

the basis o successul communication.

diERENT REAliTiES oPEN uP NEW oPPoRTuNiTiES

Looking at selected examples, the Symposium and the Conerence oer the oppor-

tunity to relect upon local conditions and circumstances. In turn, the thus gained

impressions will help bring light into the matter at hand. We will discover the specifc

cultural traits o individuals rom dierent backgrounds and will bring them to light –

thereby opening up new ways o understanding.

English has become dominant as the international language o choice. In turn, this

element o globalisation leads to a loss or generalisation o local lavour. Keeping this

and the importance o Non-Latin Typeaces in mind, it is high time to re-evaluate

the concept o script as cultural repository.



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