vibhor cet report 2

8/8/2019 Vibhor Cet Report 2

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CHAPTER-I


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INTRODUCTION

Bharat pumps & compressors ltd. Incorporated 1970 was established at Naini, the

Trans yamuna area of Allahabad with objective to design, manufacture and supply of capital

goods in the fluid handling field including provision of services connected therewith.

BPC which caters to the need of core sector of the economy such as oil exploration,

refineries, petrochemical, chemical and fertilizer, process industries nuclear and thermal

power plant had in its earlier phases entered into technical collaboration with world

renowned manufacturers of indigenously design and manufacture heavy duty centrifugal and

reciprocating pumps, reciprocating compressors and high pressure gas cylinders and other hi-

tech oil filed equipments such as cementing units, suckers rod pumps etc.

In a very short span, the company absorbed the technology and established itself as

the world renowned manufactured of a wide range of hi-tech products. BPC has supplied its

products to the total satisfaction if the customers in almost all national projects of companies

like ONGC, OIL, BPCL, IOCL, HPC, RCF, Nuclear Power Corporation, Department of

Atomic Corporation, Department of Atomic Energy, IPCL etc.


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ISO CERTIFICATION

Bharat Pump & Compressors Ltd., Naini, Allahabad is a certified integrated

management systems company having:

ISO 9001:2000,

ISO 14001:2004,

OHSAS 18001:1999

Includes environment, occupational health & safety management systems, with the

objective to design, manufacture and supply capital goods in the fluid handling field

including provision of services connected therewith.

BPC caters to the need of core sector of the economy such as oil exploration and

refining petrochemicals, chemicals and fertilizers, process industries and power plant and

indigenously designs and manufactures heavy duty centrifugal pumps, reciprocating pumps,

reciprocating compressors and high pressure seamless gas cylinders and other hi-tech oil

field equipments such as cementing units, sucker rod pumps.


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ABOUT THE PROJECT

This project is based on BPCLs Market Plan & Product Analysis to ascertain the

marketing plans of the BPCL the primary data is collected from all executive officers of all

departments through direct interview method and the secondary data was collected throughannual report, magazines, personal manual, charts, internet and tables.

Marketing plan is a systematic anticipation and analysis of future coupled with the

methodology for adapting such changes. It takes cares of all the lapses of a marketing

manager and also highlights the weakness of the company, which would be attacked for

meeting the ultimate objective of the company i.e. Profitability through Customer Delight.

The marketing planning is must to ensure growth and continued profitability to a

company. This can be achieved through identification of market opportunities, properinvestment plans and utilizing existing resources at the right time and right place.

Without proper marketing planning a marketing manager

a) Losses control over the future of the firm, as he is not in position to know the reasons

of failure and cannot take any corrective action.

b) Faces with the problems of managing by crisis rather than design.

c) Remains busy in counteracting the well timed, well planned offensive strategies of

competitors.

d) Cannot bring his company to the seat of the market leader rather the company will

always be a follower of the competitors.

Every product is designed in a particular way product analyses enable us to

understand the important materials, processing, economic and aesthetic decisions which

are required before any product can be manufactured. An understanding of these

decisions can help us in designing and making for ourselves.

Product Analysis includes following patterns:

1. Quality of products

2. Technology of products

3. Price concerning products

4. Delivery performance of products

5. Sales promotion concerned with products

6. Market share

Product analysis can seem to follow a fixed pattern:

1. Think about the design from an ergonomic and functional viewpoint.

2. Decide on the materials to fulfil the performance requirements.


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CHAPTER- II


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BPCL-NAINI (An Overview)

LOCATION- NAINI

Naini is a satellite township of the city of Allahabad, located on the banks of river yamuna

and developed into an industrial centre. Some other manufacturing organizations located in

Naini are ITI, TSL, AREVA, SAIL, etc


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About:

Bharat pump & compressor ltd.,, Naini , Allahabad is a certified integrated management

systems company having ISO 9001:2000, ISO 14001:2004, OHSAS 118001:1999 Includes

Environment, occupational health & safety Management systems, with the objective to

design, manufacture and supply capital goods in the fluid handling field including provision

of services connected therewith. BPC caters to the need of core sector of the economy such

as oil exploration and exploitation, refineries, petro-chemical, chemicals and fertilizers,

process industries and power plants and indigenously designs and manufactures heavy duty

centrifugal pumps, reciprocating pumps, reciprocating compressors and high pressure

seamless gas cylinders and other hi-tech oil field equipments such as cementing units, sucker

rod pumps etc.

BPC : VISION

To become an Indian MNC in the field of fluid handling, gas compression, gas

storage equipment, services and project management.

BPCL: MISSION

To provide quality products and services to core sector industries with special thrust

on oil and natural gas, petro chemicals, refineries, nuclear and thermal power plants,

fertilisers and public transport services complying to health and safety requirements.

BPCL: OBJECTIVES

To increase market share of their products and services.

To maximise customers satisfaction by providing quality product and services within

stipulated delivery.

To increase the business of spares and rendering prompt after sales service including

refurbishment.

Achieve export turnover of 15% by 2009-10.

BPC is the only company in Asia to manufacture a wide range of high tech products,

heavy duty pumps and compressors and high pressure seamless and welded gas cylinders,

under one roof. Such high valued hi-tech products are functioning to the total satisfaction of

the customers with least maintenance cost and optimum energy.


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BPC is the exclusive manufacturer in the country of carbonate and ammonia pumps for

fertilizer plants, mud pumps, cement pumping units and high pressure reciprocating gas

compressors for the oil and gas industry.

The companys important clients to name a few are the following: ONGC, IOC, IPC, GAIL,

IOL and the Department of atomic energy.

CAPABILITIES

Such high valued hi-tech products are functioning to the total satisfaction of the

customers with least maintenance cost and optimum energy conservation. BPC, the

ISO 9001:2000, ISO 14001:2004, OHSAS 18001 :1999 Company, manufactures

highly technically sophisticated and environmentally friendly products, equallingInternational Standards of quality and performance with the support of a most modern

and sophisticated machining centre having latest CMC Machines, assembly, testing ,

heat treatment and fabrication workshops.

Test facilities. The factory is equipped for full load testing of various parameter for

complete product range up to 2000 KVA

Quality Assurance. Quality Assurance Department ensures that the products-pumps

and compressors meet the specifications of international codes such as API and are

fully guaranteed for performance on the basis of proven and most updated designs.

Gas cylinders are manufactured as per specifications of international standards such

as DOT, BS, BIS, ISO etc. and usage approval from recognized national/international

agencies.

COMPETENCY

Quality Assurance Programmes conform to International specifications and

requirements.

Research and Development efforts are supported by test facilities for model testing in

the centrifugal pumps, reciprocating pumps and compressors area and also carry out

live testing of expendables etc.

Fully groomed Installation, Commissioning and Spare Parts Division renders Product

Support, Technical Assistance and advice besides providing quick and effective after

sales service

A strong Design Department has been established which houses Computer aided

Design Centre. Highly qualified, trained, experienced and competent engineers are


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involved in application engineering, thermodynamic calculations, hydraulic

calculations and systems design in the area of piping, instrumentation, electrical,

operational control etc.

The company undertakes long term maintenance contract of the equipments installedand commissioned at customers' plants, with the objective to maximise their profits

and minimise their risks.

CLIENTS

Oil & Natural Gas Commission. Indian Oil Corporation.

Hindustan Petroleum Corporation.

Fertilizer Corporation of India Ltd.

Indian Farmers Fertilizer Corporation.

Gas Authority of India Ltd.

Indian Petro-Chemicals Ltd.

Madras Refineries Ltd.

Oil India Ltd.

Bharat Petroleum Corporation.

Engineers India Ltd.

National Fertilizer Corporation. Indo Gulf Fertilizers Corporation.

Indraprastha Gas Limited.

Bongaigaon Refineries & Petro-Chemicals

Ltd.

Cochin Refineries Ltd.

Tamil Nadu Petro-Chemicals Ltd.


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PRODUCTS

Pumps and

Compressors

Centrifugal Pumps

Pumps for Application in Power Plants.

Reciprocating Piston and Plunger Pumps.

Cementing Units.

Sucker Rod Pumping Unit.

Reciprocating Compressors.

Gas Cylinders

High Pressure Seamless Industrial Gas

Cylinders.Welded Cylinders.

Cylinders in Cascade for Storage of

Compressed Natural Gas (CNG)

Range of Products

Centrifugal Pumps Maximum

Power 2500 KW

Maximum

Pressure140 kg/cm2

Maximum

Capacity12,000 M3/Hr

Fluids

Handled

Demineralised water, Sea water, Hydrocarbons,

Neptha, LPG, Carbonate Solution, Boiler Feed

Water, Benefield solution, Alkaline and Acidic

Solution, Ammonia liquor and slurry

Reciprocating PumpsMaximumPower 1700 KW

Maximum

Pressure675 kg/cm2

Maximum

Capacity315 M3/Hr

Fluids

Handled

Drilling Mud, Cementing Slurry, Crude Oil

steam, Condensate, Heavy Water, Fatty Acids,

Ammonia Carbonate, Liquid Ammonia, Water

Injection


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Reciprocating Compressors

Maximum Power 25,000 KW

Maximum Pressure 450 kg/cm2

Maximum

Capacity

70,000 NM3/Hr

Fluids Handled Air, Nitrogen, Oxygen, Carbon Di-Oxide,

Hydrocarbons, Ammonia, Synthesis Gas,

Hydrogen Sulphate, Coal Gas etc.

GAS CYLINDERS

Maximum Pressure 400 kg/cm2

Maximum Capacity 110 Litres.

Fluids Handled Oxygen, Nitrogen, Hydrogen, Argon, Air,

Helium, Carbon Di-Oxide, Nitrous Oxide,

Acetylene, Ammonia, Chlorine, Freon, LPG,

Compressed Natural Gas (CNG)


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BPCL BRANCH OFFICES

MUMBAI

Bharat Pumps &

Compressors Ltd.,

R&C Building, 4th floor,

Byculla Iron Works,

Sir J.J. Road (Adjoining

J.J. Hospital Byculla)

MUMBAI 400 008

Fax No. : 022 23750142

Tel. No. : 022

23716268 / 23774577

E Mail :

[email protected]

VADODARA

Bharat Pumps &

Compressors Ltd.,

4 Manasmurti Flats,

14 J.P. Nagar, Opp. G.E.B.

Colony,

Old Paddara Road,VADODARA 390 015

Tel. No. : 0265 2336193

E Mail :

[email protected]

NEW DELHI

Bharat Pumps &

Compressors Ltd.,

C-115 Lajpat Nagar 1,

Behind Gulshan Properties,

NEW DELHI 110 026

Tel. No. : 011 29815141

E Mail :

[email protected]

DIBRUGARH

Bharat Pumps &

Compressors Ltd.,

Rupam Building, Minal

Nagar,DIBRUGARH 786 001

Tel. No. : 0373 2314324

E Mail :

[email protected]

CHENNAI

Bharat Pumps &

Compressors Ltd.,

Gemni Parson Apartment,

E Block, 3rd Floor,

No. 3 Anna Salai,

CHENNAI 600 006

Tel. / Fax No. : 044

28257107E Mail :

bpcchennai@vsnl net
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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KOLKATA

Bharat Pumps &

Compressors Ltd.,Room No. 222,

2nd Floor, Karnani

Mansion,

21 Park Street,

KOLKATA 700 016

Tel. / Fax No. : 030

22269917

E Mail :

[email protected]
mailto:[email protected]:[email protected]


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CHAPTER-III

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CUSTOMER SATISFACTION

In Time Delivery,

Installation

Commissioning ofProducts

Common

Objective To

Maximise Profits

And Minimise

Cost Of The

Customer

Just In Time

Spare Parts

Management-

Low Downtime

Long Term

Preventive

Maintenance

Contract - Low

Cost,

Low Downtime

Continuous

And Rapid

Technological

Upgradation

On The Job Training Programme

For Customer Operational &

Maintenance Personnel

RIGHT TO INFORMATION ACT, 2005:

Right to information Act 2005(here-in-after called the act) provide for setting out

the practical regime of Right to information to secure access to information under the

control of public authorities, in order to promote transparency and accountability in the

working of every public authority. Bharat Pumps & Compressors Ltd., Naini, Allahabad

- 211010(India) is a Public sector Enterprise.

POWER AND DUTIES OF OFFICER AND EMPLOYEES:

BPCL is a manufacturing unit and a commercial organisation. Power and duties

of the officials are well defined.

16


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DECISION MAKING PROCESS

The company is headed by Managing Director. Various functions of the

organisation are managed by product managers and departmental heads (listed below)

who report to Managing Director.

Pumps and compressors Business

unitCGM(W)

Pump compressor design

DGM(PDD)

Pump compressor production technologyDGM(DESIGN-

TECH)

Pump & compressormanufacturing

DGM(PCM)

Gas cylinder Business Unit DGM(GCD)Spares part Business Unit SM (SPCD)

Marketing & EDP GM (Mktg )

Material management & stores GM (MM)

Quality Control & QualityAssurance

DGM (QC & QA)

Engineering co-ordination &R & D.

DGM (PDD & R&D)

Financial Services CGM (F S,ROs & CSR) & I/C- CS

Human Development , Welfare

& PEX

GM (PEX & HD)

Workshop services , Plant

Maintenance and SafetyGM (CS & PM)

As company in recent past was drowning so Government allotted some care

takers for some time so as to revive the company and make it a profitable venture, for

that Government decided to set:

E.I.L. For Technology

B.H.L. For Management

O.N.G.C. For Funds.

17


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NORMS FOR DISCHARGING FUNCTIONS

Conformance to systems ,procedures and Govt. guide-lines

Efficiency and effectiveness in performance

Good human relationship Integrity and fairness in all the matters

Loyalty to company

RIGHT OF DISCHARGING FUNCTIONS

BPCL has formulated the rules/guide-lines for conducting business in the company.

Some major guiding documents are listed below:

Articles and Memorandum of Association of the company

Delegation of Powers

Purchase Manual

Works Manual

Conduct, Discipline and Appeal rules

Standing orders

Personnel policies and administrative orders

Right To Information Act, 2005

Power and Duties of Employees

Decision Making Process

Norms for Discharge of Functions

Rights of Discharging Functions

Statement of Documentation

Arrangements for Consultation

Committees for Directions / Guidelines

Directory of Company Employees

Monthly Remuneration

18
http://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#decissionhttp://www.bharatpumps.co.in/ri/index.htm#normshttp://www.bharatpumps.co.in/ri/index.htm#rightshttp://www.bharatpumps.co.in/ri/index2.htm#statehttp://www.bharatpumps.co.in/ri/index2.htm#arrangementshttp://www.bharatpumps.co.in/ri/index2.htm#committeeshttp://www.bharatpumps.co.in/ri/index2.htm#directoryhttp://www.bharatpumps.co.in/ri/index2.htm#MonRemhttp://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#decissionhttp://www.bharatpumps.co.in/ri/index.htm#normshttp://www.bharatpumps.co.in/ri/index.htm#rightshttp://www.bharatpumps.co.in/ri/index2.htm#statehttp://www.bharatpumps.co.in/ri/index2.htm#arrangementshttp://www.bharatpumps.co.in/ri/index2.htm#committeeshttp://www.bharatpumps.co.in/ri/index2.htm#directoryhttp://www.bharatpumps.co.in/ri/index2.htm#MonRem


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Information Facility for Public

Public Information Officers

Other Useful Information

STATEMENT OF THE CATEGORIES OF DOCUMENTATION

BPCL holds the commercial and technical documents regarding business

operation of the company and data related to its employees.

ARRANGEMENTS FOR CONSULTATION

BPCL has interfacing with various Govt. Departments and parliamentary

committees.

COMMITTEES FOR DIRECTION/GUIDE-LINES

BPCL has constituted committees to oversee its operation & provide

directions/guidelines. The meetings of these committees are neither open to public nor

the minutes are accessible to the public.

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INFORMATION FACILITY FOR PUBLIC

Nil. However company maintains a Library having technical books &

specifications for reference of employees

PUBLIC INFORMATION OFFICERS

Names, Designations and particulars of Public Information Officer.

Mailing Address:

Bharat Pumps & Compressors Ltd

Naini, ALLAHABAD - 211010

Fax : 0532 - 2687075

E-mail :[email protected]

Public Information Officers

Mr. M.Shahabuddin.

DGM (MKTG)

91-9935595359

Mr. Mohan Kumar

DGM (GCD)

91-9935595377

Senior Public Information

Officer

Mr. A.K. Mathur,

GM(Marketing)

91-532-2687417

91-9935595369

20
mailto:[email protected]:[email protected]


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CORPRATE PHILOSOPHY AND OBJECTIVES

THINK BIG AND GROW BIG

Corporate Objectives

To increase the profitability through judicious productions.

To maximise customer satisfaction through effective Redressal of

customer queries and complaints.

To optimise the utilisation of available resources through comprehensive

ERP Techniques.

MANUFACTURING CAPABILITIES

EVEN PICASSO NEEDED A BRUSH AND A CANVAS

And so does our committed force need an excellent and latest technology

manufacturing infrastructure.

Our manufacturing highlights are

Modern and sophisticated machine facilities having latest CNC machines,

assembly testing heat treatment and fabrication workshops.

In-house facilities of non-destructive testing, ultrasonic and chemical

analysis, digital balance machines, most modern boring & honing machines.

CNG machines for manufacturing of high-pressure industrial and CNG

cylinders.

Strong testing facilities for reciprocating compressors.

Sophisticated standard room and modern tool room.

21


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TENDER NOTIFICATION

BPT No.

Descriptio

nNotification Date

Date ofOpening of

Bids

461-16720892-

264

NON-RETURN VALVE 13.06.2009 04.07.2009

461-

16510791-

270

FORGED BAR DIA 280X 15.06.2009 04.07.2009

461-

2402019-

271

VANE CELL PUMP 15.06.2009 29.06.2009

461-

16723691-

273

CONE. RED./ELBOW 15.06.2009 02.07.2009

461-

1675279-

274

SMART LEVEL TRANSMITTER 15.06.2009 02.07.2009

461-

16771343-

277

SHIMSET 18.06.2009 29.06.2009

461-

16741991-

278

SET OF GASKET 19.06.2009 06.07.2009

461-18020094-

279

MACHINING OF CONNECTING ROD 19.06.2009 06.07.2009

461-18020095-

280

MACHINING OF CONNECTING ROD 19.06.2009 06.07.2009

461-1677144-

281

FLEXIBLE RUBBER HOSE ASSLY 20.06.2009 06.07.2009

461-16790391-

282

SET OF GASKET 20.06.2009 04.07.2009

461-16790392-

283

SET OF GASKET 20.06.2009 04.07.2009

461-16790491-284

COMPLETE MECHANICAL SEAL 20.06.2009 06.07.2009

461-16736291-

285

12 PAIR JUNCTION BOX 20.06.2009 09.07.2009

461-16753691-

289

SMART DIFF. PRESSURE TEMP. 20.06.2009 06.07.2009

461-2402028- INCREMENTAL SHAFTENCODER 21.06.2009 06.07.2009

22
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291 TYPE

461-16771221-

292

"O" RING ID 65.09 CHARD 21.06.2009 06.07.2009

461-16715491-

293

HEX BOLT M14 21.06.2009 06.07.2009

461-1675379-294

SMART TEMP.TRANSMITTER 22.06.2009 09.07.2009

461-16783684-

295

SEAL RING PAIR TYPE 22.06.2009 09.07.2009

461-2401016-

296

ROTARY ENCODER 22.06.2009 13.07.2009

461-2679069-

297

PRESSURE GAUGE 22.06.2009 09.07.2009

461-16513783-

298

FLANGE 23.06.2009 09.07.2009

461-16510991-299 FLANGE 25.06.2009 11.07.2009

461-1673679-

300

THERMOCOUPLE EXT.CABLE 26.06.2009 11.07.2009

461-1304119-

301

TAPER MILLING CUTTER 26.06.2009 11.07.2009

461-16510492-

302

FLANGE 26.06.2009 11.07.2009

461-16650392-

303

UN MACHINED IMPELLER 26.06.2009 11.07.2009

461-16650391-

304

DIFFUSER BOWL 26.06.2009 11.07.2009

461-2401018-

305

SEMI CONDUCTOR FUSE 26.06.2009 02.07.2009

461-3523028-

307

AIR CONDITIONER 27.06.2009 06.07.2009

461-16783382-

308

SEAL RING TYPE T-R 27.06.2009 18.07.2009

461-352358-

309

PROVIDING AND FIXING OF

SLIDING WINDOW

27.06.2009 13.07.2009

461-1644129-

310

DIP STICK 27.06.2009 02.07.2009

461-2402069-

311

COVER OF WATER JACKET FOR

HYDROLIC

28.06.2009 13.07.2009

461-3523638-

312

SUPPLY & INSTALLATION OF SME

BATTERIES

29.06.2009 11.07.2009

461-3523628-

313

HYDRA AS PER FOLLOWING

SPECIFICATION

29.06.2009 20.07.2009

23
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461-3523608-

314

LIGHT COMMERCIAL VEHICLE 30.06.2009 20.07.2009

461-16715392-

315

FILLY THREADED STUD 30.06.2009 16.07.2009

461-1672619-

316

CSS GATE VALVE NB 2" 30.06.2009 16.07.2009

461-3101019-

317

THINNER FOR QUENCHING 30.06.2009 04.07.2009

461-3102039-

318

HEAT RESISTANT ALUMINIUM 30.06.2009 16.07.2009

461-3104129-

319

THREAD BALL RALL 80 GRMS 30.06.2009 16.07.2009

461-1673059-

320

200KW/4P EX(N)IIA IIB SCI 02.07.2009 13.07.2009

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BOARD OF DIRECTORS

NAME DESIGNATION ADDRESS

PHONE NO EMAIL ID

ABHAY KUMAR

JAIN

MANAGING

DIRECTOR

MANAGING

DIRECTOR,,B.P.C.L. NAINI,

ALLAHABAD,

211010, INDIA

0532-2687320

[email protected]

R. MANOHAR

DIRECTOR

(NOMINEE OF

GOVT OF INDIA)

B 510 PRAGITI

VIHAR LODHI

ROAD, NEW

DELHI-110003,

INDIA

011-

23063707

[email protected]

PALLESENA

RAJGOPALSHRIRAM

DIRECTOR

(NOMINEE OF

BHEL)

690 ANNA SALAI

NANDANAM,

CHENNAI-

600035, INDIA

044-

24343382

[email protected]

S. DHANDAPANI

DIRECTOR

(NOMINEE OF

ONGC)

ONGC TEL

BHAWANDHERADUN

2480030135-

2793754

[email protected]

SHYAM

CHOUBEY

DIRECTOR

(NOMINEE OF EIL)

7045, SECTOR-B,

POCKET-10,,

VASANT KUNJ,

NEW DELHI-

110070, INDIA

011-

26101458

[email protected]

HIGHLIGHT

BPC marches ahead with turnover of Rs. 236.36 Corers (Growth 21.4% over last

year) and Profit before tax of Rs. 26.88 Corers for the Financial Year 2008-09

25
mailto:[email protected]:[email protected]://opt/scribd/conversion/tmp/scratch6519/[email protected]://opt/scribd/conversion/tmp/scratch6519/[email protected]://opt/scribd/conversion/tmp/scratch6519/[email protected]:[email protected]:[email protected]://opt/scribd/conversion/tmp/scratch6519/[email protected]://opt/scribd/conversion/tmp/scratch6519/[email protected]://opt/scribd/conversion/tmp/scratch6519/[email protected]


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CHAPTER-IV

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MARKETING PHILOSOPHY

WORK SMART INSTEAD OF WORKING HARD..

Promotion

Although being a producer of industrial goods, promotional activities are not

found necessary in BPCL. One more reason for this attitude is that BPCL is

pioneer in this industry and its products are well known to its existing potential

customers as of high quality.

Thus its promotional activities are confined to

Frequent participation in trade fairs and exhibition all over world.

Taking initiative through personal contacts.

Sending catalogues to potential customers.

Using consultants-main consultants are:

1. Engineers India ltd.

2. Uhde India ltd.

3. Kellogg international ltd.

4. MECON

5. Humphreys & Glasgow, Mumbai

6. Project & development (I) ltd.

7. Snamprogetti-Italy

8. Tata consultancy services ltd.

9. DCPL, Calcutta

10. Kinetic technology India ltd., Delhi

STRATEGIES / ACTION PLAN BPCL have already initiated action for attainment of ISO 9000 certification.

BPCL is already registered with process consultants and various exports

houses. We are receiving enquiries from EEPC, Mohan Exports and PEC etc.

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BPCL has initiated action to become a member of international Trade

Council. Exp.

As agents are the main contacts with the ultimate customers, we are also

looking for appointing some agents of repute in foreign countries.

To participate in international trade fairs which are held in India & abroad.

Contacting ultimate customers and mailing our product leaflet and brochures

to them.

Improve the level of customer satisfaction be mail questionnaires and

personal discussion. Organising camps at various sites for a limited period listening to

customers problems, resolving them and providing technical guidance.

Presentation to customers / consultants before project sets date through

audiovisual presentation slides / films.

Tie ups with turnkey contractors.

Scanning and circulation of tender notices advertised in newspapers,

Government bulletin.

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PRODUCTS

Gas Cylinder

High pressure seamless industrial cylinders.

Pumps & Compressors

Centrifugal pumps

Reciprocating piston and plunger pumps

Reciprocating compressors carbonate and ammonia pumps

Sucker rod pumping units

Pumps for nuclear power station application.

BPCLs marketing cells are situated in

Vadodara

Mumbai

Chennai

Delhi

Dibrugarh

Kolkata

QUALITY POLICY OF BPCL

BPCL is committed to deliver pumps, compressors, gas cylinders, spares an

services on international quality with continual improvement in delivery performance to

enhance customer satisfaction.

QUALITY OBJECTIVE

To improve average delivery performance of our products by five percent,

yearly. Target for delivery performance of the year 2004-05 is seventy percent.

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CHAPTER- V

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ACCOUNTING POLICIES

FIXED ASSETS

1. Capitalisation

Land given by the government of Uttar Pradesh is valued notionally at

value shown in the records of land Acquisition officer, Allahabad and the corresponding

amount credited to Capital Reserve Account.

Fixed Assets are valued at cost including allocation from expenditure

during construction wherever so applicable.

Capitalisation out of inter plant transfer is made at factory cost

including excise duty.

2. Depreciation

Depreciation on assets capitalised and put to use and / or sold /

discarded during the year is charged on monthly pro-rata basis.

Pattern and dies with fabricators, suppliers / contractors and in

stock are depreciated @11.31%.

VALUATION OF INVESTMENT

Investments are valued at cost.

VALUATION OF INVENTORY

Raw materials, components and stores and spares

The pricing of issues of raw materials, components and stores and

spares is done on periodical weighted average cost method.

Loose tools

Loose tools valuing Rs.500/- or above are depreciated @ 20% on written

down value and below Rs.500/- are charged off revenue.

Work in progress

Work in progress of the products manufactured by the company are

valued at absorption cost or estimated realizable value whichever is lower jobs done

internally for use in capital works are valued at factory cost.

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Finished goods

Finished goods are valued at absorption cost or realisable value

whichever is lower. Finished goods manufactured against stock orders are valued at

absorption cost.

Advance from customers

Advance from customers include those received with letters of intent /

sale contract and progressive payments received as per contracts during the tendency of

the order.

Miscellaneous expenditure to the extent not written off or adjusted

Deferred Revenue Expenditure:

Techs know how / application engineering charges:

Deferred revenue expenditure of technical know-how fees / application

engineering charges are charged off to profit and loss account as per technical estimates.

Payment under V.R.S.

The ex-grated payment made by the

company under V.R.S. (Voluntary Retirement Scheme) is treated as deferred revenue

expenditure to be charged off to profit and loss account in five equal yearly instalments.

However, the same is charged to profit and loss account in full, in case of receipt of

grant of equivalent amount from Govt. of India.

Claims

By The Company:

Claims for the price escalation on sale contracts, export incentives

and other fiscal incentives etc. are accounted for on accrual basis.

Against The Company:

Liability arising as a result of final assessment in respect of

custom duty, central excise, income tax, sales tax etc. is set up in the books during the

year in which final assessments are made and / or decided.

Contingent liability is accounted for in the year in which it becomes evidentially

estimable and / or crystallised as payable.

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Research & Development expenditure

Research & Development expenditure is charged to profit and loss

account in the year of incurrence. However, R&D expenditure on fixed assets is treated

in same way as other fixed assets of the company.

Foreign Exchange

Liability for foreign currency loan and / or deferred credit

payments is realigned at the years end exchange rates. Any loss or gain arising thereon

is charged to profit and loss account.

Provisions

Gratuity

The gratuity liability of the company has been taken into account

based on actuarial valuation got done through actuary, at the end of the year.

Leave Encashment

The liability on account of leave encashment of the company has

been taken into account based on actuarial valuation got done through actuary, at the end

of the year.

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HUMAN RESOURCE DEVELOPMENT

OUR MUSCLES IS OUR MANPOWER AND IT SHOULD BE GOOD.

BPC is engaged in a wide range of activities, which are design, manufacture,

assembling testing, inspection, dispatch, after sales, commissioning of Pumps &

Compressor and after sale service.

A professional and progressive human resource development approach is what

knits together the BPC family together the BPC family of over 1200 employees.

The policies and practices have been formulated with well structured programme

with objective of developing an organisation that will fulfil, comply with and adopt all

the statutory requirement of Govt. Of India in terms of identifying including, training

and development of Indian Nationals. Strive for total quality management through

human resource development based on their strength and the organisation.

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DIRECTORY OF COMPANY EMPLOYEES

Details of all the employees are maintained by company.

MONTHLY REMUNERATION RECEIVED BY EACH OF THE COMPANY'S

OFFICERS AND EMPLOYEES (as on 01.07.09) ARE AS BELOW:-Grade Designation Pay Scale (Rs.) Strength

E9 Managing Director 25750-650-30950 01

E8 Chief General Manager 20500-500-26500 02

E7 General Manager 18500-450-23900 04

E6 Deputy General Manager 17500-400-22300 10

E5 Senior Manager 16000-400-20800 19

E4 Manager 14500-350-18700 24

E3 Deputy Manager 13000-350-18250 77

E2 Senior Engineer 10750-300-16750 23

E1 Engineer 8600-250-14600 28

Total Executives 188

S3 Assistant Engineer 6400-180-10000 49

S2 Supervisor Grade-1 6000-160-9200 00

S1 Chargeman 5600-150-8600 09

Total Supervisors 58

W10 Chief Foreman 8600-250-14600 37

W9 Senior Foreman 6400-180-10000 222

W8 Foreman(W) 6000-160-9680 269

W7 Senior Technician 5600-150-9350 143

W6 HSW 5270-145-8895 49

W5 SKW-I 4925-135-8300 26

W4 SKW-II 4725-125-7850 22

W3 SKW-III 4550-115-7425 12

W2 SSW 4350-100-6850 12

W1 USW 4150-90-6400 18

Total Non-Executives 810

GRAND TOTAL(Executives + Supervisors + Non Executives) = 1056

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CHAPTER-VI

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MARKETING DEPARTMENT

Energy is a sector which is vastly flourishing around the world as all the vehicles

and machineries some where or around requires oil. Various companies are indulged in

oil business so as to provide service and furnish their business. Companies indulged in

oil business relates to:

- Oil Exploration

- Oil Refining

The geological section of oil exploration companies search for oil in the block

section. For this purpose they require certain equipments for which they send an enquiry

and pass the tender for the same.

Also oil refining companies while refining oil to extract different forms of oil

from crude oil being provided by Oil Exploration Company, require certain equipment

for which they also send an enquiry and pass the tender for the same. Some of their

requiring equipments are manufactured at BPC, such as Reciprocating pumps,

Centrifugal Pumps, Reciprocating Compressors, etc.

Enquiry is of two types:

- Budgetary

- Firm

In Budgetary enquiry the budget is estimated as to what is the competitive price

and what is the price company can bear and how can company can add a new feature

into the product to create its USP and still making it competitive in its market.

In firm enquiry the enquiry of firms are made that which are the companies who

can provide the equipments meeting the standards, lower price(L1) and other required

specifications

TENDER

A tender is a list of required materials in a specific format as intended by

the desired party. After the firm / company enquiry is being made by the company the

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tender is being raised or opened so as to invite those companies capable of meeting the

specifications required by the company.

TYPES OF TENDER

- Global

- National

- Limited

- Single

Note: BPC generally uses limited tender.

PARTS OF ENQUIRY

Commercial

In this commercial terms are decided with the company

Technical

In this technical terms are decided with the company.

If all the terms are agreed between parties then supplier is being sent a letter of

intent (L.O.I.). Then for furnishing the objective the company distributes the sale order

with help of marketing department to all sections or department of company for

furnishing their orders.

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PURCHASE DEPARTMENT (M.P.X.)

The functioning of purchase department initiates from issuing of indent or

requirement slip, in the organisation the purchase is made of:

Production Items:

- Metallic

- Non Metallic

It includes raw materials, semi finished goods prepared by casting, finished product

Non Production Items:

- Non Consumables

- Consumables

It includes office stationeries, electricity etc.

If indent budget is below 8 lacks then tender committee B takes decision

regarding purchase of items, it includes managers in the purchase department.

If indent budget is above 8 lacks then tender committee A takes decision

regarding purchase of items, it includes chiefs of marketing department.

Some of the items that are purchased are such as face milling cutters, cooling

systems, oil seal, moulds, wax seals, rubber materials, connectors for tube fittings etc.

Normally enquiry for intent preparation takes 21 days otherwise if urgent

according to the requirement.

PRODUCTION PLANNING (PEX)

In production planning the decision is taken on what would be the procedure for

preparing the product and what would be the methods to be implemented on product

layout is being prepared with the help of list of specifications desired in the order placed

by the customer.

All the production planning is being made so as to what process is to be

performed at what time period with specific time intervals.

Also production techniques are specified, so as to which production technique to

be implemented at what time. So that it can help product developed in a manner to meet

out every possible standard and international standards at the same time.

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DESIGN DEPARTMENT

In design department the products design is being stipulated in the process.

Design department sends the list of items to production planning department and they

send it to store to check whether items exist or not from the list of items provided. If not

they are being sent to purchase department and from their again tender is being raised.

The vital decision product is being taken by design so as to decide whether

company would be able to produce or manufacture the product with the specifications as

desired by the customer or not.

ASSEMBLY DEPARTMENT

After all the quality check is being done and material is purchased the production

starts in various stages; as products are bulky so various parts of the product is

manufactured separately.

After it is being manufactured, there assembling takes place. And the product is

assembled tested and finalised.

After that inspection is done by an inspector i.e. a third party generally they are

member of a statutory body, if product meets the desired standard a Letter Of

Award( L.O.A.) is being issued by the inspector. And he provides a release note aftergetting it packing is done and product is being delivered.

Important Terms

Bank Guarantee:

If any supplier is contingent in supplying the product then

bank pays the loss.

Performance Security:

If supplier fails to provide proper service then the bank

pays back the customer.

Liquidated Damages:

If delivery is late on part of customer of payment then he is

liable to pay back the supplier the compensation and instead if supplier

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delays the delivery of the product at a given time then customer is liable

to receive the compensation from supplier leading to deduction in

products price.

Deemed Order:

It is if Indian suppliers get excise free from government in

their products delivery with foreign parties so as to increase exports.

SALES DEPARTMENT

STEPS TO PROCESS A SALES ORDER

1. Receipt of sales order from our marketing department and spare parts and

component division (SPCD) (SB).

2. Open a file corresponding to the sale order simultaneously control that file

in file control that file in file control register by sale order no.

3. After receiving the packing list from packing department. We are sending

this packing list after valuation to the market in the case of main product

(RP, CP, & RC) and SPCD in the case of spares of above main product for

the rechecking of valuation.

4. After rechecking the valuation of above packing list, the packing list is sent

to the excise cell of our department for the calculation of excise duty.

5. Preparing excise invoice in five copies for clearing the material from

factory gate, after getting packing list from excise cell.

6. Sending this excise invoice to store department for dispatch of material and

after dispatching the material they send us dispatch documents (GR,

Challan, Invoice Cum Delivery Note first copy i.e. original for buyer.)

7. After getting dispatch documents we are preparing commercial invoice in

ten copies with six forwarding :

1. 3 copy for customer

2. 2 for marketing department

3. 1 for branch

4. 2 for office record

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5. 1 for master record

6. 1 for consignee

8. After making final commercial invoice we send it our marketing

department as well as SPCD for taking actions to realise the payment.

STEPS TO RECORD COLLECTION AGAINST SALE ORDER

We are getting payment from our customers in following manner:

1. Received directly from the customers in our bank account through EFT

(Electronic Fund Transfer) or by way of CH / DD or

2. Payment collected by our branches and deposited in bank account of BPCL,

Naini or bank account of that branch also

3. If collection made by the bank in the case bank directly credited our account

through EFT

In all the above cases we are preparing BCV (Bank Credit Voucher) for making

book adjustment for payment receive in head office, or received in the nature of Ch / DD

and EFT in Naini Branch after receiving collection advice from our MKTG. department.

We are preparing JV (Journal Voucher) for payment collected and deposited in

Bank account of branches after receiving collection advice.

We are controlling collection advices in collection register and after controlling

the collection we are entering the collection details in to the computer for maintaining

the debtors realisation and for management reporting as and when required.

Our Products

1. Reciprocating Pump (RP) & Spares.

2. Centrifugal Pump (CP) & Spares.

3. Reciprocating Compressors (RC) & Spares.

4. Gas Cylinder (GC)

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Sales Tax Section

Sales tax is a statutory due which is collected from the customers and paid to the

government on sales made by the company during financial year.

The sales tax section is an integral part of sales section.

Types of Sales Tax:

1. Central Sales Tax (CST) charged @ 2% against form C and 4% if form C is

not collected from the customers.

2. Value Added Tax (VAT) charged flat @ 4% without any form for any type of

goods sold whether it is RP, CP, RC or GC.

Deposit Of Tax:

The tax collected as above is to be deposited to thee government account asfollows:

1. CST / VAT Up to every 20th of the following next month if 20th is a holiday

then the day before the 20th. But for the month of March we have to deposit the tax for

the period of 1st march to 0th march on 25th march and for the period from 21st to 31st

march, the tax is to be paid as usual on 20th of following month i.e. April.

2. Interest @ 14% per annum will be charged if the sales tax not deposited in the

stipulated time as mentioned above.

3. The tax is to be deposited on due date without fail ass mentioned above

irrespective of whether the same is collected from our customers or not.

Filing Of Return:

We are required to file the Sales Tax Return within the 20th of every next month

in the prescribed Form No. 24 with annexure A & B as per the VAT Rules 2008.

Forms required to be produced under CST:

1. C For any central sale.

2. E For transit sales, required to be produced when the goods dispatched to the

other site of the party.

3. F for the transfer of the stock from H.O. to the other branches of the

company.

4. H Used in the course of export.

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SPECIMEN OF TAX RETURN BEING FILED BY AN EMPLOYEE:

08-NOV-08

TAX RETURN FOR 2008-09

PSL NO: 0184 NAME: MUNNA LAL PH. NO.

DEPT. NO: 150 DESIG: SR ATTDT (W) SCALE CODE: 8PAN NO: ACJPL3781C

BASIC (+) = 95654.26

DA (+) = 90562.80

HRA (+) = 14436.90CCA (+) = 1845.00

SPL INCREMENT (+) = 1073.57

10% IR (+) = 1400.00

INCENTIVE (+) = 1383.52

ATTENDANCE AWARD(+) = 140.00

NIGHT SHIFT ALLOW (+) = 603.00

LEAVE ENCASHMENT (+) = 10027.85

OTHER INCOME (+) = 26250.00

TOTAL = 243376.90

HRA (REBATE) (-) = 0.00

TOTAL = 243376.90

HBLD. INTT (-) = 0.00PROFESSIONAL TAX (-) = 0.00

MEDICLAIM (-) = 0.00

HANDICAPT (-) = 0.00

TOTAL = 243376.90

PF (+) = 22116.00

VPF (+) = 30000.00

GLIC (+) = 637.00

LIC PENSION (-) = 0.00LIC (+) = 0.00

LIC PERSONAL (+) = 34300.00

EDUCATION (+) = 0.00

PPF (+) = 0.00

ULIP (+) = 0.00

HOUSE BUILD LOAN (+) = 0.00

NSC (+) = 0.00

NSC DEEMED (+) = 0.00

IDBI / ICICI (+) = 0.00

TOTAL (TAXABLE) = 156330.00TOTAL SAVING FOR REBATE = 87053.56

TAX = 633.00

CESS / SURCHARGE = 19.00NET TAX = 652.00

TAX ALREADY PAID = 0.00

NET PAYABLE TAX = 652.00

NOTE:

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*IF ANY CHANGE PL. RETURN THE SIGNED FORM BY 20.11.08 IN FINANCE

(SIGN.OF EMPLOYEE)

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STORE ( M.S.X.)

Store consists of three sections:

Receiving Cell

Transport Cell

Custody Cell

For which Daily Material Arrival Report is prepared i.e. DMA Report. After

DMA, DR is prepared i.e. Daily Receipt of stores in which location is specified after that

SRV is prepared Store Receipt Voucher and all the copies of SRV are distributed to all

concerned departments.

SRV is maintained in group codes and is matched by material. The store keeper

keeps a watch on the procedure. The entries are made and materials inventory ismaintained. After all formalities the details are sent to finance department and feedings

are made.

PEX department issues Store Issue Voucher which is are forwarded to work in

progress department. After forwarding material ship the materials code is matched and

if found true then it is transferred to W.I.P. Custody time to time issues material for

production so that there cannot be any in convenience while production.

In transport cell items are transported in and out of the organisation, if only few

items are there for transporting then BPC sends Their Truck. The terms of payment by

the party in the process of transport are:

General Receipt (GR)

Challan

Excise Gate Pass

GR includes delivery office address, consignment note number, remarks if any,

delivery party or supplier, rates, delivery acknowledgement for facilitation. BPC informs

the supplier through Challan that such and ssuch product is being received with such and

such specifications and all the details of packing are mentioned with agreement by

Senior Manager MSX.

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CHAPTER-VII

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ANALYSIS OF MARKETING PLAN

Tender/Enquiries from Customer

Marketing Department(Register all Tender)

Design Application Department

Design Estimation Department

Marketing Department

(Preparation Of Offer)

Offer Submitted to Customer

Offer Negotiation

(Commercial terms & condition, Technical quarries if any)

Purchase Order Placed by Customer on Suppliers/Manufactures

Work Order issued to the respective Department

Job Manufactured

Inspection and Testing

Packaging

Departure Of Customer

Equipment Erection and Commissioning

Payment follow up/collection

(Marketing Department)

Troubleshooting

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(If Any)

POST ORDER MARKETING FUNCTION

After getting the order the function of marketing department does not end. This

department also monitors the execution of order. After receiving the order the marketing

department gives the order details to the design department to prepare indent, later on

various other departments carry of the functions like purchases, production planning and

control, shop and assembly, technical section and lastly marketing department also carry

on their function of the manufacturing process.

Not only order fetching in the beginning and seeing at the end is the function of

marketing, but execution of orders is also its prime responsibilities.

MARKETING STRATEGY

The main marketing strategy of BPCL is CAPTIVE MARKETING STRATEGY.

In this regard company used to sell their product at low profit or at no profit at loss and

put high price of spare parts of that good to take out margin and losses. That is company

used captive pricing strategy for the growth of sell of companys product.

PROFIT AND GROWTH STRATEGIES

Prior to the Liberalized Economic Policy, Public Sector Enterprises had the

benefits of price and purchase preference (with no limits) in case of domestic bids and

deemed export benefits in case of ICB bid with the increased competition from privatesector cos. Into Indian Market. The following measures have to be adopted to counter

external threats and offset our weakness.

CREATING OF MARKETING CELL

Marketing cell is fully responsible for:

Market Survey

Data Bank maintenance for market demands, business share, competitors

data activities.

To find market strategies of competitors, their strength and weakness.

Arrangement of technical seminars for new projects.

Updating market plans.

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Once the order is matured into order, the file will be taken over by

contract execution group.

RELOOKING INTO PRICING POLICY

In view of very tough market conditions and worldwide recession and low order

book position.

Order will be booked on marginal costing basis.

Review of pricing policy once order book position improves recovery overheads

from spare parts.

SEPARATE COSTING CENTRES FOR DIFFERENT PRODUCTS

Since machining facilities and labour requirement are different for different

products, separate costing centres shell is created so that the each product price is

competitive as compare to our competitors.PREORDER PURCHASING ACTIVITIES BY MARKETING

To have competitive detailed offers for bought outs and major casting.

To have complete technical details of bought outs before finalization of

order by the customer.

Sub-ordering time period will be reduced.

Reduction in overall cost will be assured.

STRENGTHNING OF BRANCH OFFICE For day to day dealings with customers and to have latest feedback on

offers and competitors activities.

To improve upon business relationship with customers and consultants.

AGGRESSIVE MARKETING

Frequent interaction with end users and consultants.

Impress upon customers to include conditions in favour of BPCL.

To impress upon customers to recommend to turnkey bidders for buyingBPCL made equipment only.

Marketing intelligence reports and takes immediate action on it.

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SERVICES AND SPARE PARTS

Prompts after sales services and supply of spare parts.

Posting of service personnel at major business centres.

Taking up turnkey projects.

Will help improve in order book position as well as financial position.

Will also help to have more orders for as now most of the customers are

going for turnkey jobs rather than having more vendors for different items.

Tie-ups will be arranged with reputed turnkey bidders.

OPTIMUM SELECTION

Optimum selection of BPC products as well as bought outs to meet customers

requirements.

ENTRY TO THERMAL POWER SECTORS

Since 60% of total pump requirements are from power sectors, entry to this

business give additional business to the tune of 300-500 lacks initially. This will require:

Simplification of design

Procurement of casting and manufacturing will be done in batches.

Tie-ups with BHEL/DCPL and other turnkey contractors.

IMPROVEMENT IN DELIVERIES

By creating separate market cell for review of ordered.

Production control sales otherwise.

SALES PROMOTIONAL STRATEGIES

Maintaining close liaison with government and public sector clients and

consultants.

Participation in trade delegation, trade fare and exhibitions in India and

abroad.

Organization seminars and workshops for important users and

consultants.

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Improve the level of customer satisfaction by:

Presentation to customers before projects zero data through audio-visual

presentation.

Tie-ups with turnkey contractors.

Scanning and circulation of tender notices advertised in newspaper,

government bulletins.

MARKETING OBJECTIVES

To achieve a leading position in design, manufacture, testing supply and

creation of equipment for process industries.

To be a leader in design, manufacture, testing 7 supply of nuclear pumps.

To improve up market share of centrifugal pumps for refineries,

petrochemicals, fertilizers sectors and other into power sector.

To develop a team of experts for centrifugal pump engineering, quality

control, production, erection and commission to make available consultancy services so

as to guide and supervise plant performance of other companies.

To develop system capabilities in executing turnkey projects.

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PRODUCTS ANALYSIS

Every product is designed in a particular way product analysis enables us to

understand the important materials, processing, economic and aesthetic decisions which

are required before any product can be manufactured. An understanding of these

decisions can help us in designing and making for ourselves.

The first take in product analysis is to become familiar with the product! What

does it do? How does it do it? What does it look like? All these questions, and more,

need to be asked before a product can be analyzed. As well as considering the obvious

mechanical (and possibly electrical) requirements, it is also important to consider the

ergonomics, how the design has been made user-friendly and any marketing issues

these all have an impact on the later design decisions.CHOOSING THE RIGHT PROCESS

It is all very well to choose the perfect material, but somehow we have to make

something out of it as well! An important part of understanding a product is to consider

how it was made in other words what manufacturing processes were used and why.

There are 2 important stages to selecting a suitable process:

Technical Aspect:

- Can we make this product? On time?

- Will the material be available?

- Will it provide desired level of performance? In all circumstances or in a

given condition?

Economic Aspect:

- What will be the budget?

- Can we make it in proposed budget?

- Will it be a profitable venture?

- What opportunities it will inculcate for the company in world market?

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(1) PRODUCT: CENTRIFUGAL PUMPS

RANGE : Capacity up to 12000 m4/hr 7 pressure up to 140 kg./cm2 with

power limited to 2500 KW.

FLUID HANDLED : Demineralised water, sea water, hydrocarbon, nitrogen, LPG.

Carbonate solution; border feed water, Benefited solution,

ammonia, Ligour & slurry.

MAJOR APPLICATION AREAS

FERTILIZERS

Ammonia Transfer Pumps

Carbonate Solution Pumps

Methanol Pumps

Carbamate Solution Pumps

Hydrolyser Feed Pumps

Cooling Tower Pumps

Molten Urea Pumps

Benefied Solution Pumps

Phosphoric Acid Pumps

REFINERIES

Crude Transfer Pumps

Product Transfer Pumps

Heavy Gas Oil (HVGO) Pumps

Low Sulphur Heavy Stock (LSHS) Pumps

Vacuum Oil Gas (VOG) Pumps

Visbreaker Residue Pumps

Coker Fuel Oil Pumps

Reduces Crude Oil (RCO) Pumps

Caustic Solution Pumps

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Slop Oil Pumps

Bitumen Pumps

Molten Sulphur Pumps

THERMAL POWER

Condense Extraction Pumps

Feed Water Pumps

Boiler Feed Pumps

Booster Pumps

Boiler Recirculation Pumps

Lube Oil Pumps

CROSS COUNTRY OIL PIPELINES

Crude Transfer Pumps (Main Line as well as Booster)

Product Transfer Pumps (Main Line as well as Booster)

Sump Pumps

NUCLEAR POWER / HEAVY WATER

Primary Heat Transfer (PHT) Pumps

Moderate Pumps

Shut-down Cooling Pumps

Emergency Core Cooling (ECCS) Pumps

Canned Motor Pumps

D.M. Water (containing H2S) Pumps

PETROCHEMICALS

Aromatic Pumps

Naphtha Pumps

MAJOR COMPTETORS

* KSB pumps ltd, Pune

* Kirloskar Ebara ltd. Pune

* Sulzer Pumps Pvt. Ltd. Mumbai

* Best & Compton Engg. Ltd. New Delhi

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* Worthington Pumps, Calcutta

FACTOR AFFECTING BUSINESS

* Prices

* Deliveries

* Adherence to customers requirements/ specialization

* After sales services & spare pates backup

* Government policies

PRESENT MARKET SIZE Rs. 500 Corers

SHARE IN CO. BUSINESS 45%

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SWOT ANALYSIS

STRENGTH

Good engineering capabilities.

Good design backed by reputed foreign pump manufacturer.

Good manufacturing & testing facilities.

Good performance of equipments already supplied.

Good quality & high degree of reliability.

Stable industrial relations.

WEAKNESS High material & manufacturing cost.

Delays in deliveries.

Lack of planning & scientific monitoring of jobs.

Lack of reliable vendors for casting and other bought outs.

Inadequate after sales services & delays in resolving customers problems.

Higher fixed costs & administrative expended.

Lack of aggressive marketing

Inadequate technology up gradation.

Poor liquidity position 7 market credibility.

OPPORTUNITIES

Large investment planned in oil & gas, petrochemicals refineries, power 7

chemical industries etc. during 8th plan period.

Growing demand for pumps in all the core sectors.

THREATS

Entry of foreign suppliers due to recession in world markets.

Increase competition from Pvt. Sector cost and entry of more & more foreign cos.

into main.

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Markets resulting in cut throat competition

Dependence on World Bank, other agencies for funds resulting large scale

import of equipments.

Project consultants/process licensors imposing preference on Indian customers

leading to imports.

Foreign cost quoting dumping prices.

Reduction in customers duties has made offers from overseas companies.

More competitive in comparison to Indian counterparts.

Due to financial constraints customers going in for turnkey package with credit

package manufacturers/suppliers.

Our own ex-collaborators are now competing us.

Ability of foreign companies.

To quote very competitive price.

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(2) PRODUCTS: RECIPROCATING PUMPS

RANGE Maximum pressure 675 kg/cm2 maximum capacity 315

m3/hr

LIQUID

HANDLED

Drilling mode, cementing slurry, crud oil steam, condensate,

heavy water, fatty aid, ammonium carbonate, liquid ammonia,

water injection.

FERTILIZERS

Ammonia Reactor Feed Pumps

Carbonate Feed Pumps

Wash Pumps

REFINERIES

Sulphodizing Chemicals Pumps

Secondary Seal Oil Pumps

OIL AND GAS EXPLORATION

Crude Transfer Pumps

Crude Transportation Pumps

Effluent Pumps Water Injection Pumps

Drilling Mud Pumps

Work Over Rig Pumps

Cementing Slurry Pumps

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Sucker Rod Pumps

STEEL AND OTHERS

Hydraulic Press

Hydro-blasting Pumps

De-scaling Pumps

MAJOR COMPETITORS

Plunger pumps Ongersoll Rand Ahmedabad

Matriplex, Coimbatore

Goma Engg. MumbaiLarsen & turbo ltd. Mumbai

Mid pumps Bhel, Hyderabad

SRP units Simplex, Bhilai

New standard engg. Mumbai

Greaves cotton & co. ltd. Ahmedabad

Naveen engg. New Delhi

Cementing units Tractors India ltd. Calcutta

FACTORS AFFECTING BUSINESS

Prices

Deliveries

Technology

After sales services & spares parts back up

Govt. policy (e.g. hiring of chartered drilling rings)

PRESENT MARKET SIZE : Rs. 2200 lacks

SHARE IN CO. BUSINESS : 40%

SWOT ANALISIS

STRENGTH

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Good engineering capabilities.

Good design backed by reputed foreign pump manufacturer.

Good manufacturing & testing facilities.

Good performance of equipments already supplied.


Stable industrial relations.

WEAKNESS

High material & manufacturing cost.

Delays in deliveries.


Lack of reliable vendors for casting and other bought outs.

Inadequate after sales services & delays in resolving customers problems.

Higher fixed costs & administrative expended.


Inadequate technology up gradation.

Poor liquidity position 7 market credibility.

OPPORTUNITIES

Large investment planned in oil & gas, petrochemicals refineries, power 7

chemical industries etc. during 8th plan period.

Growing demand for pumps in all the core sectors.

THREATS

Entry of foreign suppliers due to recession in world markets.

Increase competition from Pvt. Sector cost and entry of more & more foreign cos.

into main.

Markets resulting in cut throat competition

Dependence on World Bank, other agencies for funds resulting large scale

import of equipments.

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Project consultants/process licensors imposing preference on Indian customers

leading to imports.

Foreign cost quoting dumping prices.

Reduction in customers duties has made offers from overseas Companies.

More competitive in comparison to Indian counterparts.

Due to financial constraints customers going in for turnkey package with credit

package manufacturers/suppliers.

Our own ex-collaborators are now competing us.

Ability of foreign companies.

To quote very competitive price.

Eliminating domestic bidders

Prices preference available earlier may be dropped in public company

Increasing competition from private sector companies

(3) PRODUCT: RECIPROCATING COMPRESSORS

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RANGE Maximum pressure -450 kg./cm2

Maximum pressure -450 kg./cm2

Maximum power 25,000 Kw

GASES HANDLED Air nitrogen, oxygen, hydrogen, carbon Di- oxide,

hydrocarbons, ammonia, syntheses gas, hydrogen- sulphate

coal gas etc.

FERTILIZERS

Synthesis gas compressor for Ammonia plants.

Ammonia Refrigeration Compressor for Ammonia plants.

Carbon DiOxide compressor for Ammonia plants.

Oxo-Syn gas makes up and recycles services for methanol plants.

Hydrogen & Hydro-carbon service for Caprolactum plants.

Natural Gas Compressors for Urea Plants.

Bone Dry Nitrogen Compressors

REFINERIES

Make up Hydrogen service for Hydrocracker plants.

Crude overhead gas service for CDU plants.

LPG bottling service compressors for LPG bottling plants.

Source Gas service for Hydrocracker plants.

Propane De-asphalting plants.

OIL & GAS EXPLORATION

Injection Air Compressor for Combustion plants.

Associated Gas Compressor for LPG Extraction plants.

Crude Overhead Gas Compressor for Natural Gas.

Booster Service Compressors for Natural Gas.

Gas Lift Service Compressor for Natural Gas.

Gas injection service compressor for Natural Gas storage.

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Air compressors for well activation service.

Condense off gas service for Gas sweetening plants.

Propane Gas service for Gas processing plant.

PETROCHEMICALS

Pacol compressors for lab plants.

Hydrocarbon Compressors for LAB plants.

Vent gas compressors for Gas Cracker Complex

Ethylene primary compressors for Poly ethylene plants

Xylene Compressors for Isomerisation

CNG FOR AUTOMOTIVES

Compressed Natural Gas (CNG) refilling stations.

OTHERS

High pressure air compressor for Air separation plants.

Synthesis gas compressor for Heavy Water projects.

Oxygen compressors for Steel plants.

Coal Gas compressor for Coal Gasification plants.

Coal gas compressor for Gas Distribution Network.

MAJOR COMPTETORS

Ingersoll rand, India/USA

Atlas copaco, India/Belgium

K.G. khosla, faridabad

Novo pig none, Italy

Worthington, USA

Kirlosker pneumatics, pune

Regal international, USA

Hitachi, Japan

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Cooper engineering USA

FACTOR AFFECTING BUSINESS

Prices

Deliveries

Technology

After sales services & spare parts back up

Govt. policies

MARKET SHARE: 70%

PRESENT MARKET SIZE Rs. 160 COROR

SHARE IN CO. BUSINESS: 70

SWOT ANALYSIS

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STRENGTH

Good design backed up by reputed foreign pump manufacture

Good performance of equipment already supplied

Good quality & high degree of reliability

Good reference as more than 200 compressors gad been already supplied

WEAKNESS

High material & material manufacturing cost

delays in deliveries

Lack of sufficient design and engg. Expertise

Very low value addition.

Limited experience leading to lack of optimum selection.


Inadequate after sales services & delays in resolving customers problem


Lack to technology up gradation

Poor liquidity position & marker credibility

Reference to BIFR

Enhancement in no. of site problem.

OPPORTUNITIES

Very good requirement of compressors exist from GAIL, ONGC, IOCL, IBP,

Hydrocracker Projects Fertilizers & petrochemicals project large investment

envisages in these sector during 8th plan period.

THREATS

Entry if foreign suppliers due to recession in the world market.

Competition from ex-collaboration.

Dependence on the world bank, other agencies of fine result in large scale

import equipments

Project consultants/process licensers imposing preference on Indian customer.

Foreign cos. Quoting dumping prices

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Reduction in customer duties has made offer from overseas companies.

Due to financial constraints customers are going in for turnkey package of credit

package thus altogether

More competitive in comparison on Indian Customer.

(4) PRODUCT: GAS CYLINDERS

RANGE Maximum pressure 150 to 400 kg/cm2

GASES HANDELES O2, N2, H2, AIR, HE, CO2, N2O2, NH3, CL2, LPG,

CNG.

LPG CPMPOSITION PROPANE & BUTANE

CNG COMPTESSED NATURAL GAS.

COMPOSITION HYDRA CARBON CONDODT OF 80

TO 90% OF METHANE IN GAS FROM

MAJOR COMPETITORS:

Everest kanto cylinder ltd.

Maruti katsu cylinder pvt. Ltd.

MARKET SHARE : 10 TO 15%

PRESENT MARKET SIZE : RS 150 CRORE

SHARE IN CO. BUSINESS : 10%

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SWOT ANALYSIS

STRENGTHS

Good design backed by reputes foreign pump manufacture

Good manufacture & testing facilities.


WEAKNESS

High material & manufacturing cost.

Lack of aggressive marketing.

OPPORTUNITIES

Requirement of gas cylinder exist from BPCL, ONGC, NTPC, NPCIL, TELCO,

BHEL & for Delhi Transport (CNG) Gas cylinders.

THREATS

Entry of foreign suppliers due to recession in the world market.

Project consultants.

Preference on Indian customers.

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PRODUCTS TYPE

READY SOLUTIONS FOR MOST OF THE REQUIREMENTS

A) CENTRIFUGAL PUMPS

BPCL offers a wide range of pumps types conforming to latest API 610

edition available in various size and ideally suited for use in process and allied

industrial such as:

Petrochemicals

Chemicals

Fertilizers

Thermal Power

Crude and Product Petroleum Pipelines

Pipeline Services for crude and refined petroleum transportation

Nuclear Power Plants

Off-Shore Oil Exploration

Refineries

Booster Services

NUCLEAR PUMPS:

BPCL developed moderator pumps model VN400X75

(mechanical seal type) and emergency core cooling pump model VBN 430X16 for

235MW Nuclear Power Plants.

For more advanced technology BPCL after absorption of technology from

Pumps Gruinard, France is manufacturing a comprehensive product time for Nuclear

Pumps required for 235 MW and 500 MW Nuclear Power Plants..

B) RECIPROCATING PUMPS:

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BPCL design and manufacture custom built Reciprocating pumps

confirming to API(674) latest edition available in various sizes for a wide range

of applications for handling a variety of liquids such as Petroleum, Crude, Mud,

Ammonia, Carbamate, Cementing Slurry, DM Water Condensate.

These pumps are basically required for services such as:

Oil Exploration and Refining

BPCL offers crude transfer pumps/Effluent injection pumps/Water recycle

pumps/Drilling mud pumps/Work over rig pumps/Cementing slurry

pumps/Sucker rod pumping units for such services.

FERTILIZERS:

In this area, BPCL offer Ammonia Reactor Feed Pumps, Carbamate Feed

Pumps and H.P.Wash Pumps.

REFINERIES:

In this area, BPCL offer sulfadizing Chemical Pumps wash water pumps

and wax hydro finishing units.

NUCLEAR POWER PLANTS:

TRIPLEX PLUNGER PUMPS:

QUINTUPLEX PLUNGER PUMPS:

TRIPLEX MUD PUMPS:

C) RECIPROCATING COMPRESSORS:

BPCL design and manufacture custom built Reciprocating Compressors for a

wide range of applications/gases such as:

Ammonia synthesis (N2+3H2), Carbon di-oxide, Ethylene, Natural gas (CNG),

Hydrocarbon mixtures, Ammonia, Oxygen, air etc. Maximum power rating is 25000KW and the discharge pressure is up to

450kg/cm2.

BPCL enjoys the unique privilege of having shared with its ex-collaborator M/s

Nuevo Pig none, Italy a world-renowned giant having vast experience in this

field.

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RECIPROCATING COMPRESSORS SERVE THE FOLLOWING SECTOR:

Fertilisers

Refineries

Oil & Gas exploration and refining

Petrochemicals

CNG for automotives

Air Separation Plants

Heavy water projects

Steel plants

Gas distributor plants

Oxygen plants.

HIGH PRESSURE INDUSTRIAL SEAMLESS GAS CYLINDERS

BPCL also design and manufacture high pressure industrial gas cylinders

required for various applications in the industries.

HIGH PRESSURE GAS CYLINDERS

Application: For storage of oxygen, argon, hydrogen, nitrogen, methane,

helium, air etc.

HIGH PRESSURE LIQUIFIED GAS CYLINDERSApplication: For storage of Carbon Di-Oxide (CO2) and Nitrous Oxide

(N2O).

Filling pressure: 150kg/cm2

Code: IS 7285 (PT-III): 2004

Material: C-Mn Alloy steel.

CNG/ON BOARD CYLINDERS

Application: For storage and transportation of Compressed Natural Gas

Test Pressure: 340kg/cm2

Filling Pressure: 204kg/cm2

Code: IS: 15490:2004

Material: CR-MO Alloy Steel

CNG CASCADES

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Volumetric: 1000 litres to 4800 litres (water capacity)

Working Pressure: 365kg/cm2 and more

Test Pressure: 447kg/cm2

Code: IS 7285(PT-II):2004

Material: CR-MO Alloy Steel

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ANALYSIS OF COMPETETION

PRODUCT ANALYSIS OF CENTRIFUGAL PUMPS

S.No. Competitive Factors BPC KSB Sulzer Kirloskar Of Ebara

Flowmore Others

01 Quality A A C B C C

02 Technology A A B A B B

03 Price C B A A A A

04 Delivery Performance B B A A A B

05 Sales Promotion C A B A A B

06 Market Share 20% 20% 20% 15% 10% 15%

BPC

KSB

Sulzer

Kirloskar of Ebara

Flowmore

Others

TTotal Market Share of Centrifugal Pumps in India

PRODUCT ANALYSIS OF RECIPROCATING PUMPS

S.No. Competitive Factors BPC METRIPLEX L & T Others

01 Quality A C B B

02 Technology A C B B

03 Price B A B A

04 Delivery Performance A B A A

05 Sales Promotion B A B B

06 Market Share 40% 5% 10% 45%

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BPC

METRIPLEX

L & TOthers

TTotal Market Share of Reciprocating Pumps in India

PRODUCT ANALYSIS OF RECIPROCATING COMPRESSORS

S.No. Competitive Factors BPC IR KGK Atlas Copco Others

01 Quality A A C B B

02 Technology A A C B C

03 Price C B A B B

04 Delivery Performance A A A B B

05 Sales Promotion B A B A B

06 Market Share 25% 15% 10% 10% 40%

BPC

IR

KGK

Atlas Copco

Others

TTotal Market Share of Reciprocating Compressors in India

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PRODUCT ANALYSIS OF HIGH PRESSURE CYLINDERS

S.No. Competitive Factors BPC Everskanto Maruti Others

01 Quality A A B B

02 Technology A A A A03 Price B A A A

04 Delivery Performance C A A B

05 Sales Promotion C A A B

06 Market Share 20% 35% 30% 15%

BPC

Everskanto

Maruti

Others

Total Market Share of High Pressure Cylinders in India

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BROAD CUSTOMER PROFILE

(1) PRODUCT: CENTRIFUGAL PUMP

(A) REFINERY AND PETROCHEMICAL

Indian oil corporation ltd.

Bharat petroleum corporation ltd

Cochin refineries ltd.

Indo Burma petroleum co ltd.

Mangalore refinery & petrochemicals limited.

Tamil Nadu Petri-product ltd, Bongaigaon.

Reliance petroleum.

Essar oil & refinery

Haldia petrochemicals.

(B) FERTILIZERS

Fertilizer corp. of India ltd.

Hindustan fertilizer corp. ltd.

Indian farmers corp. ltd.

Nagarjuna fertilizer & chemicals lid, Hyderabad

Gujarat Narmada valley fertilizers co. ltd., Baroda.

Hindustan Lever ltd.

Tata chemicals limited.

National chemicals ltd.

Indian explosive ltd., Kanpur

Rashtriya chemicals& fertilizers ltd.

Krishak bharti co-operative ltd., Hazaria Fact, cochin

Bindal Agro

Chambal fertilizers

(C) OILS & GAS

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Oil & natural gas corporation ltd.

Gas authority of India ltd.

Oil India ltd.

(D) THERMAL POWER

National thermal power corp.

Harduaganj thermal power station

Captive power plant

Namrup thermal power station

Neyveli lignite Corp. ltd.

(E) ATOMIC ENERGY

atomic energy commission

Nuclear power corp. ltd.

Heavy water projects at : Talcher, Manu guru, Tuticorin.

Bhabha atomic research centre.

Indira Gandhi centre for atomic research

(F) OTHER INDUSTRIAL SECTOR

National aluminium co, ltd.

Steel authority lf India ltd, : Bokaro, Bhilai, Riurkela, Vizag

Central coal fields led., Giddi

Kerala news print & paper ltd.

Bharat h

vibhor cet report 2

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