pat milliken ford
TRANSCRIPT
► Maximize your North American International Auto Show marketing by reaching interested Ford Intenders.
► Promote key Ford models, including: Escape, Fusion and Focus to Ford Intenders.
► Differentiate Pat Milliken from other dealers by touting your amazing streak of 15 President’s Awards.
SELECTING YOUR DESTINATION
What you say is important. Saying it to people who are listening delivers results.
► A geo-targeted, multi-platform print and digital campaign aimed at metro Detroit Ford Intenders using:Email | Desktop | Mobile | Print | Landing page
► A strong and consistent message across each platform touting your customer service
HOW YOUR MESSAGE TRAVELS
DMP consumers plan to visit a Ford Dealer
or dealer site when shopping for
a vehicle.
Source: Scarborough 2013.2 (Detroit Free Press and The Detroit News Print, .com, and e-reader consumers) ; Dealers/websites might shop to buy/lease new/used vehicle(HHLD) Any Ford dealership)
Thursday and Sunday full page ads will reach more than 1 million readers during Auto Show coverage.
FULL PAGE PRINT
Geo-targeted to Ford Intenders within 15 miles —reaching nearly 40,000 potential customers.
Ford Focus Intenders: 6,284
Ford Fusion Intenders: 4,329
Ford Escape Intenders: 4,470
E-MAIL MARKETING*Ford Intenders for any Ford model, not only Focus, Fusion or Escape
Visitors to freep.com and detroitnews.com are 39% more likely to say they’ll visit a Ford dealership to buyor lease a vehicle
Source: Scarborough 2013.2; visited Freep.com or DetroitNews.com in last 30 days (base of dealers/sites might shop to buy/lease new/used vehicle(HHLD) Any Ford dealership); comScore Q3 2013 Average (Detroit DMA Monthly Uniques; Detroit Media Solutions: Freep.com, DetroitNews.com or HometownLife.com)
HOMEPAGE TAKEOVER
Our iPad banner ads reach metro Detroit’s most affluent audience with a median HHI of $144,000
Source: Scarborough 2013.2DISPLAY AD
RSS on mobile apps merges your message with the trusted content of the Detroit Free Pressand The Detroit News.
RSS ads tend to experience a higher click through rate. Recently an auto dealer received a CTR of nearly 2%.
RSS AD
Channeling to a clear, concise and powerful landing page ensures consistent messaging across all platforms.
LANDING
PAGELANDING
PAGE
Account Executive Digital SpecialistMarla Parial Mike Bloom(561) 271-9628 cell (248) 396-7183 [email protected]@dnps.com
Digital Support Sales DirectorBianca Kea Debbie Cabadas(586) 977-7693 (586) [email protected]@dnps.com
THANK YOU
► More likely to be men► Median age of 50► Median HHI of $71,546► Employed and college educated► Married► Homeowners
Source: Scarborough 2013.2 (base of dealers/websites might shop to buy/lease new/used vehicle(HHLD) Any Ford dealership)
