visual language of roby d'silva

Visual Language of Roby D’silva as a Graphic Design Entrepreneur: a study by Ranjan Raghuvir Joshi for Mrs.Veena C. Gavankar (Vasai)

Robysir’s The world of visual language.

पुढीलप्रमाणे मांडले या रॉबीसरां या िच ह भाषेतील या याच चचतून मला समजले याचे किवचार याप्रमाणे...

रॉबीसरां या िच ह भाषेतील याचे किवचार याची नोद “अिरझोना िव यापीठाने” अमेिरकाि थत, यांना स माननीय डॉक्टररेट ने केली

I have applied “Theory of Wucius Wong” to

get the insight of Visual‐Signs by Dr.Roby D'silva

Packaging Center‐U.K.

Chen Psycho Therapy‐U.K.

Wine and Spirit Association‐U.K.

Inspira

tion from

Artist Albrecht D

urer

Inspira

tion from

Con

structivists

Bombay‐East Indian

Association , Family sign ‐Inspiration

Indian Iconography (Buddha Tree)

Conceptual Element Visual Element Rational Element Practical Element

Visual‐Signs of Roby D'silva

Visual‐Signs of Roby D'silva

Conceptual Element: Thick Circle

denoting TARGET.

Visual Element: Animal Deer encircled

indicating the aim.

Rational Element: Encircled intended

object.

Practical Element: Simplified Form

mixed with representational visual.

Giusti Cartridges: ItalyConceptual Element Visual Element

Conceptual Element: Thick Circle

denoting TARGET

Visual Element: Animal Deer encircled

indicating the aim

Rational Element: Encircled intended

object

Practical Element: Simplified Form mixed

with representational visual

Conceptual Element:Warli Art form

image, which is primitive art form

depicting a girl enjoying the moment.

Visual Element: Geometrical simpler

form indicating the young girl child. The

triangular form depicting

frock/skirt of girls.

Rational Element: Client’s product of

Girls clothes is visible through

symmetrical composition.

Practical Element: Simplified Geometrical

Form mixed with graphic visual expressing

subject of Girls' clothing garments.

Vestella Clothes for Girls: Italy

Conceptual Element

Visual Element

Rational Element

Conceptual Element: Beautiful composition of

triangles that depicts the sailing boat.

Visual Element: Strong perpendicular vertical

line with two triangles indicating the base of

boat and the sail‐mast with thin horizontal

lines graphically visualized completes the final

clients message.

Rational Element: Client’s waterproof sailing

activity is visible in free flowing

asymmetrical composition.

Practical Element: Simplified linear form and

its graphic representation communicates

subject: Max Spine Waterproof Sails

Max Spine Waterproof Sails: Italy

Visual Elemen

t

Conceptual Element

Conceptual Element: A black

circle and a white drop that

depicts oil industry.

Visual Element: Two circular

visual elements interlocked as

negative and positive.

Rational Element: Symmetrical

composition with center of

gravity perfectly balanced.

This depicts strong message of

oil industry.

Practical Element: Circular

Forms mixed with graphic

representation expressing

subject oil excavation activity.

Humphries Oil Industries: U.K.

Conceptual Element

Visual Element

Practical Element

Presenter

Presentation Notes

Humphries Oil Industries: U.K.

The symbol designed by Roby D’silva which is mentioned of him as a British Designer for the "Humphries Oil Industries: U.K”. The arrow in the center indicating on the top of the symbol is published in Japan’s Graphic Design Journal, to illustrate the topic.

Conceptual Element: Two forms

coupled with crescents and strong dot in

the center shows processing activity

Visual Element: Application of circles

and few straight lines creates spiral

moment. This indicates growing

processing system to

manufacture the product.

Rational Element: Client’s vision and

mission of processed

product is characterized

in free flowing


Practical Element: Simplified linear

Form visually expressing subject of

Plastic ManufacturingICI Plastic Division: U.K.

Conceptual Element

Visual Element

Rational Element

Presenter

Presentation Notes

ICI Plastic Division: U.K.

Conceptual Element: Image of

mythological animal of

the west used as symbol.

Visual Element: Very strong and

perfectly designed image

attracts the attention.

Rational Element: Client’s Scottish

culture is depicted

in asymmetrical composition.

Practical Element: Simplified graphic

representation visual expressing the

Scottish Hotels in square form

suggests safe stay.

Scottish Hotels:U.K.

Conceptual Element

Visual Element

Rational Element

Presenter

Presentation Notes

Scottish hotels:U.K.

Conceptual Element: Circles

interlocked with solid on the top

creates an image of ascending chain.

Visual Element: This simple basic

shape transformed in to a chain with

target on the top.

Rational Element: The whole look of

the symbol in a symmetrical

composition denotes

strong linear focus.

Practical Element: The play of graphic

representation of tantric like visual

expressing subject Interlink working of

an Advertising.Interlink Advertising:U.K.

Visual Element

Conceptual Element

Conceptual Element: Beautiful shape of

a warship on the voyage created in a

constructivist visual language.

Visual Element: This is very close to

Artist Mondrian's visual of

” less is more thinking”.

Rational Element: Client’s activity is

depicted which is woven in free flowing

asymmetrical simple graphic

composition. Practical Element:

Simplified linear Form mixed with

graphic representational visual

expressing subject of voyage indicating

the character of castle through four

bastion shown on the top.New Castle Cruising: U.K.

Conceptual Element

Visual ElementPractical Element

Conceptual Element: Six Cuboids

assembled in hexagonal composition with

dominating black dot in the center thereby

depicting three dimensional image.

Visual Element: Linear treatment to Six

Cuboids assembled in hexagonal

composition with thick black dot in the

center suggestive of protection .

Rational Element: Client’s business of

packaging is directly expressed in


Practical Element: Simplified linear Form

mixed with graphic representational visual

expressing subject Packaging.

Packaging Centre: U.K.

Conceptual Element

Visual Element

Rational Element

Macfern Electronics: India

Conceptual Element: Radiating Black and

White lines starting from bottom of the

composition in two dimensional image

depicts the subject Electronic.

Visual Element: Pineapple fruit type

image with excellent application of

negative and positive space. The circular

form is strongly intersected

cerates strong identity.

Rational Element: Client’s business of

Electronic is clearly expressed in


Practical Element: Simplified Form with

graphic representation of the subject

Macfern Electronics

Conceptual Element

Visual Element

Rational Element

Practical Element

Entrepreneur family sign: India

Conceptual Element: Ever growing Black

and White image of Boddhi Tree from

Buddhism depicts the subject family.

Visual Element: Boddhi Tree image with

excellent application of negative and

positive space is strongly expressed


Rational Element: Dynamics of

Entrepreneurship is clearly expressed in a


Practical Element: Good Simplified Form

with graphic representation of Cobra in the

center of the tree is a good omen in Hindu

mythology the subject: sign of

Entrepreneurial family.

Conceptual Element

Visual Element

Practical Element

Presenter

Presentation Notes

Mafatlal Men’s Ware: India

Conceptual Element: Black and White image

of a domestic Cock depicts the Men’s ego

that is related to Men’s wear.

Visual Element: Domestic Cock image with

excellent application of negative and positive

space expressed that cerates strong identity.

Rational Element: Domestic Cock’s Beak is

clearly expressing the sound of its morning

alarm with a crown on his head in a

asymmetrical composition

that creates the new identity of the

product arbitrarily assigned.

Practical Element: Good Simplified Form

with graphic representation of the subject

Men’s wear.

Conceptual Element

Visual Element Rational Element

Practical Element

Starling Hotels:(U.P.)India

Conceptual Element: Black and

White repetitive flower image

creates kaleidoscopic pattern which

depicts the group of hotels.

Visual Element: Excellent

application of decorative flower

petals arranged in circular space



composition symbolic

of cluster of stars.

Practical Element: Good Simplified

crystal form with graphic

representation of the subject

Hotel Industry.

Conceptual Element

Visual Element

Rational Element

Practical Element

C. Natarajan Dancers: India

Conceptual Element: Image of famous

Hindu god Shiva the creator in tandav

nrutya the (dancing form) creates the

impact of energy in rhythm.

Visual Element: Excellent application of

decorative sculpture arranged in semi‐

circular space cerates strong identity.

Rational Element: Asymmetrical

composition symbolic of oriental

performance.

Practical Element: Good Simplified form

with graphic representation combined

with “C” letter derived from the sculpture

itself of the subject personal identity of

C.Natarajan Dancers.

Conceptual Element

Visual Element

Rational Element

Practical Element

Presenter

Presentation Notes

C. Natarajan Dancers: India

Conceptual Element: Image of famous Christmas Tree encircled that makes

the impact of strong protection.

Visual Element: Excellent application of circle and straight lines arranged

in circular space cerates strong identity.

Rational Element: Symmetrical composition symbolic of western graphic imagery.

Practical Element: P.V.C. Packaging is depicted with such strong play of

black and white space division.

Spavyn P.V.C. Packaging: India

Conceptual Element

Visual Element

Practical Element

Unicef’s Rural Fly. Project: India

Conceptual Element: Human

bondage expressed effectively .

Visual Element: Excellent

application of human silhouettes

symbolizes family.


composition symbolic of happy

Indian Family in below income

group having strong bondage

to help each other.

Practical Element: Unicef’s Rural

Fly. Project: India, is effectively

expressed in

black and white space division.

Conceptual ElementVisual Element

Rational Element

Presenter

Presentation Notes

Unicef’s Rural Fly. Project: India

External Trade Tanzania: India

Conceptual Element: The concept of

External Trade i.e.to and fro movement

activity is expressed effectively

through final image.

Visual Element: Excellent application

of basic shapes combined with letters

symbolizes strong image.


composition symbolic of

firm and focus trade.

Practical Element: Strong cuboids

expressed in black and white space

division and interplay of two and three

dimensions communicates the sign’s

message of External Trade.Conceptual Element

Visual Element

Rational Element Practical Element

Adiwasi Festival‐Rural: India

Conceptual Element: The concept

of festival activity is expressed effectively

through final image. The traditional mask

with primitive decorative motif keeps the

eye moving within the form.

Visual Element: Excellent application of

free linear shapes combined with negative

and positive spaces symbolizes

strong image.


composition symbolic of festive mood.

Practical Element: Strong Human face

expressed in black and white interplay of

human emotions communicates the

message of Adiwasi Festival‐Rural: India .

Conceptual Element

Visual Element Rational Element

Ace Agro Fertilizer: India


of agricultural activity is expressed

effectively through final image of the

Sun flower and the Mountain.

Visual Element: Application of free shapes

combined with negative and positive

spaces symbolizes strong image.


composition symbolic of vertical growth.

Practical Element: Back and white

interplay of decorative and geometrical

shapes with radiating circle in the center

depicts the growth.

Conceptual Element Visual Element Practical Element

Asthma Bronchitis Association: India


expressed effectively through final image

of the Asthmatic Bronchitis patient’s face

completely distressed between

the shapes optically visible.

Visual Element: Application of shapes such

as the eagle bird combined irritating hands

with negative and positive spaces

symbolizes strong image.


composition symbolic of displaced face

optically visible.


interplay of shapes like gestalt psychology.Conceptual ElementVisual Element Practical Element

Christian Religious Organization: India

Conceptual Element: Jesus Christ’s Cross turned into most positive inviting human figure. The dots and crossing horizontal two lines looks like plus sign of additions.. Visual Element: Most minimal graphic presentation. Even thickness lines with serif cut is graceful linear expression. Dots circular as main and four in

square shape. Total symmetrically composed design. Rational Element: Lines, Dots, Space division is classic example of symbol.Practical Element: Christian Religious Organization: India is a sign that imprints on one's mind.


Rational Element

Practical Element

Presenter

Presentation Notes

Christian Religious Organization: India

Indira Gandhi Prashasan: India

Conceptual Element: The concept expressed effectively through the form of energetic

water fountain. It is otherwise abstract shape which also resembles blooming flower.

Visual Element: Application of shapes such as flower or water fountain in a graceful linear

expression also gives the impression of Art Nova/art Deco isms nurtured in Europe.

Rational Element: Symmetrical composition symbolic of upward growth of publication.

Practical Element: Back and white interplay of lines and space within like create correct

impression of Indira Gandhi Prashasan: India in the mind of the viewer .

Conceptual Element

Visual Element

Rational Element

Practical Element

Presenter

Presentation Notes

Indira Gandhi Prashasan: India

Olivia Beauty Parlour: India

Conceptual Element: The form of water splash taken as motif to communicate the subject

of beauty parlor. It is decorative shape which also resembles the elegant mirror frame.

Visual Element: Application of shapes such as water splash in a graceful linear expression

also gives the impression of Art Nova/art Deco isms nurtured in Europe.

Rational Element: Symmetrical symbolic arrangement focus on idea of beauty.

Practical Element: Back and white interplay of lines and space create correct impression

of Olivia Beauty Parlour.

Conceptual Element

Rational Element

Visual Element

Practical Element

Conceptual Element: Dancing Human

figures under the beautiful

huge umbrella.

Visual Element: Huge Decorative

Umbrella suggesting East Indian culture

and partying human figures in black

silhouettes.

Rational Element: Client’s mission is

depicted in free flowing


Practical Element: Simplified Form mixed

with graphic representational visual

expressing subject i. e. Association with

distinct activity. Bombay East Indian Association: India

Conceptual Element Visual Element

Village Educational Institute: India

Conceptual Element: 3/4 black circle

and the blooming lotus indicative of

rising sun and new life.

Visual Element: The opening of petals

and solid black circle behind which is

pure graphic form.





mixed with graphic representational

visual expressing subject i. e. Village

Educational Institute .

Visual Element

Conceptual Element

Practical Element

Zion Marketing: India

Conceptual Element: Bricks are

arranged stepwise moving upwards

symbolizes growth.

Visual Element: Rectangular form

overlapping on each other stepwise

expresses systematic movement.

Rational Element: Mission is depicted

in free flowing




visual expressing

subject Zion Marketing.


Typo‐Signs of Roby D'silva

Presenter

Presentation Notes

Typo-Signs of Roby D'silva

Conceptual Element Visual Element Rational Element Practical Element

Typo‐Visual‐Signs of Roby D'silva

Typo‐Visual‐Signs of Roby D'silvaConceptual Element Visual Element Rational Element Practical Element

Feldspato Mountain Cutters: Italy

Conceptual Element: Two visual images

that of a triangle to depict Mountain and

the horizontal triangular cut to the stroke

of letter “F” expresses the subject.

Visual Element: Strongly designed

lettering for “F” used as image that

illustrates the topic.

Rational Element:Most dynamic


Practical Element: Simplified Form of

Mountain with minimal graphic

expressing subject

of mountain cutting business. Conceptual Element Visual Element

Banti Electronics: Italy

Conceptual Element: Simple play of

straight lines with thick/ thin and

white space to create

an image of its own.

Visual Element: Typographically

visualized strokes which expresses

powerful energy.

Rational Element: Letter “B”‘ Client’s

Name woven in free flowing



Form mixed with graphic

representational visual expressing

subject Banti Electronics

Conceptual Element

Visual Element Rational ElementPractical Element

Conceptual Element: Animated letter forms placed in solid square is interesting

composition. Visual Element: Calligraphy used as strong base for designing letters of the

company’s name which creates powerful logotype. Rational Element: Logotype woven in

free flowing symmetrical composition is unique. Practical Element: Specially designed

logo with slanted cuts creates horizontal linear moment with graphic representation of

Leather chemical Industry.

ICAP Leather Chemicals: Italy

Conceptual Element

Visual Element:

Practical Element

Presenter

Presentation Notes

ICAP Leather Chemicals: Italy

Conceptual Element: Two Human Heads in Mirror image expresses state of two minds.

Visual Element: Calligraphy used as calligram indicating the human heads. It also depicts

a single human face through the graceful curvatures.

Rational Element: Client’s Name woven in free flowing symmetrical composition.

Practical Element: Simplified linear Form mixed with graphic representational visual and

symmetrical composition expressing subject Psycho Therapy

Chen Psycho Thearpy:United Kingdom

Conceptual Element:

Visual Element

Rational Element

Practical Element

Conceptual Element: Five squares placed

diagonally with the play of

negative/positive space

suggests the flooring tiles

Visual Element: All over pattern with

diagonally placed squares is a classic

graphic expression.

Rational Element: Letter “W” from the

Name of the client activated through

negative/positive space in free flowing


Practical Element: Simplified solid Form


expressing subject FLOOR TILES.

Williams Floor Tiles:U.K.


Rational Element

Practical Element

Wine and Sprit Association:U.K.

Conceptual Element: Image illustrates

the concept of wine and sprit.

Visual Element: Excellent application

of serif type font indicating the

subject in tightly composed letters

effectively.

Rational Element: Client’s Name is

expressed in verbal and visual

composition.

Practical Element: Simplified Form of

grapes with apt use of decorative

letter “&” mixed with graphic

representation of the visual

expressing subject Wine and Sprit

Association.

Conceptual Element

Visual ElementRational Element

Practical Element

Presenter

Presentation Notes

Wine and Sprit Association:U.K.

English Electric Company:U.K.

Conceptual Element: “E” letter in Mirror image depicts close compact electrical circuit.

Visual Element: A single letter shape is transformed into a strong visual sign.

Rational Element: Circular visual moment with dominating vertical white space creating

free flowing symmetrical composition.

Practical Element: Classic sign that conveys English Electric Company.

Conceptual Element

Visual Element

Rational Element

Practical Element

Conceptual Element: Powerful image

created out of well designed letter forms.

Excellent play of negative/positive space.

Visual Element: Simple stroke applied to

create initials of the project’s name. The

play of kinetic movement.

Rational Element: Client’s Name woven in



visual expressing subject Bright Power

Projects.

Bright Power Projects: India

Conceptual Element

Visual ElementPractical Element

Presenter

Presentation Notes

Bright Power Projects: India

Conceptual Element: Classic activation of

white space without losing the shape

of a fish.

Visual Element: Calligraphic lettering used

as calligram indicating the subject.

Rational Element: Client’s Name woven in




expressing the subject Brittania Sea Foods.

Brittania Sea foods: India

Conceptual Element

Visual Element

Rational Element

Practical Element

Mascom Advertising Services: India

Conceptual Element: Image of

Letter form “M” converted into the

sign standing for “Mascom”

showing multi directions.

Visual Element: Use of the art of

lettering as a sign indicating the

function of the advertising services.

Rational Element: Client’s Name

woven in free flowing



Form expressing subject Mascom

Advertising Services.

Conceptual Element

Visual Element: Rational Element

Practical Element

Conceptual Element: The letter “W”

designed in a such way that depicts the

dots of digital technology business.

Visual Element: Dot is a basic visual unit

used to create an image.

Rational Element: The placement of dots

optically moves our eye to form the final

intended image.

Practical Element: This image resembles

the printed circuit of digital world.

Wipro Computers & Goods: India.


Rational ElementPractical Element

Conceptual Element: The diagonal lines

indicative of bleaching process as a part of

Dyeing the cloth. Letter "S” in white and “F”

in black shows the transformation

Visual Element: Line, Negative/positive

letter forms interestingly interlocked.

Rational Element: The composition

gives animated quality to the final image.

Practical Element: “SF Dyes: India” the

client’s image is communicative

in a final logo.

SF Dyes: India.

Conceptual Element

Visual Element

Rational Element

Practical Element:

SF chemicals: India

Conceptual Element: The chemical industry

processing is visible in the image made out

of beautifully expressed graphics.

Visual Element: SF initials of the company is

well designed composition.

Rational Element: Dominance of letter “s”

interwoven in letter “c” with optically

visualized white line is strong expression.

Practical Element: SF chemicals: India’s

beautifully designed corporate image creates

perfect branding impression .

Conceptual Element

Visual Element

Rational Element

Indian Railways (Local): India

Conceptual Element:

“IR” the initials of

client is wonderfully

explored for the

image.

Visual Element: Just

the play of equal

thickness line and a

white dot.

Rational Element: “IR”

the initials gradually

turned into powerful

graphic image.

Practical Element:

Excellent example of

TEXT & IMAGE

marriage. Railways

depiction is effectively

communicative.

Conceptual Element

Visual Element

Rational Element

Jiffy Gift Items: India.

Conceptual Element: Splash mark as a part of letter “J” for symbolizing GIFT. Visual Element: “J” is just dot and thick line.Rational Element: The Splash mark is the identity that communicates everything.Practical Element: The specially designed letter “J” creates strong identity.

Conceptual Element

Visual Element

Shirlal Pest Control: India

Conceptual Element: The concept of Pest Control activity is expressed effectively through final image. . Visual Element: Excellent application of basic shapes combined with arrow in letter “S” symbolizes strong image.

Rational Element: Asymmetrical composition symbolic of firm and focus trade. Practical Element: Strong flowing rhythmic form expressed in black and white space division communicates the sign’s message of Shirlal Pest Control: India.

Conceptual Element

Visual Element

Rational Element

Practical Element

Conceptual Element: The Devnagri letter

“सु” of the publisher’s name is beautifully

converted in logotype. Classic graphic

form that gives universality.

Visual Element: Application of free

shapes combined with negative and

positive spaces symbolizes strong image.


composition symbolic of diversified

growth is expressed.


interplay of decorative calligraphic stroke

symbolizes the Suwarta Publishers‐

Marathi regional publishing business.Conceptual Element

Visual Element Practical Element

Suwarta Publishers‐Marathi: India

Conceptual Element: Letter “G” is converted into sign combined with semicircle that depicts globe. The vignette lines expresses movement. Visual Element: Applications of circles and lines creates strong image.Rational Element: Circle depicts world

which is seen with dividing lines symbolizing equators of and geographical positions of the nations that transcribes global. Practical Element: Telecom Services is visualize by means of vignette lines that depicts communication .

Global Telecom Services: India


Rational Element

Practical Element

Michael Travel Services: India.

Conceptual Element: Just five slanted thick strokes out of which M and S letters are created that says about travel services. Visual Element: Slanting strokes with rounded edges. The thin left out white spaces between the strokes which creates a powerful longer lasting image

communicating final message. Rational Element: M for Michael and S for services is derived from slanting strokes is excellent graphic expression. Practical Element: The corporate sign is effective and simple. “Less is More” is perfectly demonstrated in this symbol.

Conceptual Element

Visual Element

Rational Element

Conceptual Element: Intermingling of the two circles and thereby creating a blooming petal form certainly conveys the growth (Wikas). Visual Element: Two crescents and third elongated circle in‐between with white optically produced Two crescents is

clean graphics.Rational Element: Symmetrical circle base visual is most simplified classic graphic expression that creates lasting impression. Practical Element: Bank’s two main objectives are achieved in this final graphic. Protection, Saving and growth.

Wikas Co.‐Op.Banking: India.

Conceptual Element

Visual Element

Rational Element

Practical Element

Conceptual Element: This loop derived out of letters ‘D’ and ‘P’ is conveying creative solutions and services in print medium. Visual Element: Vertical perpendiculars and dynamic two circles symmetrically

composed gives perfect graphic image. Rational Element: Geometrically structured composition is effective sign to remember. Practical Element: Design & Print Services is most aptly visualized .

Design & Print Services: India.

Conceptual Element

Visual Element

Rational Element

Bombay Brumah Corporation

Conceptual Element: This is interesting typographic topsy‐turvy composition. The eye movement is beautifully directed when total image is perceived. Visual Element: The “B” letter form is arranged upside down with the result eye moves from one end to another without

losing the sight.Rational Element: Graphic image of this brand is simple yet worth remembering. Practical Element: Bombay Brumah Corporation is easy to remember due to its alphabetic quality.

Conceptual Element Visual ElementRational Element

Conceptual Element: The Arabic script is aptly used to express the import business. Visual Element: The free flowing thick and thin graceful line and two dots gives visual movement that is dynamic. Rational Element: Letter “R” of the roman

script is beautifully transformed into Arabic script impression without losing the communication. Practical Element: A very graceful and delicate sign giving the client its rightful branding image.

Al Rashidi Importers: Dubai.

Conceptual Element:

Visual Element

Rational Element

Conceptual Element: The letter “m” designed in a such way to depict the continues activity. Visual Element: A thick stroke starting from one end of the square unit and ending to other side in horizontal direction. This shows the flow of activity of the organization.

Rational Element: The letter “m” for the first letter of “Mafatlal” imprints as a the sign to remember. Practical Element: It's like a seal that can be translated on any surface. Mafatlal Groups: India is correctly projected due to its oriental Devnagri script look.

Mafatlal Groups: India.

Conceptual Element:

Visual Element

Rational Element

Practical Element

Conceptual Element: The rhythmic curve line in perspective and arrows all this conveys road and direction. Visual Element: The rhythmic curve taking the shape of the letter “Y” the initial of the client’s name. Two arrows in and out with white line in

between is the image to remember.Rational Element: It is a straight sign beautifully designed having asymmetrical composition. Practical Element: Yashika Road contractors have been perfectly visualized.

Yashika Road contractors: India.

Conceptual Element

Visual Element

Rational Element

Practical Element

Conceptual Element: Simple visual very graphically exhibited. The tooth and letter D perfectly combined. Visual Element: Semicircle in solid black and white realistic form of the human tooth is giving clear message. The root of the tooth is characteristic of this sign to

retain the visual impression.Rational Element: Visual Communication quality of the sign is direct message.Practical Element: Dental Products India is aptly depicted with just the use of monogram combined realistic element.

Dental Products India: India.

Conceptual Element

Visual Element

Vasai Vikasini Educational: India

Conceptual Element: Blooming Lotus

associated to an educational activity..

Visual Element: Two petals opened

up with single petal in ever increasing

lines depicts the progress.






visual of letter “v” expressing subject

i. e. Vasai Vikasini Educational: India.

Visual Element

Conceptual Element

Rational Element

Conceptual Element: “T” letter emerging from the oval shape symbolizes upward force the mission of the company. Visual Element: Use of vignettes of thick/thin lines and dissection of oval form to express the forceful movement. Rational Element: Touchworld consulting must be in the business of electronics or precision instrumentation industry.Practical Element: The final image is very effective in terms of impact.

Touchworld Consulting Company: India.

Conceptual Element

Visual Element

Rational Element:

Practical Element

Conceptual Element: This is the image created to symbolize financial investments. Simple approach to communicate the message. Visual Element: Letter “G” of the company’s name is the visual form

and coins placed on each other suggesting the collection. Rational Element: It’s a mixed of letter form and real image.Practical Element: Very simple attempt to design the symbol.

Grasp Financials: India.

Rational Element:Visual Element:

Conceptual Element:Interesting approach to a letter form in dimension. It is modern way to visually interpret the Microtech electronic industry. Visual Element: The well constructed letter “M”’s

right stroke from the roman script is distorted just to give optical feeling of perspective. It gives the feeling of advancing and receding. Rational Element: The idea of micro technology is easily

communicative due to the treatment given to the sign. Practical Element: This is truly modern approach to address the design solution for Microtech Electronics: India.

Microtech Electronics: India.


Rational Element Practical Element

A Religious Organization: India

Conceptual Element: Torch and the Cross with calligraphic lettering shows personal touch to the subject that talks about insightful spiritual angle towards life. Visual Element: The burning flame, The Cross sign, specially designed calligraphic lettering composed in a such way that

indicates moving activity.Rational Element: This is religious message expressing togetherness for the good cause and enlightens spiritual feelings.Practical Element: A Religious Organization: India is expressed in a most effective graphic way.

Conceptual Element

Visual Element

Rational Element

Conceptual Element: The sign itself conveys the concept of pharamaceticuals that delivers good medicines. Visual Element: Triangle

is explored to create the final image. Line and solid visual elements are graphically applied. Rational Element: “V” for Vitro the company’s name

initial is the character to form the final image. Practical Element: Designed graphically the final symbol communicates Vitro Phrama India.

Vitro Phrama India: India.

Conceptual Element

Visual Element

Rational Element

Practical Element

Conceptual Element

Visual Element

Rational Element

Practical Element

Conceptual Element: The rectangular form created as an unit and arranged in asymmetrical manner having white spaces clearly depicts the mobility. Visual Element: Two dimensional composition in simple rectangular units. The white

lines derived out of occupied and left out shapes. Rational Element: Letters “C” and “M” are visible due to units composition also the initials of the Client’s name.Practical Element: Combo Mobile Furniture: India. Is beautifully expressed an image.

Combo Mobile Furniture: India.

Conceptual Element: The ignited flame from the M and hands pointing upwards clearly shows export and demand for it. Visual Element: Curve form and straight concrete square is dynamic combination to convey the message. Rational Element: Total unit of the sign is powerful image to remember. It represents a burning light giving candle. Practical Element: Masvic International Exporters is perfectly visualized to remember as brand.

Masvic International Exporters: India.

Conceptual ElementRational Element

Visual Element

I have to find out the gist of “Theory of Wucius Wong” applied and confirm the

findings with Dr.Roby D'silva to get the insight of Visual‐Signs by Dr.Roby D'silva