MKG-XXIV rrECHMMSC/1 T/07 POST CODE / ~ <nls :Write here Roll Number and Answer Sheet No. 59/15 ••••

~~~"3m~~~ w..JORoll No. l31jSflttiCfl Answer Sheet NO./"3m~~ ~(/)

00I I I I I I I I I I I I I . I I I I I I 00mo

Time Allowed: 2 hours OBJECTIVE TYPE TIER-ONE EXAMINATION Maximum Marks: 200 w •...:tof.:rtrifuJ wr<J :2 tR Clf1f.:i6d~-CR -cril&rr ~3icn : 200

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Signature of the Invlgllator with Name Signature 01the Candidate with Name :toRead the following instructions carefully before you begin to answer the questions.

•...>z::!

w-nii>'3tR~~~~~~cn1orr;{~~~ I W •...a.z

IMPORTANT INSTRUCTIONS TO CANDIDATES en 1('11.!, ." ~.~ 0::)1. If the Roll No. is a 8 digit No., the candidate needs to circle as 1. ~ . 8~~tm~ . ~~2 ••••~r~ 3iq;~~ 11"00"q,l ~ r, 0"00" as the first 2 digits in the first 2 columns of the Roll No. Z2. OMR Answer Sheet is enclosed in this Booklet. You must 2. ~ '3m 11 :m.~.31R. ~ ~ ~ tl ~ ~ ~ 0complete the details of Roll Number, Question Booklet No., CfT'RICf11~ -.m tl ~ 3nTl''3m ~ 11311HIm.t~, 0

etc., on the Answer Sheet and Answer Sheet No. on the space ~~~ril~~~w-t~l~~~:provided above in this Question Booklet, before you actually ~~~ W§!IT I ~ ~start answering the questions, failing which your Answer Sheet

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6. All questions are compulsory and carry equal marks. 6. <Nl w-t 3If.\cmft ~ ~ ~ 3iq;tLI- - - - - - - -7. The paper carries negative markings. For each wrong 7. ~'Q;{.q~ ~~ 1~1WIO~~~ 0.25 3fcfi<f>RI

answer 0.25 mark will be deducted. ~I ~8. This Booklet contains 200 questions in all comprising the 8. ~ ~ 11~ 200 w-t t ~ Pil'Olfflfuld '1111 ~ t :following Sections : '1111 'W8;11lTh m<tt~ ~~ ~

Sections Test ComponentsNo. of Page (sr) i) ~~ 20 2-5

~Questions No.

(A) i) General Awareness 20 2-5 ii) ll'Rfi:!q; ~ om ~ ~ 20 6 -11

~ii) MentalAbility and ReasoningAbility 20 6- 11 ~ ~ ~ mGTf.I*R 12-15 tt"iii) NumericalAptitudeand Iii) 20

Data Interpretation 20 12-15 iv) ~~ 3ftt.m.. 20 16-17 ~ rriv) Hindi Languageand ComprehenSion 20 16-17

Wv) EnglishLanguageand Comprehension 20 18- 19 v) 3lfr;;ft ~ 3ftt .m.. 20 18 -19 mJB) Post SpeciticSubject-Related (Of) ..mc~~-~Wof 100 20-45

~Questions 100 20-45

9. Use of Calculator/Palmtop/Laptop/Other Digital Instrument! 9. ~ /1:Jm'fq /~ I ~~~ / ~ /Mobile/Cell PhoneiPager is not allowed. ~ ~ / ~ <fiT'JtI<I1rr ~ t I <t610. Candidates found guilty of misconduct/using unfair means in the 10. 'W~-\1cR'11 ~~~q;11f~~~~~ ~Examination Hall will be liable for appropriate penalilegal action. ~~/~~~~~I I11. The manner in which different questions are to be answered has 11. ~m~'3m~<tt~~~~~~~~been explained at the back of this Booklet, which you should 11~~1Ttt. W 3lJqw-iT~~~~~ ~~~ Iread carefully before actually answering the questions.

12. No Rough Work Is to be done on the Answer Sheet. 12. ~~<nN~~'Q\-::rtf~t I~Go through instructions given in Page No. 48 (Back Cover Page)

ETNO

6ALSEAL

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~M KG-XXIV rrECHMMSC/1 T/07

SECTION -Ar: i) General Awareness'..'

1. Which of the following country became 6. Which of the following is the India's thirdthe first country in the West Asia to highestwar time gallantry medal recentlyinitiate the Indian indigenous system of conferred to IAF Wing Commanderelectronic payment RuPay card? Abhinandan Varthaman ?(A) UAE (A) Param Vir Chakra(B) Turkey (B) Ashoka Chakra(C) Yemen (C) Vir Chakra(0) None of the above (0) None of the above

2. Who has become the first Indian to win7. CANT is related to which of the followingthe world title in motorsports ?

(A) Aishwarya Pissay sports given below?

(B) Seema Punia (A) Kabaddi

(C) Rahi Sarnobat (B) Football

(0) None of the above (C) Table Tennis(0) None of the above

3. Who has won the Best Actress awardin the National Film Award 2019 ? 8. Satyameva Jayate is part of which of(A) Keerthy Suresh the following Upanishad?(B) Oeepika Padukone (A) Chandogya Upanishad(C) Shraddha Kapoor (B) Mundaka Upanishad(0) None of the above (C) Aitareya Upanishad

Which film won the "Best Film on Social (0) None of the above4.Issues"(featurefilms category) title in the 9. The Mars 2020 Rover Mission is part66th National Film Award 2019? of(A) Sarala Virala (A) NASA's Mars Exploration(B) Pad Man Program(C) Why Me (B) ISRO's Mars Exploration Program(0) None of the above

(C) ESA's Mars Exploration Program5. Which of the following Card need to be (0) None of the above

holded by the immigrants to become aWho was the first Governor General ofpermanent resident in the United States 10.

(US) ? India?(A) Blue Card (A) Warren Hastings(B) Pink Card (B) Lord Minto(C) Green Card (C) Lord Irwin(0) None of the above (0) None of the above

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MKG-XXIV ITECHMMSC/1 T/07

'qT1T - 3ti) ftlql~ \ilI01Chltl

1. R t:i R1U9d -q~ Cf>t.1-m ~ ttfi~pnU~p.rr-q 6. R t:i Ri U9d -q ~ Cf>t.1-m 'ffi('f cnr ~ ~~~ct<;TRCfl ~~m~ ~~ ~rorr~Cflfficft«n~~ ~~ttCfiT ~ cnB Cflffi ~ ~ ~ ? -q 3i 1~Q\Q\q;m~ ~ ~ CfiT(A) ~ rorr rr:rr~ ?(8) w.fiT (A) ~ em: ~(C) <:rlH (8) ~ ~(0) "3(ffi-q~ ~ ~ (C) em: ~

2. lOitc{fG'i~-q fuq ~ ~ ~ ~ (0) Tcffl-q~~~

~lmft<.p~,'";f~ ? 7. Rt:i Ri U9d -&ffi -q~ CANT ~ ~(A)~~· ~?(8) mm~ (A) ~(C) W ~ (8) ~cG1T~(0) "3(ffi-q~ ~ ~ (C) ~ ~

3. u$~~fCflR2019-q~~~ (0) "3(ffi-q~~~cnr 3{fCfll{~~?(A) c€tffi Wr(8) 4)fqCfil q,§&1101(C) ~~(0) "3(ffi-q~ ~ ~

4. ~~~66~u$~3{fCflR2019-q'~llil~Cfi~~~Ji"d14~', (~~ ~) cnr 3{fCflR~ ?(A) ~fcm1(8) ~(C) ~lfi(0) "3(ffi-q~ ~ ~

5. ~~~.q~f.rcmft~~im;Rt:iRiU9d-q~~-mm31Rcm11 10.~ttm~~?(A) ~m(8) mm(C) "!iRm(0) "3(ffi-q~ ~ ~.

·3·

8. ~('4~q ~ Rt:iRimtd -q ~ ~ 3qRI5IGcnr~~ ?(A) ~3qRI5IG .

(8) ~ 3qRI5IG(C) ~3qRI5IG(0) "3(ffi-q~~~

9. liffi 2020 00~ cnr ~ ~ I(A) ;nm cnrWR1 ~ CflI4Sf)14(8) ~ cnrWR1 ~ CfiI4Sf)14(C) ~ cnrWR1 ~ Cfl14!illi(0) "3(ffi-q~~~

~cnr~~~Cf>t.1 m?

(A)~~

(8) ~ffic)(C) ~~

(0) "3(ffi-q~~~

~MKG-XXIVITECHMMSC/1T/07

11. Which of the following is the largest 17. Which of the following statements aremoon of Saturn ? correct regarding Society for Worldwide(A) Titan(B) Tethys Interbank Financial Telecommunication(C) Mimas (SWIFT) ?(D) None of the above i. SWIFT isa leadingproviderofsecure

12. Which of the following species of financial messaging services.butterfly recently became theTamil Nadu State butterfly? ii. It is used by all the financial(A) Southern Bird Wing institutions around the world.(B) Budha Mayoori

iii. Before SWIFT, Telex was the only(C) Tamil Yeoman(D) None of the above available means of secure financial

13. Which of the following State has recently data transmission.launched the Dastak campaign to (A) ii and iii (B) i and iiieradicate the deadly Acute EncephalitisSyndrome (AES) and Japanese (C) i, ii and iii (D) iii onlyEncephalitis (JE) disease?(A) Uttar Pradesh 18. Mahatma Gandhi Marine National Park(B) Maharashtra is situated in(C) Madhya Pradesh

(A) Andaman(D) None of the above(B) Gujarat

14. World Wildlife Day is celebrated every (C) Odishayear on(A) June 5th (D) None of the above(B) August 22nd(C) March 3rd 19. Which of the following beach in India is(D) None of the above

the world's largest nesting site for Olive15. Which of the following rivers are the ridley turtles?tributaries of Brahmaputra ?

(A) Manas, Jia Bhareli, Subansiri (A) Panamburu, Karnataka(B) Yamuna, Ramganga, Mahananda (B) Gahirmatha, Odisha(C) Godavari, Krishna, Aghanashini (C) Baga beach, Goa(D) None of the above (D) None of the above

16. Which of the following statement/s is/are true about Indian equity benchmark 20. Who recently won the "World Badmintonindex Nifty?

Championships 2019" gold in the1. Nifty is introduced by the NationalStock EXChange(NSE) India. women's single category which was

2. The term Nifty is derived from held at Basel Switzerland?the combination of two words (A) P. V. Sindhu"National" and "Fifty".

(A) 1 only (B) Saina Nehwal(B) 2 only (C) Gadde Ruthvika Shivani(C) Both 1 and 2

(D) None of the above(D) None of the above

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MKG-XXIVITECHMMSC/1 T/07

17. mm¢ ~ ~G~ -q .cwi~ ~C:~Cf1

~"i 11414~ ~RiCflR{RCf;~ H (SWI FT)~~RqRiRsld -q-BctR-w~~~?

i. SWIFT~~fcrm<ni~-Bcrr Cf1T

~Cfi«fT~ Iii. ~~"B'lft~~~"IDU~

m<rr~ I

iii. SWIFT~~, Mcm~tT~~~~~ ?I'""BM~HCf1T~~I

(A) ii 3fu: iii

(C) i, ii 3fu: iii

(8) i 3fu: iii

(0) ~iii

18. ~ TJTm ~ u$ '1fCfi -q~~I(A) ~

(8) ~(C) ~(0) "JCf(f-q -B cnW ~ .

19. RqRiRsld -q-BctR-WCfG mm-q ~~~~~~CfiT~~"ERt- ?(A) q"i iiil~,Cfi"iTC:Cfl(8) jl~{iOIl~, ~

(C) GfllT CfG,Tfr31T(0) "JCf(f-q -B cnW ~

20. ~ ~~'l'R~S-q~ m~sf?jc"i$Ik1'4IMdl2019'-q~~~ ~-q~~

~?(A) -ft. eft. ~

(8) ~ ~t\cH~

(C) TTi ~~Cfi ~Iq loft(0) "JCf(f-q -B cnW ~

MKG-XXIVfTECHMMSC/1T/07

ii) Mental Ability and Reasoning Ability

MKG-XXIVITECHMMSC/1 T/07

21. ~~~Ch~~"BBtT{1~{CIqdl~ I 25. ~ Cfol~R11~~"B20~ 3fu:~"B 18~

123 : 132.: : 235 : ? 31&R ~ efi:q ~ 31&R ~ ?

(A) 233 (A) 15

(8) 253 (8) 6

(C) 10(C) 352

(D) 12(D) 252.

26. ~ ~ R~d ~ ~ ~ 'NAME' q;)22. ABCD, OPQR ~ ~ t "3'ffi >ICfiT\ 'OYPA' ~ ~ %, "ill 'TEAM' en) -m

WXYZ ~~%I '1ro~~CfC%~~ ?(A) EFGH (A) UCDI

(8) STUV (8) UCID

(C) KLMN (C) UICD

(D) QRST (D) UDCI

RJ;;fk1f@a~"B~-m~wlmm% ? 27. ~~ R~a CfC'1ro~ 'economics is23.not money' en) 'ka la ho ga', 'demand

(A) A8DFand supply economics' en) 'rno ta pa ka',

(8) GHJM'money makes only part' en) 'zi la ne ki',

(C) NOQS 'demand makes supply economics' en)(D) TUWY 'zi mo ka ta' ~ ~ %, "ill 'demand

~ 5n = 729 , "ill n cfiTl:rH %only more' ~ ~ -m cp: ~ ~ CRfT

24. ~mmCfCit~% ?(A) 6 (A) xi ne mo

(B) 8 (8) mo zi ne

(C) 10 (C) ki ne mo

(D) 12 (D) mozi ki

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If MKG-XXIVITECHMMSC/1T/07

28. Replace the question mark (?) with the 32. Mohan is the son of Arun's father's

suitable option. sister. Prakash is the son of Reva, who8,16,28,44, ? is the mother of Vikas and grandmother(A) 60 (8) 64 of Arun. Pranab is the father of Neela(C) 62 (D) 66 and the grandfather of Mohan. Reva is

29. In a row of girls, Veena is 12thfrom the the wife of Pranab. How is the wife of

start and 19th from the end. In another Vikas related to the Prakash?row of girls, Sunitha is 14thfrom the start (A) Sisterand 20th from the end. How many girls (8) Sister-in-laware there in both the rows together ?

(A) 72 (8) 65 (C) Niece

(C) 63 (D) 61 (D) None of these

30. Statement: H ~ I = J > K ~ L 33. What was the day on 1stJanuary, 1901 ?Conclusions: I. K < H (A) Monday

II. L ~ I (8) WednesdayThen

(A) Only conclusion I is true(C) Sunday

(8) Only conclusion II is true (D) Tuesday

(C) Either conclusion I or II is true 34. Ram walks 10m south from his house,(D) Neither conclusion I nor II is true

turns left and walks 25 m, again turns

31. Pointing towards a girl, Anurag says, left and walks 40 m, then turns right and"This girl is the daughter of the only walks 5 m to reach the school. In whichchild of my father." What is the relation direction is the school from his house?of Anurag's wife with the girl?

(A) North(A) Sister

(8) Aunt (8) South-West

(C) Daughter (C) North-East

(D) Mother (D) East

·8·

11 MKG-XXIVrrECHMMSC/1 T/07

~~(?)cit3q~Cffi~~~ 32. ~~~fqor~~Cfi1~t 1>rCmT28.cRl tcn Cfi1~ t~fcrcfim ~ lffifT 3fu: 3WJT

8,16,28,44, ? cfiT00 ~ I ~ -;:fR;n Cfi1fqor 3fu: ~ Cfi1(A) 60 (8) 64 Gro t Itcn ~CfiT ~ t I fcrcfim cfiT~(C) 62 (0) 66

"SICfim cfiT~ WRft t ?(1s fCti41 c€t ~ ~ .q, cfRl 31R-q ~29.

(A) ~12 eft 3fu: ~ ~ 19 eft t I (1~fCti~1 cfiT~ rim..qwmrr ~ ~ 14 eft 3fu: ~ (8) ~

~ 20 eft t I Gf.TI cifCffl~1cit ~(1ICfl{ F (C) ~~ (1~fCtl~i ~ ?

(0) ~~~~(A) 72 (8) 65

(C) 63 (0) 61 33. 1~, 1901cit~-mfu;r ~?""\

30. Cfi~: H ~ I=J>K ~ L (A) tllilCi R

f.:i 6(.fl t:i : I. K < H (8) ~II. L ~ I

(C) ~m

(A) ~~I~t(0) illl(1C1R

(8) ~~II~ t 34. wr ~ tR~ 10lficJ:~~.q~ t(C) mm~lmll~ t

~~t 3fu: 25lficJ:~t~: ~(0) ~m~ I ~II~ t

~ 40 lficJ:T«1cITt, m~~t 3fu:31. ~~cfiT3fu:~m~~~ 5lficJ:~~~t I~~

Cfim, "<ffl ~ ~ "fun cfiT~Cflct1d1~tR~~mrr.qt ?

cfiT~ t' I ~ cfiT~ Cfi1"3B~ ~.. t? (A) "3W~~ .

(A) ~ (8) ~~-~

(8) ~ (C) "3W-~(C) ~

(0) ~(0) lffifT

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11 MKG-XXIVITECHMMSC/1 T/07

35. A and 8 both are walking away from 38. Statements: Some houses are offices.

point X. A walked 3 m and 8 walked Some offices are schools.Conclusions:

4 m from it,'then A walked 4 m North ofI. Some schools are houses.

X and 8 walked 5 m South of A. What is II. Some offices are houses.the distance between them now? III. No house is school.

(A) 9.5m IV. Some schools are offices.(A) Only II and III follows

(8) 9m (8) Only I and IV follow(C) 16m (C) Only either III or IV and I follow

(0) 11.40 m (0) Only II and IV and either I or IIIfollows

36. If the 7th day of a month is three days 39. Who is the tallest among 6 boys P, T,

earlier than Friday, what day will it be N, 0, Q and R?

on the 19thday of the month?I. P is taller than 0 and N but not as

tall as T.(A) Sunday II. R is taller than Q but not as tall as T.

(8) Monday III. Q is not taller than T and R.Which of the statements are sufficient

(C) Wednesday to answer the above question?(0) Friday (A) Only I and II

(8) Only II and III37. There are some benches ina classroom. (C) Only I and III

If 4 students sit on each bench, then (0) All I, II and III

3 benchesare leftunoccupied. However, 40. How many 6's are there in the following

if 3 students sit on each bench, numbersequencewhich are immediatelypreceded by 1 or 5 and immediately

3 students are left standing. How many followed by 3 or 9 ?

students are there in the class? 26375642961341639156923

(A)1654321967163

36(A) Three

(8) 48 (8) One

(C) 56 (C) Two

(0) 64(0) None

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11 MKG-XXIVrrECHMMSC/1 T/07

35. A~8~~X~~7jfT~~ I 38. Cf;2R : ~ m CflI'4Tfl'4 ~ I ~ CflI'4Tfl'4'" e-, M'Ellfl'4 ~ I

A 3~~ 3fu: 8 ~ 4~~, R6(6~ :m A, X~~~ 4 ~~ 3fu: 8, A ~ I. ~ M'Ellfl'4 t:R ~ I

~P{fUT~5~~ 1~~3NT~ II. ~ CflI'4Tfl'4t:R ~ IIII. ~ t:R M'Ellfl'4 ~ ~ I

GU~ ? IV. ~ M'Ellfl'4 CflI'4Tfl'4~ Ie-,

(A) 9.5~ (A) ~ 113fu:III ~cm-~ I(8) ~13fu:IV~cm-~ I

9~(8) (C) ~<ITm III<ITIV 3fu: I ~cm-

(C) 16~ ~I(0) ~ 113fu:IV 3fu:<IT<flI<ITIII ~

11.40~(0) cm-~ I

36. ~ ~ "tfm Cf)T7 en ft.l !Q§hqI{ ~ (fH ft.l 39. ~: ~ P, T, N,D, o3fu: R~cnt.:r~. ~?

~t, ~~~19c(fK.:r~-mK.nW1T?~ .

I. P, 0 3fR N ~~~~ rf~rn;rr~(A) OOR ~~I

(8) Blqql{II. R,O"B~t~r~~~t I

III. 0, T 3fR R~~-;@~ I

(C) ~ ~w.1Cf)T~~~~~~cnt.:r-m

(0) !Q§hql{ ~~?(A) ~ 13fR II

37. ~ Cfi!;1l~ ~ iq ~ I ~ ~ iq 1:R(8) ~ II 3fR III(C) ~ I 3fR III

4fcromf~t m3iq~wcft~ 1m (0) ~ I, II 3fR III

,:fi, ~ 3fcromf~iq1:R~t m40. PIl""lRif@a ~~~~~ 6~~

3 fcMr4fm~t I~"ijfcRR~t ? ~~ 1<IT5 ~ 3fu:~GllG 3 <IT9 ~ ?26375642961341639156923

(A) 36 1654321967163

(8) 48 (A) (fH(8) ~

(C) 56 (C) Gl

(0) 64 (0) ~~

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MKG-XXIVfTECHMMSC/1T/07

iii) Numerical Aptitude and Data Interpretation

41. The difference between the squares of 46. If 50 is subtracted from two-third of a

two consecutive odd integers is alwaysnumber, the result is equal to sum of 40and one-fourth of that number. What is

divisible by. the number?(A) 174 (8) 216

(A) 3 (8) 6 (C) 246 (0) 336

(C) 7 (0) 8 47. Choose the correct alternative.325,259,204,160,127,105, ?

42. If 144 14.4 h th If' (A) 94 (8) 96-- = -, t en e va ue 0 x IS0.144 x (C) 98 (0) 100

(A) 0.0144 (8) 1.44 48. Choose the missing term.

(C) 14.4 (0) 144 AZ, CX, FU,?(A) IR (8) IV

3x 21(C) JQ (0) KP

43. If 4x + 5y = 83 and - = - ,2y 22 49. Find the term which does not fit into the

then y - x = series.

(A) 3 (8) 4 1CV, 5FU, 91T, 15LS, 170R(A) 5FU (8) 15LS

(C) 7 (0) 11 (C) 91T (0) 170R

50. 14: 9 : : 26: ?44. If x * Y = x + y + .JXY, the value of (A) 12 (8) 13

6 * 24 is (C) 15 (0) 31

(A) 41 (8) 42 51. Choose the number which is differentfrom the others in the group.

(C) 43 (0) 44(A) 48 (8) 12(C) 36 (0) 59

45. The average of all the numbers between

6 and 34 which are divisible by 5 is52. Manik is fourteenth from the right end

in a row of 40 boys. What is his position

(A) 18 (8) 20 from the left end ?(A) 24th (8) 25th

(C) 24 (0) 30 (C) 26th (0) 27th

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11 MKG-XXIVrrECHMMSC/1T/07

iii) f1&:1k~Cfi Chi~I('1~ STGTRci~~

Gl iif)l"Illl(l ~~~crIT~~ 3fCR 46. <ifu ~ "ffi9m ~ Gl- mm -ij ~ 50 to "fum41.

~ ~~itmtl\Jfnrffi'l"ftuTm 40 3fu:~~n:i~ ~~-~~ <Wr ~ ~ WIT 1"ffi9m Cfmt ?

(A) 3 (8) 6 (A) 174 (8) 216

(C) 7 (0) 8(C) 246 (0) 336

47. ~fcrcm;q~ I

42. <ifu ~ =14.4, cTIx CfiPfHt 325,259,204,160,127,105, ?0.144 x (A) 94 (8) 96

(A) 0.0144 (8) 1.44(C) 98 (0) 100

48. ~~~I(C) 14.4 (0) 144

AZ, CX, FU,?

(A) IR . (8) IV

43. <ifu ~ 3x 21 (C) JQ (O) KP4x+5y=83 -=-,2y 22

cTIy-x= 49. ~~~~~~-ij~m

(A) 3 (8) 4 ~I-

1CV, 5FU, 91T, 15LS, 170R(C) 7 (O) 11

(A) 5FU (8) 15LS

<ifu x * y = x + y + .JXY, cTI6 * 24 CfiTl1R(C) 911' (0) 170R

44.

t50. 14: 9 : : 26: ?

(A) 12 (8) 13(A) 41 (8) 42

(C) 15 (O) 31

(C) 43 (O) 44 51. ~~~~~-ij~~Mt I

6 ~ 34 ~ ~ ~ ~31T CfiT~ \JIl(A) 48 (8) 12

45. (C) 36 (0) 59

5~~~52. 40~cfiT~-ij~ ~~~ 14 err

(A) 18 (8) 20 ~ 1~:mr~~Cfm~~?

(A) 24 err (8) 25 err(C) 24 (0) 30 (C) 26err (O) 27err

-13-

Il53. If A = [~~ ~1where a :t: 0, b :t: 0,

o 0 -cC :t: 0 then A-1 =

(A) n ~~~1(8)

o 0 1c

1 0 0ao 1 0

b

(C) [~ ~ J1.! 0 0a

(0) abc 0 1 0b

o 0 1c

54. If x is real, the minimum value of

x2 - 8x + 17 is

(A) -1

(8) 0

(C) 1

(0) 2

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MKG-XXIVrrECHMMSC/1 T/07

55. Find the missing character from amongthe given alternatives.

(A) 860(C) 2880

(8) 1140(0) 3240

56. Find the missing character.

1 2 34 5 67 8 9

27 38 ?

(A) 49(C) 51

(8) 50(0) 52

57. The sum of prime numbers lying between60 and 75 is

(A) 199

(C) 211

(8) 201

(0) 272

58. Which of the following has most numberof divisors?

(A) 99(C) 176

(8) 101(0) 182

59. 617 + 6.017 + 0.617 + 6.0017 =(A) 6.2963 (8) 62.965(C) 629.6357 (0) None of these

60. The value of (6 + 6 + 6 + 6) + 6 is equal4+4+4+4+4

to

(A) 14

(C) 13

(8) 326

(0) 3-13

53. ~ A = [~~ ~j~a ~ 0, b ~ 0,o 0 -c

c ~om A-1 %

(A) n -~~j1 0 0a

(8) 0 1 0b

o 0 1c

[~0

-~j(C) b0

10 0-

a

(0) abc 0 1 0-b

o 0 1c

54. ~ xcm"<1~Cfi%,mx2-8x+ 17 CfiT~

118%

(A) -1

(8) 0

(C) 1

(0) 2

-15-

MKG-XXIVITECHMMSC/1T/07

(A) 860 (8) 1140(C) 2880 (0) 3240

56. ~~~~I1 2 34 5 67 8 9

27 38 ?(A) 49 (8) 50(C) 51 (0) 52

57. 60 3fu: 75 ~ Gfrq ~ m-r31't CfiT~%(A) 199 (8) 201(C) 211 (0) 272

58. Rk1RiR9(1"ij-a fCh~cfi) ~~ ~@QI~~~?(A) 99(C) 176

(8) 101(0) 182

59. 617 + 6.017 + 0.617 + 6.0017 =(A) 6.2963 (8) 62.965

(C) 629.6357 (0) ~ -a ~ ~60. (6+6+6+6)-;..6 CfiTliR~%

4+4+4+4-;..4 3(A) 1 (8) 2"(C) ~ (D) 3~

13 13

MKG·XXIV rrECHMMSC/1 T/07

iv) Hindi Language and Comprehension

fRT~3ffi~61. '~ ~tl 66. ~B~~~OIClI:qCf)~t?

(A) ~ (A) ~~

(8) ~ (8) ~~

(C) 'ffiW1 (C) ~~

(0) ~ (0) ~tMt

62. 'il' ~~~tl 67. ~ ~ >ICMCfjij CfiRCfi~

(A) ~~ mmtl

(8) ~~ (A) Cf}

(C) 3To<l~ (8) B

(0) ~B~-;@ (C) ~tR

63. ~ mtIT~~qUIT~~fcRRtt ?(0) ~~

(A) 22 68. RJ4i~R9d~~~mt ?

(8) 10 (A) ! (8) ?

(C) 33 (C) ; (0) -

(0) 30 69. ~m~>ICM~mmt ?64. ~fcRR>rcm:~m~ ? (A) ~~~~Cf}~~CfiG~

(A) 2 M~tl

(8) 3 (8) M~<rr~Cf}, ~~~~

(C) 5~fcf;m~t I

(0) 7(C) MGITOCf}~~~fcf;m~t I

~ 'B ~ ~ 3iR~d ~&:lIClI:qCf)(0) MGITOCf}~~~fcf;m~t I

65.fcpilt!fol t ? 70. ~~m~t

(A) ~~ (A) l:@ +~

(8) ~~ (8) ~+~

(C) W~ (C) 1:ffi + ~

(0) ~~ (0) ~B~-;@

a16-

fS MKG-XXIVrrECHMMSC/1 T/07

71. '~'~~~? 77. '~'~~%?(A) ~~ (A)~~(8) ~~

(8) ~~(C) M~

(C)~~(0) ~~

~~fcRR~~?(0) ~~

72.

(A) 10 (8) 5 78. '~~UJq'~~~~(C) 7 (0) 8 (A) W~qIJ;OiE:lldlm

73. '~'~~fWT~? (8) ~~m~(A) ~ (C) mm(8) f5ft~ll (0) ~;r~(C) ~

(0) ~~~~ 79. '~.~~'~~~~74. 'W-~'~~~~Idl~ (A) ~"@HT

(A) ~ (8) ~m

(8) ~ (C) ~U;rr(C) ~ (0) ~~~-;@(0) fSl4~~ff

~~ 3mlR1:{\~q}fcRR~irmm 80. Jl'$Cfl<~ :75.

fctim~~ ? 1. ~fcrol1 i. ( I )(A) 2 (8) 3 2. ~<lil ii. (,)(C) 4 (0) 5 3. 31tw<lil iii. ( : )

76. 'q'crT~~~ ~I 4. ~fcrol1 iv. (;)(A) .-q; (A) 1 - ii 2-i 3-iv 4-iii

(8) 11 (8) 1 - iv 2-iii 3-ii 4-i(C) II

(C) 1 - iii 2-iv 3-i 4-ii(0) Gf

(0) 1 - ii 2 - iii 3-i 4-iv

-17-

MKG-XXIVrrECHMMSC/1T/07

v) English Language and Comprehension~~3iRitu

Read the following sentences to find out Each question gives a word followed by fourwhether, there is any error in them. The error, choices. From the choices, select the mostif any will be in one ~art of the sentence. The suitable synonym for the main word and marknumber of that part IS the answer. its corresponding letter as your answer.

81. Today studentcounsellorseven receive/(A)

freshers at the airport / and offer tips on(B) (C)

which airlines/ accept excessbaggages.(D)

82. Abdul Kalam was / a honour / to his /(A) (B) (C)

profession.(D)

83. Bacterial resistance to antibiotics /(A)

is a direct offshoot of the / overdose of(B)

drugs and the more doctors prescribe(C)

antibiotics / the more likely they are topass its resistance to bacteria.

(D)

84. I shall spend / my remaining life / in the(A) (B)

service/ of the poor and downtrodden.(C) (D)

85. Last but not the least,/ we shoulddiscuss(A) (B)

thoroughly / the problem of the side(C)

effects of / the most popular drugs.(D)

86. It took nearly / one and half hour /(A) (B)

for me to reach office, / as I was caught(C) (D)

in a traffic jam.

-18-

87. DOGMATIC(A) repugnant(C) durable

88. ANTIPATHY(A) malice(C) pseudonym

(B) doctrinaire(D) flexible

(B) affinity(D) antithesis

Each question has a word followed by fourchoices. From the choices, identify the onewhich is opposite in meaning (antonym) tothe main word and mark its correspondingletter as your answer.

89. FRAGILE(A) transgressive (B) protean(C) infrangible (D) utopian

90. GREGARIOUS(A) fortuitous(C) egregious

(B) equivocal(D) hostile

Add suitable question tags to the followingstatements from among the choices givenbelow them.

91. Let us salvage the current situation,---?(A) shall we(B) won't we(C) aren't we(D) weren't we

92. Sammathi dived into the streamfearlessly, ?(A) did she (8) does she(C) has she (D) didn't she

Fill in the blanks with appropriate prepositionsfrom among the choices given below them.

93. He stood reverence.(A) with (8) on(C) in (D) ahead

94. Children clamoured sweets.(A) with(C) for

(8) on(D) underneath

Identify the grammatically apt sentence fromamong the sentences given below and markits corresponding letter as your answer.

MKG-XXIVITECHMMSC/1T/07

\

\

\

\

\

\

\

Which of the phrases given below eachquestion as alternatives should replace thephrase underlined in the following sentencesto make it meaningful and grammaticallycorrect.

97. The game started before I reached thestadium.(A) will be starting(8) had started(C) has started(D) has been started

98. I never drove a car till now, which iswhy I feel quite nervous to sit behindthe wheel.(A) have never driven(8) never drive(C) will never drive(0) had never driven

(Q. 99 and 100 Do as directed)

95. (A) One of my friends has gone to 99. Identify the complex sentence fromZambia. among the sentences given below and

(8) Each of the boys were given a mark its corresponding letter as youranswer.

fountain pen. (A) On seeing the potice he ran away.(C) Everyone 'of the clerks have (8) Alexander, King of Macedon, tried

applied for casual leave today. to become a world conqueror.(0) Tobacco and alcohol is not good (C) Only people who rely upon their

for health. own efforts can succeed.(D) People living in glass houses

96. (A) My friend and colleague, Ani! cannot afford to throw stones.

Mukherji have gone abroad. 100. Identify the imperative sentence from(8) Each man and each woman have among the sentences given below and

a vote. mark its corresponding letter as your

(C) Neither Ram nor Govind have any answer.(A) Will you get out of here or not ?

right to the property. (8) Shut the door, will you?(0) Either Mehta or his parents are (C) Tell Sreedhar to come here.

responsible for this. (0) There is no sense in doing that.

-19-

m MKG·XXIVITECHMMSC/lT/07

I SECTION-B

IPost Specific Subject - Related Questions

101. Which of the following is NOT correct 104. Arun Kumar has worked for a local hotel

I regarding job analysis? for nearly three years and is interested in

(A) It is the process of gathering and advancing his career in the organization.

I organizing detailed information He notices one day on the bulletin board

about jobs. that a promotion opportunity in his work

I (8) It helps managers to understand group is available, so he decides to apply

the processes through which jobs for the position. What type of recruiting

I are most effectively performed. method was used?

I (C) It is a fundamental input to the human (A) Referral

resource planning process. (8) Job posting

(D) It results from the design of (C) Direct applicant

recruitment and selection procedures (D) College recruit

for new employees.105. Which external recruitment technique

102. The approach to job analysis is typically targeted toward higher-level

requires the specification of effective positions?

arid ineffective performance. (A) Public employment agencies

(A) Skill variety (8) Headhunters

(8) Fleischman (C) Advertisements

(C) PAQ (D) Private employment agencies

(D) Critical incidents106. A trend analysis is limited in its usefulness

103. Judd is a Human Resource Manager because it

responsible for creating a pool of (A) overlooks the passage of time inqualified applicants from which his regardS to staffingemployer can choose. Judd is involved (8) addresses only the financial impactin human resource of employment changes

(A) Alternative work arrangements (C) assumes constant increases in

(8) Recruiting worker productivity

(C) Selecting (D) overlooks the potential for changes

(D) Planning in skills needed

-20-

MKG-XXIVITEC'HMMSC/1 T/07

cq'flT - ~~ ~q~fQ:;Cf1 ~ - ~UT~

CfiP.f ~~MtlOI ~ m '4 f.h~klf@d '4 -B 104. ~~~~~~~~7.t>t.1-m ~ ~ t ? <fR ~ -B Cfi1"4CR ~ t 3=l1\~ ~ CfiT

(A) <:J6 41 Cfif{<?i~ ~ '4 ~ '5I1"lCfiI(l w~'4 3fu: 31Tit~'4~~tl ~

Q\CflGld3fu: ~ ~ cfa ~ t I ~ K.l ~MR:"l ~1R~ tFfi ~ CfiP.f

(8) <:J6~CfiT~'4("1~I~dICRffit ~'4~CfiT 31cTm:~t 3m: ~

~~-B~Cfi1"4~ ~ ~~ ~~ ~ CfiTf.:ruT<r~ tl fcR:rem:; RtlCliRd ~ ~ t I ~ cfa mff~ >FWr cfa TTf t ?

(C) <:J6l1RCl'~ 3414)'5I"l1~'4~ (A) ~~tl (8) ~~

(0) <:J6~ ~ ~ ~ ~ 3fu: ~ (C) mm ~~31T~ ~'5II~"l-B-qfturnitmtl (0) ~ ~

101.

102. ~ CfiP.f ~~€l~ol ~ >rm<:ft3fu: ~ R6ClI~"l CfiT~ ~ cfa #TrrCRaTtl

(A)~~

(8) CK4)'i:l~"l

(C) PAQ

(0) ~CflC:~T ~

103. ~~l1RCl'~~~~ ~~

3aft~c:wJ CfiT'Q\Cfl~ ~ CfiG ~ ~

3"(H~I~ tl ~ -B ~ JOllklCfi"Wf ~I

~lfRCi~ -ij~~1

(A) ~ Cfif(:qCfiCfi1"4~

(8) mff

(C) ~

(0) 34141'51"l1

-21-

105. "3V.f ~ W cfa 3fu: ~-m ~ mffdCfl;ftCfi~ cfa ~ ~ ?(A) ("IP:f'5lRCfi~~

(8) mffm~ Cfil4CfidT

(C) ~~Iq"l

(0) ~~~

106. ~ ~ ~~€ltlOI ~ ~ -ijmfirn ~~<:J6 ~I

(A) ~~~~-ijqcfficit~~

Cfi«fT ~

(8) <:ffi~~ qf{qd-il ~~>NlCf

(fcfi mf?rn~(C) Cfi4:qR') cfa 3('q 1~Cfld1-ijf.mn: ~ cfa

m\U1T\@OT~

(0) ~ -ijqjfu-a qftqd-il cit ~~

CRffit

11 MKG-XXIVfTECHMMSC/1T/07

107. Human Resource Managers generally 110. Ina interview,a panelquestionsexert withinthe humanresource several candidates simultaneously.department and outside thehuman resource department.

(A) formal

(A) line authority; staff authority (8) topical

(8) staff authority; line authority (C) panel

(C) functional authority; line authority (0) mass(0) staff authority; implied authority

111. Which of the following would most likely108. What is the type of interview which lists increase candidate-order errors?

the questions ahead of time?

(A) Structured interview (A) Applicant gender

(8) Unstructured interview (8) Recruiting pressure

(C) Situational interview (C) Poor first impression(0) 8ehavioural interview (0) Lack of job knowledge

109. Which of the following questions would112. Which of the following characteristics

most likely be asked during a stressof an interview would most likely raiseinterview?

(A) "I see that you switched colleges concemsabout interviewdiscrimination?

four times before finally earning (A) Job-related questionsyour degree. I think that reflects (8) Multiple interviewersan inability to make good decisionsand remain focused. What do you (C) Subjective interview questions

think ?" (0) Standardized interview

(8) "Can you tell me about a time in administrationthe past when you used leadershipskillsto handlea difficultsituation?" 113. The information r-esulting from a job

(C) "Mike and Todd have $ 21 between analysis is used for writingthem. Mike has $ 20 more than (A) job descriptionsTodd has. How much does Mikehave and how much does Todd (8) corporate objectives

have ?" (C) personnel questionnaires(0) 'Why are you leaving your current (0) training requirements

position and changing careers ?"

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Ii MKG-XXIVITECHMMSC/1 T/07

. .m~ if, ~ ~ Cfii107. m;:rq ~ ~'qCfi ~ll"Il~(1: 110. ~

lIT-1ci ~ fcNrrr if 3fu: lIT-1ci ~~~~~~tl~ fcNrrr ~ GfW 'OOITt I (A) 3hq~If{c:n(A)~~,~~

(B) '8ll"1~6h(B)~~,~~

(C) ~(C) c:nlllT(l"I6h~,~~

(D)~~,~~(D) ~

111. PlqfB1f{g(1 if~~-m ~-Sfil1~108. ~ >rcfiRCfiTm~~ -m m<rr t ~~~ 3lTTt~m-~ 7 CfiT~~mort 7

(A) <9i~lll<1m~ (A) ~CfiTiffi

(8) ~(<9i~ Ill(1m~ (B) mff~(C) ~~"tR 3W-lTftfm~ (C) ~~>NfCf(D) Ollct(\I(i(~c:n~ (D) CfiT<fcf;T ~ H c:nl{l cf;T "Cf1lft

I

109. ~~m~~tRH PlqfB1fuw if~112. ~ ~ cf;T PlqFe!Rst(1 if ~ ~-m

~-m~w~cfiT~ ~t 7~:(l~(1I31T "IDU m~ ci%t ~ m if

(A) II~ ~ fcn 31TtR ~ fuft ~ ~ ~ m cf;T~mq.:rrt 7~-:qn:iJR~~ ~ I~WRIT~

(A) CfiT<f~ ~~ ~~~B1:fR cf;T 3l8:l11ffi

CfiT~ ~ 3fu: ~ ~ ~ 00 cf;T (B) Cfii~ ~~ql~

3l~ CfiT~ t, ~ CFITWRIT (C) OllfCfflPlfldm~ ~~ 7" (D) ¥04Hcf)\1l(1m~ 51~II~"i

(B) "CFIT31N~CfiT~~~~

ifOT~~~~~~~~ 113. ~~~~~~Ol~~~CfiT~~~~m 7" fffisR ~ ~ 31Rft t I

(C) "~3fu:m~1ffi1 $21 ~ I~~ (A) CfiT<ffcrcRur'Ymm~ $ 20 ~~I ~~'Ym

(8) c:nRCfIl:c::o~~~~ 3fu:m~'Ym~~ 7"

(D) "31N ~ ~ 'YGCfiTCflI1~ (C) c:n1fl:f6h51~"ilctdl

~~ 3fR~CfiT~~~ 7" (D) >rma:TUT 3'11ct~1I6h(11~

·23·

rI MKG-XXIVfTECHMMSC/1T/07

114. Which of the following terms refers to all 118. Which of the following is NOT anformsofpayor rewardsgoingtoemployees advantage of programmed learning?

and arisingfrom their employment? (A) Training time is significantly

(A) salaryreduced

(8) Trainees can work at their own(8) employee benefits pace(C) wage reimbursement (C) Trainees benefit from a skilled

(D) employee compensation coach(D) Trainees receive immediate

115. All of the followingare types of on-the-job feedback

training EXCEPT119. Air India uses flight simulators to train

(A) programmed learning pilots about airplane equipment and(8) understudy method safety measures. This is an example of

(C) special assignments (A) on-the-job training

(D) job rotation (8) vestibule training(C) virtual reality training

116. A graphic model that presents a precise (D) programmed learning

overview of the knowledge, skills and 120. Which of the following is the primarybehaviors someone would need to disadvantage of using structuredperform a job well is known as interviewsduring the employee selection

(A) scatter plot process?

(8) competency model(A) Higher potential for bias(8) Limited validity and reliability

(C) classification table (C) Inconsistency across candidates(D) organizational chart (D) Reduced opportunities for asking

is a detailed study of the jobtollow-up questions

117.

to determine what specific skills the job 121. Which of the following terms refers to a

requires. group of interviewers working togetherto question and rate one applicant?

(A) Needs analysis(A) serial interview

(8) Task analysis (8) board interview(C) Training strategy (C) sequential interview(D) Development planning , (D) mass interview

~24~

·11 MKG-XXIVITECHMMSC/1T/07

114. Cfl4:clltl~ c8~(1~cm.'l3fu: ~ ~ ~ 118. RQR1Rgct ~ ~ ~-m ~ CflI4Stili~Cfct

~ ~~~<n ~(fCflR ~ ~~ ~CfiT~~~?

~ful.;~-m~~fcnm~~ ? (A) >rfuPifUT~ ~ m~ ~ I(8) >rfu~ ~ llffi ~ CfiT4CR ~

(A) ~ ~I(8) Cfl4:qI{) ~ . (C) >rfu~ c8~ ¥1B >rfu~ ~

(C) ~t5'"ictctl SlRlq;fd ~~~I(D) >rfu~ -q:;) ~ ~ SlRlfSt;~ I

(D) Cfl4:qltl ~~~I

115. RQR1Rgct ~ ~ c8ilsCfl(~ ~3R~ ClI~~H 3QCfl(013fRWa:rr~119.~ CfiT41:Rm>rfuPifUTCfiT>TCfil"{~ I ~ ~ ~ ~ -q:;) "STfuf~ q;8 ~ ~

r- ~~CfiT~cwfi~1 ~(A) CflI~!tlliiSl" ~~ CfiT~ 3GIt5(01~ I(8) 31~~o:j ictlict fcrR.:r (A) m ~ cfRH m>rfuPJUT

(C) ~m (8) ~ >rfuPJUT

(D) CfiT4Qf{CIt.i (C) ~ ClI'R1~Cfl(11>rfua:fUf(D) CflI4Stili~Cfct>rfua:fUf

116. ~ml:f>]JU.~~mc8 ~~120. RQ R1Rgct~~ctR -m Cflq=qItl wrrcnrt~m

q;8~~~~, ~3fR&lClt5R ~~ ~i:qllict m~CfiT~~CfiT~ ~ Q\{~:t~~ Cfi«IT~ mf-tt?(A) ~~ (A) 11~cfiT~~

(8) SlRlfqm~(8) ~~ 3fR ~:tCl~;ft~ctl(C) ~ ~ R{ct(ct I CfiT31'lTCf

(C) CllffCfl(OI~ (D) 31PT cfiTCfllt:mn ~ ~ ~ ~ ~ ~(D) ~lloo:jl("4Cfl:qri 3lCIm: t:RRT

121. ~~~~~~CfiT4 Cfl(~ClI~ 3fR117. CfiT4CfiT~ ~~ ~ fcf; ~ ~ ~c8 3lcfi 4~ql~ m&1I("tflRCflctTm

CfiT4%f! ~~, IS(! ~ crifuo~ I ~~~~ RkiR1Rgct ~~"#.R-m~(A) 3ilq:t~Cflctl ~:t~tjOI ~t?(8) CfiT4~:t~tjo, (A) 5filr~

(8) mtm~(C) >rfua:fUf (0 l;oftRI

(C) ~m~(D) fcrciim 3i1~I;;;HI (D) ~m~

-25-

fI MKG-XXIVITECHMMSC/1T/07

122. The primary purpose of conducting a 126. Which of the following terms refersstress interview is to determine to a performance appraisal based(A) why an applicant wants to work for on surveys from peers, supervisors,

the firm subordinates and customers?(8) how an applicant solves complex (A) 360-degree feedback

problems(8) team appraisals(C) why an applicant lied on the

resume (C) upward feedback

(0) how an applicant handles (0) rating committeecriticism

127. All of the following are usually measured123. Which of the following terms refers to by a graphic rating scale EXCEPT

helping new employees appreciate the(A) generic dimensions of

values and culture of a firm?(A) Onboarding

performance

(8) Outsourcing (8) performance of co-workers

(C) Organizing (C) achievement of objectives

(0) Offshoring (0) job-related competencies

124. SMART goals are best described as 128. Which of the following is NOT a type of(A) Specific, Measurable, Attainable, direct financial payment?

Relevant and Timely (A) wages(B) Straightforward,Meaningful, (8) insurance

Accessible, Real and Tested

(C) Supportive, Meaningful, Attainable, (C) incentives

Real and Timely (0) commissions

(0) None of the aboveWhich form of equity refersto how a job's129.

125. What is the first step of any performance pay rate in one company compares toappraisal? the job's pay rate in other companies?(A) Giving feedback (A) distributive(8) Setting work standards (8) internal(C) Making plans to provide training

(C) external(0) Supportive, meaningful, attainable,

(0) proceduralreal and timely

-26-

fB M KG-XXIV rrECHMMSC/1 T/07

122. ~ m~ q:;) €::q Ikld Cfi8 qjT ~ 126. ~,~~,~3fR~~~ q:;)~~~1 ~1R 3lTmfur R&llcH ~ iCfl.n~~-(A) ~ ~~~~~q;mCfiBT m~~~?

~~(A) 360- fuft $lrn~'41(8) ~ ~~~:mq:;)~m1

Cfi\OT~ (B) tn:r 'lc"'4 iCfl'"1

(C) ~ ~~ 31tRm~fcfc:RuT-ij~ (C) ~cfit 3lR $lR1~'41~~ (D)~~

(D) ~ 31'Rf~ 3'I1~,::q'"11CfiT~ >fCfiR~t 127. R &:OikI f{g(1-ij~ ~ 3'1rn ftCffi~

q:;)fllJi It=lId:~~~IDUlWIT7jfffiT123. ~ ~ ~ ~ 3fR €f<1lrn·cfihrum Cfi8

-ij~ Cflq::qIft<ifcnlllGG Cfi8~ ~ ~-m ~I

~~t? (A) R&lIG'"1~ <XfTC{Cfi ~

(A) 3'IT+siif@1 (B) flt\Cflfif<if~ R&lIG'"1{B) 3'113co{11Rll 1 (C) ~a:<ncfit >I1ftij(C) 3'lTfi'"1I~~ll

(D)~~~(D) 3'ITq;:dII{11

128. R&:OiR1f{gd-ij~~ -m~~~ WffiH124. SMART~~ ~~-ij~~ fcti<n rr.n t I qjT ~ >fcfiR~ t ?

(A) Specific, Measurable, Attainable, (A) ~Relevant and Timely

(B) ~(B) Straightforward, Meaningful,

(C) ::!~tctll~Accessible, Real and Tested

(C) Supportive, Meaningful, Attainable, (D) Cfl41~H

Real and Timely~~-ij WffiH ~~H~ ~~ WffiH(D) 3qUCffi"ij~~~ 129.

G{qjT~~-ij WffiH~~WG{~~ R&lIG'"1~iCfl'fCfiT~~~t?125. wr-nCfi8 ~ ~ CfiT~ ~ ~(A) $lrn~'41 t.rr

(A) ~(B) ~ 11RCfi~ CfiBT

(B) ~(C) ~a:lUT~~~iRl(D) fI t\ 14Cfl, ~ , )ffQ:I", ellf(1 f4Cfl 3fR (C) -anw

flJi'4CijOG; (D) $I~'4lfqCfl

-27-

fI MKG-XXIVrrECHMMSC/1T/07

130. When using the job evaluation method 134. Diversityalways involvesof job classification, raters categorize (A) employee's individual differencesjobs into groups of similar jobs called (8) a quota system(A) classes (C) similarities in product offerings(8) sections (D) mandatory affirmative action plans(C) grades(D) cohorts 135. Looking around the room at a recent

committee meeting, Eileen noticed131. A manager who assists and advises line that most of the participants were white

managers males, although they differed in their(A) Organization national origin, their age, their religion

(8) Strategic Plan and their lifestyle. Eileen's Committee is

(C) Staff Manager (A) completely diverse

(D) HR Audit (8) somewhat diverse, but on the lowend of the continuum

132. AStrategicHumanResourceManagement (C) not at all diversetool that shows the "big picture" of (D) exactly in the middle of the diversityhow each departments performance continuumcontributes to achieving the company'soverall strategic goals. 136. Under a geocentric staffing model,

(A) Strategic Management (A) host-country nationals are used

(8) Strategic Human Resource heavily because they know the

Management local markets

(C) Strategic Map (8) the organization will have a skeleton

(D) Functional strategy human resource department at thehost-country location, while the

133. The Vice President of HR department home-country human resourcetells a HR Manager to prepare a department retains all controlpresentation by the end of the week. (C) the organization seeks to hire theThe Vice President is most likely best person available for a positionexercising which of the following? regardless of where the individual(A) Staff authority comes from(8) Procedural authority (D) expatriate home-country nationals

(C) Line authority are hired to fill higher-level foreign

(D) Functional authority positions

-28-

fS MKG-XXIVfTECHMMSC/1T/07

130. Cfil<f ell ffCfl{oIcfiTCfil<f ~ iCfl'1fcffu Ci1Tm 134. AAmn-q~ mfiK16tn% I

~~~~cOOWfRc.wIT~~ (A) Cfl4:q I{) ~ ~ 3fm:CfiT -q CllffCflct~~ I (8) ~CfiT?J~(A) CFiT

(C) 3tt1IG'1 SI'RIlcii -q WH'1ctl(8) >NTTIT

(D) ~ fCilCflRIc-4CflCfil<f~(C) m(D) ~ 135. 6Am-q~~~~-q~-q~ 3fu:

131. ~ ~~ ~ ~ ~qCflT CfiT~ ~ %~~~~~fcfi~~m~~, t)1(1ifCh~~~~, ~3fR B t)lll ctI "CflUIT% ~~, ~ wrr, ~ :JlCl'1~cl1 ~ ~ I

(A) w-ro;r~cfiT~%

(8) {OloftrnCfl~(A) ~~

(C)~~(8) ~~, ~~~~"OO:~

(D) HR~~!ffi"(C) RI~(1 ~"'11ff

132. ~ {OloftrnCfl ~ ~ ~ 3QCfl{OI (D) AAmn~~~~-q~~~"BlrnB"~CfiT~~~~~ fcNrT ~ R6YIG'1 -q ~ <:jlllG1'1 "fu:<:rr 136. ~~fCOlfq,ll~-q

'~~'~%? (A) q\ilcstl'1 ~ ~ ~ ~ m(A) {OloftrnCfl~~ ~~%~~.~~CfiT(8) {OI;ftrnCfll1RCl"~~ ~~I(C) {OloftrnCfl 41'1~51 (8) ~ Ci1T~~l1RCI" ~fcNrT

(D) CfllllTc-4Cfl{Ol;ftrn q\ilcstl'1 ~ -q ~ ~ ~ ~

133. ~ ~ fcNrT ~ ~~ ~ ~ lIT'1Cf~ ~ lfRq~ fcN"rT~"Cfffi ~

~~I~ ~ CfiT Bldlt)ict (iCfl ~.(C) ~~~~~ Bcil'cl4 cxWfflCfiT~ ~ CfiTCfi6T I ~~ R8R1R9ct -q

~ ~ - fChBCflI~ (fi\ ~ ~ ? 'qCff~~fuq~fcfi%~~(A)~~ ~ 3WIT% I

(8) SlGflllk4Cfl ~ (D) ~ lJ6-~ ~ "ffiTrr CfiT~ ~

(C)~~ ~ ~ CfiT~ ~ ~ 'qCff'fCh<IT

(D) Cflllllc-4Cfl~ ~I

-29-

fI MKG-XXIV ITECHMMSC/1 T/07

137. Which of the following is NOT likely to 141. Under which needs the customer wantsbe a part of a compensation package friends to see him or her as a savvydesigned for an expatriate? consumer?(A) Housing benefits (A) Stated(B) Job location assistance for the (B) Real

spouse(C) Secret

(C) Unlimited travel to and from thehome country (D) Delight

(D) A hardship premium 142. The process is gathering

138. A laborer who is responsible for and acting upon information about the

landscaping a local golf course likely market.

receives (A) Market Sensing

(A) salary (B) New Offering Realization

(B) wage (C) Customer Acquisition

(C) broad incentive pay (D) Fulfillment Management(D) pension but no worker's

compensation 143. Under which behaviour marketers mustexercise their social conscience in

139. A method of performance specific dealings with customers andappraisalinvolvesdirectlyassessingeach stakeholders?employee next to other employees.

(A) Legal(A) Paired comparison

(B) Ethical(B) 360-degree

(C) Social responsibility(C) BARS

(D) Rating (D) Social

140. What is the general method used to 144. are necessary to ensure

determine the relative value or worth of customer satisfaction and repeat

jobs to an organization? business.

(A) Job analysis (A) Overcoming Objections

(B) Comparable worth (B) Closing

(C) Job evaluation (C) Pre-approach(D) Compensable factors correct (D) Follow-upand Maintenance

-30-

fS M KG-XXIV ITECHMMSC/1 T/07

137. R8Rifuid .q-B cnt.=r-m ~ ~ ~ ~ 141. fcRr3'tI<'3H<:fCfldl~ ~~ ~~~

~~~ ~~CfiT~~m ~mem~ ~~H ~llRT~~~? ~~?(A) 3W{ffi~ (A) ~(8) ~cHBlmem~~ (8) Cllfd~<:fi(C) ~ ~ -B 3fu: ~ ~ (fCfi 3't4Hild

(C) ~<mrr

(0) ~ Cfldl<dI sfWill 101(0) SlB....,dl

~~-m~~~~~~ 142. ~ ~ ~.q ~ Q\<:fiGld138. e-, ~q-m'R~~c€t~~ I

~3'd<~14l ~ >rfC(i Cfi«fT~ I

(A) ~ (A)~~

(8) ~ (8) ~ SlfdlCll em Cflfd~Cfl ~e-,

(C) ~ Sih'B I~H ~ . (C) ~~.

(0) ~~Cfl~I{l~~ (0) ~~

"Q\CfiPi&II~"i li~ i<:fi"i~ fcffu fcRr OllCft\R~ ~ ~qolcii cnt~ 3fu:139. 143.

~-m~<:fi4:ql£l-B ~ <:fi4'Cfl{l em~~ ~~w.rfcrftJl~~ -~.q B Ilil~Cfl

~~iM=ld~-q~~ I ~d<l('lil CfiT31'Rm1~~ ?(A) Wiffi WRT (A) "fcrfi:rCfl

(8) 360-fW (8) ~(C) 8ARS (C) Bllil~Cfl 3'd<~1f4('C1(0) ~ (0) Bllil~<:fi

140. "Q\Cfi~ ~ ~ CfiT<:fT CfiT~&T ~ <n144. ~ ~ 3fu: <:fi1<1&1R

~ R~ ~ ~ cn1;r-m B 11011""lIfcffu Glrocr~ 3't ICf~1I<:fi~ I'SI'lITrr c€t~ ~ ?

(A) ~ ~~<'lt:jOI(A) 3'tNMlll-B ~ 31Rl

(8) ~(8) tl~HkliCfl ~

(C) ~-~(C) ~ ~~iCfl"i

(0) ~ ~ '<:fiRCfl (0) ~ <:fi1{CfI~3fu: ~&TUT

-31-

m MKG-XXIVrreCHMMSC/1T/07

145. means presenting the 150. Exponential Smoothing isproduct concept to target consumers, method in forecasting market size.physically or symbolically and getting (A) Casual Factor Methodtheir reactions. (B) Judgemental Method(A) Concept Development (C) Linear Method(B) Concept Testing (D) Time Based Method(C) Concept Strategy

Life style is an example ofConcept Reality 151.(D)segmentation.

146. captures the idea of enduring (A) Demographicand distinct human or emotional (B) Psychographiccharacteristics associated with a brand.

(C) Geographic(A) Brand Associations

(D) Sociographic(B) Brand Identity

(C) Brand Image 152. products are those for which

(D) Brand Personality customers have strong brand preferenceand very fussy about them.

147. Which advertising focuses only on (A) Specialitypositive product attributes?

(B) Unsought(A) One sided (B) Two sided

(C) Shopping(C) Primacy (D) Recency

(D) Convenience

148. In BCG matrix has low market 153. Price discounts is an example forgrowth and high market share.

promotion.(A) Cash Cows

(A) Advert(B) Stars

(B) Shelf(C) Dogs

(C) Consumer(D) Problem Children

(D) Trade

149. where the firms sends154. brands are created by producers

the intended message but the receiverand bear their chosen brand name.

doesn't receive the sent message.(A) Manufacturer

(A) Encoding Error(B) Family

(B) DeCOding Error(C) Individual

(C) Distortion(D) Mass(D) Extortion

-32-

fI145. CfiT~ t~ <n~iCtiRtCf1

~ -B~ ~Cf1(Yq"iIen)"ffi'~~iti"@1~~ CfiBT 3fR ~ $IRt§h41 >rf1:<f CfiBT I(A) ~Cf1(Yq"i1mm(8) ~6f)(Yq"iI ~a:rur(C) ~6f)(Yq"iI {Ol;:f)Rt

(D) ~6f)(Yq"i1cm:a~6f)<11

146. ~~iti~~~3fR~ ~<n ~ ICI"iIfl4Cf1~~ iti fcRm:en) q6f)'$<11~ I(A) ~ \(mfB\{~H

(8) ~~(C) ~~(D) ~ 0lI Fcffi (il

147. ~-m~~lq"i~~EfiRkl4Cf1~~"<R t<:rH ~ Cfi«lT ~ ?(A) ~tf~(8) fttf~(C) ~M6f)<11(D) "icfl"i<11

148. 4l «1:;sf} ~ -ij ~ f.rq~~3fR~~mrrmm~ I(A) ~Cf)8

(8) ~(C) ~(D)~~

149. ~~~~~~ ~ $II'"<1Cf1<1f~ ~~nrr:<FrtffCfi«lT I(A) ~CROT~(8) ~ fcI'41'J1"i~(C) fcI~qol

(D) 3iqCf1~ol

-33-

150.

151.

152.

153.

154.

M KG-XXIV rrECHMMSC/1 T/07

~ -q'{~I~~~ 31T6flR~ "l~&!lClIO~-ij fclfu I

(A) ~ CfiT{6f)fclfu

(8) ROIf4Cf1fclfu

(C) ~fclfu(D) ~ 31Tmfta fclfu

~ ~ @,g)Cf1{OICfiT~

3~16{OI ~ I(A) 'JI"i"iic:fi'l4(8) l4oil !IIfCf;Cf1

(C) \0111 nfft Cf1

(D) ~ 1l4INlCf1

__ ~cl~~~~ititfRl~~~M6f)<1I~mm~ 3fR~GlTtll ~ ~iffi~ I(A) fcI~ltl<11

(8) 3i4Ifu<1(C) @{lGGI(l

(D) ~

__ )fqRCfiT~3GI6{OI~~~ I

(A) ~~Iq"i(8) 31ffl1TU

(C)~(D) <X:fltfR

__ ~ 3f4IGcif mT~~~ 3fRcl ~"IDU ~ lW;;m:r CfiTCfA m~I

(A) ~Rl4f<11(8) 1:f!tm(C) ~(D) ~

M MKG-XXIVITECHMMSC/1T/07

155. B~I"iIC"lOICf)l1cf ~ cfiT BCfj04"i1 159. m,¥9~<W<:r {1lO1I'1d I 'Cfl1

IDU fClCf)rnd cfiT ~ 1 ~ -m qffi ~ CfiTB~"ciI~% 1(A)~~ (A) ~(B) ~ Cf11c(1(

(B) ~(C) ~~

(C) @(0) q,fR'JI(

(0) ~156. CfiTm~~-m~~

160. ~~~~~ 3fu:04cHWfcn<rr~%"'JI1 ~cfiq;fi<n ~ 'Cfl1 ~

cfiT JIRlfClfWii 1R ~ ~ ~ ~ ~ 'Cfl1 ~ cxITcffi 3H:cft CfjR Cfi\~ % I

~~~~~I (A) ~(A) fcr:ruR ~

(B) radl~Cf)(B) fcr:ruR lOIl41fq~1

(C) lOI~fCllCf)iaft(C) fcr:ruR ~

(0) ~(0) fcr:ruR d Cfj;ftCfj

161. WI 3fu: ~G{)anlOlIDU fClCf)rnd ~~CfiT157. ~Wro-tq)f ~ R~d <wiT

~~ Cf)~(11dI % 1%1(A) ~ (A) ~i;gc;ik~~Q;c(

(B) ~ (B)~~

(C) "(1"~ (C) ~~

(0) ~. (0) ~

158. Chlc(1( ~ ~ fen~ ci:i)Cf)(OI ~ >rmcfi162. "'JI1~m;rr-ij~~~.~~-ij"Cf)tft-m~~~m~, ~-ij, lWR

Cf)~(1ldl % 1<W<:r3fu: -m~1(A) 31TCfiR <W<:r (A) ~~

(B) ~ (B) m;rr~

(C) ~ (C) ~~

(0) ~ (0) ~~

-35-

[I MKG-XXIVrrECHMMSC/1T/07

163. Under power the manufacturer 167. Which of the following is the first stagerequest a behaviour that is warranted of perceptual map approach to targeting?under the contract. (A) Product perceptions(A) Coercive (B) Customer need dimensions(B) Reward (C) Targeting decisions(C) Legitimate (D) Market segments(D) Expert

Which strategy where firm places168.164. Which company used Dutch auction for most marketing efforts downstream

its IPO? on indirect customers, consumers/end(A) Google users?

(B) IBM (A) Penetration

(C) PWC (B) Skimming

(0) EandY (C) Push

(0) Pull165. The goal of isto create

a balanced portfolio of high-potential 169. Which differentiation results from addednew product ideas under new product features which give customers benefitsdevelopment process. that rivals cannot match?(A) Idea generation (A) Product(B) Concept development (B) Price(C) Preliminary screening (C) Promotion(0) Concept testing (0) Place

166. is the value customers 170. When a company adds a similar items toreceive when the brand enhances the an existing products line with the sameconsumption experience. brand name, it is called as(A) Post purchase equity (A) Mix extension(8) Firm brand equity (8) Line extension(C) Pre purchase equity (C) Product extension(0) None of these (0) Product mix extension

-36-

___ ~ ~ f4RJ4Td I ~~ Ol4C1t;R 167.

~~~CfiUfTt~~~~

cffiit f~~Plmt I

(A) 3'lClcft:sCfl~

(B) 3H41R~

(C)~~

(0) f4~It:t~ ~

163.

164. ~ ~ ~ ~ IPO ~ ~ ;ft<1I4l CfiT

>r<WT~ ?

(A) ~

(B) IBM

(C) PWC

(0) E~Y

165. CfiT~~~~~

~~~~~~~

fcrqffi CfiT~ ~tlkid ciliilki<il~ t I(A) ~~~

(B) ~Cfl&q"'ll ~

(C) ~mPill(0) ~Cfl&q"'lI-q{f&TUT

166. ~~t~~a«nrrc(f~

t~~~~~~~1(A) ~wcm;~(B) ~~~

(C) @{lGGRl ~ ~

(0) ~~~~

-37-

MKG-XXIVITECHMMSC/1T/07

RA R1fuId -q ~ Cfit.:r- m ~P.;7.f ~ eft~ J4H Rl;j '311JlT11CfiT)f~ ~ ~ ?(A) ~~

(B) ~ 3'lICI!i~Cfldl ~

(C) ~P.;7.f~

(0) ~m168. Cfit.:r-m (Ol;:f)rn ~ ~ m:~ ~

f4qoH >r.m1 ~a:nrrwii /'3'qmcrn-r3'll /

3mm $I'41 CfdI l:f{ CfiUft t ?(A) ~

(8) f?Cflfl:i II

(C) ~

(0) ng:qICl

169. 3'1Fa ftCfd ~1'f(fT31l ~ fcfi"B" 3l0{ ~

qf{ollJ4fC1(e\q ~ ciT ~ 'ffi'l m-a ~ \lIl

S1rnfQm ~ ~ 'Cfffi ?(A) ~

(8) ~

(C) >rTm:(0) "fm;r

170. ~ ~ cf;cr;ft ~ ~ T.ffcRr-q ~firffirT-~llG~~t~ ~'4t~~""'fll1 ~ m~m ~ ~ ~ I

(A) romr~(8) T.ffcRrf4 fd R

(C) ~ f4fdl{

(0) ~ romrfcR:<m:

~MKG-XXIV ITECHMMSC/1 T/07

171. includes revisions and 175. Magazines frequently bundle CDslDVDs

adjustments of existing products, and other gifts in with the magazine to

repositioning and cost reductions. make it appear more attractive is called

(A)as price bundling.

Addition to existing lines(A) Pure

(8) Product replacement (8) Single(C) New product lines (C) Double

(D) New to the world products (D) Mixed

172. Under pricing variable 176. Which model recognizes the messages

and fixed cost per unit is added and the which flow through various channels

desired profit margin is added to the and that people can influence the

total cost.direction and impact of a message?

(A) Direct cost(A) Action

(8) Interaction(8) Going rate (C) Audience(C) Full cost (D) Engagement

(D) Market oriented177. Under demand consumer

173. is a set of learned behaviours dislike the product and may even pay to

that unites a group of people. avoid it.

(A) Customs(A) Negative

(8) Latent(8) Traditions

(C) Full(C) Conventions (D) Overfull(D) Culture

178. is the difference between

174. is the last stage of new the prospective customer's evaluation

product development process. of all the benefits and cost of an offering

(A) Idea Generationand the perceived alternatives.

(8) Screening(A) Total customer benefits

(8) Customer perceived value(C) Commercialization (C) Value benefits(D) Test marketing (D) Total customer cost

-38-

fS MKG-XXIV ITECHMMSC/1 T/07

171. .q~~,~3itt~ 175. q8lCflI~ em -em~ ~.~ mtt /g)4)tl~~~3itt~SOOII'41\iH~~ I 3itt ~ ~ "WIT~ ~ 0Tfcn "3B 3itt

(A) ~tifcffi.q~ 3'lICflriCflGAT% I ~~ cstsRll1Cfl~("Ildl~I

(8)~~(A) ~

(C) ~~tifcffi (8) ~

(0) ~~~~~ (C) ~

172. ~~m~~3fu(0) firf~

R~d ~ ~ ~ ~ 3fu: crifffif "("IN 176. ~-m~imiR~~ ciI~~cm7l~

mm~~.q~Wn~~ I ~ 3itt ~ ~ ~)l'mq 3itt ~ ~ "ffiTT

(A) ~Pd ~ Frcmur>NIfcroq;{~~, ~~~~?(A) ~

(8) ~ G\ ~ Frcmur (8) Q{{"4{fShlll(C) ~~Frcmur (C) ~

(0) cill;;JjI()~@ ~Frcmur (0) ;8("1lOidI

173. ~ ~ ~ (XlQ6R CfiT~ 177. mrr~~~~

~~"*lll ~ ~ ~ cf?t~ ~ ~ Cfi«iT~ I ~~cmrr~3fu:~~~~

(A) ~~ mq;{ BCfi"dT~ I

(8) ~(A) ~OlkSOOlCfl

(8) ~(C) ~ (C) ~

(0) ;8f1lRt (0) ~

174. ~~fcrcnm>TfSh<rrCfiT ~ 178. ~~~~

~~I ~~ li~iCflOi 3itt~~~~

(A) fclToll() «I Ri 3itt)l'1"qf fclCfl~l ~ Gftq 3lw ~ I

(8) mpjll(A) ~~"("IN

(8) ~ am '5Ilt{f11R(C) QlfUl~Cfl{OI (C) ~"("IN(0) 1:fttPdUTfcr1uR (0) ~~~

-39-

[I MKG-XXIVn-ECHMMSC/1T/07

179. The market is the set of 183. is the ongoing process ofconsumers with a sufficient level of identifying and creating new value with

interest in a market offer. individual customer and sharing these

(A) Grey benefits over a life time of associationwith them.

(B) Ambush(A) Corporate social responsibility

(C) Potential (B) Cause related marketing(D) Ready (C) Customer relationship

management180. Handling, examining and using the

(D) Meta marketingproduct falls in to the category

of major information sources. 184. haspowerto impedeaccess

(A) Experiential to decision makers and influencers.

(B) Public (A) Buyers

(B) Coach(C) Commercial (C) Decision maker(D) Personal

(D) Gate keepers

181. In which stage of product life cycle 185. The firm sends signals sothere is a rapid market acceptance and that competitors will make decisionssubstantial profit improvement? favourable to the firm.

(A) Introduction (A) Pre-Emptive

(B) Growth (B) Tit-For-Tat

(C) Maturity (C) Warning

(D) Saturation (D) Danger

186. Firms most often assess182. In which pricing method the firm bases

fit through ongoing marketing researchits price largely on competitor's prices? and market testing.(A) Mark-up (A) Product- Market(B) Mark-down (6) Product-Company

(C) Going rate (C) Company-Market

(D) Auction type (D) Company-Firm

-40-

~MKG-XXIVITECHMMSC/1 T/07

~-~~cnT q6'C1H~~~~>r«m: -q 183.179.3fu:~~~11Rf.tlifu~~ 3lR~~~~~ f(t(CllfI ~CfiT fI~=cq4m~ ~ 3'iI;ilCI"i ~ ~ ~ "fI1mT cn8

~I~~~tl(A) -fr(A) Cfll(q){c:fll~I~Cfi 3'd(~1f4("C1'"(8) ~(8) CfiRUT~ ~

(C) -B~ . . .(C) ~~~

(0) ~(0) ~~

180. ~ cnT~, "Y'U&iUTCfiBf 3lR witrr184. ~ ~ Frar:r -Rmm34l

CfiBf~~-mm~3lR"SMm :g1C'1~ClI~"i0Cfl$-q~~

~-q 31RfTtl~~tl

(A) $I1111fTlCfi(A) @{)~~R

(8) fllch'RCfl(8) >tfu~

(C) Cllfill~Cfl (C) Frar:r f.n:rRn(0) ~

(0) ~W181. ~~~~fcfiBWUT-q~cftsf~

185. ~ ~~t<nfcnfCf111Rt 3lR Clftll Ict~ ~m\ mm t ? ~~~~~B%I(A) 31rN (A) ~(8) ~ (8) ~cnT~(C) qf{qqgct I (C) ~ct ICI;ft

(0) ~ (0) <mfU

fcfiB ~ ~ fcml-q ~ 31l:RT~182. 186. ~ 31cffi( 3q~Cfctctl$IRt+qm~ ~"CR ~ ~ B 3TI'mfuf cnT3HCR(f~ ~ 3lR~"Y'U&iUTW(ft~ ? IDU lOJf4 ifCtictcmft i I

(A) mcfi-~ (A) ~-~

(8) mcfi-~ (8) ~-ci1q;fi

(C) ~~ (C) ofitRT-~(0 ) ;ftC'1141)1Cfi'f\ (0) ofitRT-~

-41-

~MKG-XXIVrrECHMMSC/1 T/07

187. Focus group are one of the most popular 191. Under channel strategy buyersqualitative data collection methods expectations is factors.comprises of members. (A) Marketing(A) 2-3 (B) Manufacturer(B) 4-6 (C) Product(C) 8 -12 (D) Competitive(D) 10 -15

192. In attacks an aggressor188. In SERVQUAL variable attacks unguarded or weakly guarded

highlights on provision of caring and markets.individualized attention to customers.

(A) Encirclement(A) Reliability

(B) Frontal(B) Responsiveness

(C) Bypass(C) Assurance

(D) Empathy(0) Flanking

193. is the sale of the same189. is the process by which a

person selects, organizes and interprets goods to many customers, who then

sensory stimulation to form a meaningful integrate it with other offerings and

picture of the world. redistribute it.

(A) Perpetual set (A) Originators

(B) Attribution (B) Syndication

(C) Perception (C) Distributors

(D) Attitude (D) Utilitarians

190. means believability and 194. involvescallingon prospects

trustworthiness. who mayor may not need the product.

(A) Competitiveness (A) Seller cycle

(B) Credibility (B) Buyer cycle

(C) Clarity (C) Cold Canvassing

(D) Consistency (0) Prospectors

-42-

[I MKG-XXIV rrECHMMSC/1 T/07

187. 't.<rR ~ ~ ~OI('h11tt:?T~ ~ 191. ~ {OI;ftRi ~ ~ @~GGlii eft ~a.mt~-ij~~~~ ~ ~~I~~~I

(A) ~(A) 2-3 .

(8) RlPiliTdr(8) 4-6

(C) 8-12(C) ~

(0) 10 -15 (0) ~

-ij~~ 192. 3'l19flliOi'i -ij~ ~"{~188. SERVQUALCfiT~ 3fR ~~~Cf) ~ ~ 't.<rR~ ~ <n~uam~-q"{~~~ I

~-q"{~~~1 (A) ~

(A) fcI:eCl'8·n~a I (8) ~8.1(8) $IRlf$ti~ kliCf)d I

fcI:eClI'8~(C) is\1~ql'8

(C)

(O)~(D) <8f6hll

189. ~~~~IDU -193. ~ m "8111R CfiT~ m6Cfl1 CfiT

~ ~ 3~qChl CfiTWRIT, ~ 'Cf)U'fT ~~, ~'3Bm ~Cf)8td CR ~ $Ifdl~l

3fR o;qI~ I 'Cf)U'fT ~ fuq eft ~ wfCfi ~~ M("IICf){ :f'iRfdf{d CR~~ I

omar.rr~ I (A) ~

(A) ~ '8!!'i"q~ (8) fBi)<t~H(8) ~ (C) fcRRCfl(C) ~f62Chlol

(0) $I141;J1Cf)(0) ~

190. CfiT~ ~{)~qG 3fR194. -ij~CfiT~~~

fcI:eCl'8;ft~d I ~ I~ ~ eft 3'lICI:e~Cf)dlm m ~ t~mm~~1

(A)~ (A) ~~

(8) ~ (8) ~~

(C) ~ (C) ~~

(0) Piid{dl (0) ~

. -43-

11 MKG-XXIVrrECHMMSC/1T/07

195. Underwhichtheoryadvertisingisbelieved 198. SERVQUAL model used in services

to be capable of increasing sales for a marketing is developed by whom?

brand and for the product class? (A) Gunnar Myrdal

(A) 8rand (8) Alfred Marshal

(8) Product (C) Eugene Von

(C) Strong (D) Parasuraman

(D) Weak199. Which random sampling where the

196. Which strategy is used to communicate population elements are accorded a

with the range of stakeholders, number and a sample is selected by

such as the local community, trade generating random numbers, which

unions, suppliers, local and national correspond to the individual population

government? elements?

(A) Pull (A) Stratified

(8) Push (8) Snowball

(C) Skimming (C) Simple

(D) Profile (D) Systematic

197. refers to achieving the 200. is the means by which

optimum distribution costs without goods and services can be differentiated

losing decision making authority over from others and so give consumers a

the product. reason to buy.

(A) Control (A) Segmentation

(8) Coverage (8) Positioning

(C) Economies (C) Targeting

(D) Display (D) Relaunching

-44-

~MKG-XXIV fTECHMMSC/1 T/07

195. ~ ~t:fl(Yq'i1~ ~ N~lq'i ~~~ -Benfcrr1uH -ij ~ S~RVQUAL ~198.

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MKG-XXIVITECHMMSC/1T/07

SPACE FOR ROUGH WORK

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MKG-XXIV fTECHMMSC/1 T/07

SPACE FOR ROUGH WORK

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MKG-XXIVfTECHMMSC/1T/07

IMPORTANT INSTRUCTIONS TO CANDIDATES

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13. This booklet contains 48 pages. 13. ~ ~ ~ 48 ~ ~ I

14. Directions : Each question or incomplete 14. ~ : ~ ~ ~ ~ ~ ~ ~ ~statement is followed by four alternativesuggested answers or completions. In each 'qR ~ ~ ~ ~ ~ ~ ~ I ~ ~case, you are required to select the one that ~ ~ M~ q:;) ~ ~ \ill" ~ CfiT~ ~

correctly answers the question or completes the ~ ~ ~ q:;) ~ ~ 31tt ~ '3m ~ ~statement and blacken (e) appropriate circle ~ lnt'llCflI{ ~ A, B, C <IT 0 q:;) -;:fl~,nrrCfiR1TA, B, C or 0 by Blue / Black Ball-Point Penagainst the question concerned in the Answer ~-~ ¢, -B~ (e) ~ ~ I (~i!uRmSheet. (For V.H. candidates corresponding J¥O¥ftqcml cii ~ liTf1'f 11l"Rf('fiT\ ~ "[mcircle will be blackened by the scribe) qm;rr~~) .

15. Mark your answer by shading the appropriatecircle against each question. The circleshould be shaded completely without leavingany space. The correct method of shading isgiven below.

IWrong Method Wrong Method II Wrong Method IICorrect Methodl

o~ 0 0 00 0 0 II0 @ 0 0110•0 0 IThe Candidate must mark his/her responseafter careful consideration.

16. There is only one correct answer to eachquestion. You should blacken (e) the circle ofthe appropriate column, viz., A, B, Cor D. Ifyou blacken (e) more than one circle againstanyone question, the answer will be treatedas wrong.

17. In case of any discrepancy between theEnglish and Hindi versions of any question,the English version will be treated as final/authentic.

18. Use the space for rough work given in theQuestion Booklet only and not on the AnswerSheet.

19. You are NOT required to mark your answersin this Booklet All answers must be indicatedin the Answer Sheet only.

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